On Premise March/April 2023

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ALSO INSIDE: How to Identify the Best Point-of-Sale System The Latest News from Washington and Madison The Official Publication of the Tavern League of Wisconsin MARCH/APRIL 2023 TLW.ORG TLW SPRING CONFERENCE & TRADE SHOW

PARTNERS IN PROGRESS

TAVERN LEAGUE OF WISCONSIN

• Co-Sponsor of TLW Legislative Day

• Underwriter of TLW Video on Jobs and Employment

• Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC

• Sponsor of the TLW Trip Giveaway at TLW Spring Conference & Trade Show

• Donor of Large-Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others)

• Contributions and Support from Individual WAMO Members

• Matching Funds from WAMO to Taver n League Locals

• Contributions to SafeRide Program, Golf and Others

• Active Participation and Attendance

A complete list of WAMO members can be found at www WAMO.net. Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament. WISCONSIN AMUSEMENT & MUSIC OPERATORS PO Box 259506 Madison, WI 53725 www.WAMO.net P 608.709.1960 F 608.824.2205 E amanda@wamo.net MAJOR SUPPORTER o f State and L ocal Tavern Leagues
MARCH/APRIL 2023 n On Premise n 3 www.tlw.org MARCH/APRIL 2023 VOLUME 41, NO. 2 The Official Publication of the Tavern League of Wisconsin DEPARTMENTS President’s Perspective 5 Corporate Members 6 ABL Dispatch 18 Legislative Notes 21 By the Book 22 League Profile 24 Corporate Spotlight 25 New Members & Affiliate Members .................. 26 Industry Trends 28 Advertiser Index 29 Food Safety Training Calendar ...................... 30 11 8 FEATURES How to Identify the Perfect Point-of-Sale System .......... 8 Point-of-sale systems are changing the way many bar and tavern owners do business. 87th Annual TLW Spring Conference & Trade Show Preview ................ 11 Here’s your sneak peek for what to expect at the long-awaited conference in Stevens Point. Holiday Inn Stevens Point Convention Center, Stevens Point April 3-6, 2023 • Schedule of Events • Host League, Keynote, Seminars and Challenge Coins • Hotel Accommodations and Entertainment • TLW Live Auction • Trade Show Exhibitors Leading with Passion .......... 16 The TLW Member of the Year is Mark Rehwinkel, Sixth District director and owner of Cusack’s Pub in Marinette. SOCIALIZE WITH US

SPECIAL CLUB MEMBERSHIP

PLATINUM CLUB MEMBERS

5TH DISTRICT TAVERN LEAGUE

OSHKOSH CITY/WINNEBAGO COUNTY TAVERN LEAGUE

OUTAGAMIE COUNTY TAVERN LEAGUE

PORTAGE COUNTY TAVERN LEAGUE

GOLD CLUB MEMBERS

DOOR COUNTY TAVERN LEAGUE

OCONTO COUNTY TAVERN LEAGUE

ANNUAL MEMBERSHIP LEVELS

PLATINUM $1,000 Annual Membership Level

GOLD $500 Annual Membership Level

SILVER $250 Annual Membership Level

For more information on becoming a Special Club Member, call the TLW office at (608) 270-8591.

PRESIDENT Keith Kern

SENIOR VICE PRESIDENT

Cathy Vales

SECRETARY

Kris Zappa

TREASURER

Todd Giraud

SOUTHERN ZONE VICE PRESIDENT

Jennifer Collison

SOUTHERN DISTRICT VICE PRESIDENT

Keith Koehler

EASTERN ZONE VICE PRESIDENT

Tim “Tippy” Tomchek

EASTERN DISTRICT VICE PRESIDENT

Don Mjelde

CENTRAL ZONE VICE PRESIDENT

Paul Salzwedel

CENTRAL DISTRICT VICE PRESIDENT

Bob Carpenter

NORTHERN ZONE VICE PRESIDENT

Donn “Dino” Amundson

NORTHERN DISTRICT VICE PRESIDENT

Nancy Lorbetske

PAST PRESIDENT

Chris Marsicano

MANAGING EDITOR

Carrie Mantey, Nei-Turner Media Group Inc.

GRAPHIC DESIGNER AND ADVERTISING COORDINATOR

Jerriann Mullen, Nei-Turner Media Group Inc. jem@ntmediagroup.com

ADVERTISING REPRESENTATIVE

Danielle Letenyei, Nei-Turner Media Group Inc. danielle@ntmediagroup.com

PRINTED BY LSC Communications, Pontiac, Illinois

On Premise (ISSN #1051-4562) is a bimonthly publication of the Tavern League of Wisconsin Inc., 11801 W. Silver Spring Dr., Ste. 200, Milwaukee, WI 53225, Phone: (608) 270-8591.

On Premise is produced by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, please contact Danielle Letenyei at (608) 438-6996 or danielle@ntmediagroup.com.

Subscriptions included in TLW membership dues; nonmember subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 11801 W. Silver Spring Dr., Ste. 200, Milwaukee, WI 53225. Periodicals postage paid at Madison, WI and other additional offices.

©2023 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

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PRESIDENT’S PERSPECTIVE

Ithink we’ve officially gotten over the grasp of Old Man Winter and, for many of you, the summer slam is in sight. As the snow melts and the season starts to change, I look back and reflect on our association as we also have changed. I’m pleased with the progress we’ve made so far as we continue to watch things come together.

With the transition to Wisconsin Association Management (WAM), our new association management company, along with a slew of other implementations, we have made some great strides in shoring up our budget. Short- and longterm planning continues to be my top priority over the next several months. While we can all celebrate our shortterm success, we still have a lot of work to do, while ensuring future financial stability, and continuing to strengthen our credibility in the state and Capitol.

The last couple months have kept me busy on the road again: I found myself wrapping up the last of the holiday parties, and continuing to further expand my waistline, and then we kicked off many of your spring caucus meetings.

The eastern side of the state seemed to be my most frequented destination, with multiple trips to the Fourth and Sixth districts, while also making a trip to Sturgeon Bay for its annual Winter Social. Kirk Volkmann, president of the Door County Tavern League, and his group hosted a great event. I even finally broke my losing streak and won a nice bottle of bourbon, which I wasn’t able to taste because I’m pretty sure two individuals from Outagamie County drank it!

During one trip, I decided to break up the monotony of my long drive home and ventured off the interstate. A trip that normally takes five hours turned into a backcountry adventure of 12 hours, where I found myself in many towns I normally would never pass through. Of course, I stopped into a few member establishments to thank them for belonging to our beloved Tavern League. You’d be pretty hard-pressed to pass through any community in this state without spotting either a metal sign, or our shield on the window or door. It exemplifies our footprint, while also showing we are damn proud of who we are and we want to show it!

Aside from in-state travel, my wife and I found our way out to Sin City for the TLW’s annual winter getaway at El Cortez Hotel & Casino. This was my second year attending and, once again, it did not disappoint. Hundreds of members, their families and staff were treated to the red carpet. I would like to thank El Cortez and its staff for their continued support of our association and their wonderful hospitality. If you have not attended in the past, I highly encourage you to consider next year as El Cortez puts together a promotion that is hard to beat.

With a short turnaround, I was in the car jamming to Willie Nelson’s “On the Road Again,” heading to Madison for our 38th annual Legislative Day. As I’ve stated before, this political cycle brought 31 new representatives to our state Capitol, along with many new and emerging issues. We need as many members as possible to help spread our message. We put out the call to action and I’m happy to report it was answered again. I thank all of you who took the time out of your busy schedules to attend. With a great turnout and productive visits to our representatives, our message was heard loud and clear!

We are pushing closer to our Spring Conference & Trade Show in Stevens Point. Planning continues to be in full swing and things are shaping up as we work on some minor changes to help energize the event this year. Registration is open online at tlw.org/spring-conference, or you can also call our office and the staff will gladly help you register. I encourage everyone to preregister to help ensure a speedy check-in and badge pickup.

Remember, if your league is able to donate an item for either the silent or live auction, please do so. (Check out Page 14 for details.) There’s the old saying that “records are meant to be broken” … I’m hoping it happens again this year — with not only attendance, but also political action committee contributions. Either way, I look forward to seeing everyone April 3-6 as we ROCK THE POINT!

Cheers!

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CORPORATE MEMBERS

Support Those Who Support our Association

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

PLATINUM SPONSORS

PLATINUM SPONSORS

PLATINUM MEMBERS

GOLD MEMBERS

GOLD SPONSORS

GOLD SPONSORS

Anheuser-Busch

Anheuser-Busch

SILVER SPONSORS

SILVER SPONSORS

SILVER MEMBERS

BRONZE SPONSORS

BRONZE SPONSORS

BRONZE MEMBERS

Make sure to thank these groups for their support and encourage others not on the list to participate. Any business interested in joining should call the TLW office at (608) 270-8591 for more information regarding the benefits of the different categories. Remember to “support those who support us.”

Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Music Operators, Inc.

and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION groups for their support, and encourage others not on the list to participate. Any business interested in joining should call (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

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5 TAVERN LEAGUE OF WISCONSIN 2012 MEMBERSHIP DIRECTORY
TAVERN LEAGUE OF WISCONSIN 2012 MEMBERSHIP DIRECTORY

WHAT TO DO IF SOMEONE FALLS IN YOUR BUSINESS

Most slip and fall incidents in the hospitality industry don’t result in an injury or a claim, but sometimes they do, so it’s best to train your staff to respond to all incidents the same way every time.

Get Medical Attention

The health and safety of every guest and staff member is the most important thing during any slip and fall incident. Start by rendering aid or calling 911 for help if there is a serious injury. Remove yourself, your guests and your staff from the environment if it’s unsafe or traumatic.

File an Incident Report

Once the scene of the incident is safe, it is time to gather information. Having a good incident report form readily available for all staff is very important. These situations create unsettled scenes, so it’s good to provide your team with a quick guide to make sure they gather all the right information during moments that can be stressful.

Gather Additional Evidence

Even in incidents where an injury can’t be identified immediately, all incidents should be documented with a

detailed report that is supported by video footage and photos, as an injury could be reported, or a claim may develop later on down the road.

Report Your Employee or Customer Slip and Fall Claims Early

Finally, report the incident to your agent and insurance carrier as soon as possible. Timely claims reporting provides the best results for all parties involved.

Is Your Business Prepared to Deal with an Employee or Customer Slip and Fall?

Society Insurance’s risk control team is always available to help you establish a good accident reporting and investigation program for your operation.

Contact your local agent to learn more about how Society Insurance can help protect your business.

This information is provided as a convenience for informational purposes only. It does not constitute legal or professional advice. It is provided to assist you in recognizing potential unsafe work problems or conditions, and not to establish compliance with any law, rule or regulation.

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How to Identify the Perfect Point-of-Sale System

Point-of-sale systems are changing the way many bar and tavern owners do business.

Restaurants use them. Clothing retailers use them. Grocery stores would be lost without them. They’re point-of-sale (POS) systems, and they are changing the way many bar and tavern owners do business.

What to Look For

Technology within the hospitality industry is here to stay. This reality, coupled with the fast-paced nature of the bar and tavern business, results in a need for electronic systems that can help owners and operators streamline business processes and improve their bottom line.

For years, POS systems had large, bulky, fixed terminals, and pricy hardware that required excessive cabling to install, and occupied expensive restaurant or bar space. Upfront costs for these systems were generally high and usually required long-term lease contract commitments. What’s more, routine upgrades provided by the manufacturers of traditional POS systems were expensive to implement, frequently requiring the purchase of new hardware or the manual installation of new software. Thanks to streamlined technology, however, today’s POS systems are getting smaller and offering more efficient options than ever before.

Today’s well-designed POS systems can help a bar or tavern owner run their business more efficiently and thus more profitably. In a base-level situation, a single POS can provide the following:

• Easier ordering

• Order accuracy

• Comprehensive reporting

• The ability to complete management functions

Experts agree that, if a very small bar or tavern doesn’t have hectic rush times, and operators have plenty of downtime, which they can fill with manually tracking sales and employee time records, then a POS system may not be a necessary investment. However, the cost of a POS system can easily be justified if a bar is able to serve just a few more customers a day because of increased speed and accuracy during its busy hours.

A key advantage of a POS system is the ability to run comprehensive reports, including metrics like sales by the hour, sales by the menu product, and sales by the day of the week or month. A master report often gives an executive summary of receipts, including credit card transactions, sales tax collected, discounts for customer loyalty rewards or otherwise, employee hours clocked and order counts for any given time period.

According to Tony Robertson, territory account executive at Toast Inc., there are a wealth of POS systems that are geared toward the hospitality marketplace. These include:

• Cloud-based POS systems that offer real-time data access, easy scalability and secure data storage. With cloud-based systems, businesses can manage inventory, process payments and track customer data.

• Self-service solutions, which provide customers with the ability to order and pay for their meals and drinks directly from their own device. This helps reduce wait times and increase customer satisfaction.

• Kitchen display systems that help streamline kitchen operations by displaying orders and instructions directly to kitchen staff. This helps improve efficiency and accuracy.

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• Systems with multi-location capabilities to allow businesses to manage multiple locations from one system, improving efficiency and accuracy. Some of these complexities include menu management, inventory management and variable costs, while tracking voids, discounts and losses from afar.

Robertson advises business owners to make sure to research and compare different POS systems and vendors to find the right one for your business. “Consider investing in a POS system that offers scalability, which will help you keep up with changing technology as your business grows,” he says, for example.

“When evaluating POS systems to purchase, take advantage of online resources, such as vendor websites, online forums and social media communities, to learn more about the latest POS features and benefits,” Robertson says. “Ask questions and seek advice from other bar and tavern owners and industry experts who can share their experiences with different POS systems.”

According to Cory Sosnovske, president of Star Business Machines, some clients prefer simple, basic cash registers, which his company still offers. “Then we have other clients

who want all the latest features, such as online ordering, scan to pay, tableside ordering, mobile guest apps and more,” explains Sosnovske. “We carry several different systems and we try to match clients’ needs with the best solution.”

Ease and Accessibility

The complexities of today’s POS systems are as varied as the users themselves. That’s why it’s imperative that bar and tavern owners and staff take the time to learn their chosen POS system. “This puts you in a position to be able to use the system to its fullest capabilities and sets you up for success,”

VetsRoll extends a heartfelt THANK YOU to the Tavern League of WI Members and Your Customers

MARCH/APRIL 2023 n On Premise n 9 www.tlw.org
“[Training] puts you in a position to be able to use the system to its fullest capabilities and sets you up for success.
With the right resources and training, learning and implementing a POS system should be relatively easy and efficient.”
— Tony Robertson, Toast Inc.
Your continuing belief and support of our program has allowed us to provide CLOSURE*GRATITUDE*RESPECT to more than 2,000 American heroes, since 2010!!

Robertson says. “With the right resources and training, learning and implementing a POS system should be relatively easy and efficient.”

So how do proprietors select the best POS system for their needs? Robertson says it all boils down to how reliable your system is. If your POS isn’t reliable and you have to shut down for the night or become cash only, you are not going to be a happy owner. “You want something that will work in harsh environments, something that won’t shut down if a customer spills on it,” explains Robertson. “And a POS that has an offline mode is a must. This is so you can still take payments offline if your internet goes down.”

Upgrade Requirements

Typically, most POS hardware has a stated expected lifespan of five to 10 years. But Sosnovske says this can vary greatly depending on the environment and amount of use on each terminal. “Often times, software is improving, and can be updated to improve performance and add new features without needing new hardware,” Sosnovske notes.

When determining how often to upgrade an existing POS system, Robertson recommends users conduct an upgrade evaluation process every three to five years. This ensures that your business is taking advantage of the latest technology and is able to provide the best customer experience possible. Additionally, it is important to evaluate your current POS system regularly to determine if it is meeting your needs, or if it is time to upgrade or replace it. “You wouldn’t keep a cell phone for 10 to 15 years, why would you keep your POS for that long?” Robertson asks.

Mistakes to Avoid

Evaluating, and subsequently using, POS systems can be challenging, and there are many common mistakes that bar owners and operators make as it relates to their POS system.

One of the most common is not taking advantage of the POS system’s reporting features.

Robertson explains that these features can provide invaluable data, such as sales trends, customer preferences and inventory levels.

“Not training employees properly is another common mistake,” warns Robertson. “If employees are not adequately trained on how to use the POS system, they may not be able to take advantage of the full range of features available or they may make mistakes when entering orders.”

Robertson suggests avoiding these other common POS system mistakes as well:

• Not using secure payment processing, thereby increasing the risk of credit card fraud and other security breaches, which in turn, can cost the bar or tavern owner a great deal of money in the long run.

• Not enabling theft prevention measures, such as requiring employees to log into the POS system with a unique identification and password, which can help prevent theft from within the establishment.

• Not setting up employee permissions, which can leave the bar or tavern vulnerable to employee theft or fraud, as employees may be able to access sensitive data or change settings without the owner’s knowledge.

• Not factoring in the total cost of ownership. Many tavern owners do not consider the amount of time or money they could save by using the right technology, thus avoiding hidden credit card fees or having to replace consumergrade equipment sooner than expected. When you have the right technology, you can reinvest your time on revenuegenerating activities instead of on mundane, time-sucking tasks.

“It’s hard to identify mistakes until after the system is implemented and you realize it doesn’t do something you wish it did,” Sosnovske summarizes. “Think carefully about how you want your POS to flow. Determine what your ultimate goal is and ask lots of questions of your POS provider before deciding to purchase. It’s best to uncover shortfalls as soon as possible in the buying process, and it’s better to disqualify a brand or vendor than wind up with a costly system that doesn’t do what you want or need it to do.” TLW

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87th Annual

TLW Spring Conference & Trade Show

Holiday Inn Stevens Point Convention Center

1001 Amber Ave., Stevens Point, WI 54482

April 3-6, 2023

The 2023 TLW Spring Conference & Trade Show is going to Rock the Point! Meet up with your friends from around the state for four days of networking, education and fun.

Check out the following for more information:

• Schedule of Events

• Host League, Keynote, Seminars and Challenge Coins

• Hotel Accommodations and Entertainment

• TLW Live Auction

• Trade Show Exhibitor List

Schedule of Events

Monday, April 3, 2023

8 a.m. to 3 p.m.

Food Safety Class and Exam

The class and exam are open to members and nonmembers. Preregistration is required.

9 a.m. to 5 p.m.

TLW Board of Directors Meeting

3 p.m. to 6 p.m.

Registration and $2 Bill Exchange

6 p.m. to 1 a.m.

Portage County Tavern League

Welcome Party Location: Moose Family Center No. 1572

1025 Second St. N., Stevens Point

Food will be served from 6 to 8:30 p.m. Shuttle service will run from 6 p.m. to 11 p.m. The Spicy Tie Band will entertain from 7 p.m. to 10:30 p.m., covering popular hits spanning decades.

Tuesday, April 4, 2023

8:30 a.m. to 5 p.m.

Registration and $2 Bill Exchange

8:45 a.m. to 9:15 a.m.

Nominating Committee Meeting

8:45 a.m. to 9:15 a.m.

Rules Committee Meeting

9:15 a.m. to 12 p.m.

General Session

• Welcome

• Opening Ceremony

• TLW Updates from the President, Secretary and Treasurer

• Special Club Member Recognition

• President’s Award Presentation

• Attendance Drawing

12 p.m. to 2:30 p.m.

Silent Auction Benefiting Tavern Industry Political Action Committee (TIPAC)

12 p.m. to 5 p.m. Trade Show

12:15 p.m.

First-Timers Orientation

12:30 p.m. to 1:30 p.m.

Seminar 1: Purpose and Compassion at Work

Presented by: Kwik Trip

2 p.m. to 3 p.m.

Seminar 2: To Be Announced

Presented by: U.S Bank/Elavon

7 p.m. to 12 a.m.

Tuesday Night Party Diamonds and Lead is one of Wisconsin’s fastest up-and-coming country/rock cover bands. These six talented musicians are ready to bring you good music and fun.

8 p.m. to 9 p.m.

TLW Live Auction Benefiting Direct Givers

Wednesday, April 5, 2023

9 a.m. to 4 p.m.

Registration and $2 Bill Exchange

9:30 a.m. to 11:00 a.m.

General Session

• Welcome

• Charity Presentation

• Legislative Update from TLW Lobbyist Scott Stenger

• Operations Update from TLW Managing Director Tina Conley

• Parade of Candidates

• Good and Welfare

• Attendance Drawing

11 a.m. to 1:30 p.m.

Silent Auction Benefiting TIPAC

11 a.m. to 3 p.m.

Trade Show

Note: Times and events are subject to change without notice.

11:45 a.m. to 12:15 p.m.

League Leader Meeting

1 p.m.

SafeRide Meeting

2 p.m. to 2:45 p.m.

Vendor Drawings

Attendees must be present to win.

2:45 p.m. to 3 p.m.

Exhibitor Booth Drawing

Exhibitors must be set up to win.

3 p.m. to 5 p.m.

District Caucuses

5 p.m. to 6 p.m.

President’s Reception

$25 Donation to TIPAC for Admission

Thursday, April 6, 2023

10 a.m. to 12 p.m.

General Session

• Parade of Candidates for Fall 2023 Presidential Election

• Nominating Committee Report

• Keynote Presentation

• New Board Announcements and Swearing in

• Host League Drawing

• Foundation Raffle Drawing

• Silent Auction Drawing

• Buyer Raffle Drawing

• Good and Welfare

• President’s Closing Remarks

• Video Wrap-Up of the Convention

• Attendance Drawing

12 p.m.

Board Meeting

12 p.m.

Portage County Tavern League

President’s Reception

Location: Shooters Supper Club

5330 Harding Ave., Plover

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2023 Spring Conference & Trade Show Host League, Keynote, Seminars and Challenge Coins

Host League

PORTAGE COUNTY TAVERN LEAGUE

This year’s Spring Conference & Trade Show Committee is pictured from left to right: Mary Makuski, Portage County Tavern League secretary; Renee Simono; Steve Cieslewicz, Portage County Tavern League treasurer; Kim Krayecki, Portage County Tavern League vice president; Christine Almanza, Portage County Tavern League Sergeant at Arms; Matt Disher, director; Kayla Higgins, director; Stacey Strupp; Barb Skibinski, director; Steve Olsen, director; Jayne Marchal, director; Mary Tepp, Portage County Tavern League president; Erin Wanta, director; Bruce Worboril, Fifth District director; and Jim Billings, Fifth District director. Director Andy O’Brien is not pictured.

Keynote

Presented by: Rick Schlesinger, President of Business Operations, Milwaukee Brewers

The Brewers have established records in nearly every aspect of the business during Rick Schlesinger’s tenure. Over 2.5 million fans have passed through the gates of American Family Field in 12 of the past 13 seasons (excluding the 2020 and 2021 restricted-capacity seasons). In that time, the organization has built a focus on the fan experience, developed new and enhanced partnerships, and completed several major initiatives that benefit various stakeholders. Recent major investments in the fan experience at American Family Field include The Restaurant to be Named Later (2020), the Miller Lite Landing (2020) and the Cream City Cocktail Bar (2022).

Seminars

SEMINAR 1: PURPOSE AND COMPASSION AT WORK

Presented by: John McHugh, Director of Corporate Communications, Leadership Development & Training, Kwik Trip

Tuesday, April 4, 12:30 p.m.

Regardless of your role, what are people, customers and business partners looking for in you? What is the workplace culture you have created with your team? Can it lead to success? Creating a mission-driven culture with compassion and trust

Challenge Coins

Schlesinger is entering his 20th season with the Milwaukee Brewers as the president of business operations after being promoted in 2019. He oversees the organization’s business operations, including finance, human resources, information technology, legal, sponsorships, marketing, ticketing, business analytics, broadcasting, communications, stadium operations and non-baseball special events.

In addition, Schlesinger oversees American Family Fields of Phoenix (the team’s spring training complex) and the business operations of the Carolina Mudcats, the organization’s Class-A affiliate. He is also a member of Major League Baseball’s Youth Baseball and Labor Policy committees.

turns satisfied customers into loyal customers. In addition, if the work you do is tied into a purpose beyond profits, your job satisfaction increases substantially, reducing employee turnover. Join McHugh as he explores the role you play in your organization’s success and how you can find the key people to help you achieve that greatness. His examples and stories are ones you won’t forget.

SEMINAR 2: TO BE ANNOUNCED

Presented by: U.S. Bank/Elavon

Tuesday, April 4, 2 p.m.

The Portage County Tavern League plans to sell challenge coins to raise funds both during online registration and on site at the upcoming Spring Conference & Trade Show in Stevens Point. The money raised will be the main source for a donation to the Guns N’ Hoses Veterans Memorial Monument, which is intended for installation along the Wisconsin River in Pfiffner Pioneer Park in Stevens Point. The memorial would honor the memories of local law enforcement and firefighters who have served in the Armed Forces.

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Check out our Showroom Store Monday - Friday 8am to 5pm Saturday 8am to 2pm Holiday Wholesale, Inc. 225 Pioneer Drive • PO Box 177 Wisconsin Dells, WI 53965 800 • 333 • 8321 www.holidaywholesale.com OUR SERVICE HASN’T.

2023 Spring Conference & Trade Show TLW Live Auction

Please Donate Items for the Spring TLW Live Auction

As is tradition, the TLW Live Auction is the main event during the Tuesday night party, with members enjoying bidding, toasting and dancing. Attendees can also participate in the silent auction during the day on Tuesday and Wednesday.

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more. Auction chairperson Judy Vandenhouten helps coordinate the auctions that support our political action committees.

Donating an item is simple:

1. Please complete the form below and mail it to: Judy Vandenhouten

E2904 Hwy. J, Kewaunee, WI 54216 Or email it to houterville@gmail.com.

Questions? Call Judy Vandenhouten at (920) 493-4329.

2. Bring your item to the registration booth upon arrival to the Spring Conference & Trade Show. *The auction committee decides if the item goes into the live or silent auction. *All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank you for your contributions!

Auction Item Form — TLW 2023 Spring Conference

We encourage you to support TLW political action committees with donations to the TLW Live Auction at the Spring Conference & Trade Show. Please complete the form and send it to Judy Vandenhouten.

Donor (individual name and/or league)

Contact Person

Phone (business) (home)

Please describe the item(s) you will be donating to the TLW Live Auction.

Item: Value:

Item: Value:

Item: Value:

Item: Value:

Item: Value:

Return this form by March 24, 2023, to Judy Vandenhouten, E2904 Hwy. J, Kewaunee, WI 54216.

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for your participation!
Thank you

2023 Spring Conference & Trade Show Exhibitor List

The following companies have already committed to exhibiting at the 2023 Spring Conference & Trade Show, with more to follow. Register and connect with them one on one at the trade show in Stevens Point!

Don’t see your company on the exhibitor list and want to join us at the trade show? Contact Tina Conley at tina@tlw.org to reserve your booth.

MARCH/APRIL 2023 n On Premise n 15 www.tlw.org SCREEN PRINTING • EMBROIDERY • PROMOTIONAL PRODUCTS CALL FOR A FREE CATALOG TODAY! 2TouchPOS .................. 3 Anheuser-Busch Inc. 11, 12 B&K Bar Supplies ......... 24, 25 Badger Amusements 19 Badger Mats ................ 23 Badger Mutual Insurance Company 61 Bay Towel/Linen Rental 49 Blue Honey Bio-Fuels 10 Brakebush Brothers 102 Breakthru Beverage 9 Brew Pub Lottza Motzza Pizza 101 Bromak Sales Inc. 64, 65 Capital Brewery 22 Capitol-Husting Company/Allstate Liquor & Wine .......... 35, 36 Cornerstone Processing Solutions 38, 39 DeVere Company Inc. 107 Edge One 58 El Cortez Hotel & Casino 26 Flip’s Dice Box 27 General Beverage 53, 54, 55, 56, 57 Great Lakes Beverage 8 Greater Insurance Service Corp. 28 Green Bay Vodka ............ 48 Hogs for Heroes 21 Holiday Wholesale .... 112, 113, 114 The House of Insurance 43 HSC Business Brokers ......... 51 Hunger Relief Federation of Wisconsin 41 J&J Snack Foods 109 Just a Game Impressions 20
Company Booth # Company Booth # Company Booth #
Kaufhold’s Kurds Inc. ....... 104 Magnuson Inc. 99 Mass Appeal Inc. .......... 17, 18 McCain Foods 87 Molson Coors Beverage Company 13, 14, 15 Nei-Turner Media Group/ On Premise ............... 30 Peninsula Premium Cherries 66 Pepsi Beverages Company .... 40 Precision Pours 37 SAFE Bar Network 29 Sanimax 52 Society Insurance 16 Stacks Family Farms LLC 50 Star Business Machines/Modern Cash Register Systems .......79 Stevens Point Brewery 47 Taylor Enterprises of WI Inc. .. 100 Tricky Dick Specialty 2 84, 85, 86 TRL International Marketing ................. 34 U.S. Bank/Elavon 33 Wisconsin Souvenir Milkcaps 1

Leading with Passion

The TLW Member of the Year is Mark Rehwinkel, Sixth District director and owner of Cusack’s Pub in Marinette.

Each year at the TLW Fall Convention & Trade Show, the Tavern League bestows its coveted Member of the Year award on an association member who demonstrates an outstanding commitment to their community, as well as the TLW, through passion, dedication and professionalism in both their service and leadership roles.

In the last few years, the TLW has awarded this recognition to such industry leaders as Don Mjelde of Richard Craniums in Green Bay, Jennifer Collison of Local Folks Restaurant & Pub in Burlington, and Brad Schinke of Kamps Bar & Grill in Combined Locks.

For 2022, the TLW Member of the Year was bestowed to Mark Rehwinkel, owner of Cusack’s Pub in Marinette. Rehwinkel is a prime example of a TLW member who has stepped forward and demonstrated outstanding service and commitment to the industry.

It was in 1999 that Rehwinkel and his wife, Patti (Cusack), took ownership of Cusack’s Pub from Patti’s father, who opened this cherished establishment in 1966 and joined the TLW. “We continued the membership and got involved in occasional meetings until I retired from the car dealership I was managing in 2005 to help Patti with the pub,” Rehwinkel says. “Ever since then, we have gone to every TLW convention and local meeting.”

“I learned so much from state leaders and our local members that I wanted to get more involved, so I got on the State Board as a Sixth District director in 2014 and I am still on the board with the support from our Sixth District members,” Rehwinkel says. “Our local league members helped me in building a strong local league.”

Specifically, Rehwinkel has been fortunate to receive a tremendous amount of help from the league’s members and officers to increase membership and hold successful fundraisers. “This allows us to donate a lot of money to charitable organizations in the county, such as food pantries, volunteer rescue squads, volunteer fire departments, veterans and county schools, plus many more,” Rehwinkel says.

Humble by nature, Rehwinkel was surprised to receive the Member of the Year award and found it heartwarming that the members of his county sent in letters to TLW President Keith Kern to nominate him.

In 2006, Rehwinkel became the vice president of the Marinette County Tavern League. A few years later, in 2010, he expanded his role by becoming the county league president. He held that position until 2020, when the vice president of the Marinette County Tavern League took over.

“I am proud to be a Tavern League member, and proud of what our state and our county do for our businesses and our communities. We live on the Michigan border and know the struggles they have without a tavern league. The TLW is not just a great organization. To me, it is also a family. Receiving this award was not only an honor, but also a moment I will forever cherish,” Rehwinkel concludes. TLW

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“I am proud to be a Tavern League member, and proud of what our state and our county do for our businesses and our communities ... The TLW is not just a great organization. To me, it is also a family. Receiving this award was not only an honor, but also a moment I will forever cherish.”
— Mark Rehwinkel, Cusack’s Pub
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ABL DISPATCH — THE LATEST INDUSTRY NEWS FROM WASHINGTON

Save the Date

The 2023 American Beverage Licensees (ABL) Annual Meeting will be held June 10-11, 2023, in St. Louis, Missouri. More information about the conference, including hotel and registration information, speakers and hospitality events, will be available soon. We hope you can join us in “the Lou” to celebrate ABL’s 21st birthday!

From the Capitol

We are now a couple of months into the 118th Congress, and it’s already been a bumpy ride thanks to narrow majorities and divided government for the first time in two years. Democrats hold control of the Senate with a narrow 51-49 majority, while Republicans hold a slim 222-213 majority in the House. As the process to elect the speaker of the house foreshadowed, most any meaningful legislative victories will be hard fought for the next two years. In the meantime, the parties have spent the bulk of January and February organizing committees, and doing administrative work within their offices and caucuses.

While many bills will be introduced in the coming months, there are two must-pass bills this year: legislation to raise the debt ceiling and legislation to fund the federal government through the appropriations process. Both issues — which may not come to a head until summer or when the fiscal year ends on September 30, 2023 — are contentious, to say the least. It remains to be seen what other major legislation will take shape with a chance to pass both the House and Senate (and be signed by President Biden).

Unforeseen events can also drive policy (hello, COVID-19!), so it is always good to be prepared with a sensible policy agenda and relationships with congressional offices. A year ago, COVID-19 relief measures (Restaurant Revitalization Fund replenishment, and the perishable food and beverage tax credit, among others) had been priorities for ABL, whereas, this year, we will focus more on the economy, the workforce and industry competition, as well as the traditional alcohol issues that ABL covers.

What Does This Mean for ABL, its Members and the Issues We Care About?

With the start of a new Congress, ABL has the responsibility to educate new members about ABL, our members, our industry and our issues. ABL staff is doing just that right now and will continue that effort in the coming months.

With investigations and other politically oriented legislation on the House agenda for at least the first two quarters of

A New ABL Member

In February, ABL announced that Provi, the largest e-commerce marketplace for the beverage alcohol industry, has joined as an associate member. ABL will be working with Provi to provide education and perspective around the emergence of its technology, and its ability to streamline efficiencies for onand off-premise retailers. Digital solutions, like Provi, are being widely adopted throughout the industry to optimize revenue, strengthen connections and generate growth for the overall beverage alcohol sector. More and more, beverage licensees are leaning on digital tools to lessen burdens stemming from macroeconomic challenges, such as labor shortages and inflation.

Founded in 2016, Provi’s mission is to bring greater efficiency to the beverage alcohol industry and the existing three-tier system. Alongside its digital solutions, the company also generates content-driven resources for retailers. Through its Associate Membership Program, ABL will provide Provi with opportunities to connect with beverage retailers to exchange perspectives, resources and expertise, and provide support on emerging issues.

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2023, there is an opportunity to promote ABL issues and legislation that are bipartisan. Breaking through the noise with Main Street issues will be challenging, but also potentially appealing to legislators and staff focused on governing.

Meanwhile, there is plenty that will be going on with the administration and various agencies that touch alcohol, small businesses and the regulation of both. ABL has engaged those agencies and will continue to do so as the issues that matter to beverage alcohol retailers evolve.

ABL relies on its members for grassroots advocacy and wants to thank those TLW members who participated in grassroots “citizen lobbyist” work during the 117th Congress in 20212022. ABL members should be proud of the work they did,

the meetings with legislators and staff they took, the letters and emails they wrote, the phone calls they placed and the difference they made. Thank you!

Legislative Initiatives

It’s still somewhat early in the new Congress, and a lot of legislation is still being drafted and developed. But here are some carryover issues and anticipated bills that ABL is tracking.

The Credit Card Competition Act

ABL lobbied Congressional offices in 2022 to support and pass the bipartisan Credit Card Competition Act of 2022. The legislation “would direct the Federal Reserve to ensure that giant credit card-issuing banks offer a choice of at least two networks over which an electronic credit transaction may be processed, with certain exceptions.” While it did not pass in 2022, ABL supports its reintroduction in the 118th Congress and encourages beverage licensees to reach out to their members of Congress to ask them to support the legislation. ABL is an active member of the Merchants Payments Coalition, which advocates for the bill.

Impaired Driving Technology

ABL staff is monitoring developments at the National Highway Traffic Safety Administration (NHTSA) and keeping in contact with industry partners who share concern about the implementation of the impaired driving detection technology

Because your customers have expectations for what you serve, we hold your chicken to the highest standards. Whether you add your culinary touch or simply heat and serve, you’ll have a team of experts with over 95 years of experience working to make chicken that performs exactly how you need it to. That includes menu staples like tenders, wings, and sliced chicken, plus specialty items like our Brakebush Signature™ Crispy Fillets and Flame-Grilled Chicken Burgers. Create your menu with a rep who knows all there is about chicken at www.brakebush.com or call 1-800-933-2121.

The Best Menus Are Made together.

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Chicken to Impress. People to Help.

work during the 117th Congress in 20212022. ABL members should be proud of the work they did, the meetings with legislators and staff they took, the letters and emails they wrote, the phone calls they placed and the difference they made. Thank you!"

that Congress mandated in the 2021 infrastructure bill. The acting head of the NHTSA has recently noted that, while the administration considers this a “high priority,” it “doesn’t have a particular timeframe” and will be issuing an advanced notice of proposed rulemaking that will help regulators “get the best handle we can on the technology that’s developing.”

Already, some members of Congress have shared their concern over privacy issues brought on by the impaired driving technology mandate. The Safeguarding Privacy in Your Car Act, which would have repealed the technology mandate, was introduced in 2022, for example, but failed to advance.

The Essential Workers for Economic Advancement Act

Introduced in 2022, the Essential Workers for Economic Advancement Act would “amend the Immigration and Nationality Act to provide for an H-2C nonimmigrant classification” as a means to address hospitality industry staffing challenges by creating a program of nonimmigrant three-year visas for workers.

ABL supported the bill, as workforce issues continue to beleaguer hospitality industry businesses, and will once again be looking for innovative ways that Congress can help hospitality businesses address staffing needs.

The American Data Privacy and Protection Act

Though the American Data Privacy and Protection Act did not receive a vote on the House floor in 2022, it may well serve as a blueprint for future legislation to address data privacy. ABL weighed in on the legislation’s treatment of customer loyalty programs, private rights of action and preemption of state privacy laws. ABL is a member of the Main Street Privacy Coalition. TLW

ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. ABL represents the TLW and its many members, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

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Supplying Tavern League of Wisconsin Members from Superior to La Crosse & from Hudson to Wausau •Tobacco/Cigarettes •Nuts/Snacks •Beverages •Glassware •Liquor •Chemicals •Paper Products •Deli/Institutional • Beverages on the Gun 4603 DOMAIN DR., MENOMONIE, WI 54751 PH: (715) 235-2151 • (800) 472-2006 A Ansay & ASSOCIATES
"ABL relies on its members for grassroots advocacy and wants to thank those TLW members who participated in grassroots “citizen lobbyist”
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THE 2023-24 LEGISLATURE

2023-24 legislative session officially kicked off on January 3 with the inauguration of Gov. Tony Evers who won a second term in November. Attorney General Josh Kaul was also sworn in for his second term. The odd-numbered seats of the 33-member state Senate and all 99 members of the state Assembly were also sworn into office January 3.

In the state Senate, Republicans hold a 21-11 majority with one vacancy. A special election is scheduled for April 4 to fill the seat of former state Sen. Alberta Darling. The Senate elected the following leaders:

• Sen. Devin LeMahieu (R-Oostburg) as majority leader.

• Sen. Chris Kapenga (R-Delafield) as Senate president.

• Sen. Melissa Agard (D-Madison) as minority leader.

In the state Assembly, Republicans have a 64-35 majority. They elected the following leaders:

• Rep. Robin Vos (R-Rochester) as speaker.

• Rep. Tyler August (R-Lake Geneva) as majority leader.

• Rep. Greta Neubauer (D-Racine) as minority leader.

Rep. Chanz Green (R-Grand View) is a TLW member and was elected in November to represent the 74th Assembly District in northcentral Wisconsin. With the election of Rep. Green, there are now six TLW members in the state Legislature!

With 31 new members, the 2023 inauguration had the second highest number of new legislators in state history. Nearly a quarter of this Legislature is represented by new people.

New Wisconsin Senators in the 2023-24 Legislative Session

Wisconsin Representatives in the 2023-24 Legislative Session

To follow the legislative process and/or find contact information for your legislator, please visit the state legislative website at legis.wisconsin.gov. TLW

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LEGISLATIVE NOTES
Name Party Affiliation City Senate District Rob Hutton R Brookfield 5 Rachael Cabral-Guevara R Appleton 19 Jesse James R Altoona 23 Romaine Quinn R Cameron 25 Cory Tomczyk R Mosinee 29 Mark Spreitzer D Beloit 15 Dianne Hesselbein D Middleton 27
Name Party Affiliation City Assembly District Joy Goeben R Hobart 5 Peter Schmidt R Bonduel 6 Tom Michalski R Elm Grove 13 Dave Maxey R New Berlin 15 Amy Binsfeld R Sheboygan 27 Ellen Schutt R Clinton 31 Scott Johnson R Jefferson 33 Jerry O’Connor R Fond du Lac 52 Nate Gustafson R Neenah 55 Ty Bodden R Hilbert 59 Amanda Nedweski R Pleasant Prairie 61 Karen Hurd R Fall Creek 68 Angie Sapik R Lake Nebagamon 73 Chanz Green R Grand View 74 Nik Rettinger R Mukwonago 83 Bob Donovan R Greenfield 84 Darrin Madison D Milwaukee 10 Ryan Clancy D Milwaukee 19 Jenna Jacobson D Oregon 43 Clinton Anderson D Beloit 45 Melissa Ratcliff D Cottage Grove 46 Lori Palmeri D Oshkosh 54 Alex Joers D Middleton 79 Mike Bare D Verona 80
TheNew

BY THE BOOK

H-2B SEASONAL VISAS FOR FOREIGN LABOR IN THE SERVICE INDUSTRY

Given the recent labor shortage, more and more employers are seeking to fill vacancies with foreign labor. As an immigration attorney, I am frequently asked: Can this work for the service industry? The answer is yes, it can, if done properly. The H-2B temporary non-agricultural worker visa is one option.

What Jobs Qualify for H-2B?

H-2B visas are for temporary non-agricultural positions. To qualify, U.S. employers must show, among other things, that there are not enough U.S. workers who are willing, able and available for the position, and that the need for foreign workers is temporary. There are four ways to show temporary need:

1. Establish seasonal need for businesses whose operations are traditionally tied to an annual season. The season must be recurring and its duration reasonably predictable. Establishments operating a few months in the summer or a few months in the winter could explore this option. Any season may work if it is annually recurring and predictable.

2. Qualify for peak load if employers have permanent workers year-round, but need to supplement the workforce temporarily due to a peak season. The peak season must be predictable.

3. Demonstrate intermittent need for businesses that have not employed permanent or full-time workers for a position, but that occasionally and intermittently need temporary workers for short periods.

4. Claim a one-time occurrence if the employment situation is otherwise permanent, but a temporary event of short duration has created the need for temporary workers. Employers have attempted to argue the COVID-19 pandemic is such an event that has created a onetime need for foreign labor. Unfortunately, the U.S. Department of Labor (DOL) has not agreed and has denied applications for foreign labor certification using this argument, in large part because the duration of the pandemic-driven labor shortage is not predictable (Matter of Tofte General Store Inc. Board of Alien Labor Certification Appeals Case No. 2022TLN00010, Nov. 2021). As with all other H-2B eligibility categories, the onetime occurrence must also have a temporal predictability.

How Does the H-2B Program Work?

Employers must first request a prevailing wage determination from the DOL. Once the determination is issued, employers must file for foreign labor certification and follow strict recruitment requirements indicated by the DOL for their specific case. If the employer receives no applications from eligible U.S. workers during the recruitment period, the DOL can certify the application to confirm no eligible U.S. workers are available.

If the DOL certifies the application, the employer can petition U.S. Citizenship and Immigration Services (USCIS) for H-2B classification for the position(s). If USCIS approves the petition and the employees are abroad, the employees must apply for the H-2B visa with the U.S. Consulate servicing their country. The employees must show to the consulate that they are eligible, they do not have any serious criminal history, they did not violate any visa status in the past,

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and they do not intend to permanently remain in the U.S., overstay their visa or otherwise violate the H-2B status, among other inadmissibility grounds.

How Long Does the H-2B Process Take?

In short, the process spans several months. To have foreign workers start work in April, for instance, employers should start the H-2B process in October the prior year, at the latest. The process is linear and each stage can only proceed after the prior one is approved by the proper agency. There are strict filing deadlines that, if not met, would disqualify an employer until the next filing season.

How Many H-2B Employees Can I Apply For?

There is no limit per employer, but the law only allows for 33,000 H-2B visas per each half of the fiscal year (totaling 66,000 per fiscal year). The demand is much higher, so the cap is reached very early every year. That is why following the process carefully and meeting all the deadlines are key. The government often supplements the annual cap, especially for the summer seasons, but supplements are usually not big enough to meet demand either, and they are generally limited to returning workers who previously obtained H-2B status. TLW

For any immigration-related inquiries, please contact Raluca VaisOttosen, attorney at DeWitt LLP , at (608) 695-3153 or rvo@dewittllp.com.

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McCain®
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H-2B visas are for temporary nonagricultural positions. To qualify, U.S. employers must show, among other things, that there are not enough U.S. workers who are willing, able and available for the position, and that the need for foreign workers is temporary. There are four ways to show temporary need: Demonstrate a seasonal need, peak season need, intermittent need or one-time need.
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LEAGUE PROFILE

PORTAGE COUNTY TAVERN LEAGUE

Located in central Wisconsin, the Portage County Tavern League is a strong, active organization. It boasts 110 members and more than 10 affiliate members who come from every township in the county

Good communication is a core strength of the Portage County Tavern League. It uses a call-‘em-all phone tree to pass information to all of its members and the call goes out to everyone in a matter of a few minutes. Information passed on through the phone tree ranges from league activities to scam awareness to compliance checks.

Because of these activities, the league has been able to donate more than $50,000 back into its local communities throughout the year. “We know the good work we do for the community and we are keeping that going,” says Erin Wanta, a general manager at Shooters Supper Club in Plover and a Spring Conference & Trade Show Committee director for the Portage County Tavern League.

Furthermore, with all of its fundraising efforts and the help of the Portage County community, the league has been able to pay for the membership dues of every member in good standing for 2022.

The Portage County Tavern League additionally plans to sell challenge coins to raise funds both during during online registration and on site at the upcoming Spring Conference & Trade Show in Stevens Point. The money raised will be the main source for a donation to the Guns N’ Hoses Veterans Memorial Monument, which is intended for installation along the Wisconsin River in Pfiffner Pioneer Park in Stevens Point. The memorial would honor the memories of local law enforcement and firefighters who have served in the Armed Forces.

Not only do members get involved as a part of the Portage County Tavern League throughout the county, but also as stewards serving local government agencies and other organizations, such as the Portage County Crime Stoppers, and the Coalition for Alcohol and Other Drug Abuse Prevention. Having such an active group of people keeps Portage County tops in charitable giving and community awareness.

To fund its charitable giving, the Portage County Tavern League holds a number of events each year, such as a milk bottle tournament, cornhole tournament, bowling tournament, golf outing, steak feed and spring fundraiser.

But the Portage County Tavern League doesn’t stop at local fundraising. It’s also been an integral part of state TLW fundraising, explaining, “We always do more than our share of calendar sales, foundation tickets and other state fundraising activities. We have been a Platinum Club member for many years.” (See Page 4 for more information.)

In conclusion, the league hopes to see you soon to help Rock the Point, saying, “We are proud to be members of the Portage County Tavern League and TLW strong. Here’s to a great 2023 Spring Conference & Trade Show and welcome to Stevens Point!” TLW

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“We are proud to be members of the Portage County Tavern League and TLW strong. Here’s to a great 2023 Spring Conference & Trade Show and welcome to Stevens Point!”
— Portage County Tavern League

CORNERSTONE PROCESSING SOLUTIONS

ATLW supporter since its founding in 1999, Cornerstone Processing Solutions of Oshkosh is members’ go-to source for secure credit card, ATM, and point-of-sale (POS) system services and equipment.

“While we cater to customers in all types of businesses nationwide, we consider ourselves first and foremost a Tavern League member and provider,” says founder Brad Palubiak. “Our staff has the knowledge and experience to act as merchant service consultants. We pride ourselves on the ability to advise and guide all members through the world of payment processing solutions to find those that best meet their business needs.”

Cornerstone has been a Tavern League corporate sponsor for over 10 years and has attended every convention since 1999. Before becoming a corporate sponsor, Cornerstone even founded a program called Processing with a Purpose in which the company provided members with low-rate processing and donated a portion of the profits back to the Tavern League.

“We joined the TLW because we believe it is genuinely the best bar owner association in the country,” says Palubiak. “We have appreciated working with the individual members and the collective strength of the organization. As a Wisconsin-based business, we are loyal to our home state and our fellow small business owners. Since our first show in Lake Geneva in June 1999, it has been clear to us that the Tavern League is a robust supporter of local businesses and we join the league in meeting this mission.”

Cornerstone views itself as the TLW’s payment processing consultants, aiming to bolster members’ profitability. The organization offers a best-in-class POS system package. For as low as $29.99 per month per station, Tavern League members can purchase a POS system, including all the hardware, installation, training, a remote access portal, a mobile analytics app, a lifetime equipment replacement warranty, 24/7 support and more. “We have yet to encounter a competitor that can match this offer,” says Palubiak.

A trend in the industry that Cornerstone can help members implement is cash discounting (also called surcharging) for the credit card process. Cash discounting is the act of passing the credit card processing fees onto the cardholder, resulting in business owners saving hundreds, even thousands, of dollars every month. “Cornerstone offers a fully compliant program that meets the requirements of the card

brands,” says Palubiak. “As with many other things in today’s world, credit card processing fees continue to climb.

“These fees will continue to increase due to rewards the card issuers are offering the cardholders, raising the costs the business owner is left to pay. By switching to our program, the business knows every month what its cost will be. With our program, businesses do not have to worry about keeping processing fees low because the business is no longer charged them!”

Cornerstone is a local, family-owned and operated company whose staff strives to educate merchants on available services and equipment to meet individual business needs. Palubiak adds that, over the past 24 years, he has seen no fewer than 60 competitors come and go, but Cornerstone has stayed constant. “Cornerstone is not here to make a quick buck — we are here for the long term. The best part of working with us is that, not only do our merchants receive personalized customer service, but we also offer some of the best pricing in the industry.”

He also adds that Tavern League members who use Cornerstone keep more of their hard-earned money in their pockets, which allows members to invest more in their business and their staff. “Cornerstone is here to help you decide what savings option you want to take advantage of, whether you choose to keep 100% of your ATM surcharge profits, pay the lowest fees on credit card processing or save money by switching your POS system provider. At Cornerstone, we will help you find potential savings in your processing services so that you can invest more in your business and your future.”

Palubiak also extends an offer to local leagues to talk about opportunities to build membership, make money, and discuss how local leagues may benefit from Cornerstone’s profit-sharing and cash discount programs. “Let us share these opportunities with you by reaching out to our office!” says Palubiak. TLW

CORNERSTONE PROCESSING SOLUTIONS

1600 S. Main St., Oshkosh, WI 54902 (920) 651-8888 | (888) 878-2615

sales@cornerstoneps.net | cornerstoneps.net

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CORPORATE SPOTLIGHT

NEW MEMBERS

As of February 14, 2023

STATE/MULTI-UNIT MEMBERSHIP

Lakeland Area

The Boathouse

Bill Fricke

Pierce County

Spring Valley Golf

Course

Robert Rupakus

Spring Valley

Price County

Phillips Cenex

Diane Teele

Phillips

Racine County

TBG’s

Chad Londre

Racine

Walworth County

The Getaway

Eric Moorehead

Lake Geneva

DISTRICT 1

Kenosha County

Brat Stop

Bill Glembocki

Kenosha

Clay’s Tap

Shirley Willie

Kenosha

Racine City

The Blue

Charles de Lotell

Racine

Olde MKE Pub

Austin Schwartz

Racine

Racine County

DeKoven Center

Lynn Kancian

Racine

Two Creek Farms LLC

Justin Miklaszewski

Union Grove

Rock County

Liberty House Grill

Joel Leon

Beloit

Walworth County

PIER 290

Bill Gage

Williams Bay

DISTRICT 2

Columbia County

The PourHouse

Gretta Haun

Poynette

Dodge County

Fish Tales Bait & Liquor Inc.

Timothy Nehls

Fox Lake

The Other Bar

Steve Daute

Dousman

Tanya’s Leipsic Tavern

Tanya Westphal

Beaver Dam

Jefferson County

Country Inn & Suites

by Radisson

Jaysha West

Fort Atkinson

Lake Ripley Lanes

Jeremy Porter

Cambridge

Madison/Dane County

Crucible

Gregory Kveberg

Madison

Nitro LLC

Ace McCarty

Madison

The Pub at Pleasant

Springs

Abbey Bailey

Stoughton

The Wine Reserve

Steve Dieter

Oregon

World of Beer

Elino Munsayac

Middleton

Waukesha County

Maddy’s Bar and

Music Lounge

Sarah Smith

Waukesha

MD Saloon

Michael Wolf Butler

DISTRICT 3

Crawford County

Buckhorn

Daryl Whitney

Marquette, IA

Dells/Delton Area

Knotty Creek

Aaron Prophet

Wisconsin Dells

San Antonio Mexican Restaurant

Luis Martinez

Wisconsin Dells

Grant/Iowa County

BAR-TELL22 LLC

Cynthia Bartell

Benton

The Gym

Tunia Webster

Platteville

Whiskey Row Saloon

Brenda Prestwood

Avoca

Juneau County

The Avant-Garde Oil & Health Enthusiast

Katie Kopplin

Camp Douglas

The Dog House

Lucas Bender

Elroy

Faye’s Way

Sportsmans

Faye ColemanRaymer

Elroy

Township Bowl

Steve Nofsinger

Hillsboro

Monroe County

Flippy’s Bar & Grill

Felipe Sanchez

Kendall

Rockton Bar

Jodi Myers

La Farge

Sauk County

Gem City Saloon

Gary Bowar

Baraboo

Kessler’s Vault

Adam Imhof

Reedsburg

DISTRICT 4

Fond du Lac County

Benvenuto’s @ Radisson

Cody Gulrud

Fond du Lac

Camp Dundee

Kelly Mohs

Campbellsport

ThirtyMain LLC, DBA

Copper Cock Tavern

Vince Kuber

Fond du Lac

Manitowoc County

Brian’s SmokeHouse and BBQ LLC

Elly Howe

Manitowoc

Cool City Brewing Co.

Curt Andrews

Two Rivers

Troubadour Vineyard and Events

Craig Neuser

Cato

Oshkosh City/ Winnebago County

Carlson’s Fine

Foods Inc.

Adam Carlson

Oshkosh

Game Time Sports Bar

Trisha Castle

Oshkosh

Sheboygan County

Champs Bar & Grill

Sarah Frank

Sheboygan

Denny’s Bar

Dennis Reineking

Sheboygan

Turner Hall Bar & Grill

Andra Humphrey

Plymouth

Washington County

Bixenberg Tavern

Jake Woller

Germantown

Sterling Chalet

Heidi McKenna

Hubertus

DISTRICT 5

Adams County

Big Dog Saloon

Pat Enders

Wabeno

Cal’s Corner

Kent Schneider

Nekoosa

Langlade County Club 55

Nathan Fraley

Pearson

Marathon County

Hiawatha Sports Bar

Christopher

McMahon

Wausau

Jam’erz Bar

Billi Jo Ninabuck

Edgar

Moua’s Callon Street Pub

Angela Moua

Wausau

Marquette County

Smokin’ Oak

Diane Wilson

Montello

Portage County

Junction Bar Inc.

Kevin Flatoff

Stevens Point

Tomek’s II

Gene Gagas

Rosholt

Shawano County

BJ’S Salty Saloon

William Lehman

Shawano

T & C Lanes

Tanya Lange

Wittenberg

Whisky Wells

David Hohn

Gresham

Wood County

Fleur De Lis Foods LLC

Wendy Smith

Marshfield

DISTRICT 6

Brown County

Anduzzi’s Holmgren

Way

Andy Szymanski

Green Bay

C Street Pub

William Duranceau

Green Bay

DeGreef Ends Here

Sally Henne

Green Leaf

Dyckesville Bowl

Kevin Luedtke

Luxemburg

Jake’s Place

Jacob Vieau

De Pere

Jimmy Simm’s Food & Drinks

Dianne Crowley

Green Bay

La Vie Taverne

Carrie CameronMcDonald

De Pere

Door County

Stone Hedge Golf and Pub

Kevin Wehrenberg

Egg Harbor

Kewaunee County

Big Lake Tackle Bar

Courtney Villers

Algoma

Hennigans LLC, DBA

The Blue Door Pub

Ripley Ahlborn

Kewaunee

Oconto County

Glover’s Bar & Grill

Kimberley Glover

Abrams

Heaven’s Hotspot

Heaven Franklin

Oconto

Lazy Bear

Tanis Spice

Mountain

Outagamie County

All Shook Up Tavern

Katie Lillge

De Pere

Appleton Yacht Club

Andy Potter

Appleton

The Corner Hive

Jon Streich

Little Chute

26 n On Premise n MARCH/APRIL 2023 www.tlw.org

The Marq

Mike Grahek

De Pere

DISTRICT 7

Barron County

Bona Casa

Andrea Manning

Rice Lake

Cumberland Tower House

Patrick Kennedy

Comstock

Pinecrest Golf Course

Indiana Thompson

Cameron

Turtleback Golf Course

Bruce Crotteau

Rice Lake

Chippewa County

Goettl’s Drywood

Tavern

Michele Strure

Cadott

Max’s on the Lake

New Auburn

Reclaimed Tavern

Richard Gravitt

Stanley

Clark County

Southway Pub & Grub

Marshfield

Speakeasy Saloon and Grill

Jayme Finck

Neillsville

Dunn County

Countryside Valley Bar LLC

Nicole Wang

Menomonie

Eau Claire City/County

Slim’s Lake Hallie

Tavern

Tim Connor

Chippewa Falls

Jackson County

FBI

Carl Madley

Fairchild

Gene’s Trails End LLC

Leslie Konicki

Black River Falls

Maynard’s on Main

Steve Roseth

Taylor

Viva Cinco de Mayo

Mexican Restaurant

Rosa Valencia

Black River Falls

Pepin County

Windward Provisions

LLC, DBA RiverTime

David Vance

Pepin

Pierce County

Common Man Tap & Table LLC

Jarod Traynor

Ellsworth

Polk County

Frederic Golf Course

Tim Vasatka

Frederic

The Hangout Bar & Grill

Jeff Pavelka

Lewis

St. Croix County

Bennett’s Chop and Rail House

Cory Bonte

Hudson

The Billy Goat Saloon

Marilee Fleming

Emerald

As of February 14, 2023

Badger Amusements

Sam Clifford 306 Moravian Valley Rd.

Waunakee, WI 53597

(608) 977-0685

amuseme1@gmail.com badgeramusements.com

Double Down Games

Ezra Gruszynski

707 Henriette Ave.

Crivitz, WI 54114

(715) 927-3682

doubledowngamesllc@gmail.com doubledowngames.com

Ehler Insurance

Matthew Ehler

505 King St., Ste. 105

KRP Hospitalities LLC, DBA The Empourium

Kevin Proschwitz

Hudson

Lift Bridge Brewery

Brad Glynn

New Richmond

Taylor County

Rice Ranch & Event Center

David Rice

Medford

Trempealeau/Buffalo County

Blair Haus Sports Bar and Grill

Jeremy Tranberg

Blair

DISTRICT 8

Ashland/Bayfield County

Deep Lake Lodge & Steakhouse

Tyler Hackman

Iron River

Greater Northwoods

Club Sierra

Robin Salonek

Hurley

Schneider’s Trailside

Pub & Grill

Kerry Schneider

Hurley

Lincoln County

B’s Nest LLC

Duane Yorde

Merrill

Sideways Wine & Craft Beer LLC

Donna Ahlgrim

Tomahawk

Oneida County

B’s Landing Bar

Keith Balaski

Tomahawk

Da Bar LLC

Kris Hanus

Rhinelander

The Loop Hole

Brian Luttropp

Tomahawk

Three Sheets

Jack Lafferty

Rhinelander

Price County

Ape Hangers Saloon & Grub

Dakota Litvinoff

Catawba

Chuck’s Little Station

Chuck Schantner

Prentice

Jo Bo’s Lanes

Jody Hartmann

Prentice

Moose Jaw Resort

Jason Carlson

Park Falls

Sassy & Wisco’s

Iron Coach

Melodie and Dale

Diessner

Ogema

Sawyer County

Somewhere Else

Bar & Grill

Christine Lillie

Hayward

Vilas County

Chanticleer Inn

Jill Mesun

Eagle River

Washburn County

American Legion

Moe-Miller Post 12 Inc.

Joe Roberts

Spooner

Wurzer’s Lincoln -

wood Resort & Bar

Steven Wurzer

Birchwood

DISTRICT 9

Milwaukee County

13th Pour

Eric Schneeberg

Milwaukee

Doccy’s Pool and Darts

Milan Stojsavlevic

Greenfield

Drink Wisconsinbly

Pub

Richard Lorbach

Milwaukee

In Plane View

Daniel Martinez

Milwaukee

Jersey’s Pub & Grill

Gus DeBalcer

Milwaukee

Karma

Rebecca Hagmann

West Allis

Nicky K’s

Nicole Krueger

Milwaukee

Romey’s Place

Nathan Fabry

Franklin

SATCHMO’S

Ting Burazin

Milwaukee

Shamrox

Jodie Hay

West Allis

Shotzy’s

Sarah Kerr

Oconomowoc

Squirrel Cage

Patricia Ulik

Milwaukee

NEW AFFILIATE MEMBERS

La Crosse, WI 54601 (608) 793-1400

ehlerinsurance.matthew@gmail.com

ehlerinsuranceservices.com

Green Bay Vodka

Jose Abreu

259 W. Broadway Waukesha, WI 53186 (262) 259-0431

jose@skyhighmarketing.com greenbayvodka.com

Howe Community Resource Center

Pamela Miller 526 Monroe Ave. Green Bay, WI 54302

(920) 619-3261

pmiller@gbaps.org

howecommunityresourcecenter.org

Stenger Government Relations

Scott Stenger 44 E. Mifflin St., No. 600

Madison, WI 53703 (608) 287-0403

info@stengergov.com stengergov.com

Whiskey’s on Riverside LLC

Laura Widner

3455 Newcastle Dr. Janesville, WI 53546

(608) 289-6174

hlgroundwork@charter.net

MARCH/APRIL 2023 n On Premise n 27 www.tlw.org

INDUSTRY TRENDS

Hot Menu Trends in 2023

Patrons are eager to return to bars and restaurants to reclaim a sense of community in 2023, according to the National Restaurant Association’s annual What’s Hot Culinary Forecast. This report offers a detailed look at the topics, trends and products expected to drive menus in 2023.

Despite the booming popularity of off-premise restaurant meals and snacks in recent years, pent-up demand for in-restaurant experiences — socialization, celebration and culinary exploration — is strong, with 70% of respondents noting a customer desire to gather on premise. Overall, cravings for dining are proving resilient amid inflationary pressures and customers are hungry to connect over shared meals that can’t easily be replicated at home.

Top 10 Hot Menu Trends for 2023

1. Experiences including local culture and community

2. Fried chicken and inventive chicken sandwiches

3. Charcuterie boards

4. Comfort fare

5. Flatbread sandwiches and healthier wraps

6. Menu streamlining

7. Sriracha variations

8. Globally inspired salads

9. Zero-waste/sustainable/upcycled foods

10. Southeast Asian cuisines (Vietnamese, Singaporean, Philippine, etc.)

The National Restaurant Association partnered with the American Culinary Federation and Technomic to conduct its annual survey in October 2022. More than 500 American Culinary Federation chefs and members provided insights to support an outlook of the leading menu trends for 2023.

The Little Book of Whiskey Cocktails

“The Little Book of Whiskey Cocktails,” written by Bryan Paiement, hit shelves just last year, and shares the stories of the whiskey-making world and recipes suitable for whiskey enthusiasts of all expertise levels. As a professional bartender at the Dunraven in Estes Park, Colorado, Paiement takes a practical approach to exploring the various ways in which

the spirit can be mixed and enjoyed. He is also the author of “Sports Bar: Cocktails and Sports Trivia.”

The book begins with a brief history of whiskey, then Paiement answers many questions that even aficionados can’t help but stumble over: What is the difference between “whiskey” and “whisky?” Does bourbon have to come from Kentucky? How many times does Irish whiskey need to be distilled?

Then 40 classic whiskey cocktail recipes and 10 original recipes follow in this pocket-sized, 136-page book. Each carefully curated recipe is introduced with details on the cocktail’s origins and concludes with bartenders’ tips for mixing the perfect concoction. Paiement includes recipes from awardwinners like the Paper Plane, time-tested classics like the Old Fashioned and the Rusty Nail, and handcrafted originals like the Scotch Smash. The book concludes with a key of whiskey ware and bar tools, and an extensive repertoire of jokes.

“Paiement pays homage to many of the classic whiskey cocktails and creates new drinks that enthusiasts will love. This short book is filled with the history and lore that surrounds many of the beverages, and the author’s personal stories related to cocktail creation. This book is a must for anyone passionate about whiskey cocktails,” according to Albert W. A. Schmid, author of “Burgoo, Barbecue, and Bourbon: A Kentucky Culinary Trinity.”

28 n On Premise n MARCH/APRIL 2023 www.tlw.org

Mary’s Spicy Bloody Mary Mix

As a gold and double-platinum winner three years in a row at the International Drunken Tomato Awards, Mary’s Spicy Bloody Mary Mix is made with hotpressed tomatoes for a thick and bold tomato flavor. Plus, the proprietary pickle brine is made in house. Simply gather vodka, margarita or chili salt, plus your accoutrements of choice, and the mix does the rest. Home to seven different cocktail mixers, Mary’s focuses on ingredients that are meticulously selected, fresh, and 100% all-natural and organic.

Say Cheers and Slrrrp!

Get the party started quickly with prepackaged gelatin shots from SLRRRP! These grab-and-go, plant-based gelatin shots feature premium alcohol and awardwinning flavors. Choose from vodka, malt liquor or cinnamon whiskey. The fruit flavors contain 13% alcohol for the regular size (50 ml) and 8% alcohol for the minis (35 ml), whereas the cinnamon whiskey contains 15% alcohol. With no refrigeration required, a two-year shelf life, and availability in 12- or 20-packs, these shots are vegetarian-friendly and gluten-free. TLW

Starr Mobile Recycling LLC

Make money on the cans you are giving away!

Servicing Northeast Wisconsin, Dodge, Sheboygan, Washington, and Ozaukee Counties

Call/Text 920-737-9203

starrmobilerecycling@gmail.com

Wisconsin Souvenir Milkcaps

PULLTAB PROMOTIONS

Great Profits

Employee Incentive Program

Used Pulltab Machines Available More Info: 262-336-9624

daytonyoung@wimilkcaps.com www.wimilkcaps.com

MARCH/APRIL 2023 n On Premise n 29 www.tlw.org INDUSTRY TRENDS
7100 W. Greenfield Ave., West Allis 414.259.9161 5 Year Frame Warranty Available 28 Year Affiliate Tavern League Member Stools, Tables, Outdoor Furniture, Kitchen Equipment, Booths, Glasswashers and Full Line of Bar Supplies. www.BandKBarSupplies.com contact@bandkbarsupplies.com ADVERTISER INDEX Anheuser-Busch 31 anheuser-busch.com Ansay & Associates ................................... 20 ansay.com B&K Bar Supplies 29 bandkbarsupplies.com BarRags Drinkwear ................................... 17 barragsdrinkwear.com Brakebush Brothers 19 brakebush.com Cornerstone Processing Solutions .......................... 4 cornerstoneps.net Great Lakes Beverage 17 greatlakesbeverage.com Holiday Wholesale ................................... 13 holidaywholesale.com Mass Appeal Inc. 15 massappealinc.com McCain Foods ....................................... 23 mccain.com Midwest Food & Tobacco Group 20 midwestftg.com Molson Coors Beverage Company ........................ 32 molsoncoors.com Society Insurance 7 societyinsurance.com Starr Mobile Recycling ................................. 29 VetsRoll 9 vetsroll.org Wisconsin Amusement and Music Operators (WAMO) 2 wamo.net Wisconsin Souvenir Milkcaps 23, 29 wimilkcaps.com

NATIONAL CERTIFIED FOOD SAFETY MANAGER LICENSE TRAINING CALENDAR

Small Operator Permit

To see details and register online, please visit tlw.org/food-safety-courses. Have questions? Call the TLW Food Safety Hotline at (608) 296-9226.

Date Location Site and Address Instructor

Monday, March 20 Rhinelander Cabaret Cove, 1540 Pueblo Dr. Courtney Kempfert

Tuesday, March 21 Fond du Lac Radisson Hotel and Conference Center Fond du Lac, 625 W. Rolling Meadows Dr. Mark Schroeder

Wednesday, March 22 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Mark Puetz

Monday, March 27 Wausau Dale’s Weston Lanes, 5902 Schofield Ave. Mark Schroeder

Monday, March 27 Green Bay Stadium View, 1963 Holmgren Way Courtney Kempfert

Wednesday, March 29 Janesville Janesville Elks Lodge, 2100 N. Washington St. Mark Puetz

Monday, April 3 Stevens Point Holiday Inn Stevens Point Convention Center, 1001 Amber Ave. Courtney Kempfert

Monday, April 10 Hudson Best Western Plus Hudson, 1200 Gateway Blvd. Mark Schroeder

Monday, April 10 Ashland Pine Creek Pit Stop, 68690 Pine Creek Rd. Courtney Kempfert

Tuesday, April 11 Chippewa Falls Avalon Hotel, 1009 W. Park Ave. Mark Schroeder

Wednesday, April 12 Madison Doubledays, 4586 Baxter Rd. Mark Puetz

Monday, April 17 Wisconsin Dells Kalahari Resorts & Conventions, 1305 Kalahari Dr. Courtney Kempfert

Wednesday, April 19 Dodgeville Dodger Bowl Lanes, 314 King St. Mark Schroeder

Wednesday, April 19 Milwaukee Dugout 54, 5328 W. Bluemound Rd. Mark Puetz

Tuesday, April 25 Antigo Northstar Lanes, 400 Prosser Place Mark Schroeder

Wednesday, April 26 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Mark Puetz

Monday, May 1 Wisconsin Rapids Jammers Bar & Grill, 2810 Eagle Rd. Courtney Kempfert

Wednesday, May 3 Janesville Janesville Elks Lodge, 2100 N. Washington St. Neuman

Monday, May 8 Appleton Appleton Beer Factory, 603 W. College Ave.

Monday, May 8 Minocqua The Waters of Minocqua, 8116 Hwy. 51 S. Mark Schroeder

Wednesday, May 11 Milwaukee Dugout 54, 5328 W. Bluemound Rd. Neuman

Monday, May 15 Wisconsin Dells Holiday Wholesale, 225 Pioneer Dr.

Monday, May 15 Green Bay Stadium View, 1963 Holmgren Way Courtney Kempfert

Wednesday, May 17 Madison Doubledays, 4586 Baxter Rd. Neuman

Monday, May 22 Marshfield Eagles Club No. 624, 1104 S. Oak Ave. Mark Schroeder

Wednesday, May 24 Kenosha Brat Stop/Parkway Chateau, 12304 75th St. Neuman

Wednesday, May 31 Janesville Janesville Elks Lodge, 2100 N. Washington St. Neuman

Monday, June 5 Hudson Best Western Plus Hudson, 1200 Gateway Blvd. Mark Schroeder

Monday, June 5 LaCrosse La Crosse Eagles Club No. 1254, 630 Sixth St. S. Courtney Kempfert

The gray-colored courses only offer an online exam. Your own personal device (smart phone, tablet, laptop) is required for this course. If you do not bring your own device for the exam, a very limited number may be available on loan from the proctor. If they are taken, you will be unable to take the exam. Results are available immediately following the exam.

30 n On Premise n MARCH/APRIL 2023 www.tlw.org
Register at tlw.org

COLD & SMOOTH

ENJOY RESPONSIBLY © 2022 Anheuser-Busch, Busch Light® Beers, St. Louis, MO
©2023 MILLER BREWING CO., MILWAUKEE, WI • BEER

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