On Premise - November/December

SafeRideSaves Lives

TAVERN LEAGUE OF WISCONSIN

•Co-sponsor of TLW Legislative Day

•Underwriter of TLW Video on Jobs and Employment

•Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC

•Sponsor of the TLW Trip Give-away at TLW Spring Conference & Show

•Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (SafeRide, Golf, Others)

•Contributions

•Matching

•Contributions

FEATURES

A One-of-a-Kind Program That’s Making an Impact 8

Since 2004, the SafeRide Program has provided more than a million safe rides to patrons who were impaired to drive.

86th Annual TLW Fall Convention and Trade Show Summary

The Dells/Delton Area Tavern League played convention host to an impressive group of TLW members at the Kalahari Resort for the 2022 TLW Fall Convention and Trade Show.

Remembering Two Lost Leaders: Robert “Bubba” Sprenger and Erin Farrar .............. 16

We recently lost two true leaders: Robert “Bubba” Sprenger — who served as state TLW president for five years — and state TLW Secretary Erin Farrar who passed away suddenly on October 9.

PRESIDENT Keith Kern

SENIOR VICE PRESIDENT

Cathy Vales

TREASURER

Todd Giraud

SOUTHERN ZONE VICE PRESIDENT Jennifer Collison

SOUTHERN DISTRICT VICE PRESIDENT Keith Koehler

EASTERN ZONE VICE PRESIDENT Tim "Tippy" Tomchek

EASTERN DISTRICT VICE PRESIDENT Don Mjelde

CENTRAL ZONE VICE PRESIDENT Paul Salzwedel

CENTRAL DISTRICT VICE PRESIDENT Bob Carpenter

NORTHERN ZONE VICE PRESIDENT Donn “Dino” Amundson

NORTHERN DISTRICT VICE PRESIDENT Nancy Lorbetske

PAST PRESIDENT Chris Marsicano

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On Premise (ISSN #1051-4562) is a bimonthly publication of the Tavern League of Wisconsin Inc., 1818 Parmenter St., Ste. 300, Middleton, WI 53562, Phone: (608) 270-8591.

On Premise is produced by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by LSC Communications, Pontiac, IL. For advertising information, please contact Danielle Letenyei at (608) 438-6996 or danielle@ntmediagroup.com. Subscriptions included in TLW membership dues; nonmember subscriptions cost $15 per year. Postmaster: Send address corrections to the Tavern League of Wisconsin Office, 1818 Parmenter St., Ste. 300, Middleton, WI 53562. Periodicals postage paid at Madison, WI and other additional offices.

©2022 Tavern League of Wisconsin Inc. Permission to reprint must be secured in advance of publication, and credit given to author and On Premise.

PRESIDENT’S PERSPECTIVE

ell, the days are getting shorter and the nights are cooling down. Up north, we’ve already seen the “naughty four-letter word” a couple mornings, meaning winter is fast upon us. Like most, I enjoy playing the procrastination game toward preparing everything for the long freeze, and testing our levels of stubbornness before finally giving in and turning the heat on. Personally, I am not a fan of winter, but many of our members are preparing for their busy season. Despite my disapproval of the elements, I hope we receive just enough winter for our members who count on it to have a successful season.

With campaigning and elections ending, we can begin to see what the legislative landscape will look like, while continu ing to prepare for the session to begin in January. This year brings a unique challenge, as there will be significant turn over in our Capitol, with many retirements bringing many freshmen into the picture. It will be important for us to make those new connections quickly, as well as educate them on Chapter 125 and our industry. Nobody knows it better than we do; we live and breathe it daily. From labor shortages and record inflation to product availability and rising energy costs, they need to hear from us early and often.

We are working on setting the date for our Legislative Day, when hundreds of our members come to Madison to meet our representatives and senators, and to make our presence known. When we decide on a date, please mark your calen dars and together we will make this event a great success!

Looking back since our last issue, it has been a very busy couple of months. In August, we had our League Leaders event in Oshkosh. We had a great turnout from our officers throughout the state coming together to discuss an array of topics and issues. Thank you to all who attended! I hope you found it as informative as I did and we always welcome feedback to make the experience even better.

From there, we were off to Birchwood for the annual State Golf Outing. A full slate of 36 teams were on hand at Tagalong Golf & Resort, with perfect weather for the event. Lee Ellerbruch and the crew from Washburn County did a great job working with the golf committee to hit a hole in one! Kudos go to all involved — it was a great time.

Next up, we invaded the Waterpark Capital of the World for our annual Fall Convention & Trade Show at Kalahari Resort in Wisconsin Dells. The Dells/Delton Area County

WTavern League is always welcoming and continues to raise the bar. We were also very honored to have gubernatorial governor candidate Tim Michels and incumbent Sen. Ron Johnson address the membership in attendance. It was an absolute pleasure to hear them speak and, when we addressed them in meetings afterward, these gentlemen demonstrated how they understand our industry as well as how important our endorsement is to their campaign.

We had another very special moment during the Dells/ Delton Area Tavern League Welcome Party on Monday night, as our very own Southern District Vice President Keith Koehler came out of retirement to serenade us with his old band, Drivin’ Blind. I think he had more outfit changes than any performer I have ever seen! In all seri ousness, though, with over 900 members attending, along with over $50,000 raised for our political action committee, this association continuously proves why we are the best in the business. And if you were there, you would understand when I say that I have a TLW Challenge Coin in my wallet, car and suitcase, so I will be prepared heading into the holi day event season!

Finally, I made a trip out east for our fall American Beverage Licensees (ABL) Board Meeting in Washington, D.C. As I’ve started to get settled in and have had some time to get a grasp on the federal side of our industry, I have quickly learned how important our involvement with ABL is and the issues we face on a national level. ABL is acting for us, fighting for credit card processing legislation, workforce matters and taxation issues, to name a few. We have a strong presence in D.C. as ABL continues to fight the good fight for all of us.

In closing, I would like to say that it has truly been an honor representing all of you during my first year as presi dent. Your hospitality when I attend meetings or events has been very appreciated. I continue to get around the state as much as possible, and absolutely enjoy meeting more and more members. Our Board of Directors and I have a job to do, and our direction comes directly from all of you. I think we have done a good job so far and we all strive to continue to make this association better every day.

I wish you a safe and prosperous holiday season, and hope to see you all soon!

Keith Kern TLW President

Cheers,

CORPORATE MEMBERS

Support Those Who Support our Association

SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

THOSE WHO

SUPPORT OUR

ASSOCIATION

PLATINUM MEMBERS GOLD MEMBERS

BRONZE MEMBERS

Make sure to thank these groups for their support and encourage others not on the list to participate. Any business interested in joining should call the TLW office at (608) 270-8591 for more information regarding the benefits of the different categories. Remember to “support those who support us.”

SPONSORS Wisconsin Amusement & Music Operators, Inc.

and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

groups for their support, and encourage others not on the list to participate. Any business interested in joining should call (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

new employees is one of the most important responsibilities of any business. A skilled and reliable staff can make all the difference in your business’ success. If you’ve ever been responsible for recruiting, you know it can also be one of your most time-consuming responsibilities. To help make your recruitment process easier, here are six ways you can find exceptional job candidates.

A One-of-a-Kind Program That’s Making an Impact

By Maura Keller

Eliminating drunk driving from the state’s roadways is the cornerstone of the TLW’s SafeRide Program. What began in 1994 with a small commitment on the part of a handful of tavern owners has blossomed into a robust program with nearly 300 participating businesses — all of whom contribute to reducing the number of impaired drivers on the state’s roads.

In 2020-21 alone, the TLW’s SafeRide Program provided 42,347 free rides home from 2,006 TLW member establishments. Since 2004, the program has provided more than one million safe rides home.

TLW members share the cost of the SafeRide Program along with funds generated by surcharges on operating while impaired (OWI) convictions, according to Tony Veroeven, CAE, executive director of the Wisconsin Tavern League Foundation.

In 1999, former Gov. Tommy Thompson signed legislation authorizing a $5 surcharge on every OWI conviction, which has since risen to $77, to fund 80% of the costs of the SafeRide Program. Local TLW leagues and members raise the remaining funds for alternative transportation from Class B licensees to customers’

homes. The Tavern League office administers the program with Department of Transportation oversight.

“While many people know about the program, we are working to further expand awareness,” acknowledges Veroeven. “We produced a commercial that runs on different media platforms, and we advertise the program on Facebook and YouTube, as well as in bars through quick-response (QR) codes, to create a higher level of awareness, and a call to action on the part of both the patron and establishment.”

“We are excited at how many of our members have gotten involved in the [SafeRide Program]. It’s a win-win for all.”

— Tony Veroeven, Wisconsin Tavern League Foundation

League/Group

Cost of Average of Riders Rides Cost

Number

Adams 215 $2,425 $11.28

Ashland/Bayfield 237 $5,340 $22.53

Brown 3,989 $54,898 $13.76

Chippewa 4,628 $25,140 $5.43

Columbia 2,656 $14,756 $5.56

Crawford 336 $1,695 $5.04

Dodge 211 $2,914 $13.81

Door 667 $6,837 $10.25

Eau Claire 1,222 $13,580 $11.11

Greater Northwoods 394 $3,194 $8.11

Green Lake Area 40 $687 $17.18

Jackson 94 $1,000 $10.64

Jefferson 20 $76 $3.81

Kenosha City 92 $1,091 $11.85

Kenosha County 696 $20,636 $29.65

La Crosse 4,582 $61,066 $13.33

Langlade 106 $2,120 $20.00

Lincoln 468 $7,924 $16.93

Madison/Dane 294 $6,830 $23.23

Manitowoc 2,480 $23,896 $9.64

Marathon 899 $11,989 $13.34

Marinette 1,002 $7,029 $7.01

Marquette 663 $11,209 $16.91

Milwaukee 303 $5,737 $18.93

Monroe 321 $1,500 $4.67

Oneida 2,800 $20,630 $7.37

Oshkosh/Winnebago 6,053 $51,649 $8.53

Outagamie 237 $2,974 $12.55

Ozaukee 344 $6,220 $18.08

Pepin 153 $1,440 $9.41

Portage 649 $6,897 $10.63

Racine City 281 $5,115 $18.20

Racine County 17 $547 $32.17

Sauk 9,497 $10,711 $1.13

Sawyer 71 $675 $9.51

Sheboygan 214 $1,760 $8.22

South Central 31 $310 $10.00

St. Croix 397 $3,710 $9.35

Taylor 19 $525 $27.63

Trempealeau/Buffalo 235 $15,958 $67.91

Vilas 158 $3,700 $23.42

Walworth 104 $3,915 $37.64

Washburn 7 $115 $16.43

Washington 154 $3,113 $20.21

Waupaca 270 $6,641 $24.60

Wood 1,262 $7,263 $5.75

Totals 49,568 $447,436 $9.03

The TLW is working to secure media grants to help further promote the SafeRide Program to potential riders on such marketing materials as coasters, buttons that bartenders can wear and more. In addition, the tlw.org website features a link where potential patrons can find nearby TLW members who provide safe rides. Meanwhile, on the go, the TLW mobile app indicates the Tavern League members who participate in the SafeRide Program, too, so would-be customers have an easier way of finding a safe ride home every time.

“We know that people choose to patronize those establishments that participate in the program,” Veroeven says.

The SafeRide Program is experimenting with bartenders using iPads to call and dispatch a ride right from the bar. “It is quicker, more convenient and easier to track reimbursements and other statistics than having a bartender use their personal phones, for instance, to call for a ride for a patron,” explains Veroeven.

The TLW SafeRide Program is also exploring the idea of using the Lyft car ride service to further streamline the process of securing safe rides for impaired drivers. “We are excited at how many of our members have gotten involved in the program,” Veroeven says. “It’s a win-win for all.” TLW

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Honors HeroesHonors TLW Heroes

By Carrie Mantey

The 86th Annual Fall Convention & Trade Show took place Oct. 3-6 at the Kalahari Resort & Convention Center in Wisconsin Dells. By its conclusion, the TLW counted 892 convention registrants, $47,650 contributed at the live auction, $5,785 raised at the silent auction and $1,160 collected at the Bean Bag Toss.

On Monday, the TLW Board of Directors met, while some members participated in the food safety class and exam. In the evening, the Dells/Delton Area Tavern League hosted a welcome party at Monk’s Bar & Grill at the Wilderness. Drivin’ Blind, with Dells/Delton Area Tavern League President Keith Koehler on vocals, wowed the crowd.

Tuesday General Session

“Welcome to our convention,” Koehler began. “We’ve raised money for two years in a row for Hogs for Heroes and they just gifted their 31st bike.” The first recipient, Scott Kruchten (who said he’s put on almost 2,000 miles so far), came to the podium to not only applaud the TLW’s efforts, but also narrate how the motorcycle has benefited him. It was fitting that he was one of the first to speak with a convention theme of TLW Honors Heroes.

“I love it. You should know you’ve made an impact not in just the veteran’s life, but their spouse’s and children’s, too. You made them feel more whole. We hope you’ll be able to help more veterans in the following years,” Kruchten said.

Up next, Wayne “The Lord of Lodi” Smith, police chief of the Lodi Police Department, took the stage to say what the theme of the convention — TLW Honors Heroes — meant to him. “I’ve been able to be involved in many people’s lives, making a difference. I’m no hero, but I’ve had the good fortune to work with a few,” he said. “If you say thanks to an officer, it means a lot. Create a friendship with your local law enforcement if you haven’t already. We don’t want to keep you from making money, we just want you to do it safely.”

Before giving his report, TLW President Keith Kern also took a moment to honor veterans, saying, “You give us the freedom to do what we do every day,” continuing, “we’ve been busy. We’ve been focusing on our budget and being fiscally responsible.” He announced that the TLW building is up for sale, almost 100 people participated in the TLW League Leaders Day event and the vacant executive director position should be filled soon.

TLW Senior Vice President Cathy Vales read the secretary’s minutes, mentioning that the TLW will send out an updated Department or Revenue list of all taverns quarterly instead of annually. There was also discussion on removing members from membership reports after 30 days expire on their dues payment. Vales also disclosed that the newsletter going digital will save money (although print copies of the digital newsletter will not be as robust for those who opt in to receive a newsletter by mail), and the association can save between $50,000 and $70,000 if it decides to sell its building.

The Tavern League Foundation meeting minutes included that the Department of Transportation might stop reimbursing SafeRides if they come in after the specified due date. Don Mjelde, sixth district director, gave a Lyft update on Portage and discussion will continue on training other leagues to forge similar partnerships. The 2022 Tavern League Foundation Golf Outing at Tagalong Golf & Resort in Birchwood sold out at 144 golfers with great feedback. Looking forward, the 2023 TLW Foundation Golf Outing will take place at Rolling Meadows Golf Course in Fond du Lac.

TLW Treasurer Todd Giraud offered an overview of the association’s savings and checking accounts, assets, investments and more before handing the microphone

2022 Fall Convention & Trade Show Summary

over to the keynote speaker — architectural historian and author of “Bottom’s Up: A Toast to Wisconsin’s Historic Bars and Breweries,” Jim Draeger.

“I’ll Drink to That: Exploring Wisconsin’s Historic Taverns and Breweries”

Draeger never set out to write this book, which features 55 taverns from across the state, but the Wisconsin Historical Society nudged him along. He began, “The tavern is Wisconsin’s living room. And it’s been that way since taverns existed.”

Draeger explained that, because people used to live in smaller spaces, they met at taverns instead of in their homes. “It’s a compelling human need to socialize with other people, and the tavern is a space where you can meet and make friends,” he said. Then he discussed how Wisconsin became designated as a tavern state and why it’s been part of our character since the beginning. After all, with its agricultural lands, and access to water, ice and drinkers, it’s the perfect place to make and drink beer.

“If you don’t have drinkers, you don’t have a brewery,” acknowledged Draeger. “We had lots of immigrants that celebrated beer.” He also mentioned that people in the late 19th century drank as much as three times the amount that we drink today, and how bartending was considered a prestigious white-collar career: “Tavern people were powerful people because they had information. They talked to people. If you wanted to know what was going on, you talked to the tavern owner. Many tavern owners were political leaders.”

After the enlightening keynote, Kern introduced Jim Poster, past president of Dodge County, to introduce gubernatorial candidate Tim Michels. “I knew him when he first got out of the military,” Poster said. “He always asked how business was going during Friday fish fry. He cares about our businesses. Pete Madland always

Honors HeroesHonors TLW Heroes

said that, in the time it takes to tap a beer, we can talk to someone who can help. Welcome, Tim and Barbara Michels.”

“America is the greatest country,” declared Michels. “I was born and raised in Dodge County. All I saw out my window was farms and fields … After my dad passed away, my brothers and I grew his company that started with four employees to 8,000. You have the government standing in your way today, over bureaucracy-izing your business. There were TLW members sitting here two or three years ago who aren’t here today because they weren’t allowed to run their businesses. That will not happen under a Tim Michels administration. Every worker in Wisconsin is essential and every business in Wisconsin will be essential.

“What you do is so important for your communities. I’m not just talking about serving drinks. I’m talking about people identifying with where they meet … You’re the social epicenter of your community. You can help us win this race. We get stronger every day because people are ready for a change. People are tired of usual politicians and they’re sick of politics as usual. Together, we are very powerful. Today, we can make Wisconsin the greatest state it possibly can be.”

After a standing ovation for Michels, Kern returned to announce Mark Rehwinkel, owner of Cusack’s Pub and sixth district director, as the TLW Member of the Year. Rehwinkel has been a TLW member since 1966 and was former president of Marinette County. “Mark always gives 150% for what he believes in. He has been to over 30 conventions. If Mark doesn’t know the answer, he’ll find it for you,” summarized Kern.

TLW Heroes

Honors HeroesHonors

2022 Fall Convention & Trade Show Summary

Tuesday Events

At noon, the trade show opened for TLW members to explore, talk to vendors and sample new products, while other members opted to attend seminars. Molson Coors Beverage Company presented a seminar on “Maximizing Your Profits with Beverage,” walking attendees through strategies that can help them become more profitable through beer sales. Then the Wisconsin ATV/UTV Association presented “Before You Hit the Trails: Understanding Wisconsin’s ATV/UTV Regulations” and discussed challenges that could impact the future of ATV/ UTV registration programs.

At the Tuesday Night Party, TLW members enjoyed the Retro Specz classic rock cover band, an entertaining TLW Live Auction benefiting Direct Givers and each other’s company.

Wednesday General Session

Bobby Greenawalt, the American Beverage Licensees (ABL) president who was just elected in July, kicked off the general session by introducing himself, “I’m looking forward to working toward all of our national goals. As the president of ABL, I deal with the same issues as you. I worry about the unprecedented issue of staffing, paying the bills and making payroll. We face the same problems and we can help each other. The TLW leadership on display at the ABL has been tremendous when it comes to making good decisions on the national level. It’s important to have people who can correspond with you at the local, state and national levels.”

Next came the ABL update from the association’s Executive Director John Bodnovich, who started, “Bobby’s hit the ground running with leadership at ABL and engaging with members. And Keith [Kern], Terry [Harvath, TLW past president] and Pete [Madland] are participating in the high-level conversations taking place when it comes to the direction of our organization, and the power you have in shaping our board and where we go. With the size and prestige of your association, thank you for being engaged and caring about our industry at large.”

The TLW is well-represented in the national association, holding two of nine seats on the ABL Executive Committee, and controlling 32% of the ABL Board’s votes based on ABL bylaws and the size of the TLW’s membership.

“ABL is 20; we’re almost legal!” Bodnovich announced. “I’ve been here for 19 years, and I stay because of the people and relationships. The past years have proven to be quite a challenge. No one saw the pandemic coming. You all rose to the occasion and hopefully most survived. Now we’re dealing with supply chain issues and product availability. If you can’t get the oyster crackers for a cup of chili that your customers expect, that’s a problem. What does inflation mean for your businesses, customers and bottom lines?

“There is one issue that we’re sprinting to the finish line on, and that’s credit card competition and fees. We believe it’ll help merchants like you save $11 billion a year. [With the proposed rules,] credit card transactions would have to have the option of running over a couple networks. You can pass your savings onto your customers. We welcome your support in talking to your legislators.”

Finding and keeping workers at bars and taverns for all positions, front of the house through the back,

2022 Fall Convention & Trade Show Summary

is the number one business operations problem for ABL members right now. That’s why it’s working to build support for the Essential Workers for Economic Advancement (EWEA) Act. The bill would amend the Immigration and Nationality Act to provide for an H-2C non-immigrant classification to address hospitality industry staffing challenges by creating a program of three-year visas for workers. “This is not an immigration issue; it’s a labor issue. This would allow for 60,000 visas,” concluded Bodnovich.

Stenger introduced the next speaker. “We work closely with Sen. Ron Johnson on many issues. We endorsed his campaign six years ago and he drank a whole beer in one gulp after getting the endorsement. That was a college chug. I did bring a cold Miller Lite up here …”

“Thank you, TLW. I’m a Lutheran and we don’t waste,” Johnson said, accepting the challenge. “The fundamental transformation that liberals envision for America

is destroying our country and weakening it. The radical left has to be stopped before they destroy our country, our state. They think the way you make things better is to grow government. We should be giving control back to the states. We know what makes this country great. People who contribute. You help build your communities. You help build your state. If you love this country, my message is to join us in healing and unifying and saving this country. We have to fight hard.”

Heroes

Honors HeroesHonors

Stenger reclaimed the stage to recognize two special TLW members: “This is my first convention in 30 years where two people won’t be here. Robert ‘Bubba’ Sprenger and Gene Loose will be missed. We’ll continue in their memory.”

Stenger went on, “We can’t afford to lose. We have to exploit our strengths. We can’t write million-dollar checks. We have people. Most people who vote will go through a tavern’s doors before election. The reality is most folks don’t vote, but we can generate some interest with some of our customers. By talking to and engaging with voters, we win.”

Wednesday’s Events

The trade show resumed after the general session, while League Leader and SafeRide Program meetings took place, and District Caucuses met. The day ended at the President’s Reception sponsored by Wollersheim Winery & Distillery

Thursday General Session

TLW Managing Director Karie Krantz offered an update on the association’s operations, summarizing:

• We are now offering online exams at our food safety courses with immediate results and certificates.

• 4,800 tickets were sold for the 2022 Football CRAZR.

• Your local league has 2023 Raffle Calendars for distribution.

• We have over 20,000 followers on Facebook.

After the convention wrapped up, TLW members took to The Keg & Patio Bar & Grill to unwind at the Dells/ Delton Area Tavern League President’s Reception and celebrate the end of the 86th Annual Fall Convention & Trade Show. TLW

ABL DISPATCH — THE LATEST INDUSTRY NEWS FROM WASHINGTON

BY JOHN BODNOVICH, ABL EXECUTIVE DIRECTOR

Thank You for Your Hospitality

This October, I was fortunate enough to attend and speak at the TLW Fall Convention and Trade Show. Congratulations to TLW staff and leadership on another successful meeting. It was heartening to see old friends and to make some new ones. I was also thrilled to be joined by ABL President Bobby Greenawalt who shared his thoughts on the importance of association membership and listened to TLW members about the issues affecting their businesses. I look forward to my next trip to Wisconsin!

This October, I was fortunate enough to attend and speak at the TLW Fall Convention and Trade Show. Congratulations to TLW staff and leadership on another successful meeting. It was heartening to see old friends and to make some new ones.

Elections and Lame-Duck

With the passage of a short-term spending bill at the end of September extending federal appropriations until December 16, Congress is out of session until after the midterm elections on November 8. There will be a lame-duck session after the election when Congress is expected to turn to a handful of bills, including those focusing on longer-term government funding, defense authorization, tax extenders and a few others.

ABL’s legislative and policy agenda for the remainder of the year and the 117th Congress reflects a pro-small business posture. We will continue to try working with members who may be leaders in the 118th Congressional majority, and support bills and initiatives that may not pass this year, but will likely be reintroduced and hold better prospects of passage in the next Congress.

Pressure On to Pass Credit Card Competition Act

We shared a bit in the last issue about the introduction of the Credit Card Competition Act in July in the Senate. Now, the House has introduced a companion bill that would give retail merchants the ability to process many Visa and Mastercard cards over different networks. It has been reported that the bill would save retailers $11 billion a year in credit card fees out of the $105 billion in fees that were collected in 2021.

ABL is working hard to garner support for the bill and get it attached as an amendment to legislation in the lame-duck session of Congress after the elections. We encourage you to reach out to your representatives and senators to urge them to support the legislation.

ABL Meeting in Washington, D.C. in October

ABL held its fall Board of Directors meeting in Alexandria, Virginia, just a few miles from Capitol Hill. Board members met with leaders of other alcohol industry association trade groups and visited the Hill to advocate for retail interests. This event marked ABL’s first in-person meeting in Washington, D.C. since the pandemic and we were all grateful we got to be face to face with those who shape policy again. TLW

ABL is the voice of America’s beer, wine and spirits retailers in Washington, D.C. ABL represents the TLW and its many mem bers, as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.

ABL Quick Hits

Privacy

The American Data Privacy and Protection Act (ADPPA), which passed out of the House Energy and Commerce Committee in July, remains stalled and it is unclear if it will receive a House floor vote in the lame-duck. As a reminder, bar and tavern owners who collect data on customers for loyalty programs, or to share news about promotions or events could be at risk of liability should a data breach occur. ABL is working to make sure that small beverage businesses are not faced with the threat of lawsuits or draconian state laws when it comes to privacy issues.

Trade Practices

The industry continues to await a notice of rulemaking from the Alcohol and Tobacco Tax and Trade Bureau (TTB) on trade practices. Following the release of the Treasury Department report on competition in the alcohol industry, the TTB has proposed some changes to federal alcohol regulation. These proposals have addressed standards of fill, brewery notices and ingredient disclosures. A change to federal trade practice laws — which most directly affect suppliers and wholesalers, but can also impact retailers who increasingly compete with suppliers for retail business — could have a significant influence on the market.

Impaired Driving

Following the passage of the massive infrastructure bill about a year ago, the National Highway Traffic Safety Administration has not yet made public comments about a rulemaking for impaired driving detection technology in new vehicles. Questions continue to be raised about privacy concerns for consumers as the technology called for has not yet been developed.

Marijuana

President Biden recently announced that he would pardon thousands of cannabis offenders and seek to review the status of marijuana under federal law. While this is big news in the marijuana space and opens the door for reform of federal laws, analysts evaluating what it means for the bigger marijuana market and legalization have mixed reactions. Will this spur Congress to make more aggressive changes legislatively? Will a rescheduled marijuana be lumped in with Schedule II or III drugs that are still problematic? A number of unknowns remain that we’ll be watching in the coming months.

Competition

The Main Street Competes Act has been introduced in the House, and would grant the Small Business Administration the authority to study and report on the extent that antitrust enforcement protects small businesses’ ability to compete, while also eliminating anticompetitive market barriers for small businesses. ABL has worked with a coalition of likeminded trade groups on the bill and is trying to make sure that it stays focused on federal, not state, laws.

Ansay & ASSOCIATES

REMEMBERING TWO LOST LEADERS: ROBERT “BUBBA” SPRENGER AND ERIN FARRAR

By Maura Keller

On August 15, 2022, the TLW lost a true leader. Robert “Bob,” aka Bubba, Sprenger passed away at the age of 74 at his home in Marion. Over the last four decades, Sprenger played a significant role in helping grow the TLW into the trade association it is today.

“He served as state president of the TLW for five years — from 1990 to 1995,” says Pete Madland, TLW outreach director. “He was a quiet leader and very straightforward. He was never wishy-washy on issues. I think he brought leadership to another level in our association because he was such an active leader.”

A lifelong resident of Wisconsin, Sprenger was born in the town of Dupont in Waupaca County on May 4, 1948. After trying his hand at a myriad of jobs, including serving in the Army National Guard, selling dictograph machines and owning a flooring company, Sprenger decided to purchase Slim’s Bar, renaming it Bubba’s, in Marion in 1977. This purchase catapulted Sprenger into Wisconsin’s tavern industry, where he remained for the next 40 years.

raised the bar as far as the role of president goes. If he saw problems, he would make the decisions needed to solve those problems rather than leave them to others. As a result of this level of activism, I think we expect more from our presidents.”

— Pete Madland, TLW

Sprenger’s interest in the TLW was profound, beginning in 1984 with his lifelong membership to the Waupaca County Tavern League. Over the years, he held numerous positions in regional, state and national offices, including: president of the Waupaca County Tavern League; fifth district director, central zone vice president, senior vice president, president and past president of the TLW; and first president of American Beverage Licensees.

“Bubba raised the bar as far as the role of president goes. If he saw problems, he would make the decisions needed to solve those problems rather than leave them to others,” Madland says. “As a result of this level of activism, I think we expect more from our presidents.” TLW

The TLW is shocked and saddened to report that our friend and leader Erin Farrar passed away on October 9. Farrar, age 50, was the owner of Around the Corner Pub in Mercer and served as TLW secretary since 2016.

Farrar’s personality and smile were contagious. She surrounded herself with many friends wherever she was. Her love for travel took her around the world and she enjoyed making those memories with her father.

Erin Farrar’s personality and smile were contagious. She surrounded herself with many friends wherever she was.

She is survived by her parents, Lynda and Dennis; brother, Erik (Billie) Farrar; sister, Elin Tempel; nephew, Casey Farrar; nieces, Morgan Farrar, Sydney and Sophie Tempel; and many close friends.

The family would like to thank all those who cared for Farrar and touched her life. She will be missed, but never forgotten. TLW

“Bubba

LEGISLATIVE NOTES

PREPARING FOR THE NEW LEGISLATURE

BY SCOTT STENGER, STENGER GOVERNMENT RELATIONS

The inevitable arrival of winter and shorter days means only one thing — the Wisconsin Legislature will be convening for another session shortly!

A new Legislature will take the oath of office in early January. Among the important issues awaiting the new Legislature is passage of the biennial state budget. Wisconsin’s fiscal year ends on June 30, and a new two-year spending plan must pass before the end of the fiscal year to keep state and local governments funded.

Estimates by the Wisconsin Legislative Fiscal Bureau are that state lawmakers will have a roughly $5 billion budget surplus as they consider the two-year spending proposal for 2023-25. A surplus that large will attract attention from special interest groups and every corner of state government for ways to spend the revenue.

The 2021-23 state budget was almost $40 billion. According to the Wisconsin Department of Administration, most of the money was spent on: K-12 education, 34%; other, 22%; medical assistance, 18%; corrections, 7%; property tax credits, 7%; the University of Wisconsin System, 6%; and general aid to local governments, 5%.

In preparation for the new session, here are some useful sites to keep you up to speed on what your elected officials are doing in Madison and what the new state budget will look like:

• Wisconsin State Legislature, legis.wisconsin.gov

• Wisconsin Legislative Fiscal Bureau, legis.wisconsin.gov/LFB

• Chapter 125 covering alcohol enforcement statutes, docs.legis.wisconsin.gov/statutes/statutes/125

• WisPolitics, wispolitics.com

• The Wheeler Report, thewheelerreport.com

The TLW Facebook (facebook.com/TavernLeagueofWisconsin) and Twitter (twitter.com/tavernleaguewi) pages are other great resources for Tavern League members. If you have not yet done so, please follow the TLW on Twitter and like us on Facebook. If you have any questions on TLW issues or state government, please visit tlw.org or email info@tlw.org.

In the meantime, buckle up for another legislative session and make plans to attend our annual Legislative Day event. Look for more information on Legislative Day on the TLW’s social media and website as we get closer to spring, which can’t get here soon enough! TLW

NATIONAL CERTIFIED FOOD SAFETY MANAGER LICENSE TRAINING

Small Operator Permit

Date Location Site and Address

Wednesday, November 16 Madison Doubledays, 4586 Baxter Rd.

Monday, November 28 Green Bay Stadium View, 1963 Holmgren Way

Wednesday, November 30 Kenosha Brat Stop/Parkway Chateau, 12304 75th St.

Monday, December 5 Hudson Best Western Plus Hudson, 1200 Gateway Blvd.

Monday, December 5 Wisconsin Dells Holiday Wholesale, 225 Pioneer Dr. Tuesday, December 6 Chippewa Falls Avalon Hotel, 1009 W. Park Ave.

Wednesday, December 7 Janesville Janesville Elks Lodge, 2100 N. Washington St. Monday, December 12 Ashland Pine Creek Pit Stop, 68690 Pine Creek Rd.

Wednesday, December 14 Milwaukee Dugout 54, 5328 W. Bluemound Rd.

Wednesday, December 14 Dodgeville Dodger Bowl Lanes, 314 King St.

Monday, December 19 Rhinelander Cabaret Cove, 1540 Pueblo Dr.

Tuesday, December 20 Antigo North Star Lanes, 400 Prosser Pl.

Tuesday, December 20 Plover Springville Sports Grill, 2811 Plover Springs Dr.

Wednesday, December 21 Madison Doubledays, 4586 Baxter Rd.

* The pink-colored courses offer both in-person and online exam options. Results are available immediately for the online option. Your own personal device (smart phone, tablet, laptop) is required to use the online option. A paper exam is also offered.

•• The gray-colored courses only offer an online exam. Your own personal device (smart phone, tablet, laptop) is required for this course. If you do not bring your own device for the exam, a very limited number may be available on loan from the proctor. If they are taken, you will be unable to take the exam. Results are available immediately following the exam.

*** The white-colored courses offer only paper exams.

LEAGUE PROFILE

ADAMS COUNTY TAVERN LEAGUE

Since 1976, the Adams County Tavern League has supported local bars, taverns, restaurants and other on-premise establishments in central Wisconsin. “We are mostly mom-and-pops and local establishments,” says Kelly Dorsey, president of the Adams County Tavern League. “We also have golf courses, resorts and some seasonals, including two campgrounds.”

This local league’s membership is currently running at 39 members, but Dorsey, who owns Bay Rest Resort in Arkdale, has some ideas for increasing that number. In fact, the Adams County Tavern League’s newest event, a Fun Run, recently helped attract seven new members.

League leaders originally invented the Fun Run (similar to a poker run) to recoup some funds after the local league’s annual holiday party was canceled due to COVID-19. A local beer distributor contributed to the event by printing Fun Run cards, which were sold for $10 each. The event, which spanned two months between mid-January and St. Patrick’s Day, ended with a party featuring raffles, games and camaraderie.

Every Adams County Tavern League member at the time participated and a few non-members joined the league to participate as well. “It was a good recruiting tool,” confirms Dorsey. Plus, the league raised more $6,000 for its scholarship program, the humane society and the Adams County K-9 Unit through the new event.

The Adams County Tavern League also sponsors an annual golf outing on the third Monday of May each year. Held at one of the county’s three active golf courses, the event’s proceeds support, in part, the county’s Snack Pack

Program, which provides snacks to schoolchildren.

“We are a very poor county, and the Snack Pack Program helps ensure kids have food at night and over the weekend when they don’t have access to free breakfasts or free lunches at school,” says Dorsey. “We just gave $2,000 to the Snack Pack Program and are committed to doing that every year.”

With a focus on keeping funds local, the Adams County Tavern League additionally supports its local food pantry and Angel Tree Christmas gift-giving program for disadvantaged children. Dorsey estimates that, while the league itself does about $10,000 in charitable giving each year, individual members help bring that total to between $80,000 and $100,000 annually. “We are committed to raising and donating money because we know the need here is great,” she says.

Local fundraising efforts also support the county’s SafeRide Program, which uses the good Samaritan model and depends on a gracious volunteer named Birdy. Dorsey explains that Birdy has provided safe rides since Adams County started its program in 2005. While she isn’t affiliated with the Tavern League, her daughter used to be a bartender and Birdy continues to provide rides “out of the goodness of her heart.”

Dorsey is a longtime Tavern League member and joined as a “condition” of purchasing her business. “I’ve been a member for almost 27 years and it all started with the person I bought my place from,” Dorsey remembers. “She said, ‘I’ll sell you my place as long as you join the Tavern League.’”

Dorsey has been active in the league since joining, holding various positions within the county league, and her late husband, Tom, served as the Fifth District Director for more than eight years. “I believe in supporting those who support you. Our doors wouldn’t have been open as fast — and before a lot of our surrounding states — if it wasn’t for the Tavern League,” she says, referring to the pandemic. “That’s one reason why it’s important to be a part of this organization.” TLW

CORPORATE SPOTLIGHT

WISCONSIN BEER DISTRIBUTORS ASSOCIATION

The Wisconsin Beer Distributors Association (WBDA) represents 30 independent beer distribution companies whose nearly 4,000 employees sell and deliver over 70 million cases of beer each year to thousands of retail customers throughout Wisconsin. “Beer distributors do more than buy, store, market, merchandise, sell and deliver beer,” says Nels Rude, executive director of the WBDA. “Like TLW members, distributors are small business owners, civic leaders, parents and philanthropists who are active in their communities.”

The WBDA has been a Tavern League corporate sponsor and partner for many years. In addition, according to Rude, individual WBDA members support local leagues through membership dues, advertising, SafeRide Program sponsorship and various charitable efforts.

“The WBDA became a TLW corporate sponsor to help advance our shared goals and efforts to ensure the future viability of bars, pubs, taverns, supper clubs and restaurants,” says Rude. “Our success is dependent upon the success of TLW members — if your members are selling more beer, we’re selling more beer.”

Not only do beer distributors deliver a perishable product, but WBDA members also provide a variety of services that enable Tavern League members to focus on what they do best — serving patrons. For example, beer distributors assist with marketing new brands, estimating retail needs, rotating stock, printing signage, installing tap knobs and neons, and much more.

They also play a critical role in helping customers manage inventory and absorb costs when unforeseen circumstances arise. For example, during the pandemic shutdowns, unlike other vendors, WBDA members picked up nearly $5 million worth of product — an average of $300 per account — at no cost to the retailer, acknowledges Rude. “While cases could be resold in some instances, tens of thousands of returned kegs were a total loss. We also worked with the Tavern League and Wisconsin Department of Revenue at the time to temporarily suspend the credit law,” says Rude.

Furthermore, the WBDA is always looking for new and exciting ways to promote the industry. For instance, as sales data collection and analysis continue to improve, distributors can introduce new brands and varieties of beer that patrons are increasingly seeking out, which helps to make beer more profitable for distributors and retailers alike.

In working with the WBDA, Tavern League members not only have an organization that supports them in good and bad times, but also that helps keep the system fair.

“By working together to strengthen the state’s three-tier system of alcohol distribution, we can ensure the fairest competition possible among retailers large and small, among distributors large and small, and among alcohol manufacturers large and small,” explains Rude.

Wisconsin Beer Distributors Association

—

Last year, for example, the WBDA partnered with Discover Wisconsin, a TV program that encourages tourism in the state, on a video series to educate the public on the benefits of the three-tier system, and highlight the invaluable relationship between distributors and on-premise retailers.

According to Rude, “It is imperative that we work together to ensure the on-premise segment can thrive in an increasingly competitive industry that has changed immensely in recent years. We value the Tavern League as a partner and, to advance the shared interests of both organizations, we always strive to increase both communication and collaboration.” TLW

“The

became a TLW corporate sponsor to help advance our shared goals and efforts to ensure the future viability of bars, pubs, taverns, supper clubs and restaurants. Our success is dependent upon the success of TLW members — if your members are selling more beer, we’re selling more beer.”

Nels Rude, Wisconsin Beer Distributors Association

NEW MEMBERS

As of October 14, 2022

DISTRICT 1

Racine County

Archives Bar and Grill

Samantha Bock Burlington Brian’s Boathouse Brian Torgerson Wind Lake

Rock County

Last Nite Bar and Grill Terri Nottestad Edgerton South Central Cactus Co. Bar & Grill Sandra Wolf Monroe Walworth County River Jack’s Bar & Grill Bruce Lechner Elkhorn

DISTRICT 2

Jefferson County

Rockdale Bar & Grill Cynthia Meyers Cambridge Waukesha County Henny’s DugOut Ruth Seelig Lannon

Tail Spin Jennifer Halverson Muskego

DISTRICT 3

Dells/Delton Area

Triple Play Sports Bar & Grill

Richard Kawalec Wisconsin Dells Grant/Iowa County

Ope Haus Pub and Grill Taylor Zander Barneveld

Tilley’s Tavern Tianne Bollant Highland

Monroe County Double Barrel Bar Kurt Rutlin Tomah

The Villa Pizzeria and Restaurant Seth Peters Sparta

Sauk County Logan’s Heroes Sharon Schmitt Loganville

DISTRICT 4

Calumet County

Braun’s Deer Run Glen Braun Brillion

Fond du Lac County Kibb’s Pub Brian Kibler Fond du Lac

The Legion Bar Brian Kibler Waupun

Leon’s Corner Pub Leon Wiedmeyer Fond du Lac

Sidetracked Saloon Leon Wiedmeyer Fond du Lac

Twisted Pair Saloon Matt Geib Kewaskum

Oshkosh City/ Winnebago County Jansen’s Bar and Restaurant Travis Schinke Oshkosh Sidetracked Bar and Grill Kevin Redlin Neenah Sheboygan County Al & Al’s Stephan Bruyette Sheboygan Fat Cow Theresa Schafer Sheboygan Falls Globe Lanes Dan Cavanaugh Random Lake J & J Hotspot J. Stein Sheboygan

Washington County The Barton House Eric Schairer West Bend

Rubi Falls Taphouse, dba Brewed Omen William Ohm Hartford

DISTRICT

5

Adams County

Aiello’s on Wall Street Tina Aiello Eagle River

Buske’s Bighorn Bar and Grill Jason Buske Arkdale

Pete’s Garage Bar Peter Haferman Oshkosh

Green Lake Area Last Chance Grill and Bar Holly Muenchow Markesan

Loading Dock Bar Scott McMillan Princeton Marathon County Cozy Corner 325 Amanda Hamus Edgar Trails End Lodge Daphne Brummond Wausau

Marquette County

Cuzo’s Thirsty Beaver Pub & Grill

Crystal Adams Westfield

Rustic Saloon Kristi Sanders Montello

Portage County The Local Goat Tiffany Gile Amherst Waupaca County La Margarita Mexican Juan Carlos Bonilla Waupaca

Lakeview Tavern Brenda Zdroik Marion

Lowell’s Landing Lowell Haufe Marion

On the Rocks Family Kampground Joe Luebke Gresham Whisky Wells Gresham

Waushara County

Miller’s Hillside Pub Daniel Miller Coloma Wood County Drop In Again Elizabeth Meddaugh Wisconsin Rapids

Gordie’s Pub & Grille Adam Hofer Wisconsin Rapids

DISTRICT 6

Brown County

21 Gun Roadhouse Courtney Mohr Green Bay

The Depot Green Bay Shawn Zambarda Green Bay

Mr. Frogs James Jackson Appleton

R & T’s Pub Renee Duffeck Green Bay

That ‘70s Bar Brian Bunkelman Green Bay

Whiskey Barrel Saloon Jamie de Groot Green Bay Wrightstown Nauti River Inn Lisa Herzfeldt Wrightstown

Door County Bley’s Bar Alex Bloeser Egg Harbor Forest County

Strzyzes’ Pickerel Point Resort Valerie Strzyz Pickerel

Marinette County Jungle Jim’s Al Welsh Silver Cliff

Papa Bear’s Allen Gailbraith Pound

Outagamie County Tanner’s Grill and Bar West Travis Bast Appleton

DISTRICT 7

Barron County “ITSABOUTTIME” of Dallas Tracy Kobernick Barron

Clark County Drink Inn Connie Horn Thorp

Eau Claire City/County Court n’ House Stephen Wallace Eau Claire

Good Times Tavern Zenas Underwood Eau Claire

Pepin County Club TEN Janelle Vogel Durand Pierce County Final Final Sports Bar Donnie Sabby Ellsworth

Tarnation Tavern Fred Barr River Falls St. Croix County Woodville GarageBar Lynn DeCorsey Woodville

Trempealeau/Buffalo County

The Corner Pub Mitch Payne Ettrick

D-Rocks Derek LaBar Whitehall

First & Main Eats & Beats Jim Baron Ettrick

Mike’s Bar and Grill David Truax Galesville

DISTRICT 8

Ashland/Bayfield County The Portage Angela Scanavino Cable

Sparky’s Bar and Grill Ann Kranz Washburn

Lincoln County

Wurl-Feind-Ingman VFW Post 2687 Katie Cummings Tomahawk

Oneida County Northwood Golf Club Kyle Christian Rhinelander

Rusk County

Red Rock Campground and Pub Toni Almli Birchwood

Vilas County Phelps Hillside Resort Lisa Russell Phelps

DISTRICT 9 Milwaukee County 4th Base Carmine Papara Milwaukee

A.J. O’Brady’s Irish Pub & Grill Bruce Russell Menomonee Falls

Belfast Station Bruce Russell Sussex

Just J’s Jason Powelski West Allis Lucky’s Ice House Tom Schweiger Milwaukee

McGillycuddy’s Bar & Grill Andrew Deuster Milwaukee

Southbound Again Tim Wishman Oak Creek

Trailer Park Tavern Jordan Bledsoe Milwaukee Wisconsin On Tap Bruce Russell Menomonee Falls

STATEMENT OF OWNERSHIP

NEW AFFILIATE MEMBERS

As of October 14, 2022

Breakthru Beverage Group

Paul Nowak

500 W. North Shore Dr. Hartland, WI 53029 (414) 364-0408 pnowak@breakthrubev.com breakthrubev.com

Financial Systems Corp.

Melissa Ronda 1701 Quincy Ave., Ste. 5 Naperville, IL 60540-3947 (800) 527-3186 melissaronda@ financialsystemscorp.com financialsystemscorp.com

Kickass Beef Jerky

Chris Auerbach 6265 W. Fifth St. Winona, MN 55987 (507) 474-5646 chris@kickassbeefjerky.com kickassbeefjerky.com

Stacks Family Farms

Johnny Wadzinski 1501 St. Andrew St., No. 7 La Crosse, WI 54603 (608) 769-4157 johnny@stacksfamilyfarms.com stacksfamilyfarms.com

Toast Inc. Dominic Selfa 401 Park Dr., Ste. 801 Boston, MA 02215 (503) 705-1567 dominic.selfa@toasttab.com pos.toasttab.com

ADVERTISER INDEX

Anheuser-Busch ................................ 23 anheuser-busch.com

Ansay & Associates 15 ansay.com

B&K Bar Supplies .............................. 22 bandkbarsupplies.com Cornerstone Processing Solutions 4 cornerstoneps.net

Johnson Brothers ................................ 7 johnsonbrothers.com

McCain Foods .................................. 9 mccain.com

Modern Cash Register Systems 13 moderncashregister.com

Molson Coors Beverage Company .................. 24 molsoncoors.com

Society Insurance 7 societyinsurance.com

Wisconsin Amusement and Music Operators (WAMO) ... 2 wamo.net

Wisconsin Souvenir Milkcaps ................... 15, 22 wimilkcaps.com