On Premise March/April 2019 by Nei-Turner Media Group

The Official Publication of the Tavern League of Wisconsin

MARCH/APRIL 2019 TLW.ORG

INFO

CATION U D E

D WA R

BOR A L L

- TH I N K I NG

RMAT ION

A T I ON

CO SPRING

TLW

WITH THE

RESENTATION REP ERSHIP LEAD

SPRING

84TH L A U N N A ERENCE PREVIEW INTO ACTION

ALSO INSIDE: Critical Elements to Creating a Welcoming Bar The Case for Attending TLW Conferences The Latest News from Washington

PROUDLY RAISED ACROSS AMERICA.

The Official Publication of the Tavern League of Wisconsin MARCH/APRIL 2019 VOLUME 37, NO. 2

FEATURES

MAKE YOUR BUSINESS THE PLACE TO BE . . . . . . . . . 14 Good design can mean more customers through the door

STAYING CONNECTED. . . . . 18 TLW members share ideas, increase industry knowledge and enjoy camaraderie

SPRING CONFERENCE

84TH ANNUAL SPRING CONFERENCE. . . . . . . . . . . . 23 Red Lion Hotel Paper Valley & Fox Cities Exhibition Center April 1-4, 2019

• Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Tradeshow Exhibitor List • Auction Form

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 32 Taylor County Tavern League

BUSINESS SPOTLIGHT. . . . . . . . . . . . 33 Opie And Tammy’s Kountry Korner

CHARITY SPOTLIGHT. . . . . . . . . . . . . 34

Our Village Playground Project

MEET THE TLW EXECUTIVE OFFICER. . . . . . . . . . . . . 35 Nancy Lorbetske

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

SOCIALIZE WITH US:

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PRESIDENT’S PERSPECTIVE GETTING INVOLVED WILL KEEP THE TLW STRONG

ometimes I wonder if anybody is paying attention to the work being done at the Tavern League of Wisconsin. Does anyone read the articles we write? Does anyone read the email alerts that we send or the “voter voices” requesting action? Do people pay attention to the articles in the newsletter or in On Premise? Does anybody take to heart and take home the things that we say from the podium at the conventions? Well, I am happy to say that yes, people do listen, people do read our articles, people do pay attention to what the Tavern League does. I recently received a letter in the mail, and I was quite surprised to see it was from France. The letter was written by a young man named Guillaume, who indicated he was aware of the introduction last year of a bill to lower the drinking age to 19 in Wisconsin. He explained France’s laws pertaining to the legal drinking age, then continued to say he supported our efforts and encouraged us to keep up the good work.

I was quite surprised to see that the efforts of the Tavern League were known to a young man in France. I wanted to share this with you because I thought it was very interesting that people all over the country and all over the world pay attention to the positions of the Tavern League of Wisconsin, and that we’re recognized as a leader when it comes to alcohol-related issues. As surprised as I was to get a letter from France, I was also surprised or maybe shocked to realize I have never received a letter from anyone in Wisconsin. We need your feedback. As leadership makes decisions regarding our direction and the future of your association, we need to hear from you. Are we tackling the right issues? Do you agree with the positions we take? Are we focusing on what’s most important to you, our members? We want to hear from you! The Tavern League cannot remain a leader on alcohol-related issues without the grassroots participation of our members. I want to encourage each one of you to get involved. I know we are all busy with our businesses and our lives, but if every member could take an hour or two a month and devote it to something that involves your local Tavern League, imagine the things we could get done not just locally but statewide. Maybe it’s as simple as attending a meeting to voice your opinion regarding the direction your local league is taking. Maybe you could attend a city council or town board meeting and report back to your local league on what’s happening in these municipalities. Maybe start checking the websites of your local communities to see what’s on their agendas for proposed laws and ordinances and make your local league aware of them. We’re not asking everybody to be a leader, but we are asking you to jump in when and where we need you. We have an uphill battle coming up this year with regulations pertaining to wedding barns and the continued assault on the rights of bar and restaurant owners. As leaders, we often hear how well the Tavern League will handle these issues and how members don’t have time to get involved. Yes, we will continue to lead the way, but we cannot do it alone. We are only as successful as our members make us. We need you to contact your state legislators in the Assembly and Senate, as well as municipal officials to let them know how you feel about the laws and ordinances they are enacting that affect our industry. Together we can accomplish much, but we need all your voices to be heard. Let’s all do a better job of paying attention and getting involved. Together we will continue to be TLW strong. Salute!

Chris Marsicano TLW President

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CORPORATE MEMBERS SUPPORT THOSE WHO SUPPORT THOSE WHO

Support Those Who Support Our Association

SUPPORT OUR ASSOCIATION SUPPORT OUR ASSOCIATION

PLATINUM PLATINUM MEMBERS SPONSORS PLATINUM SPONSORS

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Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not Inc. on the list to participate. Any business interested in joining should call TLW office (608-270-8591) the others benefitsnot of the different Remember “Support those who supportshould us.” call Makethe sure and thank these groups for more their information support, andregarding encourage on the list tocategories. participate. Any business interested in joining

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PRESIDENT

Chris Marsicano SENIOR VICE PRESIDENT

Cathy Vales SECRETARY

Erin Pulaski TREASURER

Tom Dahlen SOUTHERN ZONE VICE PRESIDENT

Dan Taivalkoski SOUTHERN DISTRICT VICE PRESIDENT

Jim Pickett EASTERN ZONE VICE PRESIDENT

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Pete Madland, Executive Director, Tavern League of Wisconsin MANAGING EDITOR

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LSC Communications Pontiac, Illinois On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221. On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices.

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FRONT RAIL RETAILERS VS. PRODUCERS: THERE’S ROOM FOR BOTH BY PETE MADLAND, TLW EXECUTIVE DIRECTOR

t appears that some of our members have been following through and communicating their opposition to AB 492, the “Cheers Bill,” with craft breweries and distilleries around the state. This is a good thing, and it’s supported by the fact that recently two craft breweries/distilleries have joined New Glarus Brewing Company in opposing this bill. I want to thank Chippewa River Distillery and La Crosse Distilling Company for doing so. More evidence that these communications are taking place has come in the way of several craft brewers, who have sent in checks along with applications to become members of the Tavern League of Wisconsin. However, this poses a problem. Craft brewers, distillers and wineries are not eligible for membership. Our bylaws are quite clear regarding membership eligibility: Section 1 A. Regular Membership Any business, located in any municipality within the state of Wisconsin which is licensed to sell alcoholic beverages for either on premise consumption or off premise consumption, shall be entitled to membership in this corporation. The key term in this section is “licensed.” The craft industries are not licensed, but instead are permittees thus are not eligible for membership. Listed here are the type of licenses issued that are eligible for membership in our organization. Sec. 125.25, Wis. Stats., Class “A” Beer (off premises sale of fermented malt beverages) Sec. 125.26, Wis. Stats., Class “B” Beer (on premises and off premises sale of fermented malt beverages) Sec. 125.51(2)(a), Wis. Stats., “Class A” Liquor (off premises sale of intoxicating liquor) Sec. 125.51(2)(e)2., Wis. Stats., “Class A” Liquor-cider only (off premises sale of hard cider) Sec. 125.51(3), Wis. Stats., “Class B” Liquor (on premises and off premises sale of intoxicating liquor) Sec. 125.51(3)(am), Wis. Stats., “Class B” Liquor-wine only (on premises and off premises sale of wine at a winery) Sec. 125.51(3m), Wis. Stats., “Class C” Wine (on premises sale of wine at restaurants, unconsumed bottle can be taken off premises)

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Increasing membership is always a goal we strive for and it should be. However, under our current bylaws our membership is limited to the types of license holders listed at left. To expand membership to entities other than license holders would require a change in our bylaws through a resolution to be presented to the Board of Directors. Then according to our bylaws, if two thirds of the Board approves, the resolution would be placed on a ballot for a delegate vote. Our members who recruited the craft brewery or craft distillery ask why we wouldn’t want them to join. That is a legitimate question. Do we want to include non-license holders into our association? More specifically, do we want to allow producers in to our association? Producers and retailers are different animals. The business models are different. Each has a different set of customers and suppliers. And due to these dissimilarities, many of the issues each face will naturally vary. If you doubt this, simply look at the content of proposed legislation AB 492, a bill a vast majority of producers support. This legislation, among other things, expands the number of liquor licenses available in Wisconsin and allows producers to become retailers in direct competition with you and all of our members. I should add it would be an unfair competition. This is only one example of a conflict that currently exists between retailers and producers. But it points to a major philosophical difference between the two groups. I understand there are craft producers that want to support the Tavern League because they understand the important role you, the retailer, play in the success of their business. For those folks I encourage them to join us. They have the option of becoming a Corporate Member or an Affiliate Member. Some have already chosen to do just that, and we hope more of the craft producers will follow suit. I believe we have much more in common then we think. Working together within the existing structure of alcohol laws can provide for fair competition and an environment where we can all exist and hopefully prosper. So, continue to reach out to the producers you do business with. Have a conversation regarding AB 492. Discuss the relationship between producers and retailers and how we can help each other within the framework of current law. Encourage them to join us and remind them that you are their customer. Of course, the customer is always right!! TLW www.tlw.org

VetsRoll extends a heartfelt THANK YOU to the Tavern League of WI Members and Your Customers Your belief and support of our program has allowed us to provide CLOSURE*GRATITUDE*RESPECT to nearly 2,000 American heroes, since 2010!!

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ABL Update: The Latest Industry News From Washington BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

2019 ABL ANNUAL MEETING American Beverage Licensees (ABL) is returning to Las Vegas, Nevada for the 2019 ABL Annual Meeting, March 24-26, 2019. The meeting will be held at Bally’s Las Vegas Hotel & Casino, and will include a program full of informative speakers, topical issue discussions, industry networking and a series of hospitality events. Marking the association’s 17th anniversary, the meeting will examine the key issues of the day facing independent beverage retailers and explore what lies ahead in the ever-evolving beverage alcohol marketplace. For the latest updates and information on the 2019 ABL Annual Meeting, be sure to visit ablusa.org. The latest updates can also be found by following the #ABLMeeting19 hashtag on Facebook, Instagram and Twitter.

AG ADDRESSES CANNABIS AND MUSIC LICENSING CONSENT DECREES In sworn testimony before the Senate Judiciary Committee in January, then-Attorney General nominee William Barr stated that he disagrees with efforts by states to legalize marijuana but won’t “go after” marijuana companies in states that have legalized it based on the Obama administration’s policies. “My approach to this would be not to upset settled expectations and the reliance interests that have arisen as a result of the Cole memoranda,” Barr told the Senate Judiciary Committee. “Investments have been made, so I don’t think it’s appropriate to upset those interests.” The “Cole Memo” is 2013 guidance from then-Deputy Attorney General Jim Cole urging prosecutors not to interfere with state laws legalizing cannabis. It was rescinded in 2017 by thenAttorney General Jeff Sessions. Barr added, “We should either have a federal law that prohibits marijuana everywhere, which I would support myself, because

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I think it’s a mistake to back off on marijuana. However, if we want a federal approach, if we want states to have their own laws, let’s get there, and let’s get there the right way.” After his nomination hearing, Barr submitted written responses to “questions for the record.” One question regarding music licensing by Sen. Richard Blumenthal (D-CT) asked, “Can you commit that the Department of Justice will work with Congress to develop an alternative framework prior to any action to terminate or modify the ASCAP and BMI consent decrees?” Barr replied, “I commit that, if I am confirmed, the department will stand ready, as always, to provide this committee with technical assistance on any legislative proposal regarding music licensing. I also commit that, if confirmed, I will work with the antitrust division to ensure that this committee is informed of the division’s intentions a reasonable time before it takes any action to modify or terminate the decrees.” The exchange comes as the Department of Justice is conducting a sweeping review of 1,300 antitrust consent decrees, including the ASCAP and BMI consent decrees. These decrees play a critical role in allowing Americans to hear their favorite songs, and Sen. Blumenthal has previously been on record expressing his concern that terminating the ASCAP and BMI consent decrees could undermine the Music Modernization Act and permit the accumulation and abuse of market power.

CRAFT BEVERAGE MODERNIZATION & TAX REFORM ACT The Craft Beverage Modernization and Tax Reform Act (CBMTRA) was reintroduced in the U.S. Senate, Feb. 6, with support from a broad group of alcohol industry, supplier-tier trade associations representing the beer, wine, spirits and cider sectors. The legislation was first introduced in 2015, reintroduced in 2017, and a version was included as a two-year provision in tax legislation passed in December 2017. The latest iteration, which is once again cosponsored by Sens. Ron Wyden (D-OR) and Roy Blunt (R-MO), would make permanent the excise tax relief for alcohol producers and importers enacted in 2017. www.tlw.org

Industry associations supporting the CBMTRA include Brewers Association, Beer Institute, WineAmerica, Wine Institute, Distilled Spirits Council, American Craft Spirits Association, and U.S. Association of Cider Makers. In the 115th Congress (2017-2018), the CBMTRA garnered 55 Senate and 305 House cosponsors.

DEATH TAX REPEAL ACT REINTRODUCED Sen. John Thune (R-SD) and Rep. Jason Smith (R-MO) have reintroduced the Death Tax Repeal Act. The legislation faces headwinds, particularly in the Democratically-controlled House. In the Senate, Sen. Bernie Sanders (I-VT) has proposed raising the tax’s top rate to 77 percent. ABL has supported permanent repeal and also permanent relief from the tax. Temporary relief was realized with the passage of the Tax Cuts and Jobs Act of 2017, which temporarily doubles the exemption amount for estate, gift and generation-skipping taxes from $5.6 million to $11.2 million per individual and $22.4 million per couple. This policy went into effect Jan. 1, 2018 and is good for tax years 2018 through 2025. Without further Congressional action, the exemption will sunset after 2025 and the top exemption will revert to the $5.6 million base (indexed for inflation.)

DRUNK DRIVING BILL INTRODUCED IN HOUSE On January 11, Rep. Debbie Dingell (D-MI) introduced the Abbas Stop Drunk Driving Act, named after a Michigan family of five that was killed in January by a drunk driver. The legislation calls for the U.S. Department of Transportation to implement a federal motor vehicle safety standard that requires all new vehicles to be equipped with an ignition interlock device within one year of the bill’s enactment. The bill currently has no cosponsors.

• Correct flaws in the U.S. tax code that serve as barriers to legal commerce in the cannabis industry and prohibit the development of solutions that can improve Americans’ lives. • Build support for, and secure enactment of, federal legislation allowing states and territories to set and enforce their own laws governing cannabis.

NTSB RENEWS CALL FOR 0.05 BAC LIMIT On Feb. 4, the National Transportation Safety Board (NTSB) announced its 2019–2020 Most Wanted List of Transportation Safety Improvements. Of the ten items on the list, NTSB calls to end alcohol and other drug impairment. The NTSB states, “We want to continue to see states adopt per se BAC limits of 0.05 percent or below, as well as broaden their use of other effective countermeasures, like ignition interlock devices and high-visibility enforcement. “Impairment in transportation is not limited to just alcohol; it also includes impairment by other drugs — legal or illicit. We want a national drug testing standard for passenger vehicles and stronger screening and toxicology testing in commercial transportation.” First issued in 1990, the NTSB Most Wanted List of Transportation Safety Improvements serves as the agency’s primary advocacy tool to help save lives, prevent injuries and reduce property damage resulting from transportation accidents. The NTSB first called for states to adopt per se BAC limits of 0.05 BAC in 2013. ABL staff testified before the NTSB on alcohol impaired driving in 2012.

REGULATE MARIJUANA LIKE ALCOHOL ACT MIC COALITION HOLDS RECEPTION Nearly 150 people joined the MIC Coalition for its third annual Open Mic Night reception, Feb. 6. This event presented a unique and memorable way for the MIC Coalition to tell its story to Capitol Hill and administration staff and others within the digital music policy space. Throughout the evening, the Coalition featured soft policy advocacy in the form of key music licensing facts on the TV screens throughout the venue.

NATIONAL CANNABIS ROUNDTABLE LAUNCHED On Feb. 8, former House Speaker John Boehner announced the National Cannabis Roundtable, a cannabis industry-funded group to lobby for cannabis reform, including changes affecting medical research, banking and taxes. The group has seven founding companies, coalescing around the following mission: • Remove federal restrictions that prohibit medical research involving cannabis. Encourage the development of solutions that will improve the lives of veterans and patients and combat the opioid epidemic in the United States. • Allow companies operating legally in the cannabis industry to utilize traditional institutions for transactions and access to financial markets. www.tlw.org

Rep. Earl Blumenauer (D-OR) has reintroduced the Regulate Marijuana Like Alcohol Act, which would legalize marijuana by removing it from the Controlled Substances Act (CSA) and allow for a nationally regulated industry under the oversight of the Bureau of Alcohol, Tobacco, Firearms and Explosives. Blumenauer, a leading voice for marijuana policy reform, last year authored a comprehensive blueprint for marijuana legalization in the 116th Congress. On Feb. 7, Sen. Ron Wyden (D-OR) followed suit by introducing a bill which would de-schedule marijuana by removing it from the Controlled Substances Act (CSA), establish a federal excise tax on legal sales and create a system of permits for businesses to engage in cannabis commerce.

TTB FACING LABEL APPROVAL BACKLOG Label approval and other enforcement activities were put on hold during the federal government shutdown, and now the Alcohol and Tobacco Tax and Trade Bureau (TTB) is wading through roughly 10,000 label approval requests that have been submitted since January 1. Last year, the TTB processed more than 192,000 labels. Label approval periods can last more than 40 days under the current workload and given the lost time. Just 54 of TTB’s over 470 employees were on the job during the shutdown.

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IN BRIEF Lobbying: More than $3.4 billion was spent on lobbying in 2018 by about 12,000 companies, trade associations, nonprofits, state and local governments, according to Bloomberg Government. The median lobbying expenditure in 2018 was $68,000. Minimum Wage: Democrats have introduced the Raise the Wage Act which would gradually raise the current $7.25 federal wage floor to $15 by 2024 and erase low-wage mandates for tipped and other workers. They argue that the current $7.25 minimum wage, set in July 2009, hasn’t kept pace with inflation. The House bill has 196 cosponsors. ADA Lawsuits: The number of ADA Title III lawsuits filed in federal court in 2018 hit a record high of 10,163 — up 34 percent from 7,663 in 2017. When tracking began in 2013, the number of federal filings was 2,722. Industry Employment: According to the Bureau of Labor Statistics, in January, employment in leisure and hospitality rose by 74,000 jobs. Within the industry, job gains occurred in food services and drinking places (+37,000) and in amusements, gambling, and recreation (+32,000). Over the past year, leisure and hospitality has added 410,000 jobs. Intellectual Property: The Senate Judiciary Committee has reinstated its subcommittee dedicated to addressing intellectual property issues. Sens. Thom Tillis (R-NC) and Chris Coons (D-DE) will lead the intellectual property subcommittee as chairman and ranking member, respectively. Its jurisdiction includes the U.S. Patent and Trademark Office, the U.S. Copyright Office, and federal government functions related to patents, copyrights, trademarks, and trade secrets. Trade & Tariffs: The Distilled Spirits Council (DISCUS) joined 45 other business trade groups in sending a letter on Jan. 23 to Commerce Secretary Wilbur Ross and U.S. Trade Representative Robert Lighthizer asking the US government to lift “tariffs on steel and aluminum imports” and remove “all retaliatory tariffs on trade among the parties.” Christine LoCascio, DISCUS senior vice president for international affairs, said: “U.S. spirits have been a target of the trade wars — with American whiskey the only U.S. agricultural product subject to retaliatory tariffs by all of the retaliating trade partners. Trump Salary: President Donald Trump donated his salary from the third-quarter of 2018 to the National Institute on Alcohol Abuse and Alcoholism, the federal agency charged with researching alcoholism and alcohol-related problems. The President’s older brother, Fred Jr., struggled with alcoholism.

LEGAL Tennessee Wine & Spirits Retailers Association v. Blair On Jan. 16, 2019, the Supreme Court heard oral arguments in Tennessee Wine & Spirits Retailers Association (TWSRA) v. Blair. The specific question of the case is: whether the 21st Amendment empowers states, consistent with the dormant commerce clause, to regulate liquor sales by granting retail or wholesale licenses only to individuals or entities that have resided in-state for a specified time.

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Attorneys on behalf of TWSRA and a group of 35 state attorneys general defended the constitutional right of states to set alcohol policy, and the unique nature of alcohol as it relates to the dormant commerce clause and 21st Amendment. Throughout the arguments, Justices asked informed questions that demonstrated their understanding of the history of alcohol commerce, practical alcohol regulatory policy and other issues addressed in more than a dozen amicus briefs filed on behalf of TWSRA, including ABL’s. The Court also recognized and cited the “unquestionably legitimate” three-tier system and discussed potentially troublesome implications of adopting remedies suggested by the respondents, including a wave of litigation over state alcohol policy that could undermine the entire alcohol regulatory system. Tennessee law requires an applicant for a retail license to have been a resident of Tennessee for at least a two-year period. To renew such a license, the law requires Tennessee residency for at least ten consecutive years. Previously, a district court in Tennessee ruled that these durational residency requirements violate the dormant commerce clause. This decision was upheld by the U.S. Court of Appeals for the 6th Circuit before it was appealed to and granted a hearing by the U.S. Supreme Court. Should the Supreme Court uphold the 6th Circuit decision, its ruling could be narrow, sweeping or somewhere in between as it relates to the interplay of the dormant commerce clause and the 21st Amendment. A broad ruling against 21st Amendment authority could potentially make vulnerable and/or invite challenges to any state alcohol laws that are perceived to discriminate against the economic interest of out-of-state parties (e.g. retail direct-to-consumer shipping, license limitations, franchise laws and other laws that require physical presence). ABL’s brief to the Supreme Court explained that the state’s residency requirements are lawful under the 21st Amendment and further the state’s legitimate interests as part of its multi-step and comprehensive three-tier regulatory system. The ABL brief states, “By requiring distribution to occur through entities with sufficient connections to a state, that state can best enforce its own alcohol regulations.” The brief further notes that the physical presence of in-state wholesalers and retailers allows for states to more easily inspect those entities and facilitates enforcement of “laws designed for orderly market conditions and public safety.” A decision is expected by the end of the Court’s term in June 2019. TLW The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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NEW TAVERN LEAGUE OF WISCONSIN APP

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SafeRide Program Search Page

• TLW member description • Search by business name • Search by city location • Search by county league

• TLW SafeRide description • Search for SafeRide by member name • Search for SafeRide by city location • Search for SafeRide by county league

CONTACT THE TAVERN LEAGUE OF WISCONSIN AT 800-445-9221 FOR MORE INFORMATION ABOUT THIS EXCITING NEW TOOL AND ITS DEBUT! AVAILABLE FOR IPHONE & ANDROID PHONES

MAKE YOUR BUSINESS THE PLACE TO BE Good design can mean more customers through the door By Amanda N. Wegner

atrons have many choices when it comes to where they spend their time and their money. And don’t doubt for a second that the look, feel and ambience of your establishment can play a significant role in whether someone chooses your establishment or another one down the street. “The customer chooses which venue is better suited for their particular mood or requirements. Are they going somewhere to hopefully meet someone or are they going for an intimate dinner? This decides the choice of venue,” Jo Sampson, the creative director of an international design agency, once wrote. Steve Day, owner/president of Mr. Brews Taphouse echoes the sentiment: “Tavern League members can gain big advantages by doing a remodel and/or refresh. Keeping the brand or establishment fresh and clean is utterly important to a very competitive market. Keep customers impressed by staying new and clean.” On Premise recently spoke with architect Steve Shulfer, a partner in Madison’s Sketchworks Architecture LLC, about some of the critical elements and considerations for a welcoming bar or restaurant design. Sketchworks has done remodels or build-outs for a number of taverns, restaurants and breweries in the greater Madison area, including the Mr. Brews Taphouse corporate

On Premise

MARCH/APRIL 2019

and franchise locations. Here, we’ve broken down that advice, including tackling important considerations, tips to enhance your brand experience and trends to consider.

IMPORTANT CONSIDERATIONS • Establish your why: Before you begin, says Shulfer, single out why you are embarking on a remodel or redesign project for your establishment. “It sounds simple but having a clear understanding of the purpose will help guide the decisions. Whether the reason is to improve workflow, upgrade equipment or increase dining capacity — and usually there are multiple reasons — knowing what the primary purpose is will allow you make sound decisions and point everyone’s efforts in the right direction.” • Know what you’re up against: Building and zoning codes can often trip up people, which can derail the best business and marketing strategy, so discover early on what is and isn’t allowed. www.tlw.org

MR. BREWS TAPHOUSE, MADISON. PHOTO COURTESY OF SKETCHWORKS ARCHITECTURE LLC

• Prioritize: Know before you start designing what is most important, and what might be on the chopping block should the budget run awry. “This will help the decision-making, will assist your designer in knowing what you absolutely cannot live without and ultimately will take a lot of anxiety out of the process,” says Shulfer. • Understand your budget: Shulfer notes that going into a project and asking for everything while knowing that you can’t afford everything can end up being a great waste of time. “While master-planning for future expenditures is always advised, have a realistic understanding of when the money will run out so that you can best utilize your resources without wasting time.” In addition, explore unique ways to use common and inexpensive materials. • Solidify your equipment needs: Designs typically start with the kitchen and bar equipment. Determine what equipment you must have for a successful operation and design around those pieces. • Consider the whole experience: Think about both staff and customers. How will your design attract new customers www.tlw.org

and give them an amazing experience to keep them coming back? How will internal customers — staff, that is — maximize the space? “Important things to consider are customer flow, handicap accessibility and efficiency for serving staff and bartenders,” says Day. Efficient workflows ensure the best service to the customer and reduce wasted time and expense for the business owner. • Find a partner: Work with experienced professionals that understand not only design and engineering, but are eager to understand your business and how to help you succeed. “The biggest bang for the buck,” says Day, “is letting your design/architect firm assist you with your restaurant interior. It is well worth money spent to let the experts do the work the right way.” • Consider how shutdown will be managed: For those doing a redesign or remodel, construction will be disruptive to the business. Shulfer advises discussing the schedule with the designer and contractor early on to determine the schedule, when utilities will be shut off and how long you will be out of operation. “Is there a way to maintain operations during construction? Don’t forget to clear this with the MARCH/APRIL 2019

On Premise

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MR. BREWS TAPHOUSE, MADISON. PHOTO COURTESY OF SKETCHWORKS ARCHITECTURE LLC

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local building inspection authorities,” says Shulfer. He adds that you may find that delaying construction until a more opportune time or season is in your best interest.

TIPS TO ENHANCE THE BRAND EXPERIENCE

standards for the company and its customers to choose from. “They made our experience in growing the brand seamless,” he says.

• Direct attention appropriately: Use design to direct attention toward your brand, a favorite feature or your best revenue-producing item. “Strategies to achieve this include placement, lighting and understanding a little about human psychology,” says Shulfer.

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“Offering both high and low top tables, high and low ceiling spaces, quiet private conversational spaces and louder, more socially interactive spaces. Give patrons options but be sure not to stray from your identity and brand!” STEVE SHULFER, PARTNER SKETCHWORKS ARCHITECTURE LLC

overlooked, but critically important. Knowing how space will act acoustically will help create the desired experience for customers. • Don’t forget about great service and a clean establishment: “My advice is to constantly press your establishment for great service and cleanliness. This includes during the refresh and periodic improvements to your locations. Last but not least, hire good people!” says Day.

TRENDS TO CONSIDER • Look to alternatives: Technologies in durable and attractive finish surfaces are readily available, such as Luxury Vinyl Tile (LVT) as an alternate to ceramic or wood. In addition, thanks to the push for environmental responsibility, more recycled or reclaimed materials are available, which lend themselves to the retro/urban-industrial décor that is currently so popular. • Get techy: Customers, Shulfer says, are asking for USB and power availability everywhere to recharge their mobile devices. Changes in POS systems and mobile ordering options are increasing the speed of communications with the back of house, and electronic menu boards offer ease of change combined with a great variety of options. • Get out: Outdoor seating has been huge and continues to be a key selling point for many establishments; add in heating options, and outdoor spaces can extend the season and evening hours. “On nice weather days, customers seek it out. But even on poor weather days, the outdoor patio itself aids in brand awareness and marketing in a similar way as signage — it is an identity and eye-catcher for prospective customers.” As most TLW members know, there’s plenty of competition for entertainment dollars. Making an investment, even a small one, to update or improve your business keeps your establishment relevant and lets the public know you’re serious about providing the best customer experience. TLW www.tlw.org

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The sky’s the limit!

MARCH/APRIL 2019

On Premise

STAYING CONNECTED TLW members share ideas, increase industry knowledge and enjoy camaraderie By Jennifer Bradley

On Premise

MARCH/APRIL 2019

www.tlw.org

t’s been a rough winter in Wisconsin and TLW members are ready for spring. Snowy and icy days have meant extra time to reflect on challenges facing our industry as well as personal business goals to achieve in 2019. Although you’ve probably shared ideas and talked with peers all winter, the best way to learn from fellow business owners and industry experts is to attend the TLW’s two premier events – the spring conference and the fall convention. Not only do these events offer a chance for members from throughout the state to step back from their businesses for a few days and enjoy the camaraderie of fellow bar and restaurant owners, but they offer an opportunity to become fully immersed in topics ranging from the latest legislation regarding “party barns” to the latest marketing techniques to get customers in the door. The next chance to attend a conference is coming up in just a few weeks — it’s the 84th annual Spring Conference and Trade Show, April 1-4, at the Red Lion Hotel Paper Valley & Fox Cities Exhibition Center in Appleton. “There is so much to do, it’s no wonder a lot of members treat this as their vacation,” says Don Mjelde, Brown County Tavern League president and owner of Richard Craniums Bar in Green Bay. “From the trade show to the seminars, there is always something to learn during the day. Then in the evening, there is the welcome party on Monday night and the auction and cocktail party on Tuesday night. Wednesday is all about exploring the town you’re in.” Chris Marsicano, TLW president and owner of The Village Supper Club in Delavan, agrees. He says once people start to attend, they never miss a conference or convention again. “They realize what happens at these events and they find them informative, but also fun,” he notes. “It gives you energy. You leave connected to so many people, and you also gain so many ideas about running your business and how to help your local league approach difficult issues.” Mjelde summarizes the events this way: “They do an excellent job at providing www.tlw.org

three things — information, education and entertainment. But, if I were to personally encourage someone to attend who hasn’t before, I would tell them to come because of the people they’ll meet from all over the state who are doing the same thing they’re doing. Sometimes running a business makes you feel like you’re on an island, but traveling to other areas and meeting people that share similar stories brings a fresh perspective as you return home. Plus, you’re building great relationships for years to come.”

EDUCATIONAL COMPONENTS From seminars to committee and caucus meetings, and keynote speakers to legislative reports, the TLW Conference is an ideal time to brush up on laws, become aware of new industry and association initiatives, and gain insight into business trends. Jared Witman, stepson of Bob Carpenter, TLW 2nd District director, spends time videotaping events throughout the fourday conferences and conventions. He says he sees people talking and learning

“You leave connected to so many people, and you also gain so many ideas about running your business and how to help your local league approach difficult issues.” CHRIS MARSICANO, TLW PRESIDENT

all week long from each other and the presenters brought in to share insight. The keynote speaker at the Tuesday general session at this spring’s conference is Jason Kotecki, who is presenting: “Lemonade Stand 2.0: Secrets from Childhood for Succeeding in Business & Life.” Kotecki is a well-known speaker from Madison and will share eight principles which he has found are crucial for “delighting customers, creating growth and cultivating enthusiastic employees.” His message will hit on the concept of work-life balance, essential to small business owners, and he’ll provide tools to do so. A second educational highlight this April is a seminar on music licensing presented by John Johnson of ASCAP and Jessica Frost of BMI. They will be discussing topics such as: What is music licensing? Who needs it? Why do I need it? Where do the music licensing fees actually go? Another seminar will focus on advancing a business through social media, another topic Marsicano says is on many members’ minds. For Witman, who is very involved in digital media, this is an important offering for today’s members. “See what others are doing on social media,” he advises. “Socialize with those in your industry. Going to an event like this is a great way to learn new ideas about this topic.” During the spring conference Scott Stenger, the TLW lobbyist, will present his report during Wednesday’s general business meeting. Marsicano says this is always a highlight for members, as Stenger brings his knowledge of current legislation making its way through the state Assembly and Senate that could impact TLW-member businesses. MARCH/APRIL 2019

On Premise

In addition, during the spring conference, the TLW will be unveiling its new app. According to Marsicano, once live, it can be downloaded by anybody (not just members) and it will help people find TLW-member businesses near them, hours of operations, phone numbers and directions. It will also indicate if a business has a SafeRide program. “The TLW app is for customers, but a perk of membership in the organization,” Marsciano adds.

a live auction to raise money for the organization’s political action committees.

PLENTY OF FUN

WALK THE TRADE SHOW

Speaking of connecting, there is plenty of fun to be found at the TLW Spring Conference. Witman, the videographer, has been capturing all aspects of the conferences for the TLW, and has been able to see the various levels of participation and says there definitely is fun to be found too!

A highlight for many members is the trade show held in conjunction with the spring conference and fall convention. Held on Tuesday and Wednesday during these events, nearly 100 vendors set up displays — some elaborate — and look forward to their time to meet with TLW members.

He grew up in the TLW and believes the organization’s slogan says it all: “Friends and neighbors, helping friends and neighbors.” The fun side of the TLW Conference truly exemplifies this. Witman says through his work with the TLW, it’s very apparent that members want to see each other succeed and are really in this effort together. Mjelde agrees, and in his five years of involvement, he has met many people from across the state, and has had fun stopping in their businesses at different times during the year.

Attendees appreciate this time to learn about anything and everything they need to run their businesses, from spirits and beer suppliers to ATM, video game and POS systems. Payroll and insurance services are also represented, and even those vendors who supply garnishes for cocktails.

At this spring’s conference, the Monday welcome party is hosted by the Outagamie County Tavern League. The Tuesday evening cocktail party, according to Marsicano, has a band and an open bar. It’s free to attendees and features

On Premise

MARCH/APRIL 2019

Mjelde’s Brown County Tavern League makes a point to get together on Wednesday during the spring conference and have dinner together. “These are neighbors, right across the street from me, that I barely get to see,” he says. “But I always like that on Wednesday we are able to toast and celebrate the things we do for our county and our industry.”

For seasoned bar owners who want to keep their businesses fresh with new products and services, or new tavern owners just getting started, Marsicano says the trade show provides something for everyone. “It’s a great tool to gather ideas and even just ask someone who has been in the trenches a while what they think,” he explains. “If you’re talking to a vendor about a POS system, that’s a lot of money and a big investment. They will most likely tell you to go talk to soand-so who bought it last year and loves

it.” He believes this is a very important, but not always a realized benefit of the trade show. “You have the ability to talk directly and immediately with people who have worked with certain vendors and know you’re not getting taken advantage of,” Marsicano adds. Mjelde concurs. He says that it’s an opportunity to learn these best practices, and even benchmark whether the processes a member has in place at their own business are the most effective possible. “You could find something that makes you say, ‘I don’t need the product I have,’ or a new way of doing things,” he says. “Some of these suppliers are right out my back door and it’s neat to see the different things available.” If you can’t make it to the entire event, Marsicano and Mjelde recommend coming for the Tuesday activities. The trade show runs a full five hours, the general session in the morning includes the keynote speaker and the seminars are that day as well. “If you’ve never been to a TLW event, you should seriously consider coming for at least a day, if not the entire conference, to see how things go,” adds Mjelde. “Everybody’s in the same boat, so to speak,” says Marsicano. “The networking is key. We talk about the difficulties in finding employees or getting customers in the door. Local leagues share what they are doing to get people into their members’ bars and talk to each other about how to promote members. This is a time that opens the door for exchanging ideas.” TLW

www.tlw.org

CORPORATE SPOTLIGHT WISCONSIN AMUSEMENT AND MUSIC OPERATORS, INC.

ith a nationwide reputation as one of the largest, strongest and most active state associations serving the coin-op amusement industry, Wisconsin Amusement and Music Operators Inc. (WAMO) is proud to support the Tavern League of Wisconsin as a Corporate Member. Organized as Wisconsin Music Merchants Association over 50 years ago, this trade organization’s goal is to pull the industry together to enhance the marketplace by expanding opportunities, such as the legalization of crane games and offering information and training to members. WAMO also undertakes legal and legislative efforts to achieve fairness in the marketplace. WAMO is comprised of more than 121 companies around the state that specialize in games and entertainment machines. These are the same companies that service many Tavern League of Wisconsin-member establishments. “WAMO members have extensive knowledge regarding new trends in the entertainment industry,” says Executive Director Amanda Soelle. “By working with a WAMO operator, tavern owners have access to this information, around-the-clock technical support and service unavailable to them through some non-members or if they own their own equipment. This helps to maximize profits for locations.” In addition, she says, operating a pool or dart league in your location with a WAMO member allows your players entrance into WAMO State Tournaments. “WAMO is proud to host what is believed to be the largest electronic dart tournament in the world and largest state association pool tournament in the United States.” Working with WAMO can also give Tavern League members a leg up on the competition as the organization has exclusive agreements with some manufacturers. “By working with a WAMO operator, taverns have access to games that some of their competitors may not,” says Soelle. WAMO also helps keep your establishment on the front edge of technology. “With how quickly technology advances, new products and services are steadily being introduced to enhance customer’s experiences in your locations,” says Soelle.

www.tlw.org

For instance, the industry is developing cashless solutions to appeal to younger clientele, such as online jukeboxes that now allow users to make selections right from their phones via a mobile app. Some WAMO members also offer a jukebox that allow the tavern owners to promote their businesses, highlight menu items, encourage tipping of the waitstaff — “almost any marketing idea that a creative tavern owner can think of,” Soelle adds. In addition, says Soelle, manufacturers are developing apps to enhance tavern customers’ experience. For instance, Arachnid 360 has just introduced a mobile rewards club where dart players earn points for games played. These points can be accumulated over time and exchanged for valuable prizes. Working with WAMO members and their broad knowledge of what is hot and trending will help maximize the profits in your business. “Your success is our success. Keep in mind that WAMO operators are professional marketers that will help bring people in on slower nights and help increase dwell time by entertaining the patrons in ways well beyond what they can do at home.” WAMO is a strong supporter of the Tavern League of Wisconsin, contributing more than $30,000 to the organization annually through donations such as sponsoring a free trip that’s awarded at the spring conference, sponsoring legislative day, providing a prize for the fall convention, supporting their publications through advertising and more. “WAMO enjoys the positive relationship we have developed over our many years of support for the Tavern League of Wisconsin,” says Soelle. “Our common objective is to promote and enhance our shared industry and ensure customers have a great experience. We are happy to have been a Corporate Member of the Tavern League for more than 10 years and look forward to many more.” For a complete list of services and entertainment options, please contact a WAMO operator in your area or the WAMO office. TLW WISCONSIN AMUSEMENT AND MUSIC OPERATORS INC. 800-827-8011 or 608-709-1960 wamo.net

MARCH/APRIL 2019

On Premise

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On Premise

MARCH/APRIL 2019

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www.tlw.org

INFO

CATION U D E

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RESENTATION REP ERSHIP LEAD

SPRING

84TH L A U N N A ERENCE PREVIEW INTO ACTION

Spring Into Action with the TLW SCHEDULE OF EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 KEYNOTE SPEAKER & SEMINARS. . . . . . . . . . . . . . . . . 25 HOTEL INFORMATION & REGISTRATION FORM . . . . . . . . . . . . . . . . . . . . . . . . . 26 ENTERTAINMENT & HOST LEAGUE. . . . . . . . . . . . . . . . 27 TRADESHOW EXHIBITOR LIST . . . . . . . . . . . . . . . . . . . . 28 AUCTION FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 www.tlw.org

MARCH/APRIL 2019

On Premise

2019 Spring Conference Schedule of Events MONDAY, APRIL 1, 2019 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Evergreen Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Courses & Exam (Check-in 8:30 a.m.) – Great Hall (Class Registration is open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Aspen Room 3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange and Auction Item Drop-off – Lawrence Room

1:00 P.M. to 2:00 P.M. Seminar – Music Licensing: What You Need to Know Linden/Rosewood Room Presented by: John Johnson, ASCAP and Jessica Frost, BMI

3:00 P.M. to 4:00 P.M. District Caucuses: 3rd District – Rosewood/Linden Rooms 4th District – Briarwood/Ebony Rooms 5th District – Crown/Bond Rooms 7th District – Oaktag/Parchment Rooms

3:00 P.M. to 4:00 P.M. Seminar – Social Media: How and Why to Use Social Media for Yourself and for Your Business Linden/Rosewood Room Presented by: Teri Barr

4:00 P.M. to 4:30 P.M. Winter Getaway Presentation – General Session Room Presented by Chambers Travel

8:00 P.M. to 1:00 A.M. Cocktail Party - Grand Ballroom Theme: Spring into Action with the TLW Band: Ask Your Mother Band sponsored by: ASCAP

8:00 P.M. to 1:00 A.M. Outagamie County Tavern League Welcome Party Location: Stone Toad, Menasha Band: Bazooka Joe

9:00 P.M. to 10:00 P.M. Live Auction Proceeds to TIPAC Grand Ballroom

TUESDAY, APRIL 2, 2019

WEDNESDAY, APRIL 3, 2019

8:30 A.M. to 5:00 P.M. Registration, $2 Bill Exchange and Auction Item Drop-off – Lawrence Room 8:45 A.M. to 9:15 A.M. Nomination Committee – Oaktag Room 8:45 A.M. to 9:15 A.M. Rules Committee – Parchment Room 9:00 A.M. to 2:30 P.M. Silent Auction – Trade Show Lobby 9:15 A.M. to 12:00 P.M. General Session – Grand Ballroom Attendance Drawing Host League Intro – Southern Zone VP Dan Taivalkoski Opening Ceremony – Outagamie County President Marty DeCoster Color Guard Present Colors President’s Report – Chris Marsicano Secretary’s Report – Erin Pulaski Treasurer’s Report – Tom Dahlen Keynote Speaker – Jason Kotecki, Artist and Entrepreneur (escapeadulthood.com) President’s Award Attendance Drawing First Timers Orientation 12:00 P.M to 5:00 P.M Trade Show – Fox Cities Exhibition Center Bean Bag Toss/Donations for TIPAC – Fox Cities Exhibition Center

On Premise

MARCH/APRIL 2019

5:00 P.M. to 6:00 P.M. Cocktails with the President $25 Donation to TIPAC Courtyard (Back-up Empire Room) Sponsored by: TBD

9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange Lawrence Room

THURSDAY, APRIL 4, 2019

9:30 A.M. to 11:00 A.M. General Business Meeting Grand Ballroom Attendance Drawing ABL Report – Terry Harvath Legislative Report – Scott Stenger Executive Director’s Report – Pete Madland Parade of Candidates Good and Welfare Attendance Drawing

10:00 A.M. to 12:00 P.M. General Business Session – Grand Ballroom Attendance Drawing Rules Committee Report Swearing in of Officers Nomination Committee Report Parade of Candidates VetsRoll Check Presentation Host League Drawing Foundation Raffle Ticket Drawing Silent Auction Raffle NEW Trade Show Buyers Raffle Winter Trip Getaway Drawing Chambers Travel Good & Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors

9:00 A.M. to 1:45 P.M. Silent Auction – Trade Show Lobby 11:00 A.M. to 3:00 P.M. Trade Show – Fox Cities Exhibition Center Bean Bag Toss/Donations for TIPAC – Fox Cities Exhibition Center 11:15 A.M. to 11:45 A.M. League Leaders Meeting – General Session Room (Open to all attendees) 2:00 P.M. to 2:45 P.M. Vendors Drawings – Trade Show Area (Attendees must be present to win) 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – Trade Show Area (Exhibitors’ booths must still be set-up) 3:00 P.M. to 3:30 P.M. Winter Get-Away Presentation – Grand Ballroom Presented by Chambers Travel

4:00 P.M. to 5:00 P.M. District Caucuses: 1st & 9th District - Briarwood/Ebony Rooms 2nd District - Rosewood/Linden Rooms 6th District - Crown/Bond Rooms 8th District - Oaktag/Parchment Rooms

8:30 A.M. to 9:30 A.M. Voting – Oaktag Room

12:00 P.M. Foundation Meeting – Grand Ballroom 12:00 P.M. Outagamie County President’s Reception Marty DeCoster Plan B 121 W. Wisconsin Ave. Kaukauna, WI 54130 920-462-4239 Note: Times and events are subject to change without notice.

www.tlw.org

2019 Spring Conference Keynote Speaker Keynote Address Jason Kotecki Lemonade Stand 2.0: Secrets from Childhood for Succeeding in Business & Life TUESDAY, 9:15 A.M. – 12:00 P.M. GENERAL SESSION Jason Kotecki has spent the last two decades building a profitable business that is bolstered by a tribe of raving fans and has sparked a worldwide movement. In this presentation, he shares the often-overlooked principles from childhood that have contributed to this success. These principles are crucial for delighting customers, creating growth and cultivating enthusiastic employees. But this program goes beyond mere business. As the wearers of many hats, small business owners are known for having abysmal life balance. Kotecki believes wholeheartedly in the importance of not just making a living, but in designing a life, firmly aware that the most important work we’ll ever do will be within the walls of our own homes. Kotecki is an expert at helping people “Escape Adulthood,” in order to restore balance, beat burnout, and become more innovative by breaking rules that don’t exist. His mission is to fight Adultitis, sharing strategies from childhood to create lives with less stress and more success. Through witty storytelling, humorous observation and real-world strategy, he delivers a powerful message that will arm attendees with the tools to achieve bigger growth and better balance from their small business. To learn more about Jason, visit escapeadulthood.com.

2019 Spring Conference Seminars TUESDAY 1 P.M. TO 2 P.M. – LINDEN/ROSEWOOD ROOM MUSIC LICENSING: WHAT YOU NEED TO KNOW Presented by: John Johnson, senior vice president, licensing, ASCAP and Jessica Frost, executive director, industry relations, Broadcast Music Inc. What is music licensing? Who needs it? Why do I need it? Where do the music licensing fees actually go? These are some of the most commonly asked questions by TLW members throughout the state. At this seminar, all of your questions regarding music licensing will be answered by representatives of the two major PROs (performing rights organizations). John Johnson, representing ASCAP and Jessica Frost with BMI are veteran music licensing experts and can speak to all aspects of the issue from music copyright laws to services their respective organizations provide. If you your establishment plays music or you’re considering it, you should take advantage of this opportunity to learn the facts and get your questions answered.

www.tlw.org

TUESDAY 3 P.M. TO 4 P.M. – LINDEN/ROSEWOOD ROOM HOW AND WHY TO USE SOCIAL MEDIA FOR YOURSELF AND FOR YOUR BUSINESS Presented by: Teri Barr, TLW social media director/consultant If words like retweet, follow, and upload are still feeling a bit foreign, join Teri Barr as she clears up the confusion and gets you on track to speaking a language your friends and fans will love on social media! Facebook, Twitter, YouTube, LinkedIn and Instagram can all be easy to use, and a powerful (free!) way to get the word out about your tavern, bar or restaurant. This seminar will also show you how to manage your on-line reputation, and why it’s important to know what your competition is doing on-line, too. Teri will get you started, offer tips if you’re already using these social media platforms and provide simple steps for becoming a social media success. Teri Barr serves as the TLW’s social media director/consultant and was hired as a contracted employee in the summer of 2018. Barr is a multimedia and award-winning journalist, radio host, and writer. She is known for turning her storytelling skills into the types of engaging content needed today for social media, blogging, website/SEO and public relations. Teri works in partnership with all types of businesses and nonprofits, helping lead small and large staffs who want to learn more about using social media. MARCH/APRIL 2019

On Premise

2019 Spring Conference Hotel & Registration “Spring into Action with the TLW” TLW 84TH ANNUAL SPRING CONFERENCE & TRADE SHOW

APRIL 1 - 4, 2019 RED LION HOTEL PAPER VALLEY & FOX CITIES EXHIBITION CENTER Appleton, WI HOST HOTEL RED LION HOTEL PAPER VALLEY

RATES • Single rate $119 - Double Rate $135 • Three-day minimum stay • Ask for TLW room block • Cut-off date is March 3, 2019

333 W. College Ave. Appleton, WI 54911 Call 920-733-8000

ALTERNATE HOTELS

Red Lion Hotel Paper Valley

Ask for the TLW room block.

COMFORT SUITES HOTEL

Room rate - traditional suites: $105 per night plus tax, unless tax exempt form is provided. Cancellation: individual rooms, 6 p.m. day of arrival.

COUNTRY INN & SUITES APPLETON

Room rate – double or king suites: $109 per night plus tax, unless tax exempt form is provided. Cancellation: individual rooms, 24 hours prior to arrival.

COPPERLEAF BOUTIQUE HOTEL

Room rate for king or doubles: starting at $145 per night plus tax, unless tax exempt form is provided. Cancellation: Individual rooms, 24 hours prior to arrival.

(Fox River Mall area) 3809 W. Wisconsin Ave. Appleton, WI 54914 Call 920-730-3800 (Fox River Mall area) 355 Fox River Dr. Appleton, WI 54913 Call 920-830-3240

(Across the street from host hotel) 300 W. College Ave. Appleton, WI 54912 Call 920-749-0303

2019 Spring Conference Registration Form Name

Spouse/Guest Name

Signature(s)

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Email Address

Local League This is my first convention

METHOD OF PAYMENT

I would like to contribute $5.00 to: (please check one only)

Total amount Due $

TLW Support

Check #

SafeRide

MasterCard

CORE (Children of Restaurant Employees)

REGISTRATION FEE PER PERSON

Member

Visa

American Express

Card # Non-Member

Full Registration……………………………

$50

$70

Postmarked after March 24, 2019

$60

$80

One Day Only……………………………… (Circle one Tuesday/Wednesday)

$30

$35

Expiration Date

Security Code Cardholder Name

Signature Cardholder Address City/State/Zip

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 26

On Premise

MARCH/APRIL 2019

2019 Spring Conference Registration Form

www.tlw.org

2019 Spring Conference Entertainment Monday Night BAZOOKA JOE One of Wisconsin’s most requested rock bands, Johnny Wad, also has an acoustic act — Bazooka Joe — that is second to none. The band’s members Chris Dame, Colin Kriss, Rick La Jeunesse and Jason Jelinek thoroughly entertain with great tunes like “Hotel California” by the Eagles, “Amy” by Pure Prairie League, “Livin’ On a Prayer” by Bon Jovi and so many more songs from the 70s, 80s and 90s. The Green Bay-based act is also known to take a few requests from time to time, so come to the party Monday night and enjoy!

Tuesday Night ASK YOUR MOTHER Ask Your Mother covers a wide array of artists and genres. They also hire only the top sound and light crews in the state, ensuring the audio and lights are the perfect combination. AYM engages the audience in the performance to make it a complete sensory experience. This commitment to creating the premier concert event is their passion. The four musicians that make up Ask Your Mother are veterans of such acts as Mr. Vargus and Frenzy, providing a rock show experience every time they play. This isn’t your typical garage band! Band sponsored by ASCAP.

Your Host League OUTAGAMIE COUNTY TAVERN LEAGUE The Outagamie County Tavern League welcomes TLW members, vendors and guest to the 2019 Spring Conference in Appleton. Members hope you’ll “Spring Into Action with the TLW!”

League members shown during the recent TLW Las Vegas getaway trip include: BACK ROW LEFT: Danny Wittman, Brian Striegel, Dan Kneppel, Terry Harvath, Hank Grishaber, Outagamie County Tavern League Vice President Travis Bast and Jim Peerenboom. FRONT ROW LEFT: Rebecca Harrell, Harvey Sprangers, Outagamie County Tavern League Membership Chairman Brian Ritchie, Outagamie County Tavern League Secretary/Treasurer Terri (Sassy) Buman, Outagamie County Tavern League President Marty DeCoster and Jimmy Carter. Not Shown: Outagamie County Tavern League SafeRide Coordinator Bradley Schinke, Paula Pitch, Monte Michiels, Larry Dorn III and Helen Brahm www.tlw.org

MARCH/APRIL 2019

On Premise

2019 Spring Conference Exhibitor List as of 3/6/19

ANHEUSER-BUSCH INBEV Booth # 51, 52 Sean Matthews 1351 Mamerow Ln. E. Oconomowoc, WI 53066 339-987-0879 anheuser-busch.com Assorted Malt Beverages

BADGER MUTUAL INSURANCE CO. Booth # 54 Melissa Theisen 1635 W. National Ave. Milwaukee, WI 53204 800-837-7833 badgermutual.com Personal and Commercial Insurance

BATZNER PEST CONTROL Booth # 42 Julie Breuer 16948 W. Victor Rd. New Berlin, WI 53151 262-797-7763 batzner.com Pest Control Services

BAYLAND INSURANCE Booth # 83 Tom Landreman P.O. Box 28559 Green Bay, WI 54324 920-494-5000 baylandinsurance.com Business, Health, Group Health and Personal Insurance

BEACH HOUSE BEVERAGES LLC Booth # 80 Troy Woodrow 624 W. Wayne St. Fort Wayne, In 46802 260-969-1064 beachhousebevs.com Café Rumba – Rum Cream with Coffee

On Premise

BOWLING CENTERS ASSOCIATION OF WISCONSIN Booth # 110 Yvonne Bennett 21140 W. Capitol Dr., Ste. 5 Pewaukee, WI 53072 262-783-4292, Ext. 10 bowlwi.com Trade Association Bowling Industry for the State of Wisconsin

BREAKTHRU BEVERAGE WISCONSIN Booth # 85, 86 Mark Cirillo 500 W. North Shore Dr. Hartland, WI 53029 262-617-0504 breakthrubev.com Wine and Spirits Wholesale, Craft Beer

BREW PUB LOTZZA MOTZZA PIZZA Booth # 35 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 920-883-7851 brewpubpizza.com Frozen Pre-made Pizza, Lotzza Motzza Pizza

BROMAK SALES INC. Booth # 93 Gary Keller E9770 7th St. Clintonville, WI 54929 715-823-4429 broaster.com Broaster Company Equipment and Supplies, Broaster Foods

CAPTAIN KEN’S FOODS Booth # 97 Tom Traxler 344 S. Robert St. St. Paul, MN 55107 651-298-0071 captainkens.com Homemade from Scratch Products, Beef Chili, Macaroni & Cheese, Taco Meat, Baked Beans

MARCH/APRIL 2019

CAT’S EYE DISTILLERY LLC Booth # 87 John Baker 3232 Bear Tooth Ct. Bettendorf, IA 52722 563-505-6912 catseyedistillery.com Distilled Spirit Products

CLOVERDALE FOODS Booth # 29 Tony Halverson P.O. Box 667 Mandan, ND 58554 701-202-1411 cloverdalefoods.com Manufacturer of FC Beef, Pork and Chicken

COMMUNITY BUSINESS DEVELOPMENT Booth # 49 Ronald Lilge 107 Guindon Blvd. Fond du Lac, WI 54935 256-655-1687 Advertising Glassware, Plastic Tumblers, Coffee Cups

COOKIES BBQ SAUCES & SEASONINGS Booth # 27 Walter Malone 614 1st West Street Wall Lake, IA 51466 712-664-2683 cookiesbbq.com Sauces and Salsa, Gluten Free, Seasonings

DEVERE COMPANY INC. Booth # 25 Cynthia Shackelford 1923 Beloit Ave. Janesville, WI 53546 608-752-0576 deverechemical.com Commercial Dishwashers Lease, Sales and Service, Cleaners and Disinfectants, Janitorial Supplies

DISHER INSURANCE/ANSAY & ASSOCIATES Booth # 109 Matt Disher 2916 Church St. Stevens Point, WI 54481 715-344-8383 disherinsurance.com Property, Casualty and Workers’ Compensation Insurance

DRINK WISCONSINBLY Booth # 103 Mike Drake 135 E. National Ave. Milwaukee, WI 53204 608-206-4773 drinkwi.biz Official Drink Wisconsinbly T-Shirts, Glassware, Hats, Tanks, Sweatshirts and More

EDGE ONE INC. Booth # 98 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 608-873-3311 edgeone.com ATM Sales and Service, Credit Card Processing

1ST AYD CORPORATION Booth # 112 Lee Frederick 6610 Kelly Lane Winneconne, WI 54986 920-267-2215 1stayd.com Cleaning, Janitorial, Kitchen, Paper

FLASHPOINT DESIGNS Booth # 105 Dustin Van Handel N9626 Highline Rd. Kaukauna, WI 54130 920-915-0216 flashpointdesigns.net Custom Dye Sublimation Shirts, Jerseys and Apparel

FOCUS ON ENERGY SMALL BUSINESS PROGRAM Booth # 111 Steven Hamblen 15770 W. Cleveland Ave. New Berlin, WI 53151 262-786-1287, Ext. 1123 focusonenergy.com/ smallbus Energy Efficiency Services

GREATER INSURANCE SERVICE CORP. Booth # 53 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 608-221-3996 gisconline.com/tlw Life, Health, Property and Casualty Insurance

HEARTLAND BUSINESS SYSTEMS Booth # 15 Joe Harlow 1700 Stephen St. Little Chute, WI 54140 920-788-7720 Point of Sale Systems

HOLIDAY WHOLESALE INC. Booth # 32, 33, 34 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 608-254-8321 holidaywholesale.com Candy, Snacks, Foodservice, Disposables, Cleaning Supplies, Novelties, Tobacco Products

HSC BUSINESS BROKERS Booth # 113 Jerry Vlaminck P.O. Box 739 Delano, MN 55328 763-972-9077 hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field

www.tlw.org

2019 Spring Conference Exhibitor List as of 3/6/19

INSURANCE CENTER

MEYER BROTHERS LLC

PRETZELHAUS BAKERY/FUNACHO

Booth # 50 Teresa Perna 701 Sand Lake Rd. Onalaska, WI 54650 800-944-1367 ticinsurance.com Insurance, Full-Service Agency, Age 65+, Business Insurance

Booth # 104 Bob Meyer 301 Cass St., Apt 1 De Pere, WI 54115 920-639-4488 themeyerbrothers.com Old Fashioned Cocktail Mix

Booth # 21 Ken St. Clair 17565 Evergreen Ct. Brookfield, WI 53045 262-309-9902 pretzelhausbakery.com Shelf-Stable Pretzels, Lightly Salted and Cinnamon Sugar Pretzels, Cheese Sauces with Warm Holding Equipment

LAMERS BUS LINES Booth # 38 Erica Dakins 2407 South Point Rd. Green Bay, WI 54313 800-236-1240, Ext. 10139 golamers.com Wisconsin’s Premier School Bus and Motorcoach Company with 33 Locations Statewide

LUIGE’S FROZEN PIZZA INC. Booth # 44 Carl Schwibinger W3830 Cty. Hwy. K Belgium, WI 53004 920-994-4884 luiges@live.com Quality Frozen Pizza

MAGNUSON INC. Booth # 39 Jason Gough 3005 Kishwaukee St. Rockford, IL 61109 800-435-2816 posi-pour.com Posi-Pour Portion Control Pourers and Full Line of Bar Supplies

MASTER SALES Booth # TBD Gary Feltz N63 W24301 Main St. Sussex, WI 53089 651-298-0071

MCCAIN FOODS Booth # 26 Mark Bastable 3225 Gateway Rd. Brookfield, WI 53045 630-730-7711 mccain.com Food Purveyor

MILLERCOORS Booth # 107, 108 Eric Pothask 3939 W. Highland Ave. Milwaukee, WI 53208 847-851-1417 millercoors.com Beer/Alcoholic Beverages, Cider, Flavored Malt Beverages

NEI-TURNER MEDIA GROUP INC. Booth # 90 Louise Andraski 400 Broad St., Unit D Lake Geneva, WI 53147 262-729-4471 ntmediagroup.com Specializing in Publishing High-Quality Print Materials, Visitor Guides, Magazines and Customer Publications

PEPSI BEVERAGES COMPANY Booth # 101 Tim Michels 2541 W. 20th Ave. Oshkosh, WI 54904 920-236-4454 pepsico.com Non-Alcoholic Beverages

PRECISION POURS INC. Booth 81 Richard Sandvik 12837 Industrial Park Blvd. Minneapolis, MN 55441 800-549-4491 Manufacturer of the 3-Ball Liquor Pour Used By Over 2,500 TLW Members

QUAKER BAKERY BRANDS Booth # 22 Jeff Pearcy 1207 N. Mason St. Appleton, WI 54914 920-734-9206 quakerbakery.com Homestyle Bakery: Buns, Breads, Rolls and Pizza Crusts

RIVERLAND EXPRESSIONS Booth # 16 Sue Gage 317 Main St. Lansing, IA 52151 563-538-4751 xpressionsinc. espwebsite.com Screenprint/Embroidery/ Ad Specialties

RIVERSIDE FOODS INC. Booth # 18 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 800-678-4511 riversidefoods.com Breaded and Battered Appetizers and Seafood

TASTE TRADITIONS Booth # 30 Dee Felici 9097 F St. Omaha, NE 68127 402-779-8464 tastetraditions.com Food, Soups, Pastas, Tex/Mex, Specialties

TAYLOR ENTERPRISES OF WI INC. Booth # 20 Earl Hansen N8108 Maple St. Ixonia, WI 53036 262-567-7286 taylorwi.net Sales, Service and Parts For Taylor Ice Cream, Henny Penny Cooking and Perfect Fry Equipment

3-OAKS DISTILLERY Booth # 87 Charles Westphal 3297 Bittersweet Ln. Dubuque, IA 52001 608-335-2461 3oaksdistillery.com Straight Bourbon Whiskey

VIKING DJ’S & VIKING PARTY STORE Booth # 13, 14 Bob Viking 533 W. Conant St. Portage, WI 53901 608-742-3009, Ext. 2 vikingdj.com Novelties, Beads, Hats, Glow Items

VITO FRYFILTER INC. Booth # 91 Felix Amrheim 702 W. Algonquin Rd. Arlington Heights, Il 60005 847-859-0398 vitofryfilter.com Oil Filteration Systems for Deep Fryers and Oil Testing Devices

WISCONSIN SOUVENIR MILKCAPS Booth # 115 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 414-217-1731 wimilkcaps.com Promotional Milk-Cap Pulltabs and New and Used Vending Machines for Pulltabs

IT’S NOT TOO LATE! If you know of a company with products and services of interest to Tavern League members, encourage them to sign up for booth space at the spring conference. Just call the TLW at 800-445-9221 and ask for Cindy. www.tlw.org

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2019 Spring Conference Auction

Each year at the Spring Conference, members gather Tuesday evening for the TLW Live Auction. The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, 9 a.m. to 2:30 p.m. and Wednesday, 9:00 a.m. to 1:45 p.m. (Silent Auction room will be open from 3:00 to 6:00 p.m., Monday if you would like to drop off items.) In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! To ensure easy transport by buyers as well as those handling objects during the auction, please keep items to a manageable weight and size. Auction Chairperson Judy Vandenhouten coordinates the auctions that benefit TIPAC. Donating an item is simple. 1. P lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail.com Cell: 920-493-4329 2. B ring your item to the Lawrence Room upon arrival to the spring conference. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash. Thank you for your contributions!

Auction Item Form — TLW 2019 Spring Conference If your league or members will be bringing auction items to the Spring Conference, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten. Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions. Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation! Return this form by March 25, 2019 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee WI 54216 30

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www.tlw.org

Sign Up for the 21st Annual Tavern League of Wisconsin State Golf Outing Network with Your Peers, Enjoy a Day on the Links! Clifton Highlands Golf Course N6890 1230th Street Prescott, WI 54021 715-262-5141 Monday, Sept. 9, 2019

For complete details see

TLW.ORG

Come join us for golf, prizes, food and drink. The four-person scramble format is great for golfers of all skill levels. The event is limited to 36 teams, so sign up early. Cost: $105 per person. Includes golf, cart, beverage tickets, lunch, dinner and award; guest dinner only $20

www.tlw.org

WALLY 414-217-1731 DAYTON 262-510-4513 wimilkcaps.com

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LEAGUE PROFILE TAYLOR COUNTY TAVERN LEAGUE

Taylor COUNTY TAVERN LEAGUE Taylor County Tavern League is involved in a number of philanthropic causes. Shown here are league members presenting a check for $2,000 to Joseph Greget, committee chairman of the Our Village Playground project, an accessible playground planned for Medford.

n many ways, the Taylor County Tavern League is in a rebuilding phase. “We’ve done so many new things the last three years,” says Terry Phillips, owner of Medford’s High View Inn, who took over leadership of the Taylor County Tavern League three years ago. “The spark had kind of gone out, and we’ve been working hard to light it back up.” Located in north-central Wisconsin, the majority of members in this rural county are located in Medford, Gilman and Rib Lake and are small mom-and-pop establishments. At present, the Taylor County League has grown to 30 members, with more joining as the county league continues to add perks. Some of those perks include the league’s summer fun run and winter snowmobile run, which help get people out and moving around to different establishments. “It’s making our members happy to see the Tavern League trying to support them,” says Phillips, who is the third president of the Taylor County League in 40 years. “We get good turnout [with the fun runs], which helps members get business. Whether it’s five people or 20 people, it’s added [revenue] for them, and its members-only. It’s a heck of a selling point.” Another new thing the Taylor County Tavern League is doing is a charitable bowling tournament. The St. Patrick’s Day event, held at Sports Page in Medford, benefits local EMTs. The league also sponsors an annual golf outing each June to support the organization as well as its other philanthropic activities. That includes the annual Light a Light dinner. “It’s a way to support folks,” says Phillips. “It’s a kind of Thanksgiving, where we all get together to eat. Last year, we served 630 people, with about 300 meals delivered. We’d like to keep that going.”

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The league has also doubled the amount of its annual scholarship program, which supports high school students who are going into the hospitality field. The league now provides four $500 scholarships annually. “Our preference is to support students who have worked at a local establishment,” says Phillips. “We’re also trying to use it as a recruiting tool. Many of our establishments are trying to find help — servers, bartenders, cooks. We’re always thinking, what can we do as a local Tavern League to make it better? This is one of those things.” Phillips adds that the scholarship committee is working to formalize the league’s scholarship program in writing to make sure it’s codified for future officials. While the league’s scholarship program is well-established, Taylor County’s SafeRide program is still in its infancy, having started in April 2018. Based on the Good Samaritan model, 180 rides have been provided to date. “It’s not what we would like it to be yet, but it’s still very new and we’ve had a lot of good response,” says Phillips. Start-up funds for the program were provided by the Tavern League of Wisconsin, Taylor County and the city of Medford. A member of the Tavern League for 31 years, Phillips believes that the biggest benefit of membership is the “strength in numbers” and the support the organization offers. “They are always fighting stuff in Madison for us. And Pete or Chris, they’re just there to help. It’s like someone in your back pocket to calm you a bit if you have a problem.” He adds: “It sounds corny, but I believe in the Tavern League as much as I believe in the American flag. I push for everyone to be a member of the Tavern League. It’s a wonderful thing.” TLW www.tlw.org

BUSINESS SPOTLIGHT OPIE AND TAMMY’S KOUNTRY KORNER

Tammy and Galen “Opie” Raasch own Kountry Korner, a 15-stool bar that Tammy calls a friendly, family-oriented place. The first Saturday of each month during the summer, the bar hosts a classic car ride, calling themselves the Kountry Korner Kruisers.

Kountry Korner opens at 11 a.m. every day with the exception of Tuesday in the winter and Wednesday in the summer.

And the name, she adds, has largely stayed the same, only changing to reflect changes in ownership — it was once Ken and Carol’s Kountry Korner, then Sam and Mary’s Kountry Korner.

In the winter, Kountry Korner is a destination for snowmobilers. Once the weather gets nice, the Raasches host a number of events, including an annual Easter Egg hunt for neighborhood and customers’ children. “Everyone gets a bag full of treats after finding their eggs. I have about 1,000 eggs in our backyard as well as a visit from the Easter bunny. Parents and grandparents also participate looking for the larger eggs and have adult treats in their eggs.”

or 18 years, Tammy and Galen “Opie” Raasch have been holding down Opie and Tammy’s Kountry Korner, continuing a tradition that goes back over 80 years. “This has been a tavern since the 1930s,” says Tammy Raasch, who owns and operates Kountry Korner with her husband, Opie. “It was opened after Prohibition as a little country tavern, and it’s still here today.”

It’s a small place with just 15 barstools, “what you see is what you get,” says Raasch. “We are a neighborhood-supported bar. We don’t hire bartenders … it’s just always the two of us. Customers who stop in are coming in to visit with us.” The Raasches got their start in the tavern industry after Opie had an accident and lost his job. Living one mile from the bar, they opted to buy it when it went up for sale. “We decided to try a new adventure and thought we’d be in for six or seven years.” But the tavern business, says Raasch, is in her blood. Her great-grandfather owned a bar in nearby Stetsonville in the late 1800s, her grandmother and parents owned taverns, and she met Opie in her parent’s tavern. Raasch calls Kountry Korner a friendly, family-oriented place. “We have wonderful customers, from 21-year-olds to 80-yearolds,” she says. “We treat customers and new faces the same — everybody’s welcome here. They enjoy coming to see us and enjoy all the other customers that are here. It’s kind of like a family tavern.” Being a smaller establishment, the Raasches just offer drinks and pizza. Families often come in for pizza, and if the kids eat their pizza, they get a Schwan’s ice cream cup as a treat. www.tlw.org

In the summer, a UTV trail brings in new and regular customers alike, and the first Saturday of each month, the establishment becomes a destination for classic cars as they host a classic car ride. “We call ourselves Kountry Korner Kruisers. Each month, we go in a different direction, stopping at a few places along the way. We usually have 10 to 20 cars go on the run.” There is also an annual Halloween party and ugly Christmas sweater party. As avid Brewers fans, the Raasches have organized a Brewers bus trip 14 of the 18 years they’ve been in business and last year, they won 40 tickets to the Miller Lite Bull Pen at Miller Park. While the Raasches have owned Kountry Korner for 18 years, the couple rejoined the Tavern League just three years ago. “There was a change in officers locally, and they said to come try the Tavern League again. We feel welcome. We enjoy the membership, we enjoy working with other taverns and establishments, and we enjoy making a difference in Medford and Taylor County.” TLW OPIE & TAMMY’S KOUNTRY KORNER W3539, State Hwy. 64, Medford, WI 54451 715-748-4966 facebook.com/Opie-Tammys-Kountry-Korner

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CHARITY SPOTLIGHT OUR VILLAGE PLAYGROUND PROJECT, MEDFORD

VIEW B

Our Village Playground is to be built in Medford City Park, adjacent to the city’s pool which has been updated to be handicap accessible. Both facilities will allow families the opportunity to play and swim together, even those with physical or sensory challenges.

he City of Medford is taking the saying “it takes a village” to a new level with their Our Village Playground Project.

“Our Village Playground Project is a community effort to bring an all-inclusive and handicap accessible playground to Medford City Park in summer 2019,” says Joseph Greget, director of student services and special education for Medford Area Public Schools and Our Village Playground Project Committee chairperson. “We decided to name it Our Village Playground because of our local philosophy that ‘It Takes a Village to Raise a Child with a Disability.’” Back in April 2017, the Medford City Council gave the goahead for this project to be built inside Medford City Park. A central location close to other activities, the park will have a handicap and accessible playground area for all families to use, and is adjacent to the Medford City Pool, which was updated to be handicap accessible. The park, Greget says, provides the opportunity for all families to be able to play together, even those with physical or sensory challenges.

“Our Village Playground is truly a community project for our children, families, city park, businesses, and another reason to live in our community,” says Greget. “It would not be possible without a community effort by people and organizations who want to put forth their efforts, money, and time towards a meaningful project.” “The Taylor County Tavern League is a collection of some of our finest people and businesses here in Medford and all of Taylor County. They approached the Our Village Playground Committee by wanting to learn more and then by giving to our project. Their interest and initiative help make our project possible not only for this generation of families, but future generations to come.” To date, $121,000 has been raised for Our Village Playground. A total of $250,000 is needed for playground equipment, portin-place rubber surfacing, installation and site prep.

“The usage of Medford City Park continues to grow with more and more activities. Having an all-inclusive playground area will attract all families to come and use this area,” says Greget. “Our Village Playground will hopefully be an inspiration for our other playground areas in the park, schools, and throughout the county as we embrace family togetherness, children’s play, and physical and mental well-being through play.”

The committee is hoping to install the playground this summer, in part to honor Gabe Sigmund, who was medically fragile and passed away after his seventh grade school year. “We are dedicating this playground for the children who didn’t get a chance to play here, our current children and families, and all children and families in the future,” says Greget. “… [this year] Gabe would have been a senior in high School. Building this playground in summer 2019 will be our honorary graduation present for him and his family.” TLW

The project is supported by donations from local individuals, families, service organizations, banks, hospital, and businesses, including the Taylor County Tavern League.

OUR VILLAGE PLAYGROUND Medford, WI facebook.com/our-village-playground

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www.tlw.org

MEET THE EXECUTIVE OFFICER NANCY LORBETSKE In this column we’ll introduce you to the TLW executive officer who represents the league that is featured in this month’s issue of On Premise. The individual featured in this issue is Nancy Lorbetske, northern district vice president, Districts 7 & 8

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. I was born and raised in Rhinelander, Wisconsin, also known as the “Home of the Hodag.” After going to college for a couple of years I met and married Jeff Lorbetske. He owned a small tavern called Lord Jeffrey’s Pub. While married, in 1973, we opened a nightclub called Knight Gallery. After 10 years we went our separate ways and he kept the bar. When he passed away in 1993, I ended up back in the bar business and still operate it today. Five years ago, I must have been bored, so with my partner, Steve Lurvey, we opened another place called Pine Harbor. It is a great little place on the Wisconsin River. It is a neighborhood bar that serves food and also benefits from snowmobilers as well as boaters. We have eight piers for docking and offer entertainment at our tiki bar every weekend in the summer. I also operate a food booth at our local Hodag Country Festival, which is only a short distance from Pine Harbor. I have two daughters, Maggie and Tara, who have supported me over the years and helped me with my various endeavors, and they’ve blessed me with four beautiful grandchildren: Azari, Natalia, Giovana, and Jefferson.

Q. WHY DID YOU BECOME A TAVERN LEAGUE MEMBER? My ex-husband was president of our local league and was very active on the state level and all things TLW. He instilled a passion in me for the organization. When he passed away and I ended up back in the bar business, I knew I had to belong.

Q. HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES HAVE YOU HELD BEFORE BECOMING NORTHERN DISTRICT VICE PRESIDENT? I have been a member since 1993. I have held positions in our local league as treasurer and vice president. I was then elected president of the Oneida County Tavern League and kept that position for four years. A little later I was elected an 8th district director. Following that I was elected as northern district vice president. I’ve been on the state board for 12 years! How time flies when you are having fun! www.tlw.org

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE(S) FACING TAVERN LEAGUE MEMBERS TODAY? I have concerns about the special interest groups that do not seem to understand the importance of the three-tier system and how detrimental it could be if it were no longer in place. These are safeguards that protect our industry. I also think that the wedding barn issue is of utmost importance. We all need to be operating under the same guidelines and licensing regulations or none of us should have to. We have no issue with the barns other than we just need a fair playing field. The rules should apply to all! In addition, DUI laws are always a concern.

Q. YOU REPRESENT THE 7TH AND 8TH DISTRICTS. ARE THERE SPECIFIC ISSUES UNIQUE TO THIS AREA THAT YOU ARE FOCUSING ON? We need to keep funding and growing our SafeRide program. Our area is not heavily populated, and we cover more distance between places, so it is especially important to us. In many areas, especially farther north, we do not have UBER or Lyft, so we need the SafeRide program. For the areas lucky enough to have a taxi service they can offer a safe ride, however, the Good Samaritan Law is in place to help those who do not have a taxi service. Another area of concern for us is the threat of .05 – that’s not going away, unfortunately!

Q. WHAT DO YOU ENJOY MOST ABOUT BEING IN A TLW LEADERSHIP POSITION? I like attending meetings at the state level and getting information to pass along to the leagues. When I travel to these meetings, I also like to visit local member establishments as well as non-member establishments to promote the TLW and try to get the non-members to join. But the best perk of all is getting together with all the great people across the state with similar issues, and who are as passionate as I am about the TLW!

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? Since I now have two businesses, I do not have the time I used to have to get involved with the community. However, I served on the board of directors for the humane society for several years and I also was a part of the Downtown Rhinelander Improvement Committee. I have been a volunteer on many of our local tavern league fundraising projects. And going back in time just a bit, I can proudly say I was a Girl Scout Brownie leader! TLW

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LEGISLATIVE NOTES THE ARGUMENT FOR TREATING ALL BUSINESSES ALIKE BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

ecently, two unlicensed wedding barns filed a lawsuit against the State of Wisconsin in an attempt to get a judge to rule that they can continue to ignore the Wisconsin law that requires their businesses to be licensed. The Tavern League of Wisconsin believes that this lawsuit will jeopardize all licensure and regulation of establishments that serve alcohol in Wisconsin. Contrary to their claims, requiring wedding barns and other venues to follow the law will not jeopardize their business, but is essential in treating all businesses equally under the law.

MUNICIPAL REGULATION AT STAKE The ability of municipalities to require businesses that provide alcohol to be licensed is at the heart of a lawsuit brought by two wedding barn owners seeking to operate their business without a license. The reason wedding barns do not want to be licensed is the law which requires all alcohol license holders to obtain alcohol through a properly licensed wholesaler. The ability to skirt this law creates a tremendous financial advantage for unlicensed party barns over properly licensed businesses. A couple seeking a wedding at an unlicensed barn can save thousands of dollars compared to a properly licensed business. Why is a wedding at a supper club or hotel required to have an alcohol license but a similar wedding at a barn is not? Without licensure, the wedding barn is not subject to closing hours, wholesale laws, state smoking ban, no licensed bartender, no DNR private well testing, no sales tax collection on alcohol sold, the list goes on and on. This is not unique to wedding barns, under their logic any business entity could rent out a facility for a private event and not obtain an alcohol beverage license. With a few tweaks to their business, every tavern in the state could meet the definition of a private event and escape licensure.

WEDDING BARNS WILL NOT GO OUT OF BUSINESS To comply with current state law, wedding barns simply need to obtain the appropriate municipal license to serve alcohol. They will not go out of business. With the license the business would

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be required to obtain their alcohol through a licensed wholesaler and they would no longer have the unfair financial advantage that they currently are exploiting over properly licensed businesses which provide private weddings identical to those at so called wedding barns. Private events at public places which have alcohol are required to have the appropriate alcohol license according to Wisconsin law. If one were to extend the wedding barn argument very few venues would be required to have a liquor license by simply using the private event standard to escape licensure. If the wedding barns lawsuit is successful it would dramatically change alcohol regulation in Wisconsin and would create a path for thousands of currently licensed venues to forgo licensure and instead operate as a private event. Types of Alcohol Licenses Available to Wedding Barns • “Class “B” Beer – No quota • “Class C” Wine – No quota • “Class B” Liquor • Reserve “Class B” Liquor • Transfer/Reserve “Class B” Liquor – Contiguous Municipality or within 2 miles • Above quota restaurant “Class B” Liquor – Permanent interior seating exceeding 300

ALCOHOL IS A CONTROLLED SUBSTANCE Alcohol beverages are regulated differently from other products in commerce — and with good reason. As intoxicants, their manufacture, sale, and use create the potential for public health and safety issues. As a result, Wisconsin has a comprehensive regulatory system, covering “the production, storage, distribution, transportation, sale, and consumption of alcohol beverages by and to its citizens for the benefit of the public health and welfare and the state’s economic stability,” according to Wisconsin statutes. Wisconsin alcohol beverage laws enacted in 1933 and 1934 (after Prohibition ended) expressed a “state-wide concern for the purpose of providing a uniform regulation” of alcohol beverages. The Wisconsin Supreme Court has noted that regulation of alcohol beverages “may be summed up as resting upon the fundamental principle that society has an inherent right to protect itself … that the sobriety, health, peace, comfort, and happiness of society demand reasonable regulation [of alcohol beverages].” And, there is little doubt that today, “the manufacture and sale of alcohol beverages is one of the most heavily regulated trades in our state,” or that the “statutory scheme governing alcohol in Wisconsin is pervasive, sweeping, and restrictive.” www.tlw.org

Consistent with that framework, Wisconsin requires that a person be “licensed” to sell alcohol beverages, or to allow their consumption, in a public place under their control. That is, Wisconsin statutes specifically prohibit an owner or other person in charge of a “public place” from allowing the consumption of alcohol beverages on the premises of the public place, unless the person has an appropriate retail license or permit. Requiring that licensure accompany the sale or consumption of alcohol beverages in a place made generally available to the public is wholly unremarkable, and a cornerstone of virtually all state regulation of alcohol beverages. Former Wisconsin Attorney General Brad Schimel recently concluded in an informal opinion that an “event venue” generally open to the public for rent but rented for a specific private event and attended only by private invitees, is nevertheless a “public place” under Wis. Stat. § 125.09(1), therefore triggering a licensing requirement if alcohol is to be consumed. The Attorney General further observed that, “[a] broad ‘private event’ exception cannot be supported by the text of the statute; there is simply no portion of the statute that would support a distinction between a public place that hosts an event open to all the public, and a public place that may be rented out for a limited private event.” Nor should there be such a distinction. If there were, licensed establishments such as bars or restaurants could host so-called “private,” inviteonly events, and maintain that during those events no licensing is required and the rules and restrictions generally applicable to retail licensees do not apply.

TREAT ALL BUSINESS EQUALLY Everyone agrees that wedding barns are businesses. They provide identical services for events as properly licensed businesses do. All business must be treated the same. It is unfair for government to give one business an advantage over another business. License and regulate everyone or no one. A decision by the court indicating that a license is not required for a licensed event would effectively signal the end of regulation of alcohol in Wisconsin. The public expects businesses to require proper licenses when alcohol is served as well as our patrons who fall under business commercial liability insurance at properly licensed establishments – insurance coverage which may not exist at unlicensed venues. TLW

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SPECIAL CLUB MEMBERSHIP PLATINUM CLUB MEMBERS OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE OUTAGAMIE COUNTY TAVERN LEAGUE PORTAGE COUNTY TAVERN LEAGUE TLW 3RD DISTRICT TLW 5TH DISTRICT

GOLD CLUB MEMBERS CALUMET COUNTY TAVERN LEAGUE DODGE COUNTY TAVERN LEAGUE DOOR COUNTY TAVERN LEAGUE MANITOWOC COUNTY TAVERN LEAGUE TLW 7TH DISTRICT

SILVER CLUB MEMBER AL REPP

ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 www.tlw.org

MARCH/APRIL 2019

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FEATURED AFFILIATES

DEMON SPIRITS

SPOTON

On the Wisconsin side of the St. Croix River in Hudson, Demon Spirits LLC was born. It was established in January 2016 with the company’s flagship product, Demon Rum, says co-founder Wayne Karls. In July 2017, General Beverage Company agreed to statewide distribution of this new rum product.

SpotOn is a cutting-edge payments and software company that empowers local businesses with tools to better run and grow their business. This includes a variety of intuitive point-of-sale options as well as integrated software to do things like offer online appointment booking and improve customer retention through loyalty rewards and automated marketing campaigns. Tools like these were previously only available to big businesses with big bankrolls and their own developers, but SpotOn’s platform caters to neighborhood stores, independent retailers, and other small- to mid-sized businesses.

“One of the key things about Demon Rum is it is an amazingly smooth, spiced rum,” Karls says. “It’s 80 proof and made from real Caribbean sugar cane molasses rum — not GNS or grain neutral spirits like some other rums out there.” Demon Rum is all natural and blended using two Caribbean rums (silver and barrel-aged) with all-natural spices and flavors.” He says the product’s tag line is: “Seductively spiced, sinfully smooth” and the rum definitely lives up to its name. Karls says that the brand was built to “go big” and its motto is: “There’s a new captain in town.” He and his partner, Jeff Warren, fulfilled a New Year’s resolution to launch their own spirits’ brand a few years ago. Karls owns an advertising and marketing company in Hudson, and Warren is a homebuilder. “He always had it in his head that Demon would make a really good spirits’ name,” Karls says with a laugh. “It just stuck with him because of its ties back to Prohibition.” The duo kept talking about their dream, and one year, just went for it. Karls says it makes them happy and proud that everyone who tries Demon Rum, loves it. The team also is proud to be from Wisconsin and share their local product with TLW members. Karl hails from Green Bay and Warren is originally from Rice Lake. As a young company they are excited to be a part of the Wisconsin entertainment landscape. “There’s no place like home,” Karls adds. “The loyalty from bar owners and customers has been wonderful. Bartenders love Demon Rum, customers love it and it mixes well in cocktails. Demon Rum even makes a really good Old Fashioned, Karls adds. He says the affiliate membership with the TLW has afforded them the opportunity to connect with individual business owners, but also share the Demon Rum product with customers statewide. A new product will be launched this year, Silver Demon Rum. It’s a clear rum product, one that Karls says is perfect for mixing with summertime drinks. “We took our time to make sure we had a flavor profile in the silver rum that compares to our spiced rum,” he explains. “We value and take pride in what we’re putting out there.” DEMON SPIRITS LLC

492 E. Cove Rd., Hudson, WI 54016 715- 531-1466 | drinkdemonrum.com

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“A small business owner has two primary finite resources: time and money,” says SpotOn co-founder Zach Hyman. “The SpotOn platform provides them a simple way to communicate with their customers and grow their business, all at their fingertips and for an extremely low cost.” In addition to SpotOn’s marketing, reviews and loyalty tools, they offer cutting-edge point-of-sale systems and software for appointment booking, website design and payroll. Combined with their exceptional customer support, it’s no wonder that thousands of businesses are switching to SpotOn each month. “SpotOn is bringing new solutions to an industry that needs it,” says co-founder Matt Hyman. “We are aggressively investing to bring best-in-class, integrated payment and software solutions to small businesses. In the past year, we have hired over 100 new employees across all departments to provide a strong bench of support to our merchants and sales partners.” Perhaps the best thing about SpotOn is their commitment to transparency and fair pricing. Most payment processors charge questionable fees on credit card transactions, such as statement fees, batch fees, PCI fees and early termination fees. These can easily add up to thousands of dollars a year. SpotOn, however, never charges junk fees and does not require a long-term contract, part of the reason they have an A+ rating from the Better Business Bureau. “Since our founding, we have been committed to redefining merchant services and providing best-in-class software for our clients,” says RJ Horsley, president of SpotOn. “We are proud to deliver on that promise and be a true partner with local businesses all across the nation.” SPOTON TRANSACT LLC.

300 California St., 4th Floor San Francisco, CA 94104 877-814-4102 | SpotOn.com Jim Gallagher 847-833-7691 | jgallagher@spoton.com

www.tlw.org

Where You Belong Affiliate Member

Partnering with the Tavern League since 1988 Auto - Home - Life - Health - Business WISCONSIN SOUVENIR MILKCAPS Wally Bohrer of Oconomowoc has saved caps from milk bottles since he was 7 years old. In those days, bottles of milk were delivered to homes and one of his dad’s friends told him he’d be wise to save the caps. He did, and when he retired from the jukebox and tavern business, Bohrer decided to use milk caps as a vehicle for raising funds in honor of his blind father.

Representing:

Since 1996

He then decided to expand the promotion for TLW members and started Wisconsin Souvenir Milkcaps in the 1990s. The pull tabs are cardboard, with iconic slot machine images and the odds of winning printed on them. Maximum payout on the milk caps is $250, and retailers pay $350 for a stack of 3,600 milk caps. Bohrer strongly emphasizes these are 100 percent legal pull tabs and that he won a court battle to prove it. State courts have twice agreed they are legal under the same statute that allows McDonald’s to offer its Monopoly games.

2916 Church St. Stevens Point, WI 54481 Tel: 715.344.8383 Toll-Free: 800.675-5137 www.DisherInsurance.com

Mike Disher - Matt Disher - Michael Disher II - T.J. Phillis

Bohrer donates a portion of the proceeds to charity and raises money for the TLW’s SafeRide program and the UW-Madison cancer research program, among others. He says every time someone buys a box of pull tabs, a piece of paper in the box shows where the donation goes. “We also make sure that for every box that gets sold, a $25 check goes to that county’s SafeRide program,” Bohrer explains. What started out as a hobby has turned out to be more than that, but as he says “very, very good for everyone that participates!” “I compliment the Tavern League in what they do to help others manage their businesses,” says Bohrer. “These small businesses need the help politically and legally. That’s one of the reasons I go to the shows, to assist them in doing that and also by being an affiliate member.” He’s been attending events since the early 1960s and says he appreciates all the TLW does, and is also thankful for the support that Wisconsin Souvenir Milkcaps has seen from the organization’s members since he started the venture. Bohrer still owns a tavern too, in Muskego. “It’s an old saloon I like to keep open for old time’s sake,” he says with a chuckle.

4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006

• Tobacco/Cigarettes

• Chemicals

• Nuts/Snacks

• Paper Products

• Beverages

• Deli/Institutional

• Glassware

• Beverages on the gun

• Liquor

WISCONSIN SOUVENIR MILKCAPS

1860 Executive Dr., Ste. E, Oconomowoc, WI 53066 414- 217-1731 | wimilkcaps.com

www.tlw.org

Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau MARCH/APRIL 2019

On Premise

ACCOUNTING ON TAP REASONS FOR FILING YOUR TAX RETURN EARLY BY DAN BERGS, CPA

prove that your return is the legitimate one, but tax identity theft can cause significant delays to refunds. Filing early is one great defense along with safeguarding your personal financial information and social security number. If you file first, your tax return will not be rejected. The fraudulent tax return filing would be rejected.

HOW FAST WILL REFUNDS BE ISSUED?

f you typically wait until the April 15 deadline to file your income tax, you should consider filing earlier. There are several reasons to file early. You can potentially protect yourself from tax identity theft, receive tax refunds earlier if you are due refunds, and know of any tax liability before April 15.

TAX IDENTITY THEFT — SHOULD I BE CONCERNED? Tax identity theft occurs when someone else uses your personal information and files a fraudulent tax return on your behalf early in the tax filing season. You discover the fraud when you attempt to file your tax return. You would be informed by the IRS that the return has been rejected because an income tax return with your social security number has already been filed for the same tax year. If this happens, you can still

The best benefit to filing early is receiving your tax refund earlier. The IRS expects over 90 percent of refunds will be issued within three weeks. Setting up direct deposit for your tax refund will result in getting a refund quicker than getting a refund check.

BALANCE DUE VS. REFUND CHECK Even if you owe tax, filing early can be beneficial. You still won’t need to pay your tax bill until April 15, but you’ll know sooner how much you owe and can plan accordingly. With significant tax changes from the Tax Cuts and Jobs Act and changes in payroll withholding tables in early 2018, your tax return results could look significantly different than in prior years. It is better to know sooner rather than later if there is tax due.

LOOK TO MODERN CASH REGISTER FOR ALL OF YOUR POINT-OF-SALE NEEDS Basic Registers to Touch Screen Terminals SALES • SERVICE • SUPPLIES • RENTALS

This also allows more time to calculate estimated tax payments for 2019.

NECESSARY TAX DOCUMENTS FOR FILING To file your tax return, you must have received all of your tax documents. The deadline for employers to issue W-2s and for businesses to issue Form 1099 to recipients was Jan. 31. However, in Wisconsin the deadline was moved to Feb. 4 because of inclement weather. If you haven’t received a W-2 or 1099, it is best to check with your employer or the entity that should have issued the form.

WHAT SHOULD I DO IF I NEED HELP FILING? If you have questions about tax identity theft or would like help filing your 2018 return early, please contact us. The new Form 1040 has added several schedules that were not on prior forms. Pass-through business owners have a number of new calculations that need to be completed at the individual level, so the earlier information is submitted, the earlier the new calculations can be completed to provide the best tax benefits. We can help you ensure you file an accurate return that takes advantage of all of the benefits available to you. TLW Dan Bergs, CPA, is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville. You can contact Dan at 608-442-1986 or dan.bergs@wegnercpas.com. This article is not intended to give complete tax advice, but a general review of the subject matter.

Modern Cash Register Systems Neenah • 920.749.8007 www.ModernCashRegister.com 40

On Premise

MARCH/APRIL 2019

www.tlw.org

AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF FEBRUARY 15, 2019 A-1 Amusement Ackley Novelty Inc. Adams County Chamber Of Commerce & Tourism Allied Games Inc. American Entertainment Services Inc. American Income Life Amusement Devices Inc. ASCAP (American Society of Composers, Authors and Publishers) B & K Bar & Restaurant Supplies Badger Mats Badger Mutual Insurance Company Badger State Events Entertainment Baird - Farley Forster Herbenson Group Bar Rag – SRB Search LLC Bar Rags Drinkware Baraboo Sysco Food Services Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Bevinco Big Game Sports Cards/ Sterling Graphic Bill’s Distributing LTD. Blue Honey Bio-Fuels Inc. B-M Music & Games BMI (Broadcast Music Inc) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Breakthru Beverage Wisconsin Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bullseye Games Capital Brewery Captain Ken’s Foods Card Concepts Merchant Services Cash Depot CCI Merchant Services Central Wisconsin Insurance Associates Chambers Travel Community Business Development Cookies BBQ Sauces & Seasonings Cornerstone Processing Solutions www.tlw.org

D & D Amusement Games LLC Dean’s Satellite & Security Delafield Brewhaus Demon Spirits LLC Devere Company Inc. Discus Disher Insurance/ Ansay & Associates Drink Wisconsinbly Edge One Inc. El Cortez Hotel & Casino Electronic Performance Systems LLC Elite Amusement Company Elite Hood Cleaning Ember Glo Emil’s Pizza Inc. Fabiano Brothers Flanigan Distributing Flashpoint Designs Fleming’s Fire I Flipside Coin Machines Inc. Focus On Energy Small Business Foremost Business Systems Forest Floor Foods Freistadt Alte Kameraden Band Game Management Corp. General Beer – Northeast Inc. Gimbel, Reilly, Guerin & Brown Glasses, Mugs & Steins LTD. Glavinsured Agency Inc. Grand Geneva Resort Great Lakes Beverage Great Northern Amusements Gunderson Linen Hansen Auction Group Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Distributors Inc. Insurance Center Insurance Group Integrated Point Of Sale (IPOS) Jahnke Coin Machine Jimmy Eazy Storage LLC Kavanaugh’s Restaurant Suppy Kessenich’s LTD.

KLB Insurance Services-Illinois Casualty Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage of Wisconsin LLC Libdib Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Industries Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs Metropolitan Food Service Equipment Meyer Brothers LLC Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Insurance Group Milwaukee Brewers Milwaukee Bucks Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond S.C. National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods Cab Paradise Printing Company Park Ridge Distributing Inc. Parker Insurance Paychex Inc. Pecatonica Beer Company Pehler Distributing Inc. Pepsi Beverages Company Plunkett’s Pest Control POS Partners Precision Pours Inc. Pretzelhaus Bakery/Funacho Quaker Bakery Brands Quarter Time Racine Amusement Inc. Rally Redco Foodservice Equipment Red’s Novelty LTD. Reinhart Foodservice LLC

Remedy Bloody Mary Mix Restaurant Technologies Retail Control Solutions Riverside Foods Inc. RJT Limo Rum Runner Tropicana S & S Distributing Inc. Safe Harbor Payment Systems Saloons n’ Spoons/Turbo Chemical Sam’s Amusement Co. Sanimax USA LLC Saratoga Liquor Co. Inc. Schenck SC Schmidt Novelty Scott’s Vending Inc. Service Specialists Sketchworks Architecture LLC Spooky Beverage LLC SpotOn Stansfield Vending Inc. Stevens Point Brewery Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Taylor Enterprises of WI Inc. Tesch Chemical Think Ink & Design 3 Sheeps Brewing Co. Tim-Todd Services Inc. Toast Inc. Toccata Gaming International LLC Tom Sawyer Amusements Tricky Dick Specialty 2 Tricor Insurance Tri-Mart, Midwest Food & Tobacco Group Triple R Industries 21st Century Financial Services Universal Apparel U.S. Bank Payment Solutions/Elavon U.S. Foods Van Bookkeeping LLC Vern’s Cheese Inc. Vincent, Urban, Walker & Associates Insurance Vito Fryfilter Inc. Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery

MARCH/APRIL 2019

On Premise

NEW MEMBERS TLW NEW MEMBERS OCTOBER 24, 2018 TO FEBRUARY 15, 2019 DISTRICT 1

Walworth County Darien American Legion David Weiler Darien, WI

Kenosha City Uncle Mike’s Highway Pub Dave Schulte Kenosha, WI Kenosha County The Annex Connie Georges Genoa City, WI Fire Pitt Brenda Jonas Trevor, WI Towne Square Richard Corduan Trevor, WI Sunset Grill Chip Walmsley Twin Lakes, WI Racine City 6th Street Theater Over Our Head Players Racine, WI

BOS Smokehouse Rick Smetana Racine, WI Dan’s Liquor Bhupendra Patel Racine, WI Infusino Pizzeria & Restaurant Pasquale Infusino Racine, WI Tommy’s Tommy Brucker Racine, WI Hiawatha Bar & Grill Sturtevant, WI Racine County Crazy Train Saloon Troy McReynolds Waterford, WI Rock County Bucky’s Lucky Bell Grill Edward Quaerna Jr. Janesville, WI

On Premise

Charley’s Wendy Knight Lake Geneva, WI Papa’s Blue Spruce Resort Joan Ward Lake Geneva, WI

DISTRICT 2 Columbia County The Iron Pig Andrea Hogue Pardeeville, WI

Dodge County River Front Wine Bar Bonnie Pullam Beaver Dam, WI

Ayra’s Liquor & Cigars Akil Ajmeri Racine, WI

Watershed Saloon Heather Gernhofer Delavan, WI

Head Inn Heather Tompkins Poynette, WI

Arbee’s Liquor On Lathrop Jagdish Patel Racine, WI

Someplace Else Restaurant II Kathryn Duckworth Delavan, WI

The Shores Of Fox Lake Charles Neuman Beaver Dam, WI Numbskulls Pub & Grill TJ Vuk Oconomowoc, WI Bear’s Legends Sports Bar Carl Bandle Theresa, WI Madison/Dane County Crucible Gregory Kveberg Madison, WI Waukesha County Varsity Club Mike Teipner New Berlin, WI West Side Pub New Berlin, WI

MARCH/APRIL 2019

Bertrand’s Lago Su Bella Mike Bertrand Oconomowoc, WI Back Street Pub Corina Wage Waukesha, WI

DISTRICT 3 Dells/Delton Area American Legion Post 187 Larry Randall Wisconsin Dells, WI Grant/Iowa County Twisted Vines Winery Pub & Eatery Larry Boyd Potosi, WI 133 PUB Roger Narvaez Woodman, WI Juneau County Buckhorn Grill & Bar Erin Voll Necedah, WI La Crosse City/ County Driftless Axe Clinton Melendez La Crosse, WI Fish’s Bar Michael Nuttall La Crosse, WI Snowflake Golf Steven Clemment Westby, WI Monroe County Chillzone Corey Williams Tomah, WI Sauk County Ring’s Bar Allen and Jane Ring Plain, WI

DISTRICT 4 Calumet County Chilled Stein Paul and Hope Lukas New Holstein, WI Manitowoc County Golf Course at Branch River Branch River Association Cato, WI

Final Lap Donna Wilinski Kiel, WI Amvets Post 99 Clubhouse Dennis Scherer Manitowoc, WI

Dawn’s Walleye Lodge Bar & Grill Dawn Mineau Pearson, WI Lotter’s BP Kay Lotter Pickerel, WI

Jaybirds Sports Bar LLC Jay Christel Manitowoc, WI

Marathon County Charlie’s Bar Karen Buchberger Marathon, WI

Salute to Everyone Derek Felber Manitowoc, WI

Mosinee Brewing Company Jacquelyn Forbes-Kearns Mosinee, WI

Ring of Fire Bar & Grill Chad Blish Two Rivers, WI Tapped On Main Jolene McMahon Two Rivers, WI Oshkosh City/ Winnebago County Bare Bones Brewery Dan Dringoli Oshkosh, WI DD’s BBQ Company Tom Mattmiller and David Karpowitz Oshkosh, WI Monkey Bars Roger Ellis Oshkosh, WI Sheboygan County Doug’s Skip’er Inn Doug & Cindy Wunrow Sheboygan, WI Time And A Half LLC Sheboygan, WI Washington County Raceway Bar & Grill Gregory Chiconas Slinger, WI

DISTRICT 5 Green Lake Area Tucked Away Robert Hill Marquette, WI Langlade County Reif’s Bar Jim Reif Antigo, WI

Marquette County Wild Goose Pub Tom and Rebecca Flatt Neshkoro, WI Ford’s Gathering Rick and Rochelle Ford Princeton, WI Mikey’s Sportsmen’s Tavern Mike Krueger Westfield, WI Wood Lake Supper Club Crystal Sessler Westfield, WI Portage County Rossier’s Stockton Bar Read Rossier Stevens Point, WI Waupaca County Pine Grove Fremont Tammy Parry Fremont, WI Schueller’s Great Exspechtations Larry Schueller Waupaca, WI Waupaca Country Club Jeff Barlow Waupaca, WI Wood County Wonder Inn Willys LLC Richard Wilcott Auburndale, WI

Vickie and the Vets Vickie Wagner Antigo, WI www.tlw.org

NEW MEMBERS DISTRICT 6 Brown County Mack’s Pub & Grill LLC Gary Mack De Pere, WI Plank Road Pub & Grill Scott Vann De Pere, WI Brewskis On Broadway Randy Reml Green Bay, WI Rockabilly’s Saloon Chris Knutson Green Bay, WI Stinger’s Pub Carol Stein Green Bay, WI Tenent Restaurant Jason Campbell Green Bay, WI Kewaunee County The Bucket Ken Kuehl Kewaunee, WI Marinette County Article 15 Bar & Grill Steve Wendt Abrams, WI Thunder Lake Bar & Grill Brian Gilles Crivitz, WI Diane’s Pop-A-Top Diane Blosser Dunbar, WI Brown’s Corner Kelly Jahnke Marinette, WI Northwoods Evergreen Bar Jason West Portfield, WI Oconto County Oconto Lanes Two Oconto, WI Outagamie County Gibson Music Hall Kurt Langkau Appleton, WI Station 2 LLC Gary Janke Bear Creek, WI

www.tlw.org

E-Nuff Said Bar Kayla Jansen Black Creek, WI Buzz’s Freedom, WI Simply Country Barn Jim and Carrie Tryba Freedom, WI Riehl Stop Bar & Grill LLC Tami Riehl Hortonville, WI Buffalo Wild Wings Kristin Bergerson Minneapolis, MN The Dome Renee Kaufert Neenah, WI

DISTRICT 7 Barron County Cedar Lake Pub & Grill Frank Saxinger Mikana, WI Chippewa County Hill House Bar & Grill Bill Marion Boyd, WI Chalet On Lake Wissota Jeffrey Klemish Chippewa Falls, WI Sweeney’s Bar & Grill Colleen Johnson Chippewa Falls, WI Sweeney’s Y-Go-By Colleen Johnson Cornell, WI Foxx Den Melvin Lorenz Thorp, WI Kelly Grill Roger Schesel Thorp, WI Clark County Drippy Creek Saloon II Victor Lindenman Neillsville, WI Beaver’s Bar & Grill Steven Amacher Withee, WI Dunn County Thunderbird Club Andrew Incha Keshena, WI

Jackson County Wonderley’s Bar Robert Householder New Lisbon, WI

Good Thyme Restaurant Renee Holman Washburn, WI

Pepin County Durand Brewing Company Roger Hillestad Durand, WI

Sparky’s Bar & Grill Scott and Ann Kranz Washburn, WI

Pierce County Big Dog Daddy’s Roadhouse John Grabrick Bay City, WI Village Discount Liquor Josh Wolfgram Ellsworth, WI Emma’s Bar Riley Larson River Falls, WI Johnnie’s Bar Dave and Cheryl Dintemann River Falls, WI Polk County Straight 8 Bar Robert Rath Amery, WI Halyn’s Tap & Grill Mike and Angie Kopesky Fredric, WI St. Croix Tavern LLC Sandra Cross St. Croix Falls, WI Trempealeau/ Buffalo County 7th Street Pub Leah Biegel Osseo, WI

DISTRICT 8 Ashland/Bayfield County Hank’s Landing Henry Bigott and Heather Anttila Cable, WI O’Bryon’s Property Wade and Cheryl O’Bryon Cornucopia, WI Long Branch Saloon Linda Schramm Grand View, WI

Topside Tavern LLC Amy Hill Washburn, WI Greater Northwoods Dawghouse Sean Campbell Hurley, WI Whitecap Mountains Resort David Dziuban Upson, WI Lincoln County Gail’s Place Again Gail Haig Merrill, WI

DISTRICT 9 Milwaukee County CJ’s Pub Corina Wage Milwaukee, WI Gingerz Sportsz Pub & Grill Mary Niland Milwaukee, WI Mobcraft Beer Inc. Henry Schwartz Milwaukee, WI Werd Bar Drew Kent Milwaukee, WI Izzy’s Tap William Franz St Francis, WI Red, White & Brews Eric Mallard West Allis, WI

Mar Lee’s Bar Debi Lannigan Merrill, WI Throw Line Drinkery Justin Dennison Merrill, WI Oneida County Pike’s Pine Isle Lodge Joshua Pike Three Lakes Sawyer County The Rock Castle Bar Laura Caturia Exeland, WI Taylor County Whittlesey Lions Club Medford, WI Foxx Den Mel Lorenz Thorp, WI Vilas County Twin Lake Pub Duane and Chris Yerges Conover, WI Mud Creek Saloon David Consoer Eagle River, WI

MARCH/APRIL 2019

On Premise

LOCAL LEAGUE UPDATES

WASHINGTON COUNTY TAVERN LEAGUE GIVES BACK TO MANY LEFT: Washington County Tavern League members, represented by league treasurer Dave Morey, recently donated $1,500 to the Washington County Humane Society. Mary Hermanson accepted the check on behalf of the WCHS. RIGHT TOP: WCTL members recently donated $1,500 to the Chix 4 a Cause, a non-profit organization that offers support to people fighting cancer in the community. Jillian Clark accepted the check on behalf of Chix 4 a Cause. RIGHT BOTTOM: The Washington County Dive Team, based at the West Bend Fire Department Station One, was the recipient of $6,700 from the Washington County Tavern League. The money enabled the team to purchase important life-saving gear, including a Fortuna inflatable rescue boat, snow shield and several other much-needed items. From Left: Donald Mann, Sharon Mann (representing the dive team), police officer/paramedic Matt Benidt, Deputy Fire Chief Chuck Beistle, Washington County Tavern League President Dan Goetz, Washington County Tavern League Treasurer Dave Morey.

GENEROUS DONATION TO VETSROLL FROM KCTL Members of the Kenosha County Tavern donated $10,000 to VetsRoll after several fundraising events. The organization, founded by Mark Finnegan, left, hosts an annual trip to Washington. D.C. to honor military service members.

On Premise

MARCH/APRIL 2019

PINK HEALS BENEFITS FROM MCTL Members of the Milwaukee County Tavern League donated $1,000 to Pink Heals, a cancer support group, based in Waukesha. The fundraiser was chaired by longtime TLW Members John and Debra Seibel, former owners of the Plainfield Pub in Milwaukee. The donation was matched by the Tavern League of Wisconsin. www.tlw.org

LOCAL LEAGUE UPDATES MARINETTE COUNTY TAVERN LEAGUE SUPPORTS AREA FOOD PANTRIES After a successful fundraiser, Marinette County Tavern League members donated $3,500 to food pantries across the county. The following food pantries each received $500: Coleman/Pound, Goodman/Armstrong, Marinette, Crivitz, Niagara, Peshtigo and Wausaukee. In addition, members donated $250 to the local Empty Bowl Fundraiser, with matching funds provided by the Tavern League of Wisconsin. Pictured are proud MCTL members who want to express their thanks to the community for its support.

TLW REPRESENTED AT INAUGURAL A few executive officers and directors represented the Tavern League of Wisconsin at the swearing-in ceremony and inaugural ball for newlyelected Gov. Tony Evers on Monday, Jan. 7.

SHAWANO COUNTY TAVERN LEAGUE HOSTS ANNUAL FUNDRAISERS Shawano County Tavern League’s collection of outerwear to distribute through the Coats for Kids program and its annual collection of gifts for those staying in a medical facility over the holidays are two events the league hosts annually. Pictured here: SCTL representative Mark Gewont dropping off gifts for distribution by the staff at the Evergreen Senior Care Center in Shawano.

OCONTO COUNTY’S FIRST VETSROLL FUNDRAISER Ray and Kim Warden, owners of Sweet Mama’s in Krakow, hosted their first VetsRoll fundraiser in 2018. The Wardens shown with TLW Executive Director Pete Madland display a check for $7,928 at the Oconto County Tavern League Christmas party. The Wardens are planning a second fundraiser for the organization on June 1.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, petem@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

MARCH/APRIL 2019

On Premise

ADVERTISER INDEX

You already know

Anheuser-Busch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 anheuser-busch.com B & K Bar Supplies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 bandkbarsupplies.com Bar Rags Drinkwear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 barragsdrinkwear.com Brakebush Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 brakebush.com Cornerstone Processing Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 cornerstoneps.net Disher Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 disherinsurance.com Edge One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 edgeone.com Emil’s Pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 emilspizzainc.com Forest Floor Foods.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 forestfloorfoods.com Holiday Wholesale Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 holidaywholesale.com Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 halo.com/jim-flynn Kessenich’s LTD.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 kessenichs.com Lamers Bus Lines Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 golamers.com Mass Appeal Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 massappealinc.com Midwest Food and Tobacco Group.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 midwestftg.com

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MillerCoors Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 millercoors.com Modern Cash Register Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 moderncashregister.com Riverside Foods.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 riversidefoods.com Sysco Foods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 sysco.com VetsRolls. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 vetsrolll.org WAMO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 wamo.net Wisconsin Souvenir Milk Caps.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31, 46 wimilkcaps.com

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On Premise

MARCH/APRIL 2019

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www.tlw.org

MAJOR SUPPORTER of

State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Trade Shows to Benefit TIPAC • Sponsor of the TLW Trip Giveaway at TLW Spring Conference & Trade Show • Donor of Large Screen TV at TLW Fall Convention & Trade Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net

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A complete list of WAMO members can be found at www.WAMO.net. Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament.

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