On Premise March/April 2014 by Nei-Turner Media Group

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

March/April 2014 tlw.org

TLW 79th Annual

Spring Conference Welcome Back to the Wild West

Also in this issue: Music Licensing The Latest on Industry Rules from the Experts Staying Relevant Adapting to the Tastes of the Millennial Generation

The Official Publication of the Tavern League of Wisconsin March/APril 2014 Volume 32, No. 2

features

THe Sound of Music. . . . 10 Music Licensing Fees Are a Necessary Evil for Some Tavern League Members

This is Not your Parents’ Drink special. . . . . . . . . . . . 14

Adapting to the Tastes of the Millennial Generation

League Spotlights League Profile. . . . . . . . . . . . . . . . . 30 Ozaukee County Hospitality Association

Business Spotlight. . . . . . . . . . . . . 31 The Schooner Pub

Charity Spotlight. . . . . . . . . . . . . 32 Big Brothers Big Sisters Ozaukee County

Spring Conference

79th Annual Spring Conference. . . . . . . . . . . . . 21 Radisson Hotel & La Crosse Center, April 7-10, 2014 • Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Tradeshow Exhibitor List • Auction Form

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Straight Up – Spirit Profile . . . . . . . . . . . . . . . . . . . . . . . . Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

38 39 40 42 44 45 46

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March/April 2014

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President’s Perspective Was Last Year Profitable?

lthough the first quarter of 2014 is drawing to a close, it’s important to reflect on how well your business performed last year and if you’re seeing any changes this year. When asked how business has been, do you reply “It’s been really down” or “We’re still feeling the effects of the smoking ban?” Hopefully many of you are saying “Business has really been picking up” or “This is the best year I have had in years.” Whatever your answer, as small business owners, we need to repeat practices that increase business and abandon those that make us less profitable.

I know every one of our members understands what it takes to run a profitable business. We all recognize increased product costs, the smoking bans and tougher drunk driving laws have put an end to the days of waiting for customers to come flying through the doors. I’m sure many of us drive past competitors’ establishments and check to see whether they’re busy or not. It’s no secret we all know the taverns that are well established and busy every night. These businesses know how to market themselves; they either have great food, great service or both. Let’s learn from them. Many times we just need to get out of our daily routines and put some time aside and think outside the box. Ask yourself what would help my business? Maybe the business is showing its age. Simple things like giving it a coat of paint or a good cleaning can do wonders. Sometimes we’ve been in the same location so long we don’t even notice how dirty our business has become. It’s when we go into other taverns the difference is apparent. How many of you have posted advertisements about fundraisers, events or new products on the walls or doors, and there’s tape residue left behind? We’ve all seen it, take the time to clean it. It’s a cheap fix and it can be done any time you’re not busy. Promotions may not be that easy. If you want to run a promotion in your establishment, consider the following: determine what type of special and the demand — will it be ongoing or run for a limited time. Obviously you want to retain your current customers and attract new ones, while still making a profit. Target a slow day that you would like to see traffic increase. Concentrate on one special, either food or beverage. Whatever you decide, make sure you do your due diligence by measuring or weighing product and pricing it accordingly. This will ensure you don’t lose money even if the promotion doesn’t take off as fast as you would like. Advertising a promotion well in advance is critical. Be sure to have plenty of signage on bathroom walls, doors and areas where your amusement games are located. Ask a vendor to print posters for you. And remember to give your special enough time before you decide if it’s working and worth your time. Don’t be like one bar owner I know who tried a Wednesday special on chicken wings and pulled the plug the next week because he said he didn’t sell enough. Next time you are traveling, be aware of what’s trending and ask yourself “Would that work in my place?” Some ideas will work and others will fail, but you won’t know unless you try them. I hope next year at this time we can all say “This was the best year ever!”

Terry Harvath

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Wisconsin Amusement & Music Operators, Inc. Music Operators, Inc. Wisconsin Amusement & Make sure and thank these groups for their support, andWisconsin encourage others not on the&list to participate. Any business interested in joining should call Amusement Music Operators, Inc. Make sure and thank these groups for their support, and encourage others not on thecategories. list to participate. Any business interested inus.” joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of thenot different Remember “Support who support Music Operators, Make sure to thank these groups for their support, and encourage others onInc. the list to participate. Any businessthose interested in joining should call the

the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate. Any business in us.” joining should call Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org March/April 2014us.”On Premise 55 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support www.tlw.org 2012 January/February On Premise n

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President Terry Harvath

Senior Vice President Chris Marsicano

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice Presidents Jim Pickett, Dan Taivalkoski

Eastern Zone Vice Presidents Gene Loose, Dale VandenLangenberg

Central Zone Vice Presidents Lori Frommgen, Robert “Bubba” Sprenger

Northern Zone Vice President Rob Summerfield

Editor Pete Madland, Executive Director, Tavern League of Wisconsin

Associate editor Barb Howell, Nei-Turner Media Group, Inc.

Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design Jerriann Mullen, Nei-Turner Media Group, Inc.

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RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221. On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2014 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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Front Rail Sober Server: coming soon to a municipality near you? By Pete Madland, TLW Executive Director

ober Server ordinances are beginning to pop up in different municipalities in Wisconsin. The cities of La Crosse, Kenosha, Neenah, Wausau and the Town of Jackson have Sober Server ordinances currently on their books. The ordinance basically says a bartender cannot be intoxicated while on duty. On the surface and to the general public, this makes perfect sense; after all we have all heard about those drunken bartenders dancing on the bar, pouring down shots, etc. Something must be done, right? Wrong!!! I have a lot of issues with these ordinances beginning with the premise that drunken bartenders are a problem. Don’t get me wrong, I am not naïve enough to think it doesn’t happen, but not nearly as often as officials would want you to think. For every bartender that is drunk and unruly there are hundreds doing their jobs professionally and maybe enjoying a drink while doing so. Unfortunately the folks making the rules cannot separate having a drink from getting drunk. What is drunk? Some say anyone over .08 BAC. While this is the limit set by the government in order to operate a motorized vehicle, should it be the limit to tend bar? Some say .04 should be the limit. Why? I do not know.

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March/April 2014

I cannot think of a situation that could occur on a licensed premise that is not already covered under current law. Take your pick: assault, obstruction of justice, operating a disorderly house, public intoxication, these are already on the books. Do we really need another ordinance to pile on to existing laws? If a bartender is drunk and disorderly, by all means, they should be cited, but we have enough existing laws to accomplish that. You do not need more government telling you how to run your business. None of you want a drunken server behind your bar serving your customers. Because of that, I would guess 98 percent of you already have policies in place. As an owner you set policies to create the atmosphere you desire in your business. This is not the duty of government. If there is a bad actor, punish the bad actor; don’t set a blanket policy that affects everyone. As you well know, everyone handles alcohol differently. While one person may be unruly and obnoxious at .08, another can be taking care of business as usual. How many of you sit behind a bar on a quiet night, have a game of cards with the one or two customers and enjoy a few drinks with them? Well under these ordinances you now could be a criminal. While the people that make these policies say they’ll only use them under extreme circumstances, all it takes is for one officer to have a dislike for one owner, and the harassment begins.

control the better. I would argue those who want more control are out of control and should be controlled. This is a solution looking for a problem, the problem doesn’t exist. Certainly there are incidents that occur that need to be addressed. An incident is not a problem! If several incidents occur, now you have a problem. Address the problem with whoever is causing the problem with whatever laws are currently on the books. We all know we have plenty of them. So be on the lookout and keep your eyes and ears open. Don’t think it can’t happen in your town. Talk to your city alderman or town board representatives. Cultivate those relationships. Ask them if they think there is a problem. Believe me, the municipalities talk to one another. If one passes an ordinance they think is a good idea, others are likely to follow. Be prepared. Sober Server ordinances currently exist in five communities but could be coming soon to one near you, maybe even your own. TLW

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The Sound of Music Music Licensing Fees Are a Necessary Evil for Some Tavern League Members By Amanda Wegner

It’s no secret that music has amazing capabilities. It can set the mood and help us form memories. It can teach and motivate. It can pump us up or calm us down. It can also help bring in business. According to a study by MusicWorks, a music research initiative in the United Kingdom, customers are willing to pay five percent more to a business that plays music. The study also reports 91 percent of people prefer a bar that plays background music; in fact, two-thirds said they would not return to their favorite bar if the music was turned off. But the right to play music for patrons comes at a cost, and for some members and businesses owners, that cost can be tough to justify, even after the hospitality industry gained a substantial revision to music-licensing rules over 15 years ago. When Everyone Paid Jerry Rasmussen, owner of Kenosha’s The Brat Stop, recalls what it used to be like.

was passed, it provided exemptions for radio and TV use in certain establishments, easing the music licensing burden for some small businesses.

“Many years ago, they used to come in like the Gestapo. If you didn’t have a license, which was expensive, they said they were going to take you to federal court. It scared many of us in the business.”

“Before the passage of FMLA, ASCAP and BMI were the enemy,” says Pete Madland, TLW executive director. “But both reached out to the Tavern League, and we have had a good relationship since.”

Rasmussen is referring to groups like Broadcast Music Incorporated (BMI), the American Society of Composers, Authors and Publishers (ASCAP) and the Society of European Stage Authors and Composers (SESAC), the major performance rights organizations (PROs) in the United States, which collect license fees on behalf of their songwriters, composers and music publishers and distribute them as royalties to those members.

In the early and mid-1990s, trade groups like the National Restaurant Association, National Licensed Beverage Association and others began lobbying for more favorable licensing terms. While those groups got much push-back and opposition from the PROs in the first half of the 1990s, during the 1997-’99 Congressional session Rep. Sensenbrenner offered an amendment to a copyright bill in the House, which ultimately led to FMLA. It was during this time that the Tavern League of Wisconsin and other state-level trade groups joined the debate. “As the law used to be, what businesses had to pay wasn’t justifiable. It wasn’t an even playing field,” says Madland.

Times have changed since 1998 when the Fairness in Music Licensing Act (FMLA) was passed, thanks in part, to the work of Wisconsin Rep. Jim Sensenbrenner (R-Brookfield) and the Tavern League of Wisconsin. Before the law was passed, businesses of all sizes, including Rasmussen’s Brat Stop, had to secure a license for music played via radio or TVs. After FMLA

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Expanding Exemptions “FMLA got hundreds and hundreds of small establishments www.tlw.org

off the hook,” says Madland. In fact, several studies indicate that FMLA exempted about 70 percent of eating and drinking establishments from paying fees. Specifically for bar and restaurant owners, FMLA states that any establishment 3,750 square feet or larger must secure a music license for TVs or radios if certain conditions regarding size, number of devices and cover charge apply (see sidebar). BMI’s license fee structure for the restaurant and bar marketplace was created with input from state business associations, says Jessica Frost, BMI’s director of industry relations. While the conditions and price structure may be confusing, Frost says “the average BMI music license for a restaurant or bar is around $750 a year, which comes out to around $2 a day or roughly what you would spend for a cup of coffee.” In addition, BMI offers a 10 percent timely payment discount when a restaurant or bar pays their annual music licensing fees in full within 30 days of invoice, and Tavern League members can save an additional 10 percent off BMI fees.

“Before the passage of FMLA, ASCAP and BMI were the enemy, but both reached out to the Tavern League, and we have had a good relationship since.”

Music Licensing FAQs FMLA Exemption: Establishments under 3,750 square feet are exempt from paying royalty fees for the use of radios or TVs in their establishments. FMLA Requirement: A business measuring 3,750 square feet must have a music license if any of the following conditions apply: For TV, if the business is using any of the following: 1. More than four TVs; or 2. More than one TV in any one room; or 3. If any of the TVs used has a diagonal screen size greater than 55 inches; or 4. If any audio portion of the audiovisual performance is communicated by means of more than six loudspeakers, or four loudspeakers in any one room or adjoining outdoor space; or 5. If there is any cover charge.

Pete Madland, executive director, Tavern League of wisconsin

But It Could Still Be Better Rasmussen doesn’t necessarily believe the situation has improved since the passage of FMLA, but he admits that he got by for many years without paying. (He does now.) While it’s a common misconception that the fees PROs collect go to the performers, the fees actually go to the original music creators, songwriters, composers and publishers. “Most songwriters are unknown to the people who use their music, and in reality, the performer, the singer and/or musicians that you recognize, rather than the creator of the musical work, makes the bulk of the income from sales of recordings,” says Frost. “Songwriters, on the other hand, earn most of their income for the use of their music by businesses that use their music to entertain or create ambiance. Licensing fees help music creators continue to create music.” All fees, less BMI’s operating expenses, are paid to its affiliated songwriters, composers and music publishers in the form of royalties. More than 87 cents of every dollar in licensing fees is distributed to its copyright owners.

For radios, if the business is using any of the following: 1. more than six loudspeakers; or 2. more than four loudspeakers in any one room or adjoining outdoor space; or 3. if there is any cover charge; or 4. music on hold. To learn more about the responsibilities involved in playing music in a business, visit the Better Business Bureau’s Music In The Marketplace page: www.bbb.org/us/article/ music-in-the-marketplace-3072 Also, see www.bmi.com, www.ascap.com and www.sesac.com

Rasmussen doesn’t believe it’s fair that he has to pay when other bar owners don’t, whether it’s owners who choose to skirt licensing fees or those who fall outside the law’s exemption. “It www.tlw.org

March/April 2014

On Premise

tempting to negotiate with BMI over fees. The member has a large event facility that hosts benefits and fundraisers where donations are collected at the door. In its newest fee proposal, BMI considered this a cover charge and bumped up the member’s licensing fee to $6,000. In comparison, the member pays about $800 to ASCAP and SESAC. “I don’t have a problem with paying licensing fees — the law requires it, it’s a necessary cost, and it’s not a business killer,” says the member. “But I do think there are some gray areas, like our issue, that aren’t well addressed. I also think there needs to be something for the bands themselves. They’re reaping a benefit but don’t have to pay [licensing fees].”

becomes an unfair situation,” says Rasmussen. “You almost have to have music to compete today, but you’re competing on an unfair deal where some pay and some don’t.” Frost says BMI’s goal is to educate business owners to broaden awareness of the need for the copyright law and music licensing, and it only takes legal action as a last resort after many attempts to educate business owners. While some may avoid paying licensing fees for a while, it can be much more expensive than the cost of a music license in the long run. A Tavern League member in the Fox Valley is currently at-

In mid-February, the member submitted a counter-proposal to BMI and was awaiting a response. Federal penalties for licensing violations can be high, with damages between $750 and $30,000 for each musical composition used without authorization, and much more if the infringement is found to be willful. If the Tavern League had a wish list, it would be an overall reduction in music-licensing rates. “There are a lot of members who want to have music but just can’t justify it with how much they have to pay in fees to be legal,” says Madland. “But the law change was really a benefit. Before it, everyone with a TV was paying. It’s made a difference for a lot of our members.” TLW

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By Jennifer Bradley

emember the Pepsi commercial that targeted the popular cola to the “Next Generation?” In 1984, Michael Jackson even did a TV spot, which thrilled young viewers. Well, the next generation has arrived, and they now represent customers that many tavern owners are finding challenging to reach. These customers, the socalled millennials, are typically defined as those born between 1980 and the late 1990s, and they make up the largest population group in the United States. This large demographic is one that Marc Smith, vice president of the Great Lakes region for Patrón Spirits Company can’t overlook, and it’s why he chose to speak to TLW members about them at last fall’s convention in Green Bay. He says that tavern owners are struggling to reach this consumer base which is less trusting of advertising and relies more on input from peers. “These new consumers still follow trends, but they want flavor innovation, craft distilling, and availability in product choices,” Smith says. “The task for the taverns is to determine what their customers want, how to reach them and ultimately, which products to carry. The millennials are finding themselves with many more drink options than in generations past and they are enjoying those choices. Gone are the days of your parents’ drink specials.”

Consider your options Smith says the first thing a tavern owner needs to do is pay attention to the trends and notice how millennials are discussing them. Research what categories consumers are leaning toward, and then the flavors within those categories.

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Quality, he says, is as important. Millennials are open to new flavors, but they also want something that tastes good. Craft distilleries are growing, and 180 have opened in the country in recent years. Cat Corrigan, spokeswoman for MillerCoors, explains that drinking-age millennials are looking for brands with authenticity and a story, which is why they’re intrigued by craft beer.

and there’s so much more product out there,” Balistreri says. “In addition, the consumer has changed as well as what they’re drinking.” Prange says that it’s up to each owner to retain their market share by adapting to what the millennial customers want. Corrigan explains that due to the size of the millennial generation, it’s important

“These new consumers still follow trends, but they want flavor innovation, craft distilling, and availability in product choices. The task for the taverns is to determine what their customers want, how to reach them and ultimately, which products to carry.” — Marc Smith, Vice President Great Lakes Region, PatrÓn Spirits This group is also looking for different, often sweeter, flavors, she says. Tom Balistreri, an on premise sales manager for Capitol-Husting of Milwaukee, explains that the heydays of flavored vodka are slowing, while flavored whiskeys, bourbons and scotches are entering the marketplace at a fast pace. “Make sure you are carrying the right inventory,” Smith advises, and explains this is a tavern owner’s biggest test today. He says that in 2011 and 2012, more than 750 new spirit products were launched, a challenge for every tavern owner. While a person may want to carry everything, economic decisions still need to be made, a tough call when products rapidly come and go from the marketplace.

to pay attention to their preferences. “Their choices, tastes and purchasing power are changing the beer industry’s landscape,” she says.

Talking their language Millennials are talking. The question is: Are tavern owners listening? Smith acknowledges communication is not the same as it used to be, and that means the new generation isn’t influenced the way their parents were. “They are looking for an unprecedented level of interaction with the companies they buy products from,” Corrigan says. Social media and electronic communication in general has this consumer

“If you can have enough stuff that people like, it shows the customer you care, and makes them want to come back and spend their money,” says Tyler Prange, another on premise sales manager with Capitol-Husting.

group talking faster and more than any generation before it. Smith calls this the “isolated togetherness” phenomenon. A band can be playing on stage in a busy restaurant, with TVs broadcasting a baseball game, “and they are communicating on smart phones right in the bar, with each other,” he says. “In my generation everyone put up billboards and ran magazine ads. I had certain aspirations about myself and those influenced my brand choices.” People still have aspirations, but electronic devices and peer insights are affecting those purchasing decisions more and more each year. If a typical tavern owner is running a Friday night special on food, or Tuesday night bar promotion, that information just might not reach this group, or be enough to keep their interest. Smith says that tavern owners need to be able to communicate online, but also engage their customers. “Give them an opportunity to communicate,” he says. Whether it’s a place to write a review, or the ability to “check in” on Facebook, these are applications the millennial group is expecting a tavern to have today. Bar owners should also have an awareness of marketing being done on their behalf. “Because of this group’s size and influence, it benefits MillerCoors to try and create loyalty for our brands among legal drinking age millennials,” says Corrigan. Smith says that the Patrón Club, the Bacardi app, Art of Patrón contest, and Ultimate Vodka window washer cam-

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Prange says that he and Balistreri often see tavern owners with 30 or 40 years of business experience being challenged to keep up with the new trends. “The brands are completely different,

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Smith jokes and says that in his younger days, brand selection was based on whether his buddy’s car was at the tavern he drove by. “People drank one drink their whole life, and today people will experiment,” he says. “They also communicate ahead of time and the retailer needs to pay attention to this.” While a person may have an idea of what they want to drink when they first arrive, Prange adds that the millennial consumer is also willing to try something new. A drink menu is a necessity for all establishments. They will also refer friends to a bar that is mixing up new things they like. Bartenders need to know the differences between products and brands, says Smith. Tavern owners should make sure their staff is up to speed on these things, a task that will only benefit the establishment’s bottom line.

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch

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Prange explains that with the large amount of information available on the Internet it’s important to be seen and heard, whether as a spirits producer or tavern owner.

Peer Reviews It’s no secret that millennial purchasing

2012 MEMBERSHIP DIRECTORY

decisions are driven by what others are paign, are just a few examples of how Attack Slack drinking. Balistreri says that a lot of national companies with ad agencies Communications and larger budgets are helping tavern marketing is being geared toward feowners. Corrigan lists the Coors Light males, who historically drank beer and Search for the Coldest as an example of wine, but are now trending to the hard spirits. successful millennial marketing. Prange says that early in his career he was told 30 percent of people didn’t know what they were drinking when they entered an establishment. Marketing and advertising tools were the goal to get people into a bar. “I still think that plays a role,” he says, “but it’s a copycat industry. What is everyone else doing?”

Do they know the products? Can they explain them? Can they make something that tastes good? Smith says these are important questions to ask bartenders, and there also needs to be a happy medium set between someone who only knows how to pour a pitcher of beer and the other who is attempting to sell an individual portfolio of drinks. “Wisconsin has a very competitive and robust bar business,” concludes Smith. “Millennials want choices and flavors, but it has to be worth it.” Welcome to the next generation. TLW

TA V E R N L E A G U E O F W I S C O N S I N

R E?

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www.tlw.org

Partners in Progress Major suPPorter of state and LocaL tavern Leagues Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament

ABL Dispatch – The Latest Industry News From Washington 2014 ABL ANNUAL CONFERENCE TO BE HELD IN WASHINGTON, D.C. American Beverage Licensees (ABL) will mark its 12 anniversary by returning to Washington, D.C., for the 2014 ABL Conference on June 8-10. The 2014 conference will bring together beer, wine and spirits retailers from across the country as well as representatives from all three tiers of the beverage alcohol industry. The 2014 ABL Conference will be held at the Omni Shoreham Hotel in the heart of Washington, D.C. Registration for the 2014 ABL Conference will open soon with an early bird rate of $199 per person. After March 31, the registration rate will increase to $225 per person. ABL has secured a discounted hotel rate of $219 per night for conference attendees at the Omni Shoreham Hotel. Rooms are limited and must be booked by May 13 to receive the ABL rate. Program and speaker announcements for the 2014 ABL Conference will be made in the coming months, but general session and seminar presentations will focus on some of the most pressing topics facing independent beverage alcohol licensees. These issues include the evolving regulatory landscape for

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alcohol; emerging policy initiatives on drunk driving including proposals to lower the BAC from 0.08 percent to 0.05 percent or lower; the impact of new healthcare laws on small businesses; and the movement for legalized recreational marijuana. “We are thrilled to once again host the ABL Annual Conference in Washington, D.C. for a second consecutive year,” says ABL Executive Director John Bodnovich. “The ABL Conference is a unique opportunity for retail beverage licensees because in addition to exploring regulatory, legislative and legal aspects of their businesses and industry, the conference will give attendees a chance to act as citizen lobbyists by meeting with members of Congress to discuss the issues that matter to them.” To register for the 2014 ABL Conference, visit www.ablusa.org. Follow the ABL Conference on Twitter at @ABLConference and #ABL14, or on Facebook.

EMAIL MARKETING PROGRAM ADDED AS MEMBERSHIP BENEFIT American Beverage Licensees is happy to announce the association’s newest membership benefit. Members can receive up

to a 25 percent discount on the premiere small business e-mail marketing program, Constant Contact. As technology becomes an increasingly indispensable tool for bar, tavern and package store owners, ABL has provided educational seminars at conferences and shared information in the ABL Insider on technology for licensees’ businesses. Now you can take advantage of this special Constant Contact offer which will allow you to collect and organize customer email addresses; market sales, specials, promotions, tastings, and entertainment to customers in a responsible manner; plus track the success of the email marketing efforts. ABL uses Constant Contact to communicate with our board and membership, and measure our reach for each of those e-mails. Both new and current Constant Contact customers are eligible for the discount.

HOW TO SIGN UP Simply sign up for Constant Contact using ABL’s unique partner link: (http:// ablusa.constantcontact.com/welcomeback) You’ll receive a 20 percent discount on a six month subscription and 25 percent off a full year. www.tlw.org

Already a Constant Contact subscriber? You are still eligible. Simply send your username and affiliated e-mail address to Rosanne Ferruggia for the discount to be applied to your current account. Feel free to contact Rosanne Ferruggia with ABL (301-656-1494 or Ferruggia@ablusa.org) with any questions.

LEGISLATIVE ROUNDUP 2013 CONGRESS LEAST PRODUCTIVE EVER Reports of partisan rancor in Washington have been prevalent for many years, and divided government always presents a challenge when trying to pass legislation, but the 113th Congress reached a new level of inactivity, passing just 57 bills that were signed into law by President Barack Obama.

2014 OUTLOOK The House and Senate will turn their focus this spring and summer to crafting a surface transportation reauthorization bill. A draft bill is expected to be released in late winter or early spring, with hearings to follow. House Transportation & Infrastructure Committee Chairman Bill Shuster (R-PA) stated at a hearing on January 14 that he plans to have a bill on the House floor for a vote before the August recess. There will be a premium on timing given the Congressional calendar, which includes an election year. Funding will also be an issue and even a larger challenge than it was with the

passage of MAP-21, the most recent transportation bill. The current transportation authorization expires on September 30, 2014. House, Senate and administration Democrats are planning on making a minimum wage increase a central policy goal in 2014. Thirteen states raised their minimum wages on January 1, 2014, and there is a growing push by wage increase proponents for the Congress to follow suit. President Obama called for an increase of the federal minimum wage in his State of the Union address. A Senate bill, the Fair Minimum Wage Act of 2013 (S. 460), would raise the hourly wage standard by $2.85, or 39 percent, to $10.10 per hour in three steps over two years, followed by yearly inflation adjustments. As of January 1, 2014, there will be 20 states with minimum wage laws higher than the national threshold. Wisconsin’s current minimum wage is $7.25 per hour, the same as the federal level.

The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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Upon DIRECTV System activation and beginning in the second month, DIRECTV will begin to credit the new customer’s account $39.00/mo. for 12 consecutive months for the COMMERCIAL XTRA Pack with local channels packages, plus an additional $10.00/mo. when customer activates and maintains COMMERCIAL XTRA PACK and enrollment in Auto Bill Pay with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible for all offers. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A NON-PRORATABLE EARLY CANCELLATION FEE OF $480. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. In certain markets, programming/pricing may vary. 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TLW 79th Annual

Spring Conference April 7 - 10, 2014 Radisson Hotel & La Crosse Center, La Crosse, WI

Welcome Back to the Wild West Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Keynote Speaker & Seminars. . . . . . . . . . . . . . . . . . 23 Hotel Information & Registration Form. . . . . . . . . . . . . . . . . . . . . . . . . . 24 Entertainment & Host league. . . . . . . . . . . . . . . . . 25 Tradeshow Exhibitor List . . . . . . . . . . . . . . . . . . . . 26 Auction Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Thank you to Combined Insurance for your Conference Sponsorship

2014 Spring Conference Schedule of Events MONDAY, APRIL 7, 2014 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting – Radisson/Ballroom A 9:00 A.M. to 5:00 P.M. Food Service Sanitation Courses & Exam – Radisson/Minnesota Room (Class Registration open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch – Radisson/Ballroom B 3:00 P.M. to 6:00 P.M. Registration – La Crosse Center /South Facility Lobby 8:00 P.M. to 1:00 A.M. La Crosse County League Welcome Party Location: TBD Band: The Craig Olson Project Buses will be picking up in front of the La Crosse Center starting at 5 p.m.

TUESDAY, APRIL 8, 2014 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – La Crosse Center/ South Facility Lobby 8:45 A.M. to 9:15 A.M. Nomination Committee – La Crosse Center/Boardroom A/South-Upper 8:45 A.M. to 9:15 A.M. Rules Committee – La Crosse Center/ Boardroom B/South-Upper 9:15 A.M. to 12:00 P.M. General Session– La Crosse Center/ South Hall B Attendance Drawing Host League Intro - Jim Pickett, Southern Zone VP Opening Ceremony – La Crosse County Tavern League President Mike (Brownie) Brown Color Guard Present Colors Vice President’s Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report – Sue Bonte Lee Treasurer’s Report – Tom Dahlen Keynote Speaker – Dr. David Hanson Executive Director’s Report – Pete Madland President’s Award Attendance Drawing First Timers Orientation 12:00 PM to 5:00 P.M. Trade Show – La Crosse Center/South Hall A Putting Contest for TIPAC 12:00 P.M. to 4:00 P.M. Silent Auction – La Crosse Center/ South Hall Lower Lobby

1:00 P.M. to 2:00 P.M. Seminar – Wisconsin Alcohol and Tobacco Inspection–What to Expect Presented by: Roger Johnson, Dept. of Revenue La Crosse Center/Upper Ballroom A 3:00 P.M. to 4:00 P.M. Seminar – TLW Website Overview Presented by: Cindy Roehl, TLW Office Staff La Crosse Center/Upper Ballroom A 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest – La Crosse Center/South Hall B Theme: “Welcome Back to the Wild West” Costume: Western attire or anything from the Wild West Band: The WhistleJacks Band sponsored by ASCAP 9:00 P.M. to 10:00 P.M. Live Auction for Direct Givers – La Crosse Center/South Hall B

WEDNESDAY, APRIL 9, 2014 9:00 A.M. to 5:00 P.M. Registration & $2 Bill Exchange – La Crosse Center/South Facility Lobby 9:30 A.M. to 11:00 A.M. General Business Meeting – La Crosse Center/South Hall B Attendance Drawing Building Your Business with Beer James Wright III, MillerCoors General Manager ABL Report– Bob Sprenger Legislative Report – Scott Stenger Parade of Candidates Good and Welfare Attendance Drawing 9:00 A.M. to 2:15 P.M. Silent Auction – La Crosse Center/ South Hall Lower Lobby 11:00 A.M. to 3:00 P.M. Trade Show – La Crosse Center/South Hall A Putting Contest for TIPAC 11:15 A.M. to 11:45 A.M. Membership Chair Meeting – La Crosse Center/South Hall B, General Session Room (Open to general membership) 12:15 P.M. to 12:45 P.M. League Leaders Meeting – La Crosse Center/South Hall B/General Session Room (Open to all attendees) 2:00 P.M. to 2:45 P.M. Vendors’ Drawings – La Crosse Center/ South Hall A (Trade Show Area) Attendees must be present to win. 2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing – La Crosse Center/South Hall A (Trade Show Area) Exhibitors’ booths must still be setup.

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Don’t Miss Thursday’s General Session for your chance to win a new car! 3:00 P.M. to 4:00 P.M. District Caucuses: La Crosse Center 4th District - Boardroom A - Upper 3rd District – Boardroom B – Upper 5th District - Ballroom A – Upper 7th District - Ballroom B – Upper 4:00 P.M. to 5:00 P.M. District Caucuses: La Crosse Center 1st & 9th District - Boardroom A-Upper 2nd District - Boardroom B – Upper 6th District - Ballroom A – Upper 8th District - Ballroom B – Upper 5:00 P.M. to 6:00 P.M. President’s TIPAC Reception – La Crosse Center/West Hall/Upper Sponsored by: Precision Pours

THURSDAY, APRIL 10, 2014 8:00 A.M. to 9:00 A.M. Voting – La Crosse Center/Ballroom A/ Upper 9:30 A.M. to 12:00 P.M. General Business Session La Crosse Center/South Hall B Attendance Drawing CORE Report– Brad Schinke Entertainer – Scott Novotny Rules Committee Report Swearing in of Officers Nomination Committee Report Parade of Candidates Host League Drawing Raffle Ticket Drawing Trade Show Buyers Raffle Good & Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors 12:00 P.M. Foundation Meeting La Crosse Center – Ballroom A/Upper 12:00 P.M. La Crosse City/County President’s Reception Michael Brown The View Grill & Bar N3020 State Road 16 La Crosse, WI 54601 (608) 519-2669 Note: Times and events are subject to change without notice. www.tlw.org

2014 Spring Conference Keynote Speaker TUESDAY, 9:15 A.M. – 12:00 P.M. GENERAL SESSION The New Prohibition and How to Fight It You work hard to be successful. Unfortunately, there are people and groups that want to harm or even destroy your business. Prohibition ended long ago, but there is a growing Neo-Prohibition movement that threatens your livelihood. The good news is that you are not helpless and can fight back to protect yourself. Professor and author Dr. David Hanson will discuss this movement, how it works and what it hopes to accomplish. More importantly he will speak about ways to counter the Neo-Prohibitionist movement and dispel some of the common myths relating to alcohol. Professor Hanson has researched the subject of alcohol and drinking for over 40 years, beginning with his Ph.D. dissertation. Shortly thereafter, he began a continuing series of nationwide studies of collegiate drinking over time. He has received alcohol research grants from federal and state agencies, and his publications and scholarly papers number over 300, while textbooks in 15 fields of study report his research.

David J. Hanson Ph.D.,

Professor Emeritus of Sociology State University of New York at Potsdam

He has served as alcohol consultant to the Canadian government and testified on Capitol Hill; his research and opinions have repeatedly been reported in the New York Times and other major newspapers. You won’t want to miss Dr. Hanson’s perspective on our industry and what the future holds.

2014 Spring Conference Seminars Tuesday, 1:00 P.M. – 2 P.M. La Crosse Center/Upper Ballroom A Wisconsin Alcohol and Tobacco Inspection - What to Expect

Tuesday, 3:00 P.M. – 4:00 P.M. La Crosse Center/Upper Ballroom A TLW Website – More Than You Realize

Presented by: Roger Johnson, Wisconsin Alcohol and Tobacco Enforcement

Presented by: TLW Staffer Cindy Roehl

Many of you have a firsthand account of what happens during a visit from Wisconsin Alcohol and Tobacco Enforcement. Many think “it will never happen to me,”while others expect that knock on the door at any time. Whatever your experience, it is good business to know what law enforcement is looking for and what to expect.

TLW Staffer Cindy Roehl will take this time to walk you through the Tavern League’s website. Many of you have seen it or have “clicked” on some of its features, but do you really know all the information that is available?

Roger Johnson of the Wisconsin Alcohol and Tobacco Enforcement will present attendees with a typical inspection report and present what exactly he and the other agents look for when doing an inspection. Johnson has worked for the State Alcohol and Tobacco Enforcement for the last 37 years and has spent his career regulating the alcohol beverage industry in Wisconsin. Johnson has received many awards throughout his distinguished career including the Tavern League of Wisconsin’s “Friend of the Tavern Industry” award in 1997. He has a wealth of knowledge and will be able to answer any questions you may have regarding Chapter 125 laws during his presentation. www.tlw.org

Cindy will show you how to find key information regarding membership and how to locate available membership benefits. You can locate league leaders, events, publications and so many other items too numerous to mention. This seminar will also provide a chance for our members to provide feedback to us regarding our website. What do you like? Dislike? Is it too confusing? Whatever your thoughts, please share them with us so that we may improve your website. Cindy helped create the website and is responsible for keeping it current. Here is an opportune time to learn about it and how to use it.

March/April 2014

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2014 Spring Conference Hotel & Registration

“Welcome Back to the Wild West” TLW 79th Spring Conference & Trade Show April 7 - 10, 2014

Radisson Hotel & La Crosse Center La Crosse, WI

Hotel

Rates

Radisson Hotel La Crosse

200 Harborview Plaza La Crosse, WI 54601 (608) 784-6680 • (Host Hotel) www.radisson.com/ la-crosse-hotel-wi-54601/la_crosse

Holiday Inn Hotel & Suites

200 Pearl St., La Crosse, WI 54601 (608) 784-4444 www.ihg.com/holidayinn/hotels/us/ en/lacrosse/lsewi/hoteldetail

Hotel Stoney Creek Inn

3060 S. Kinney Coulee Rd. Onalaska, WI 54650 (800) 659-2220 www.stoneycreekhotels.com/ hotel/travel/lacrosse/home.do

• Limited number of rooms available • Three-night stay required

Sold

Out

1835 Rose St., La Crosse, WI 54603 (608) 781-7000 book.bestwestern.com/bestwestern/ US/WI/La-Crosse-hotels/BEST-WESTERN-Riverfront-Hotel/Hotel-Overview. do?propertyCode=5005

Courtyard Marriott La Crosse Downtown/ Mississippi riverfront Hotel • Rooms: $137.00 500 Front St., La Crosse, WI 54601 (608) 782-1000 www.marriott.com/hotels/travel/ lsecy-courtyard-la-crosse-downtown-mississippi-riverfront

• Rooms from $110 & $115 • By the Interstate

Best Western Riverfront Hotel

Out

• Rooms from $119 - $139 • Across the street from the LaCrosse Center

Sold

Rates

• Next door to the La Crosse Center

• Rooms $99 (Single - Quad) • 2.5 miles from La Crosse Center

Credit Card will be requested for deposits equal to one night's lodging plus tax Rooms are limited. Ask for TLW member special. See TLW website or hotel websites for amenities.

2014 Spring Conference Registration Form Name

Spouse/Guest Name

Signature (s)

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON

Member

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

Full Registration……………………………

$50

$70

Signature

Postmarked after March 25, 2014

$60

$80

Cardholder Address

One Day Only……………………………… (Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 24

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March/April 2014

2014 Spring Conference Registration Form

www.tlw.org

2014 Spring Conference Entertainment

Monday Night

Tuesday Night

CRAIG OLSoN PROJECT

The WhistleJacks

Local favorite, the Craig Olson project is a four piece band that plays a mixture of classic rock from the 70s, 80s and 90s. Their four-part harmony accompanied by guitar and keyboards produces a highenergy vibe sure to please any crowd.

The WhistleJacks are an up and coming cover band, playing classic rock as well as country tunes. The seven-member band plays cover songs from the 80s, 90s and 2000s. Five lead singers allow diversity in their playlist, covering bands like AC/DC, Pink, Hootie and the Blowfish, the Greg Kihn Band, Dierks Bentley and more.

Members include: Craig Olsen, lead guitar and vocals; Dennis Roeselor, keyboards and vocals; Steven Freehill, bass guitar and vocals; and Joe Moran, drums and vocals.

Thursday morning

Members of the WhistleJacks include, above from left: Marcus Krings, harmonica and vocals; Paige Peterson, vocals; Adam Markegard, guitar, drums and vocals; Clark Lundquist, drums; Nolan Schmit, bass guitar and vocals; Stuart Britson, lead guitar and Craig Peterson, guitar and vocals.

Your host League

COMEDIAN SCOTT NOVOTNY

La Crosse City/County Tavern League

How about a little laughter with your Thursday morning coffee? Longtime comedian and comedy writer, Scott Novotny will entertain TLW members with his unique blend of humor and improvisational talents.

The La Crosse City/County Tavern League welcomes the TLW back to the “Wild West” where there will be lots of fun and wild games, especially for the lucky participants who enter our drawing to make a putt to win a new Chevy Cruz!

Novotny has traveled the country, headlining at over 300 clubs including The Comedy Store in LA and the Sarasota Comedy Club. He has written for HBO and “Saturday Night Live,” and has appeared on “MTV’s Half Hour Comedy Hour,” “America’s Funniest People” and in TV commercials for Best Buy and Coors Beer. Novotny is currently teaching classes in stand-up comedy and improvisation. www.tlw.org

Above: The Spring Conference Committee. Front row, L-R: Billy Silha, Billys Lantern; Shirley Arentz, Hillbillys; Art Ekern, Top Shots; Vicki Prentice, The Helm; President Mike Brown, Mike’s Logan Bar and the View. Back row, L-R: Convention Chairman Tim Groth, Westview Inn; Randy Wigdal, Grizzleys; Paul Urbanek, Hillbillys; and Southern Zone Vice President Jim Pickett, The Alpine Inn. Missing: Gary LaFleur, Green Door; Past President Dave Parisey, The Popcorn Tavern; Adam Weissenberger, Sloopys; and Vice President Glen Garbers. March/April 2014

On Premise

2014 Spring Conference Exhibitor List Affiliated Investment Group Booth # 31 James J. Ropel 234 N Clark St. Mayville, WI 53050 Phone: (920) 387-5952 (800) 362-1002 jimropel@charter.net Investment Services & Retirement Plans

Bernatellos Brew Pub Pizza Booth # 52 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 Phone: (920) 883-7851 Fax: (920) 766-9927 dennyterrance@yahoo.com Brew Pub Lotzza Motzza Pizza

Affordable Hood Cleaning/Lighting Booth # 8 AJ Cottello 10325 Plum Tree Cir., #205 Hales Corners, WI 53130 Phone: (414) 405-8500 www.affordablelighting tech.com aj@affordablelightingtech. com Lighting, Electrical, Heat & Air, Power Washing, Hood Cleaning

Blue Honey Bio-Fuels Inc. Booth # 27 John Feyen P. O. Box 194 Ettrick, WI 54627 Phone: (888) 525-7229 www.couleeregionbiofuels. com jpcrbf@gmail.com Grease/Fryer Oil Recovery, Septic Pumping, Portable Restroom Rental, Grease Trap, Line Cleaning

Alliance Payment Systems Booth # 34 Tim McChrystal 3916 S. Business Park Ave. Marshfield, WI 54449 Phone: (715) 486-2104 & (715) 574-0908 Fax: (715) 384-9230 www.alliance-collections. com tim.mcchrystal@ alliance-collections.com Guaranteed Point of Sale and Check Conversion American Income Life Booth # 48 Laurie Gruber 100 Pintail Dr. Hammond, WI 54015 Phone: (715) 579-3297 & (800) 875-9997 www.ailife.com llgruber@ailife.com Supplemental Life & Health Benefits to Members and Employees Anheuser-Busch Inc. Booth # 11, 21 Mike D. Prather 5118 Merwood Ln. Madison, WI 53718 Phone: (608) 230-5365 & (773) 203-7751 Fax: (314) 256-6985 www.anheuser-busch.com michael.prather@ anheuser-busch.com Assorted Malt Beverages B & K Bar & Restaurant Supplies Booth # 9, 10 Donald Falk 7100 W Greenfield Ave. West Allis, WI 53214 (414) 259-9161 Fax: (414) 259-9197 www.bandkbarsupplies.com dfalk50@yahoo.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and All Your Bar Supply Needs

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Brakebush Brothers Booth # 15 Al Neumann N4993 6th Dr. Westfield, WI 53964 Phone: (800) 933-2121, ext. 1368 Fax: (920) 787-1603 www.brakebush.com aneumann@brakebush.com Frozen, Value added Chicken Products Brat Stop Products LLC Booth # 41 William Glembocki 33911 Geneva Rd. Burlington, WI 53105 Phone: (262) 206-0398 brat.stop.products@ hotmail.com World Famous Brat Stop Bratwurst Bromak Sales Inc. Booth # 44 Gary Keller E9770 7th St. Clintonville, WI 54929 Phone: (715) 823-4429 Fax: (715) 823-7493 www.broaster.com bromak_broaster@yahoo. com Restaurant Equipment & Supplies, Broaster Foods Cornerstone Processing Solutions Inc. Booth # 1 Brad Palubiak 1600 S Main St. Oshkosh, WI 54902 Phone: (920) 651-8888 Fax: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, ECRS, Credit Card Processing and Equipment

March/April 2014

Dean’s Satellite Booth # 59, 69 Sonya Pennel 2350 Commercial Dr., Ste. 1 Sparta, WI 54656 Phone: (608) 269-2897 Fax: (608) 268-5241 www.deansdish.com sonya@deansdish.com Satellite TV and Internet, Direct TV for Commercial Applications

Emil’s Pizza Inc. Booth # 14 Sue Kraemer P. O. Box 168 Watertown, WI 53094 Phone: (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com skraemer@emilspizza.com Now carrying 3 great lines of pizza, Emil’s, Pep’s & Big Ben’s

Kessenich’s Ltd. Booth # 60 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 Phone: (608) 249-5391 & (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Restaurant & Bar Equipment and Supplies

Deli Express Booth # 119, 120 Nic Boyer 16101 W. 78th St. Eden Prairie, MN 55344 Phone: (952) 937-9440 & (612) 840-4777 www.deliexpress.com nboyer@deliexpress.com Food Service - Sandwiches, Appetizers, Pizza. it’s Yumazing!

Fleis Insurance Agency Inc. Booth # 118 Jim Adkins 1824 E. Main St. Onalaska, WI 54650 Phone: (608) 783-5206 Fax: (608) 783-5209 www.fleisinsurance.com jadkin@fleisinsurance.com Independent Insurance Agency

KLB Insurance ServicesIllinois Casualty Booth # 79 Kim Brown P. O. Box 25407 Woodbury, MN 55125 Phone: (651) 730-9803 Fax: (651) 578-2427 www.klbins.com kim@klbins.com Insurance Coverage for the Hospitality and Liquor Industry

Diageo Booth # 30 Mallory Krueger 926 W Commercial St. Appleton, WI 54914 Phone: (414) 335-4568 www.mktg.com mkrueger@mktg.com New Diageo Products Digital Security Systems Booth # 5 Jessica Taylor 110 Harborview Pkwy. Superior, WI 54880 Phone: (715) 395-7878 Fax: (715) 395-7873 www.superiordss.com jessica@cdb.net Security Camera Systems Edge One Inc. Booth # 38 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 Phone: (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service El Cortez Hotel & Casino Booth # 33 Tony Gurovsky 600 E. Fremont St. Las Vegas, NV 89101 Phone: (702) 385-5200 & (800) 634-6703 www.elcortezhotelcasino. com tgurovsky@elcortez.net Hotel & Gaming

Greater Insurance Service Booth # 6 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 Phone: (608) 221-3996 Fax: (608) 221-0868 heatherh@greaterinsurance.com Life, Health and Property and Casualty with Specialized Guaranteed Acceptance Holiday Wholesale Inc. Booth # 16, 17, 18 Dixie Marquardt P. O. Box 177 Wisconsin Dells, WI 53965 Phone: (608) 254-8321 & (800) 333-8321, ext. 102 Fax: (608) 254-8003 www.holidaywholesale.com dmarquardt@ holidaywholesale.com Broadline Distributor Hospitality Services Corp. Booth # 32 Jerry Vlaminck P. O. Box 739 Delano, MN 55328 Phone: (763) 972-9077 & (800) 735-3512 Fax: (763) 972-9080 www.hscbrokers.com jerry@hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field Island Oasis Frozen Cocktail Co. Booth # 121 Matt Krystowiak 141 Norfolk St. Walpole, MA 02081 Phone: (414) 699-3193 Fax: (508) 553-7989 www.islandoasis.com mkrystowiak@islandoasis. com Frozen Beverage Company

Kobussen Trailways/Buses Booth # 58 Larry Brinks W914 Cty. Rd. CE Kaukauna, WI 54130 Phone: (920) 766-0606 Fax: (920) 766-0797 www.kobussen.com larry.brincks@kobussen.com Transportation - Shuttles Lamers Bus Lines Booth # 37 Allen Lamers 2407 South Point Rd. Green Bay, WI 54313 Phone: (800) 236-1240 & (800) 236-1240 Fax: (920) 496-3611 www.golamers.com erics@golamers.com Charter Group Transportation and Tour Services Magnuson Industries Inc. Booth # 117 Jason Gough 3005 Kishwaukee St. Rockford, IL 61109 Phone: (800) 435-2816 (800) 435-2816 Fax: (815) 229-2978 www.posi-pour.com barsupplydirect@hotmail. com Posi - Pour Portion Control Pourers and Full Line of Bar Supplies Mass Appeal Specialties Inc. Booth # 124, 125 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303 Phone: (920) 469-2000 & (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com sales@massappealinc.com Custom Screenprinting on Shirts, Jackets, Hats and Advertising Specialties www.tlw.org

2014 Spring Conference Exhibitor List MillerCoors Booth # 20, 20.5 Samantha Knitter 3939 W. Highland Blvd. Milwaukee, WI 53208 (920) 376-3678 www.millercoors.com samantha.knitter@ millercoors.com Miller Coors Products Minhas Micro Distillery Booth # 23 Brenda O’Rourke 1404 13th St., Units A-D Monroe, WI 53566 Phone: (608) 328-5550 Fax: (608) 325-3198 www.minhasdistillery.com rbcsales3@ rhinelanderbrewery.com Rum, Whiskey, Tequila and Vodka Modern Cash Register Systems Booth # 106 Tom Jones P. O. Box 574 Neenah, WI 54957 Phone: (920) 749-8007 Fax: (920) 749-8011 www.moderncashregister. com tom@moderncashregister. com Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals Nei-Turner Media Group Inc. Booth # 46 Barbara Howell P. O. Box 1080 Williams Bay, WI 53191 Phone: (262) 245-1000 Fax: (262) 245-2000 bhowell@ntmediagroup. com Specialize in Publishing High-Quality Print Materials, Visitor Guides, Magazines, Custom Publications Pabst Brewing Company Booth # 49 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 Phone: (262) 439-9173 & (262) 391-4629 cell www.pabstbrewingco.com jcmalcor@pabst.com Beer Patron Spirits Company Booth # 122 Marc Smith 9655 Woods Drive, #411 Skokie, IL 60077 Phone: (847) 966-0886 msmith@patronspirits.com Tequila, Vodka, Rum & Cordials

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Precision Pours Inc. Booth # 39 Richard Sandvik 12837 Industrial Park Blvd. Minneapolis, MN 55441 Phone: (800) 549-4491 & (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com tomhighum@ precisionpours.com Manufacturers of the 3 Ball Liquor Pour That Over 2,500 TLW members Use R & S Marketing Booth # 80 Bob Hayden P. O. Box 620271 Middleton, WI 53562 Phone: (608) 516-1418 & 608-345-5681 Kevin Cell kevintvedten@charter.net Packer/Badger Prints, Tables, Birdfeeders Reco Store Equipment Booth # 70 Charlie Webster 1617 5th St. S. Hopkins, MN 55343 Phone: (952) 935-4330 Fax: (952) 935-6875 www.recostoreequipment. com c.webster@recoverysy.com Retail Store Equipment Reinhart Food Service LLC Booth # 40 Mike Merrell 1500 Saint James St. La Crosse, WI 54603 Phone: (608) 386-5050 www.rfsdelivers.com mjmerrell@rfsdelivers.com Broadline FoodService Distributor Riverside Foods Inc. Booth # 45 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 Phone: (800) 678-4511 & (920) 323-3351 cell Fax: (920) 794-7332 www.riversidefoods.com musky@riversidefoods.com Innovative Appetizers, Legendary Seafood, Breaded and Battered Appetizers, Fish and Seafood Sanimax Booth # 123 Tracy Fick 545 Hardman Ave. S. South Saint Paul, MN 55075 Phone: (651) 451-6858 & (800) 765-6453 Fax: (651) 451-6542 www.sanimax.com tracy.fick@sanimax.com Collection & Recycling of Used Cooking Oil, Grease Trap Servicing, Line Jetting & Power Washing

Skill Pong Booth # 113 Dennis Kahn 625 Walnut Ridge Dr., #170 Hartland, WI 53029 Phone: (262) 303-4887 Fax: (262) 303-4987 www.skillpong.com dennis@skillpong.com Liquidless Pong Game Society Insurance Booth # 19 Mike Disher P. O. Box 179 Stevens Point, WI 54481 Phone: (715) 344-8383 & (800) 675-5137 Fax: (715) 344-4427 www.disherinsurance.com mike@disherinsurance.com Property & Casualty & Workers’ Compensation Insurance Stansfield Vending Inc. Booth # 47 Gary Nelson 3172 Berlin Dr. La Crosse, WI 54601 Phone: (608) 782-7181 Fax: (608) 785-7016 www.stansfieldvending.com gnelson@ stansfieldvending.com Coin Operated Music & Amusement Machines Star Connection/ LodgeVision Booth # 50 Chad Strampe S2634 Cty. Rd. BD, Ste. 1 Baraboo, WI 53913 (608) 355-2025 Fax: (608) 234-4302 www.lodgevision.com sales@lodgevision.com Commercial & Residential Satellite TV, Digital Signage, Internet, Phone Superior Vending Booth # 4 Andrew Schmitz 7777 Highway 65 N.E., Ste. 1 Spring Lake Park, MN 55432 Phone: (763) 784-9446 Fax: (763) 784-9257 www.supervend.com superiorvending@gmail.com ATM & Amusement Vending/Bar & Restaurant Swanel Beverage Inc./ Banzai Booth # 28 Ron Musial P O Box 1186 Hammond, IN 46325 Phone: (800) 279-2635, ext. 318 & (800) 932-7607 Fax: (219) 932-7724 www.banzaienergy.com ron.swanel@yahoo.com Energy Drink (Banzai), Juices, Fountain Syrups

Transform Technologies Booth # 116 Bret Gundlach 5008 Gordan Ave. Madison, WI 53716 Phone: (800) 628-9954 Fax: (608) 310-5214 www. transformtechnologies. com bret.gundlach@ transformpos.com Point of Sale Systems, Security & Surveillance, Digital Signs, CC Processing The Insurance Center Booth #12 Tim Johnson 701 Sand Lake Rd. Onalaska, WI 54650 Phone: (608) 783-6441 Fax: (608) 783-1079 www.ticinsurance.com tjohnson@ticinsurance.com Full Service Agency, Individual Life & Health, Business Ins., Retirement Plans, Employee Benefits Ins. Tri-Mart Corporation Booth # 29 Steve Sundby P. O. Box 308 Menomonie, WI 54751 Phone: (715) 235-8195, ext. 22 Fax: (715) 235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor Tricky Dick & Joyce Specialty Booth # 105, 97 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 Phone: (920) 435-8217 Novelties, New Year’s & Pull Tabs TRL Int’l Mtkg. Group/ Global Vending LLC Booth # 7 Thomas R. Laugen P. O. Box 6233 Madison, WI 53716 Phone: (608) 332-5447 & (800) 659-5447 Fax: (608) 825-8862 www.trlimg.com thomaslaugen@trlimg.com Air Purification Systems, Video Gaming, Bottle Crushers, Portable Heaters, Furnace Filters

Vern’s Cheese Inc. Booth # 35, 36 Kurt Knoespel 312 W. Main St. Chilton, WI 53014 Phone: (920) 849-7717 Fax: (920) 849-7883 www.vernscheese.com kknoespel@vernscheese. com Bar Items, Cheese, Meats, Snacks, Appetizers Vienna Beef Co. Booth # 13 Jim Locaciato 2501 N. Damen Ave. Chicago, IL 60647 Phone: (708) 420-3427 Fax: (773) 409-2510 jlocaciato@viennabeef. com Vienna Beef Sausage, Soup-Chili, Pickles Vital Tokens Booth # 89 Scott Glor 680 Vandeberg St. Baldwin, WI 54002 Phone: (715) 684-5300 & (877) 448-6536 Fax: (715) 684-5301 www.vitaltokens.com info@vitaltokens.com Drink Tokens, Bomb Cups, Can & Bottle Koozies, Save My Seat Cones, Beer Buckets Wisconsin Alcohol & Tobacco Enforcement Booth # 3 Roger Johnson P. O. Box 8933 Madison, WI 53708 Phone: (608) 266-6757 Fax: (608) 261-6240 State Alcohol & Tobacco Laws Wisconsin Souvenir Milkcaps Booth # 115, 114 Walter Bohrer 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 Phone: (414) 217-1731 Fax: (262) 968-1849 charlic@sbcglobal.net Promotional Milk-Cap Pulltabs & Vending Machines for Pulltabs

TSYS Merchant Solutions Booth # 88 Lisa Meekma 1601 Dodge St., Floor 25E Omaha, NE 68102 Phone: (402) 574-7723 Fax: (402) 938-5514 www. tsysmerchantsolutions.com lmeekma@tsys.com Payment Processing

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2014 Spring Conference Auction

Each year at the Spring Conference, members gather Tuesday evening for the TLW Live Auction. The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m. (Silent Auction room will be open from 3:00 to 6:00 p.m., Monday if you would like to drop off items.) In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Sue Bonte Lee helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple. 1. Please fill out the form below and mail it to: Sue Bonte Lee 721 132nd St., Hudson, WI 54016-6920 Email: suebontelee@gmail.com Cell: 715-381-7958 2. B ring your item to the registration booth upon arrival to the spring conference. â&#x20AC;˘The auction committee decides if the item will go into the live or silent auction. â&#x20AC;˘All items purchased at the auctions must be paid for by personal check, credit card or cash. Thank you for your contributions!

Auction Item Form

TLW 2014 SPring Conference

If your league or members will be bringing auction items to the Spring Conference, please complete the form below and send it to the Auction Chairperson Sue Bonte Lee. Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions. Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Item:

Value:

Thank you for your participation! Return this form by March 28, 2014 to Sue Bonte Lee, 721 132nd St., Hudson, WI 54016 28

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www.tlw.org

TLW 1st Annual Food Drive “Friends & Neighbors Helping Friends & Neighbors” Beginning with our spring conference in La Crosse, the TLW will conduct a food drive to benefit a local food bank, furthering our mission as “Friends & Neighbors Helping Friends & Neighbors.” To show our conference host community the generosity of our members, we ask all attendees to bring a non-perishable food item to donate to the Hunger Task Force of La Crosse. Here are a few reminders when considering your donation: • Please avoid items packaged in glass. One broken jar can damage many other donations. • Please do not bring items past their expiration dates. • Non-perishable food items are always welcome. • Make your donation extra special by contributing one or more highprotein and nutrient packed item, including: peanut butter, canned meat, canned fish, beef stew, canned fruit and fruit juice.

The La Crosse Area welcomes the Tavern League of Wisconsin • Great downtown area near the La Crosse Center • Fine restaurants & bars • Specialty shops • Hiking and birding trails near Riverside Park • Regional shopping center

410 Veterans Memorial Drive La Crosse, WI 54601

Visitor information: 800.658.9424 or 608.782.2366 www.explorelacrosse.com

Look for collection barrels at the entrance to our general sessions, Tuesday and Wednesday morning. Representatives from the Hunger Task Force of La Crosse will be on hand to accept your food or tax deductible monetary gifts and answer any questions you may have.

www.tlw.org

March/April 2014

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LEAGUE PROFILE Ozaukee county Hospitality Association

Ozaukee Officers of the Ozaukee County Hospitality Association display a proof of age sign. From left: Carol Blank, director; Jim Hedrick, director; Donna Booth, president; and Dennis Bruss, sergeant at arms. Not pictured are: Larry Weidmann, vice president; Jill Gruetzmacher, treasurer; and Sarah Krenn, director.

ifteen years ago, Ozaukee County recommitted to the cause. “There was a period when we weren’t in the Tavern League,” says Donna Booth, president of the Ozaukee County Hospitality Association. “I don’t know how long that was, but we reorganized back in 1999.” From seven or eight members in 1999, the Ozaukee County Hospitality Association now has about 45 members, with a few more applications outstanding. “Like all other county leagues, we’re always recruiting. The best thing to do is just get out there and talk to people.” While Booth isn’t sure why Ozaukee County left the Tavern League (the county was part of the Licensed Beverage Association for awhile), she remembers the day a recruiter came into L&G Express, where she’s a bartender, and told her all about the Tavern League of Wisconsin. “I got on the bandwagon right away and asked the owner what’s going on — you’ve got people representing you on the state and national level and not taking advantage of that,” recalls Booth. After that, the owner of the bar where Booth worked attended an organizational meeting. Then about a year after the Ozaukee

COUNTY HOSPITALITY ASSOCIATION

County Hospitality Association formerly organized, L&G owner Gordon Dreblow asked Booth to represent L&G Express at future meetings. “I started going to the meetings, and within a year of that became secretary, then president,” she says. The Association meets the second Monday of each month. As a small county with not a lot of members, charity and hospitality are a big part of this organization’s monthly agenda. The Association’s big annual event is its Wacky Golf Outing held at the Edgewater Golf Club in Grafton. “There’s nothing about it that’s normal,” says Booth. While many golf outings include a longest drive contest, at this event, the longest drive is done with a two-foot plastic driver. “You can’t get 200 yards on that. You’re lucky to get it out of the tee box,” Booth adds. The putting contest is done with a crooked putter, toilet seats are used as hazards, and the most popular contest is shaking for a shot at a tee box. “It’s all for fun. You can’t go out there to have a serious game of golf,” says Booth. The Association has held the golf outing for 10 years and each year it averages about 60 participants. Proceeds benefit the Association and a portion goes to SafeRide.

Sales • Service • Installation Commercial Refrigeration/HVAC Ice Machine Leasing Walk Ins

608-838-1314 • www.justintimeref.net Serving the Madison/Milwaukee Areas

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At present, says Booth, Ozaukee County is planning to make changes and updates to its SafeRide program. “We want to tweak it a little bit. We’re a good Samaritan kind of a county, usually our bartenders just wind up taking someone home, but the vision is to make more rides accessible.” While the Ozaukee County Hospitality Association may be small, it’s got some clout. For instance, Booth talked of the time the Cedarburg City Council wanted to ban smoking outside. “We went to the meeting and it never happened. Sometimes it’s just presence that makes a difference, so we do keep active and keep our ear open.” TLW www.tlw.org

Business Spotlight THe Schooner Pub

The Schooner Pub is a popular spot in downtown Port Washington. Located just 750 yards from the city’s marina, it’s a great destination for boaters and fishermen, plus it offers spectacular views of Lake Michigan.

ince 1977, Mark and Karen Poull, owners of Schooner Pub have been welcoming guests to their bar in downtown Port Washington. It’s not just the wonderful view of Lake Michigan that greets guests upon entering, but the jovial atmosphere that’s evident as you walk through the doors. “I think personality and atmosphere are a big part of what attracts people and keeps them coming back,” says Mark Poull, who’s quick to make a joke or say something funny, even with strangers. “My personality and what I reflect onto my employees, makes for a happy, efficient staff that likes to laugh and have fun. And I think that reflects on the customers.” When Poull first bought the bar 37 years ago, it was “a really oldtime bar, kind of Western looking,” he says. Over 100 years old, the building has been greatly refurbished and expanded through the years, thanks to Poull. The original downstairs bar has a warm, turn-of-the-century motif, while the upstairs bar overlooks the marina. Patrons can also enjoy the outdoors on either the expansive lower patio or upper deck or take advantage of the private party room. Poull is planning another addition this spring. “We’ve done a lot of work over the years,” he says.

nation, that number swells to about 25 May through September. Open seven days a week from 11 a.m. to close, The Schooner Pub serves a variety of soups, sandwiches, paninis, pizzas and “all kinds of munchies,” says Poull. The menu changes regularly. Prior to opening The Schooner Pub, Poull had worked part time as a bartender, but didn’t have experience running a bar. Instead, he knew he wanted to own a business and with his warm, outgoing personality, the tavern industry seemed like a good fit. “I wanted to work for myself, and I was willing to work,” says Poull. “I knew I could do this, and I’m a people person, so it just worked.” A member of the Ozaukee County Tavern League and Hospitality Association since opening his business, Poull is a strong supporter of the organization. “The most important thing about the Tavern League is that they are our only voice in Madison. We count on them for their leadership in helping our industry.” TLW

One of Port Washington’s most popular nightspots, The Schooner Pub is located on the main strip, near tourist attractions with convenient parking that makes it a destination for locals and travelers alike. “Port Washington looks a lot like something in New England,” says Poull. “It’s a beautiful city, and there are a lot of festivals here, which is a huge help to us. Each day, I’d guess there are about 25 charter boats out for fishing, and it’s easy to get 250 people in town just to fish on a Tuesday. And the great thing is we’re right here, 750 yards from the marina.” While Poull has 11 employees on the payroll now, with Port Washington’s many festivals and designation as a tourist destiwww.tlw.org www.tlw.org

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Charity Spotlight Big Brothers Big Sisters of Ozaukee County things together that the adult might normally do. The second is a school-based program where mentors meet with children for up to one hour during the school day. Some children participate in both programs, depending on their needs.

ig Brothers Big Sisters (BBBS) of Ozaukee County is helping youth set future goals, resist peer pressure and excel in school. “Our children are identified as at-risk, typically from single-parent households, families that struggle with poverty or have other socioeconomic concerns,” says Nicole Bulow, program manager, Big Brothers Big Sisters of Ozaukee County. “These are children who need extra guidance, support and encouragement to succeed at school, set goals for the future and have real successful lives. And we’re able to do that with support from organizations like the Ozaukee County Hospitality Association.” BBBS matches children age 5 through 17 with adult volunteers in two core programs: A community-based program in which adult mentors and children meet two to three times per month and do

While BBBS of Ozaukee County served about 185 children in 2013, that’s just the number of matches the organization was able to make; there is always a waiting list. “Our waiting list averages around 45 children ready to be matched in our school-based and community programs,” says Bulow. A majority are boys awaiting male mentors. “We are always looking for male mentors. It’s important to know that being a mentor doesn’t have to change your life — you’re encouraged to include the child in everyday things you enjoy doing anyway,” says Bulow. In addition, the commitment is flexible and mentors can set their own schedules for both programs. “In each program, you determine what’s convenient in your schedule and personal life,” she adds. Another misconception is that mentors need to have experience with children. Instead, says Bulow, “You just have to want to spend time with them and encourage and support them.” In addition to mentors, BBBS is in need of volunteers for office and clerical work as well as new board members. Each year, BBBS surveys its youth to see how effective its programs and mentors are. In the most recent survey, 93 percent of children were on track to graduate high school, 93 percent have established goals and future plans, and 94 percent reported that due to their mentors, they were better able to resist peer pressure and less likely to use drugs and alcohol and participate in bad behaviors.

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“The nice thing about BBBS is we are a preventative program,” says Bulow. “We help them see that their future is bright. Because of these outcomes, our children are graduating; they have plans for the future; and they’re growing up to be healthy, contributing adults in the community. When you start with a child, it goes full circle.” BBBS has three special events annually to raise money for its programs: a run/walk as part of the Cedarburg Strawberry Festival, a fall giving campaign, and Bowl for Kids’ Sake, held in March. Ozaukee County Hospitality Association has been a Bowl for Kids’ Sake sponsor since 2005. The Association has donated more than $4,000 to BBBS through the years. “Bowl for Kids’ Sake is one of our key activities because of the low cost of the event, so our sponsors’ money goes right back to the children and programs. And all money that is raised is for our local children, which our donors love,” says Bulow. “The Ozaukee County Hospitality Association’s support is crucial for that.” TLW www.tlw.org

Affiliate Member of the Tavern League of Wisconsin TA V E R N L E A G U E O F W I S C O N S I N

tap THE KEG. . . Editorial Features 2012

NO CUPS NEEDED! January/February TM

120 Packerland Drive Green Bay, WI 54303

920-490-6069

RESPONSIBLE, REPUTABLE, RELIABLE

24 hour Emergency Service We repair, maintain & install ALL commercial equipment. Huge Parts & Inventory Department servicing ALL major brands of commercial appliances. Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC & more NOW OPEN: Additional location for Bar & Restaurant Supply at 1930 Bart Starr Dr. Green Bay, WI 54304 920-490-2130 Established business for 25 YEARS! (Since 1986)

www.engelsinc.com www.tlw.org

www.tlw.org

® UGEL’S BEER FEAT U RING LEINENK

2012 TLW Membership Directory bulk vailable in &A Buyer’s Guide portions!

FOR

beer battered ADVERTISING cheddar March/April white INFORMATION fresh cheese curds Spring Conference IssueSqueaky CONTACT: dipped in batter infused with Generating Outdoor Income Leinenkugel’s® beer. or 5 oz.

May/June

Heidi Koch

May is Tavern Month

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608-222-7630 heidi@slackattack.com

September/October

Fall Convention Issue Serv November/December e in free canoes Promotional Ideas 2520 Wilson St., Two Rivers, WI 54241

800-678-4511

www.riversidefoods.com

2012 January/February On Premise

March/April 2014

On Premise

Corporate Spotlight Precision pours Inc. ed driver. When he and his wife are out with friends, the same rules apply. They take turns driving home. When it comes to the bottom line, however, Sandvik says that he could walk into a restaurant and ask for cheese on a hamburger, and later find an extra charge on his bill. “If I order a rum and Coke, however, and ask for more rum, they do it willingly,” he says.

ick Sandvik used to speak with an average of 50 tavern owners a day. That was in the early years of Precision Pours Inc., his 17-year-old company located in Plymouth, Minn. Sandvik, who serves as president of the company, says that he’s never been a professional bartender, but he has learned a lot about the industry through the many stories he’s heard from them. First, he’s seen that tavern owners are literally throwing money down the drain, and second, that overconsumption is a dangerous thing when combined with a motor vehicle. Sandvik is well known in the industry for his advocacy efforts regarding portion control, and has seen his business reach more than 80 countries worldwide in less than two decades. Precision Pours has been involved with the Tavern League of Wisconsin (TLW) since 1997, and a corporate sponsor of the league and its President’s Reception since 2006. Sandvik’s wife and daughter both work in the company office, and while he says many people think Precision Pours is a large company, it’s small in comparison to the impact it has in the tavern industry. “We do this $3.50 at a time,” Sandvik says with a laugh.

He offers this well-known reminder that liquor is more profitable than food and that bigger tips are not necessarily equated to stronger drinks. “You’re pouring the liquor; you’re just not getting paid for it,” he says. The customer experience also plays into this scenario. Consistent drinks are a must in the tavern industry. If one bartender is pouring a drink with 1.25 ounces liquor, and the next only one ounce, customers will feel cheated, or just ask for a stronger drink. This is why many people stop using his pour spouts; customers are not happy. Sandvik offers this trick to get over-pouring under control and keep customers happy at the same time. “Start out with what you’re doing now, say a 1.25 pour,” he says. “Then, maybe in a year, switch to a 1.125-ounce pour.”

Sandvik says the tavern owner knows exactly what bottle and how much was poured at any given time. “If they tip up and pour extra, we’ll know that too,” he adds. This data then links to the establishment’s point of sale system. He adds that the company is just three months shy of releasing a pour spout with a screen in it, to help combat fruit flies. Also being introduced this year is a stainless steel pour spout. While it’s more expensive, Sandvik says he’s found that many of the bartenders like the long, metal spouts. “When times are bad, people drink more; when times are good, people drink more expensive,” concludes Sandvik. “Pubs have always been a very important part of our country.” He says it’s an industry with great people and one he fell in love with many years ago. Sandvik says that Precision Pours brings value to the industry by understanding how tavern owners are pouring all over the world. Aside from liquor, he says that precise pour spouts are the most profitable purchase a tavern can make. Precision Pours Inc. 12837 Industrial Blvd. Minneapolis, MN 55441 800-549-4491 or 763-694-9343 www.precisionpours.com

Sandvik says that with 1/8 oz. overpour, four drinks per bottle are lost, which adds up over time. “Portion control is important from a profitability standpoint, for consistent cocktails and customer satisfaction,” he notes.

WHAT’S NEW? PORTION POURING “Portion control is more important than ever,” says Sandvik. “In that, I’m a firm believer.” He says he’s very proud of his two daughters, who always have a designat-

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March/April 2014

Precision Pours is now offering a beverage monitoring system, or what Sandvik playfully calls “a normal pour spout on steroids.” He has added a microprocessor and transmitter to the traditional pour spout. Each time the bottle is turned and poured, the data is recorded. www.tlw.org

Save the Date! Fall 2014 Convention & Trade Show

October 20 - 23, 2014

Kalahari Resort, Wisconsin Dells (877) 525-2427

Used cooking oil collection and related services • Tailored inside and outside collection systems to suit your grease volume

• One call for maintenance services including grease trap cleaning

• Large fleet for the most extensive coverage in the Upper Midwest

For a complete list of TLW conferences and conventions through 2018, visit:

www.tlw.org www.tlw.org

NEW| collection

Organic waste

Enhance your environmental credentials with Sanimax’s NEW organic waste collection service. Now collecting:

• Fruits and vegetables • Bakery products • Eggs and solid dairy

• Prompt, reliable service in any weather through our dedicated service delivery team

www.sanimax.com·info@sanimax.com·1.800.765.6453 March/April 2014

On Premise

Featured Affiliates Fleming’s Fire I Inc. Fleming’s Fire 1 Inc.

Office Supplies 2 U, Inc.

Peace of mind is an intangible every business owner wants. Should the unthinkable occur, whether it’s a fire or a burglary, you can be prepared. All it takes is a phone call to TLW affiliate member, Fleming’s Fire 1. This 30-year-old Oconomowoc business has a team of experts on staff to outfit any bar or restaurant with the right equipment for 24/7 protection.

As a Tavern League of Wisconsin member, you might wonder why a company named Office Supplies 2 U would be an invaluable business partner. This Stevens Point-based company has found success in the highly competitive office supplies market, but they’re also a single source for everything from cleaning chemicals and trash bags to paper towels and toilet paper.

In 1984, Tim Fleming started selling just fire extinguishers and fire suppression systems, but the company has grown to include product sales, installation, and service of a variety of products for residential and commercial applications, and has become an equipment source for local fire departments. TLW members can look to Fleming’s Fire 1 for fire alarms, burglar alarms, security systems, 24-hour monitoring services, surveillance cameras, emergency and exit lights and AEDs (automatic external defibrillators).

Sales Director Darin Van Handel believes Office Supplies 2 U has carved out a unique niche for small bars and taverns that are struggling to find cost-effective supplies. “If you’re not serving a lot of food, maybe just pizza, our company is the perfect choice for commodity items that everyone uses and reorders.”

Fleming says the company also takes care of hood and duct cleaning for bars and restaurants. “It’s a natural to be able to offer this service, along with our fire suppression systems, which we install and service,” he adds. Fleming acknowledges that his company’s product offering is highly technical, but he is a firm believer in training for his staff. “I’m 100 percent for my guys being educated and certified in what they do.” When asked why a TLW member should select his company as opposed to the competition, Fleming doesn’t hesitate. “We provide a better value due to our prices, we have the experience, and an excellent reputation.” Fleming’s son, Tom is a vice president in the company and specializes in surveillance cameras and alarm systems. “He enjoys working with these products and equipment, but he’s also certified on all the other equipment as well,” says Fleming. Son, Tim, Jr. has decided on a different path. Although he doesn’t work in the business, he’s taken the act of protecting property and lives to the next step as a fire fighter for the city of Waukesha. The senior Fleming’s pride is evident when he speaks about his sons’ accomplishments and his life’s work. All are, in their own way, laboring behind the scenes to provide essential products and services we all can rely on. And that in itself is peace of mind. Flemings Fire 1 Inc.

Tim Fleming W334 N6956 Stone Bank Rd., Oconomowoc, WI 53066 Phone: (262) 966-7633 www.flemingsfire1.com

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March/April 2014

The company offers free, next business-day delivery. Van Handel says they set up credit card billing so there are no invoices to worry about or checks to cut. “We have a program that fits busy bar owners, whether you choose to go to our website to order, give us a call and speak to an inside sales person or choose to have one of our knowledgeable account managers stop to see you,” says Van Handel. He says some customers have standing orders which are triggered to replenish and ship on a regular basis – whether it’s every week or once a month. “You don’t have to be a customer that orders in large volume to set this up. One thing people don’t have enough of is time, so this system makes it easy for bar owners,” he adds. Van Handel was instrumental in creating a janitorial/sanitation supply program tailored to the needs of TLW members. An impressive product portfolio encompasses the essentials every bar owner needs, including bath tissue and dispensers, disinfectants, sink sanitizers, floor cleaning products, hand soaps and dispensers, floor mats, trash liners and bags, plus hospitality items like napkins, cups, bowls and plates, and more. Office Supplies 2 U can also supply coffee and brewing equipment, popcorn and popcorn machines as well as peanuts in bulk. Although Office Supplies 2 U is small in size with just 20 employees, Van Handel says the experience his staff has is phenomenal. Sixteen sales people cover Wisconsin, northern Iowa and part of eastern Minnesota. “Two-thirds of our sales staff have 25 plus years of experience, so if you don’t see the product on our website, chances are our sales people can find it for you.” Office Supplies 2 U, Inc.

Darin Van Handel 5225 Joerns Dr., Stevens Point, WI 54481 Phone: (888) 508-6728 darinv!os2u.com • www.os2u.com

www.tlw.org

Emil’s Pizza Inc. “Our first frozen pizza went out to a tavern account and that has been the building block for our product line from day one,” says Brian Ryan, director of sales for Emil’s Pizza. “The business really started growing after that, so a lot of thanks needs to go to Tavern League members.” What started as a pizzeria in downtown Watertown in 1961, soon expanded into the spin-off frozen pizza company we know today. “As more taverns, bowling alleys and other entertainment spots began serving our pizza, customers started asking if they could buy it anywhere else. Our salesmen went to local grocery stores and told them about these customer requests and how they’d do well with our pizza. The retail demand really expanded after that,” explains Ryan. With growth came more guidelines for production and manufacturing and Ryan says instead of running a state inspected facility, Emil’s is now under the scrutiny of the USDA and must meet all federal regulations for food safety and consistency.

Mike Disher - Matt Disher - Andrew Disher - Michael Disher II

Emil’s Pizza has seven truck routes covering a large swath of Wisconsin, from Madison and Milwaukee to the Fox Valley and Green Bay. According to Ryan, a partnership with Holiday Wholesale and Sysco Baraboo within the last few years has expanded the company’s reach into all parts of the state and to almost every Tavern League member. “This has given us a huge advantage,” says Ryan. “Before we started these partnerships, I used to visit with the same Tavern League member at every Tavern League show. He’d come to our booth twice a year, every year; have a piece of pizza and say, ‘You’re the best frozen pizza I can’t buy.’ It was great to be able to finally tell him, he now could buy it and serve it in his bar.”

2012 MEMBERSHIP DIRECTORY

In addition to a great variety of pizzas, Ryan explains there’s another part of their business that sets them apart from the competition. “Our delivery trucks are able to sell individual pizzas, instead of a case of all one type. This allows customers to buy what they want and get a better mix of pizzas that fits their needs. Some accounts areBusiness also on a regular • Small routing schedule so we can help them maintainFinancial good inventory levels.” Planning

• Specializing in

In order to complement their full line of pizzas, Emil’s entered Retirement Plans into an agreement with Portesi Italian Foods, and in late February began • IRA’s carrying Portesi products on their truck routes. Stevens Point-based • Mutual Funds Portesi, like Emil’s, has a rich history with• Annuities bar and tavern owners. JIM ROPEL The company also found early success selling pizzas&to bar owners, • Stocks Bonds which spurred distribution to other retail channels.

920-387-5952

234 North Emil’s Pizza Inc.Clark Street,

TLW Affiliate Member

BrianMayville, Ryan WI 53050 1020 S. 12th St., Watertown, WI 53094 Phone: (920) • Fax: Securities offered262-9756 through Coordinated Capital(920) Securities,262-2920 Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 Member NASD/SIPC www.emilspizza.com March/April 2014

On Premise

TA V E R N

www.tlw.org

Accounting Help Record keeping for your own business By Michelle Eno, CPA

•

eeping good business records may help you increase profits. Your business records tell you where your business is and where it’s going. They point out potential trouble spots and serve as a guide to where you want your business to be. Like a valuable office manager, your record-keeping system should have good work habits. It should be easy to use. It should be accurate, complete and consistent throughout all of its applications. You don’t want to base important business decisions on partial or outdated information. Finally, it should summarize results in an easily understandable manner. If you can’t comprehend the data that your record-keeping system provides, you might ignore its implications. Record-keeping systems are available in both manual and computerized versions. Those available as software generally have the ability to analyze your data for you and summarize your business activity into useful financial reports.

WHAT YOUR RECORDS SHOULD DO FOR YOU Like a physician’s diagnostic tool, your records should help you assess the health of your business. • B ank statements measure cash on hand, and accounts payable lists your expenses that are due. Togeth-

On Premise

March/April 2014

•

er, these records help determine cash flow requirements. P ayroll records give you information about your employees and help you determine the appropriateness of your pricing. I nventory records help you manage quantity and possibly avoid the loss of profits from obsolescence, deterioration, or lack of stock. T he statement of revenues and expenses helps pinpoint unprofitable products or services and tells you if the income you generate will support your expenses. T he statement of assets, liabilities and equity captures the condition of your business at a given moment in time.

BE PREPARED FOR THE TAX MAN! One of the most important functions of business records is to prepare you for filing tax returns. You may want to set up a record-keeping system that summarizes information to match IRS requirements. Here are some tax issues to consider when deciding what records to keep: • Y our deductible car or truck expenses may be the actual expenses incurred (including gas, oil, tires, repairs, and insurance), or you may elect to take the standard mileage rate (56 cents per mile for 2014). To determine the best method, you need to keep good records for both methods. • I f you use your home or other real estate for business purposes, you can deduct the business portion of your mortgage interest, property taxes, and maintenance and repair expenses associated with the property. Good records will be important here to support your deduction. • Y ou may also be able to take ad-

vantage of a new, simplified way to calculate the home office deduction, which took effect in 2013. Under this method, instead of keeping records on actual expenses such as utilities, repairs and maintenance, you would multiply the square footage of the office by $5.00. However, the maximum deduction allowed is $1,500. Remember to save any records and underlying documentation, such as invoices or receipts relevant to your tax return for at least six years.

Managing your business records Records management is vital to any business. You should have a good system in place that will ensure that both your paper records and your electronic/ digital records are retained as long as they need to be. Make sure your records are easily identifiable and accessible, and keep them well-organized. Shred paper records that you no longer need. Keep your electronic records safe and secure by adding a firewall to your computer and using software that provides adequate security. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle. eno@wegnercpas.com

www.tlw.org

Affiliate Members TLW AFFILIATE MEMBERS as of February 28, 2014 Paradise Printing Company

Cornerstone Processing Solutions Inc.

Independent Insurance Services Inc.

Corporate Casuals & Promotional Products

Indianhead Foodservice Dist. Inc.

County Wide Extinguisher Inc.

Insphere Insurance Solutions

Pehler Distributing Inc.

D & D Amusement Games LLC

The Insurance Center

Per Mar Security Services

Dalin Lindseth & Co. S.C.

J T Advertising

Plunkett’s Pest Control

Dean Health Plan

JBM Amusements

Portesi Italian Foods Inc.

Dean’s Satellite

Johnson Brothers Beverage

Precision Pours Inc.

Delafield Brew Haus

Johnson Distributors Inc.

QponDog On Mobile Advisors

American Income Life

Deli Express

Just in Time Refrigeration LLC

Racine Amusement Inc.

American Welding & Gas

DeVere Company Inc.

Red’s Novelty LTD

Amusement Devices Inc.

Dierks Waukesha

Kavanaughs Restaurant Supplies

App Mountain LLC

Dining Publications LLC

Keg-Stands LLC

Riverside Foods Inc.

Audio Entertainment

DISCUS

Kessenich’s Ltd

S & S Distributing Inc.

B & K Bar & Restaurant Supplies

Disher Insurance Services

KevCorp International

Saloons N Spoons/Turbo Chemical

Ackley Novelty Inc. Affiliated Investment Group Affordable Hood Cleaning/ Lighting Airgas National Carbonation Alliance Insurance Centers LLC Allied Games Inc. Allied Insurance Centers Inc. American Entertainment Services Inc.

Park Ridge Distributing Inc. Patron Spirits Company

Reinhart Food Service LLC

DJ D-Train

KLB Insurance ServicesIllinois Casualty

Ecolab

Kobussen Buses Ltd.

Edge One Inc.

Sam’s Club

Lamers Bus Lines

El Cortez Hotel & Casino

Sanimax USA Inc.

Lebby’s Frozen Pizza

Emil’s Pizza Inc.

Saratoga Liquor Co. Inc.

Lee Beverage Of Wisconsin LLC

Energy Distributing

Schmidt Novelty

Legacy Advisor Network

Serralles USA

Bay Towel/Linen Rental

Engels Commercial Appliance Inc.

LJP Insurance Agency/ Rural Mutual

Service Specialists

Beechwood Distributors Inc.

Fabiano Brothers

Benedict Refrigeration Service Inc.

Flanigan Distributing

M & R Amusements & Vending LLC

Fleming’s Fire I

Magnuson Industries Inc.

Flipside Coin Machines Inc.

Mass Appeal Specialties Inc.

Foremost Business Systems

Meyer Brothers LLC

Freistadt Alte Kameraden Band

Micro Matic

Friebert, Finerty & St. John S.C.

Midwest Amusements

B-M Music & Games Badger Hood Cleaning Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bay Tek Games

Best Bargains Bevinco Bi-State Point Of Sale Solutions Big Daddy Games LLC Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD Blue Honey Bio-Fuels Inc. BMI (Broadcast Music Inc.)

Game Management Corp. Games Are Us Inc. General Beer - Northeast Inc. General Beverage Sales Co.

Sam’s Amusement Co.

Special Olympics Wisconsin Inc. Stansfield Vending Inc. Star Connection/LodgeVision Stevens Point Brewery Superior Beverages LLC Superior Vending

Midstate Amusement Games

Swanel Beverage Inc./Banzai

Midwest Coin Concepts Of WI Milwaukee Brewers

Tamarak Design’s Think Ink & Design This Drinks on Us, LLC

Milwaukee Bucks

Ticket King Inc.

Milwaukee Pedal Tavern LLC

Toccata Gaming International LLC

Glavinsured Agency Inc.

Mississippi River Distilling Company

Great Lakes Amusements

Mitchell Novelty Co.

Great Lakes Beverage Great Northern Amusements

Modern Cash Register Systems

Guardian Pest Solutions Inc.

Murphy Desmond S.C.

Vern’s Cheese Inc.

Capital Brewery

Gunderson Linen

National Chemicals Inc.

Vital Tokens

Cardtronics USA

Happy Tap

Nei - Turner Media Group Inc.

Wausau Coin Machines Inc.

Cash Depot

Heartland Payment Systems

New Glarus Brewing Co.

Central Ceiling Systems Inc.

Hiawatha Chef, Bar and Janitorial Supply

Northern Lakes Amusement

West Suburban Insurance Agency

Holiday Wholesale Inc.

O’Grady’s Pizza

Hospitality Services Corp.

Office Supplies 2 U Inc.

Huebsch Services

Omega Processing Solutions

Bob Schuchardt Insurance Boelter Companies Brat Stop Products, LLC Bromak Sales Inc. Buy Right Purchasing Group LLC

Century Services Chambers Travel Cintas Corporation Coffee Express Inc. www.tlw.org

Ideal Ad & Sportswear

Northwest Coin Machine Co.

Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty

WI Hospitality Insured Wil-Kil Pest Control Wine Institute Wisconsin Souvenir Milkcaps Wordbyphone.com March/April 2014

On Premise

New Members TLW New Members October 16, 2013 to February 15, 2014 State Only Rusty Rail Merle M. Crane Hawkins

District 1 Kenosha City Food & Fun First LLC Bradly Pellegrin Kenosha Soon’s Sushi Cafe Soon O. Noel Kenosha The Coffee Pot Janis Barnhill & Julie Zorn Kenosha

Baker House Kevin Halminiak Lake Geneva

BSR Bar & Grill David Dargerio Middleton

Double B Bar Sharon Bingenheimer Lyndon Station

District 2

PDQ Food Stores Inc. PDQ Food Stores Middleton

Jim & Jan’s Wildlife Bar & Grill Jim Miller Lyndon Station

Banushi’s Bar & Grill Ilir Banushi Stoughton

Swagger Inn Jennifer Stentz Lyndon Station

Daly’s Bar and Grill Steven Daly Sun Prairie

Detour James Berndsen New Lisbon

Prairie Lanes Ross Bussan Sun Prairie

Wonderly’s Country Store Leona Newstrom New Lisbon

Columbia County Club 60 LLC Lori Broesch Columbus Dodge County Perfect Mix Sports Bar Kurt Kruchten Beaver Dam Thirsty Beaver Holly Thomaschaske Beaver Dam The Old Rock Joshua Zimmer Columbus

Kenosha County Coins Sports Bar Mark Gascoigne Kenosha

Snappers Sports Bar Troy & Marcy Benz Fox Lake

McAuliffe’s Pub John McAuliffe Racine

Rollin Stone Pizza Pub Jeff & Tammy Christenson Juneau

Silver City Suds Carol Schneiderman Silver Lake Racine City 4700 LLC Akil Ajmeri Racine

Jefferson County Fat Boyz John Dawson Fort Atkinson

Michigan Pub LLC George Seater, Jr. Racine

Buckeez Saloon LLC Daniel Gorder Watertown

Racine County Summit Restaurant and Everest Lounge Brian Poffenberger Racine

Club H2O Geoff Echardt Watertown Randy & Gloria’s Firehouse Lanes Bar & Grill Randy & Gloria Kuckkan Watertown

Chances Thomas R. Schuerman Rochester The Rail Stop Debra Nelson Waterford

The Firecracker Pub Allison & Eric Dobbin Watertown

Rock County Willowdale Tavern Rachel Severance Janesville

Windwood of Watertown Danny Rainbow Watertown

Varsity Lanes Antoinette Lambert Milton

Madison/Dane County Dots Tavern David Ace Belleville

South Central Monroe Country Club Justin Thomas Monroe Kleeman’s Bar & Grill LLC Greg Kleeman New Glarus Walworth County Lauderdale Landing Inc. Mike Healy Elkhorn

On Premise

Drackenberg’s Cigar Bar Jackson Halink Madison

Waukesha County Brisco Wood Grill Gabriel Tsioutsiopoulos Menomonee Falls Cleveland Pub Inc. Chuck Vecitis New Berlin Bucky’s Lakeside Pub & Grill Ray M. Bucholtz Okauchee

District 3 Crawford County Leisure Time Sportsbar and Bowl Mike Boway or Shanna Rowley Prairie du Chien Country Gardens Motel & Lounge Guy & Tamara Nelson Soldiers Grove Grant/Iowa County American Legion #433 Eveland Trainor Post Barneveld McCarville’s My Turn Pub Lee McCarville Belmont Cassville Conservation Club John Reding Cassville Schurman’s Wis Cheese Country Inc. Lorraine Schurman Dodgeville B.D.’s Eagles Nest Brian K. Daniels Fennimore

Dream Lanes East Robin M. Goldberg Madison

Gangster’s Bar & Grill Connie Hinderman Hazel Green

University Avenue Liquor Herbert W. Taylor Madison

Pats Pub LLC Mark Pattenson Mineral Point

New York Center Tap Shirley Kramer Marshall March/April 2014

Juneau County Kaz’s Bar Patti Kaczmarek Elroy

La Crosse City/ County Tippy Toe Inn Mark Foss Chaseburg Best Western Riverfront Hotel Lal Patel La Crosse Bootleggers Rebecca Wise La Crosse Jimmy’s North Star Jimmy Powell & Pete Crogan La Crosse Overtime Sports Bar Andrew Schmitz La Crosse Spanky’s Saloon Jette Corporation La Crosse Angelini’s Ristorante LLC Tony & Kelly Angelini Onalaska Thirsty Turtle Cheryl Jones Stoddard Trips Bar and Grill Jeremy Foreman West Salem Monroe County Scoreboard Todd Lowery Sparta Oko’s Outpost Inc. Ralph Rouse Warrens Sauk County Jose’s Authentic Mexican Restaurant Heather Parra Wilson Baraboo Antique Tap Derek Helmer Sauk City Industrial Bowl Jim Wipperfurth Spring Green

District 4 Calumet County Next Door Bar Pat Schnell & Don Gerrits Forest Junction Fond du Lac City/ County Warehouse Sports Pub Randal J. Bauer Fond du Lac The Wayside Robert L. Moses Fond du Lac Countryside Bar LLC Shelly Hellman & Kay Diederon St. Cloud Manitowoc County City Limits Bar & Banquet Guy LeClair Manitowoc Hog Wild Dave Basken Manitowoc 141 Speedway Daniel Ratajczak Maribel Shaving Street Bar & Grill Steven R. Wickesberg Reedsville Chadderbox Chad Blish Two Rivers Westshore Sportsman Club Mike Krizizke Two Rivers Oshkosh City Sawyer Creek Pub Josh Frank & Hope Schaefer Oshkosh

Penn Avenue Pub Doug Gilman Sheboygan Washington County Noey’s Pub & Grill LLC Ben Brandt Hartford Curve in Bar LLC Vinson & Cassandra Egle Kewaskum Winnebago County My Place SNL LLC Lawrence J. Kubinski, Sr. Neenah Eureka Landings Robert Hessenius Omro Ohio St. Station Janet Schneider Oshkosh

District 5 Green Lake Area Terry’s Bar Rosemary A. Pollock Eldorado Plaza Bowl Jen Rumplemen Ripon Tall Pauls Paul Salzwedel Ripon Langlade County Club 55 William Boudry Pearson Donovan’s Trailside Inn DeEdmund Donovan Pearson Full Throttle Jon Schreiber White Lake

Ozaukee County No Where Pub LLC Mark M. Schubert Belgium

Marquette County Vandy’s Lakeside Pub & Motel Jon Vande Brink Markesan

The Hutch Jenny W. Allen-Sacho Grafton

Holliday Shopping Center Bill Lind Montello

Sheboygan County Anchor Lanes Dan & Linda Schmitt Elkhart Lake

Longbranch Saloon Jo Heller Neshkoro

The Osthoff Resort Scott Baker Elkhart Lake Brennan’s on Michigan Tom & Peggy Brennan Sheboygan

Bad Brad’s II Brad Hufford & Kathie Geisler Oxford Portage County Airport Bar Christine Almanza Stevens Point Bill’s Pizza Patrick Barlow Stevens Point www.tlw.org

New Members Shawano County Railway Street Bar & Grill Rose Bennett Green Valley Leaky Roof Saloon Misti J. Burr Gresham Shawano VFW Post #2723 Bar Manager Shawano Waupaca County Cutty Sark Josh Thoune Clintonville

Kewaunee County Karsten Hotel David Watters Kewaunee Marinette County Steiner’s Northwood’s BP Dick Steiner Coleman Thunder Mountain Valley Inn Pat Kleczka Crivitz Ironworks on Main Brandon Powell Marinette

Suzy-Qz Riverside Susan T. Gehrke Clintonville

Jerry’s Bar Gerald L. Doberstein Marinette

TK Bar & Grill Kevin L. Mitchell Manawa

Bob’s Country Bar Bob White Niagara

Log Cabin Lynn Bantrock New London

Hoover’s Prime Tyme Perry & Carole Zeutzius Wausaukee

Waushara County Triple Crown Amy Wilbur Poy Sippi Wood County Bey’s Bar Jeremiah Henseler Marshfield Jacks Tammy Livingston Marshfield

District 6 Brown County Firehouse Bar & Grill Michael J. Wilmet De Pere Nicky’s Lionhead Tavern & Grille John Nick De Pere Replay Sports Bar and Grill Brian VanderGloomen De Pere Sympatico Patrick Murphy De Pere

Outagamie County Chillerz of Appleton Donnie & Jenni Wettengel Appleton

Tomahawk Room Kevin Bowe Chippewa Falls

Hager City Liquor Tim Kearns Hager City

Club 40 Joel Hilson Colfax

Oasis Eatery at Nesbitt Nursery & Orchard Leah Nesbitt-Miller Prescott

Arnold Bar LLC Eric Hurlburt Sheldon Foxx Den Tom Pesik Thorp Clark County Funte’s Bar & Grill Laura Speich Greenwood Rob & Dar’s Behind Barr’s Bar & Grill Robert & Darlene Scheuerman Greenwood Strike Time Lanes/ Hideout II Eric Lapczynski Neillsville

The Stoneyard Justin Kamps Appleton Bootleggers Erica Redlin Greenville

Fanny Hill Dennis Heyde Eau Claire

1 Bar Brian Wood Kaukauna

Hipps Pub N Grub Joel G. Seidlitz Eau Claire

Hitter’s Sports Bar Bruce Goffard Kimberly

Jackson County Full Moon Saloon Jeff & Elaine Bowman Alma Center

The Locker Room Hot Brass LLC Menasha Lucky’s Pub & Grill Todd & Lois Luedtke Wrightstown

District 7

Chefusion Robert Phillips Green Bay Olde 41 LLC Lynn Vandervest Green Bay

Buck’N Beam’s LLC Vicky Bowerman Cameron

Flippers Cove Renee A. Phillips Greenleaf

Chippewa County Corner Bar Lori Rubenzer Bloomer

www.tlw.org

Langers Bar Robin Zignego Elmwood

Eau Claire City/ County Eau Claire Golf & Country Club Derek Gentry Altoona

Barron County Sportsmen’s Lodge LLC Bonnie Swanson & Jeff Johnston Birchwood

Door County Brussels Countryside Thomas Kraak Brussels

Tip Top Bar Michael Ballweg Chippewa Falls

Chippewa Valley Music Festivals Wade Asher Cadott

Castle Hill Supper Club Carolyne Hensel Merrillan Lake Arbutus Sports Bar Steve Morey Neillsville P-Nut Gallery Catherine Rose Taylor County Line Bar & Supper Club Gary & Dominique Hruska Warrens Pierce County Mr T’s Big Horn Susie Mack Beldenville Uncle Jon’s Lawton Bar Tammy Nagel Beldenville

Polk County Tac Two Bar and Grill Dave Curtis Amery Polar Pete’s Chris Sellman Saint Croix Falls St. Croix County Phoenix Bar & Grill Quinn or Susie Johnson Baldwin Barn Board Grill & Saloon Trenton Schug Roberts Wildwood Bar and Grill LLC LaVon Johnson Woodville Trempealeau/ Buffalo County Mike’s Bar & Grill Darrell L. Olson Galesville Beth’s Twin Bluffs Cafe Beth Blee Nelson Whitehall Lanes-Hwy 53 Bar Kenneth J. Rentz Whitehall

District 8 Ashland/Bayfield County Hotel Chequamegon Ted Kavajecz Ashland Burnett County Hillside Inn Donald Lennartson Danbury The Cabaret Michael F. Scaminaci Webb Lake Greater Northwoods Range Beverage Greg Piasani Hurley The Hideaway Robert Constantini Iron Belt Lakeland Area Fuster Clucks April Stonis & Randy Fox Hazelhurst

Oneida County Jake’s Bar & Grill Scott R. Jacob Three Lakes Price County Riverside Tammy & James Dean Park Falls Woods Edge Restaurant at Moose Jaw Resort John W. Schroeder Park Falls Long John’s Resort Lori A. Johnson Phillips Sawyer County Johnny B’s Lakeshore Grill & Pizza John A. Badagliacco Couderay Superior/Douglas County M & M’s Y-Go-By Mark & Marilyn Yule Gordon Pudges Sara Haugen South Range Nemadji Golf Course Mark Carlson Superior Taylor County PBR’s Lounge Around Terry J. Crabb Medford Tomahawk/Merrill Area Johnny T’s Tropicana Johnny T’s Merrill Nokomis Pub & Eatery Jacque & Tom Comeau Tomahawk Vilas County Fibber’s Bar & Restaurant & St. Germain Lodge Rob & Kaye Manthei St. Germain Washburn County Sexy’s Bar & Grill Steven Carlson Birchwood The Rabbit Hole LLC Jennifer Fulton Spooner Twin Oaks Bar & Restaurant Hutta Marquardt Spooner Hub’s Riverbend LLC D Rizzo Trego

District 9 Milwaukee County Hospitality Mardi Gras Paul J. Garcia Cudahy Metal Grill Neil, Theresa, Brett Borkowski Cudahy Country Lanes Robert Sczerzen Franklin Mad Dog Saloon James Steuck Greenfield Baby Boomers Wendell Bennett Milwaukee Fajitas Grill Centro Jose Lainez Milwaukee Fred’s Fast Track Fred Warner Milwaukee Gary J’s Pub Gary M. Jasicki Milwaukee McGillycuddy’s Bar & Grill Andrew C. Deuster Milwaukee Milwaukee Beer Bistro Russ Davis Milwaukee New Entertainers Derrell Anderson & Lynn Goelzer Milwaukee Red Rock Saloon Jeffrey A. Kovacovich, Jr. Milwaukee Schneider’s Food & Drink Lenny Chu Milwaukee The Last Drop David Nunez Milwaukee Vitucci’s Angela Bonfiglio Milwaukee PinUps Inc. Kym Cassel St. Francis Craig’s Craig Bushberger West Allis GR’s National Pub Guy Robb West Allis Remedy Bar Leah Williamson West Allis Full Moon Saloon John C. Gasparich West Milwaukee

March/April 2014

On Premise

Legislative Notes 2013-15 Session Winding Down By Scott Stenger, Stenger Government Relations

he 2013-15 legislative session is nearly over and it has been an extremely busy one for the Tavern League of Wisconsin. We have had some significant legislative victories by working to secure more funding for SafeRide programs and passing the Brown Jug bill, the Pedal Pub bill and banning municipal ID scanners in taverns. Please take a few minutes to review the list of bills we have been lobbying on over the past two years on behalf of the TLW membership. You can obtain electronic versions of all of the bills or a summary of the bills by visiting the TLW website. To receive timely legislative updates please provide the TLW office with your email address so we can keep you posted on issues of concern to you. Please email your contact information to Karen in the TLW Office at: karenb@tlw.org.

All too often we hear this remark from non-members: “What does the TLW do for me?” Take a look at the bill list and you can see what we have done to pass or defeat bills of concern to the hospitality industry in Wisconsin. The TLW works hard to represent you in both Madison and Washington on issues that impact your business. Because of your involvement and support, we are able to ensure your voice is heard in Madison and Washington. Ask the non-member what they are doing to work to have their interests and voice heard in the legislative process.

Tavern League of Wisconsin – Working For You! 2013/2014 Legislative Successes

Brown Jug Bill Becomes Law • Assembly Bill 61 Signed by Governor Walker 12-12-2013 The new law will allow Class A or Class B retailers to bring a private right of action against an underage person who commits an underage violation on the retailer’s licensed premise. If the underage person is less than 18 years of age, the licensee may bring the civil action against the underage person’s parent instead of the underage person. If the action is successful, the licensee shall be awarded $1,000 by the court plus court costs.

More Funds for TLW SafeRide Program • Increase in SafeRide Funds Signed by Governor Walker 6-30-2013 The 2013-15 biennial budget made a number of changes to the OWI driver improvement surcharge, resulting in an increase in funds for Wisconsin’s SafeRide program estimated at $64,000 in 2013-14, and $128,000 in 2014-15.

ID Scanners • Senate Bill 433

Signed by Governor Walker

In late February, both Houses of the Legislature passed SB 433, which prohibits municipalities from providing ID scanners to alcohol beverage retailers. The bill was in response to municipalities who were providing scanners to taverns in an attempt to obtain personal data from unsuspecting patrons.

Governor Signs Pedal Pub Law • Assembly Bill 169 Signed by Governor Walker 12-12-2013 Assembly Bill 169 will allow the consumption of alcohol beverages on commercial quadricycles - or pedal pubs as they are more commonly known. The TLW supported passage of the bill after it was amended to limit the hours of operation to not after 10:30 p.m., and to restrict the amount of beer that could be possessed or carried onto a vehicle to 36 ounces (three beers) per person. The beer cannot be sold by the pedal pub operator and no wine or liquor is allowed on the pedal pub. Pedal pubs travel from tavern to tavern and will help our members in communities that authorize the use of pedal pubs.

For more information on the bills listed, visit the Wisconsin State Legislature’s site at http://legis.wisconsin.gov/Pages/default.aspx, or on the TLW site at www.tlw.org

On Premise

March/April 2014

www.tlw.org

Bills of Interest for the 2013-15 Legislative Session (As of 2/21/14) Bill Description

Position

Assembly Bill 16

Tax credit for hospitality business advertising

Watch

Senate Bill 56/Assembly Bill 69

Requiring a mandatory minimum sentence for causing bodily harm to another while driving while intoxicated and providing a penalty

Watch

Senate Bill 57/Assembly Bill 67

Requiring persons accused of violating traffic laws and ordinances related to driving while intoxicated to appear in person in court

Watch

Senate Bill 58/Assembly Bill 68

Penalties for driving a vehicle while under the influence of an intoxicant and providing a penalty

Watch

Senate Bill 59/Assembly Bill 70

Mandatory period of confinement for homicide by intoxicated use of a vehicle and providing a penalty

Watch

Senate Bill 60/Assembly Bill 71

Penalties for operating-while-intoxicated offenses and providing a penalty

Watch

Senate Bill 61/Assembly Bill 72

Seizure and forfeiture of motor vehicles used in certain operating-while-intoxicated offenses and providing a penalty

Watch

Senate Bill 4

Modifying state minimum wage

Oppose

Assembly Bill 168

Allowing Eau Claire to issue one additional retail liquor license

Oppose

Assembly Bill 180

Sentencing requirements for 7th and subsequent OWIs, allowing phlebotomists to perform blood tests

Support

Assembly Bill 182

Sale of homemade canned and baked goods

Support

Assembly Bill 344/Sen. Bill 535 Liquor sampling on certain retailed licensed premises

Oppose

Assembly Bill 256/Sen. Bill 222

Exempting underage persons from citations/convictions for alcohol violations when receiving emergency medical assistance, and cooperation with police

Support

Assembly Bill 407/Sen. Bill 343

Snowmobile registration

Support

Assembly Bill 535/ Sen. Bill 433 Prohibit the use of ID scanners

Support

Assembly Bill 550/Sen. Bill 434

Food Safety

Watch

Sen. Bill 453/Assembly Bill 600

Allowing wine tasting at trade shows

Support

Assembly Bill 601/Sen. Bill 452 Exception to underage persons on premise

Watch

Assembly Bill 738

Requiring ignition interlock on OWI offender’s vehicles

Oppose

Senate Bill 507

Providing grants to counties that provide substance abuse treatment and diversion from incarceration

Support

Senate Bill 440

E-cigarette exemptions

Support

Senate Bill 586

Municipal quotas for retail liquor licenses

Oppose

Assembly Bill 209

Adults knowingly serving minors

Monitor

Assembly Bill 273

Obtaining a search warrant for OWI arrests

Monitor

Assembly Bill 423

Impoundment of OWI offender’s license plates

Monitor

Assembly Bill 427/Sen. Bill 339 Increase Class A raffle ticket price to $500

Monitor

Assembly Bill 467

Requiring ignition interlock on high BAC OWI offender’s vehicles

Monitor

Topic

Increasing maximum liquor license fees municipalities can charge from $500 to $2,500

Oppose

Topic

Repealing the state limit on number of liquor licenses a community can issue

Oppose

Topic

Growler sales at certain retail locations

Oppose

Topic

Sobriety checkpoints

Oppose

www.tlw.org

March/April 2014

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On Premise

Straight up

Recipes Wisconsin Lunch Bucket 1 oz. Amaretto 1 /3 glass Beer 1 /3 glass Orange Juice Combine beer and orange juice in a beer mug. Drop in 1 oz. shot glass of amaretto.

Alabama Slammer

/2 oz. Sloe Gin 1 oz. Amaretto 1 oz. Southern Comfort Dash of Lemon Juice 1

Pour the amaretto, southern comfort and sloe gin in a chilled highball glass filled with ice. Add the dash of lemon juice. Stir well. Strain into a shot glass.

Amaretto Sour

Amaretto

n a cold Wisconsin winter night amaretto is the perfect addition to an ordinary after-dinner cup of coffee, kicking it up just a notch as one of the Food Network’s popular chefs would say. But if serving amaretto with coffee isn’t what your customers are looking for, there are dozens of ways to serve this centuries-old libation.

1 1 /2 oz. Amaretto 1 1 /2 oz. Lemon Juice 3 /4 oz. Simple Syrup Maraschino Cherry for garnish

Pour amaretto, lemon juice and simple syrup into a cocktail shaker with ice cubes. Shake well. Strain into a chilled glass. Garnish with cherry.

The Godfather 1 /2 oz. Scotch 1 /2 oz. Amaretto 1

First, though, it’s good to understand a little bit about amaretto. Since its first inception in 1525, its recipe has remained almost unchanged. Today, amaretto is carefully crafted with high-quality natural ingredients like absolute alcohol, burnt sugar and the pure essence of selected fruits and herbs soaked in apricot kernel oil.

Pour the scotch into an old-fashioned glass with ice cubes, then build the drink by pouring the amaretto on top. Stir well.

The Godmother 1 /2 oz. Vodka 1 /2 oz. Amaretto 1

Although its popularity is firmly entrenched today, it’s surprising that amaretto didn’t appear in North America until the 1960s. Legend has it that amaretto was first created during The Renaissance by a beautiful widowed innkeeper in Saronno, Italy. The innkeeper is said to have posed for painter Bernardino Luini, pupil of Leonardo da Vinci. The widow fell in love with Luini and made her amaretto potion for him. (Amaretto is Italian for “little bitter.”) Her original recipe has purportedly been handed down from generation to generation without change and is currently marketed as Amaretto Disaronno® Originale Liqueur. Today, other distillers are producing their own versions of amaretto. Among them are Bols, DeKuyper and Hiram Walker to name a few. Whether you’re a diehard Disaronno fan, or like one of the other brands, there’s certainly no shortage of recipes to try. Cheers! TLW

Pour the vodka into an old-fashioned glass with ice cubes, then build the drink by pouring the amaretto on top. Stir well.

Big Apple Manhattan /2 oz. Bourbon /4 oz. Amaretto 1 /4 oz. Apple Pucker Liqueur 1 1

1 oz. Cranberry Juice Cherry Garnish Combine all ingredients in a cocktail shaker. Add ice. Shake vigorously for 30 seconds, then strain into a chilled martini glass. Garnish with a cherry.

Kool-aid

/2 oz. Midori /2 oz. Amaretto

1 1

Cranberry Juice Pour the midori and amaretto into a shot glass. Fill with cranberry juice.

On Premise

March/April 2014

www.tlw.org

Local League Updates MCHA Christmas Party The Milwaukee County Hospitality Association hosted a Christmas party at the Milwaukee Veteranâ&#x20AC;&#x2122;s Administration Medical Center on Saturday, January 4. The MCHA hosted a luncheon for over 144 veterans and provided three gift bags for each. According to Deb Seibel, MCHA district director, gift bags were comprised of donations from area businesses.

SPECIAL CLUB MEMBERSHIP Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League

Back Row: Jim Losiniecki, Robert Grosch, Bruce Carle, and Isaac Hall Front Row: Melodie Pryor, Lorie Helm, Tammy Dopp, Donna Olson, Jason Hall, and Cindy Girmscheid

Waushara County Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members Dodge County Tavern League Al Hoenk, VA recreation director, a veteran, and Santa played by Gene Johnson

MCHA Vice President Lorie Helm along with Tammy Dopp and Melodie Pryor serve cake to MCHA President Jim Losiniecki.

Outagamie County Tavern League Lights Up the Night

Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Silver Club Member Alan Repp, Reppâ&#x20AC;&#x2122;s Bar, Oshkosh

Annual Membership Levels Platinum $1,000 Annual Membership Level The Outagamie County Tavern League promoted its SafeRide program with this creative float in the 43rd Annual Downtown Appleton Christmas Parade. The parade, held on November 26, 2013, featured 75 units, including over 15 bands.

Want to See Your Local League Featured in On Premise? Send your photos and a brief description to: Pete Madland, pete@tlw.org; Chris Marsicano, c.marsicano@yahoo.com or Barb Howell, bhowell@ntmediagroup.com www.tlw.org

Gold $500 Annual Membership Level Silver $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

March/April 2014

On Premise

Advertiser Index Affiliated Investment Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Alliance Payment Systems Inc. www.alliancepaymentsystems.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Best Bargains www.bestbargainsinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Brakebush Brothers www.brakebush.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Countywide Extinguisher www.countywideextinguisher.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Dean’s Satellite Service www.deansdish.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Dierks Waukesha www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Disher Insurance Services www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Dripping Springs Vodka drippingspringsvodka.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Just In Time Refrigeration www.justintimeref.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Kessenichs LTD. www.kessenichs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Great Lakes Amusement Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544 www.GlaStore.com

Promotional Products

1000’s of items for your advertising Pens • Calendars • aPParel • Bar Tokens

Many American Made Products Newton Mfg. Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflyn

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731 wbohrer@wi.rr.com www.wimilkcaps.com

Kobussen Buses LTD. www.kobussen.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 La Crosse Area Convention & Visitors Bureau www.explorelacrosse.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Advertise in

On Premise the official publication

Mass Appeal Inc. www.massappealinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

of the Tavern League of

MillerCoors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Wisconsin

Modern Cash Register System www.moderncashregister.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Patrón Spirits www.patronspirits.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Sanimax www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Contact:

Louise Andraski, Account Executive

Star Connection/LodgeVision www.lodgevision.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Tri-Mart Corporation www.trimart.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Wisconsin Souvenir Milk Caps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 46 Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

On Premise

March/April 2014

louisea@merr.com Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP www.tlw.org

www.tlw.org

March/April 2014

On Premise

yOuR FortUNe aWAITS.