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OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

September/October 2013 tlw.org

Helping to Insure Our Industry’s Future 78th Annual Fall Convention October 7-10, 2013 • Green Bay

Also in this issue: A Salute to TLW Members Why Commitment to Customers, Peers and Neighbors Is a Priority

ABL News Roundup Learn About Our Industry Initiatives in Washington www.tlw.org

September/October 2013

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September/October 2013

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The Official Publication of the Tavern League of Wisconsin September/October 2013 Volume 31, No. 5

FEATURES

Saferide report. . . . . . . . . 10 ABL Dispatch. . . . . . . . . . . . . . . 12 The Latest Industry News from Washington

Longtime Leaguers. . . . . . 16 Members Share Why They’ve Stayed True to the Tavern League for Decades

TailGate Recap. . . . . . . . . . . 48 TLW Celebrates 10 Years of Tailgating

Fall Convention

78th Annual Fall Convention. . . . . . . . . . 21

The Hyatt on Main, Green Bay October 7-10, 2013 • Schedule of Events • Keynote Speaker & Seminars • Hotel Information & Registration Form • Entertainment & Host League • Exhibitor Guide • Auction Form • Member of The Year Nomination Form

LEAGUE SPOTLIGHTS League Profile. . . . . . . . . . . . . . . . . 32 Forest County

Business Spotlight. . . . . . . . . . . . 33 Sach’s Rendezvous

Charity Spotlight. . . . . . . . . . . . . 34 Forest County Chapter #43 of Disabled American Veterans

Departments President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Straight Up – Spirit Profile . . . . . . . . . . . . . . . . . . . . . . . . Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42 44 46 47 49 50

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President’s Perspective I

remember when the Tavern League of Wisconsin wasn’t even close to having half of the state’s available license holders as members. Today, it’s safe to say, we now have half or even more than half of the potential members in the association. The reason is simple, we have more members than we did 20 years ago and there are fewer licenses in our state. Over the last 25 years, as many of you know, our industry has changed drastically. There have been taverns that have come and gone, and many of those that are still around have changed hands numerous times. It’s especially interesting to swap stories with old-timers about the number of little neighborhood taverns that were around 30 or 40 years ago and are now out of business. Young customers hearing the conversation are amazed or have a faint memory of some of those places from their childhood. Unfortunately, this is a common topic in many bars around the state, yet it’s a way to keep the memories of those great old places alive. The point is: The decline in our industry is real! We can speculate as to the reasons — lack of interest in the industry (some say bars lead the pack in business failures), tougher drunk driving laws (.08) or the overall economy. I’d like to set a goal for all of us. Let’s make a point to increase membership and to strengthen the association by educating members and encouraging involvement. Here are few ideas to try: Prior to your monthly meeting, encourage your regular attendees to extend an invitation to a non-member. If a bar owner can’t make it, urge them to send a manager or another employee to the meeting. By personally reaching out to these new faces and explaining a little bit about the TLW, you’ll make the inactive member or potential member feel more comfortable about attending. I also can’t stress enough how important it is to have an agenda filled with topics of interest and substance. If you’re unsure how to put together a meaningful agenda, please contact Executive Director Pete Madland or me. We’ll make sure we provide you with some ideas and then you can adjust it to your needs. It would be a shame to have a meeting that’s packed with new faces, but leaves attendees wondering why they took the time to come. I have been to several meetings around the state and many of you are doing a great job, some of you, however, are not doing so well. To keep your members’ attention, keep up with current issues and bring fresh news to each meeting. Also, by booking a guest speaker such as a local politician or someone who is launching a new product in our industry can only help members and their businesses. I am constantly reading industry news. Craft breweries in this country are at an all-time high; beer wholesalers are continuing to market new products; and I know for a fact there are more choices of liquor, both flavored and infused. In addition, the sale of beer, wine and liquor are continuing to increase year after year. We need to capitalize on all of these factors by working hard in our businesses and in our leagues. Let’s spread the word about this great industry and great association. We need to increase membership now more than ever, and we need current members to get active. By doing this, I believe we’ll help ensure our industry will thrive in the future!

Terry J. Harvath TLW President 4

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Corporate Sponsors SUPPORT OUR ASSOCIATION

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Wisconsin Amusement & Music Operators, Inc. Music Operators, Inc. Wisconsin Amusement & Make sure and thank these groups for their support, andWisconsin encourage others not on the&list to participate. Any business interested in joining should call Amusement Music Operators, Inc. Make sure and thank these groups for their support, and encourage others not on thecategories. list to participate. Any business interested inus.” joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of thenot different Remember “Support who support Music Operators, Make sure to thank these groups for their support, and encourage others onInc. the list to participate. Any businessthose interested in joining should call the

the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate. Any business in us.” joining should call Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org September/October 2013us.”On Premise 55 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support www.tlw.org 2012 January/February On Premise n

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TA V E R N L E A G U E O F W I S C O N S I N

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Must Have Appetizers!

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President Terry Harvath

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Southern Zone Vice Presidents Dan Taivalkoski, Jim Pickett

Eastern Zone Vice Presidents Gene Loose, Dale VandenLangenberg

Central Zone Vice Presidents Robert “Bubba” Sprenger, Lori Frommgen

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Fresh brined garden pickle encased in a golden breading dusted with bits of sweet basil and hints of garlic.

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Editor Pete Madland, Executive Director, Tavern League of Wisconsin

in Partnership with TLW presents 2520 Wilson St., Two Rivers, WI 54241

800-678-4511

PROCESSING WITH A I www.riversidefoods.com PURPOSE

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Art Director Kayla Collins, Nei-Turner Media Group, Inc.

Graphic Design

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SMART RESTAURANT AND BAR SOLUTIONS Remember when honesty, integrity and service were everything? We never forgot.

We work for the TLW & for you. Our competitors come and go, but we have been here for 13 years in a row.

Contributing Writers John Bodnovich, Jen Bradley, Terry Harvath, Barb Howell, Pete Madland, Kimberly Ruef, Scott Stenger, Amanda Wegner

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RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221. On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Williams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

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Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, louisea@merr.com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2013 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

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PARTNERS IN PROGRESS MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Beneﬁt TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

Local Tavern League Programs (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

Wisconsin Amusement & Music Operators PO Box 250, Poynette, WI 53955-0250 T: 608.635.4316 | F: 608.635.4327 | E: wamomax@aol.com A complete list of WAMO members can be found on the web site.

Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

Front Rail Friendly Advice By Pete Madland, TLW Executive Director

does not have a chapter or who does not belong to a local chapter shall be entitled to membership in this corporation. Direct members shall enjoy all the privileges of regular members except for office holding and voting rights.

member called the other day to tell me they had signed up a couple of new members. I said “great” and congratulated them on their efforts. However, he caught me a little offguard when he told me the new member establishments were from Iowa! Now I am not going to discuss the pros and cons of businesses in Iowa belonging to the Tavern League of Wisconsin, but it does beg the question “Who can belong to the TLW?” and “What are the types of memberships available?” Our by-laws are quite clear on this issue, but let’s review anyway.

This is also referred to as “state only” membership. This category was created for licensees who want to belong to our association but do not have a local league to belong to. But it also allows those who are disgruntled with their local league to belong to the TLW. For annual dues of $150, direct members get other privileges such as our publications and member discounts.

Associate Membership Any member in good standing who, after enactment of this section, becomes ineligible for regular membership in this corporation may become an associate member by making application and paying the requisite fees within 30 days of the expiration of his or her eligibility for regular membership. Associate members shall enjoy all the privileges of regular members except for office holding and voting rights.

Regular Membership Any business, located in any municipality within the state of Wisconsin which is licensed to sell alcoholic beverages for either on premise consumption or off premise consumption, shall be entitled to membership in this corporation. Simply stated, if you are licensed to sell liquor, beer or wine in Wisconsin, you can be a member. If you sell liquor, beer or wine in Iowa or any other state, you cannot. Remember, this refers to “on” and “off” premise establishments and liquor, beer and wine retailers. So when recruiting, remember that a gas station that sells six-packs and that a coffee shop that also sells wine are eligible to become members.

Direct Membership Any licensee who meets membership requirements under Section 1A who

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September/October 2013

Also known as a subscription member, this is probably the most misunderstood category of membership. This is for the member who becomes ineligible for membership of our association but wants to stay in touch and be involved. This typically is the member who sells their business. After their membership expires, they have 30 days to pay an annual fee of $25. This allows them to receive our publication and attend TLW functions, but they do not have voting privileges and cannot hold office.

Affiliate Membership

Do you have a product or a service you would like to market to our members? This is for you. For an annual fee of $300 you have year-round access to our membership. As a TLW member, I hope you do business with as many of our affliliates as possible. Some of you may want to create an affiliate program for your local league, encouraging local vendors to join.

Employee Benefit Member An employee of any member in good standing, upon payment of required Employee Member dues, shall become an Employee Benefit Member. Employee Benefit Members shall have voice but no vote. This is the newest of our membership categories and for a $10 fee your employees can become a member. In doing so, we create a larger group which is beneficial when our association shops for such things as group health plans. Simply put, the larger the group, the more attractive. So that’s it. If you do not fall into one of the above categories you cannot be a member of our organization (sorry Iowa). By the way, just because you join our club doesn’t mean you are in for good. If you act in a way that is detrimental to our organization and someone files a written charge, expulsion can occur by a twothirds vote of the board of directors, so behave! When all membership categories are combined, we still have over 5,000 members, something no other similar association in the country can claim. Let’s continue to grow all categories and make the Tavern League of Wisconsin bigger and better than ever! TLW

Any business that provides goods or services to members may apply for affiliate membership in this corporation. Affiliate members shall enjoy all the privileges of regular members except for office holding and voting rights. www.tlw.org

SafeRide Program Continues to Set the Standard in the US

he Tavern League of Wisconsin’s SafeRide program, established in 1985 in conjunction with the Wisconsin Department of Transportation, is the largest program of its type in the country. Found in over 60 counties in the state, the program has been nationally recognized by the National Conference of Mayors for its effort to reduce alcohol-related crashes and fatalities. Since 2007, alcohol-related crashes in Wisconsin are down 36 percent, while fatalities have dropped 33 percent during that same period. According to TLW Executive Director Pete Madland, the program’s status as the largest in the country is due to TLW members. “We are very proud of our members who volunteer their time to make the program a success.” Participation in the Tavern League of Wisconsin’s SafeRide pro-

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September/October 2013

gram remains strong, according to TLW officials. In the past year, participating Tavern League member establishments provided 71,702 free rides home to customers throughout Wisconsin, creating safer roads for everyone. “It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and it is free,” says TLW President Terry Harvath. Customers in participating TLW-member establishments, who feel impaired and unable to drive, may simply alert bartenders, servers, or other staff to their needs for a ride and one will be provided free of charge. “It is a great program that is an effective means of reducing fatalities by getting impaired drivers off the road,” says Madland. For more information on SafeRide, please go to www.tlw.org and click on the SafeRide link. www.tlw.org

Tavern league of wisconsin survey 2012-2013 League/Group

No. of Riders

Cost of rides

Adams Ashland/Bayfield Barron Brown Burnett Chippewa Clark Columbia Dodge Door Dunn Eau Claire Elkhart Lake Fond du Lac Grant/Iowa Greater Northwoods Green Lake Area Jackson Jefferson Juneau Kenosha City Kenosha County Kewaunee La Crosse Lakeland Langlade Madison/Dane Manitowoc Marathon Marinette Marquette Milwaukee Monroe Oconto Oneida Oshkosh Outagamie Ozaukee Pepin Pierce Polk Portage Price Racine City Racine County Rock Sauk Shawano Sheboygan St. Croix Superior/Douglas Tomahawk/Merrill Trempealeau/Buffalo Walworth Washburn Washington County Waukesha Waupaca County Waushara Wood

861 921 335 667 713 845 16 922 958 721 465 2159 3 300 2157 720 19 538 512 230 1291 870 28 7610 290 450 5934 1774 4249 4159 426 504 4080 42 3505 3156 1183 88 294 302 1122 919 176 2285 142 1022 175 342 494 19 1434 2410 988 672 573 17 191 59 224 4141

9,886.00 9,204.00 2,179.00 11,164.79 10,378.00 3,395.00 140.00 6,693.72 8,212.00 4,629.00 4,920.00 18,171.00 64.00 1,425.60 19,330.00 7,708.00 166.00 3,936.85 1,952.00 1,493.75 10,422.00 18,881.00 458.75 57,823.03 2,578.80 4,117.50 86,667.45 13,407.00 40,172.00 19,840.00 8,103.90 6,432.75 19,663.80 1,380.00 21,183.75 22,168.30 9,345.10 1,380.00 2,576.00 2,019.00 2,960.00 9,872.25 1,354.00 47,610.00 3,273.10 30,660.00 1,750.00 2,579.50 2,452.00 361.00 16,476.45 24,100.00 12,390.20 8,322.00 11,315.00 162.00 3,038.00 1,421.00 3,930.00 12,277.45

Totals

71,702

$669,972.79

www.tlw.org

average cost participation

% of membership

total cost

11.48 9.99 6.50 16.74 14.56 4.02 8.75 7.26 8.57 6.42 10.58 8.42 21.33 8.00 8.96 10.71 8.74 7.32 3.81 6.49 8.07 21.70 16.38 7.60 8.89 9.15 14.61 7.56 9.45 4.77 19.02 12.76 4.82 32.86 6.04 7.02 7.90 15.68 8.76 6.69 2.64 10.74 7.69 20.84 23.05 30.00 10.00 7.54 4.96 19.00 11.49 10.00 12.54 12.38 19.75 9.53 15.91 24.08 17.54 2.96

25 16 6 43 8 12 7 12 15 14 7 19 7 6 25 40 8 7 22 16 32 48 10 162 20 16 132 45 36 13 30 70 48 15 27 26 37 13 14 7 40 76 24 45 25 12 12 22 30 10 31 50 58 85 20 5 13 12 14 57

50% 28% 56% 31% 20% 7% 12% 26% 17% 25% 24% 30% 100% 28% 19% 90% 21% 19% 26% 22% 36% 67% 25% 100% 48% 32% 59% 41% 30% 40% 70% 28% 75% 20% 44% 32% 26% 32% 60% 9% 82% 71% 100% 56% 47% 17% 14% 42% 49% 6% 43% 66% 64% 88% 51% 8% 7% 15% 37% 74%

15,029.26 8,932.29 2,679.00 14,124.79 12,778.00 5,990.14 150.00 7,150.72 9,082.00 6,584.74 5,864.00 22,342.73 99.76 1,585.60 31,122.79 11,208.00 699.00 5,110.85 4,265.60 9,323.01 11,762.00 19,341.00 610.51 60,128.23 3,818.90 4,317.50 90,031.30 14,251.00 65,660.00 20,540.00 8,103.90 16,594.34 37,885.96 1,892.00 22,578.24 30,600.00 12,114.96 1,720.00 3,425.02 3,843.55 3,320.00 12,169.25 1,454.00 61,733.51 3,617.10 32,935.00 2,236.50 3,474.10 4,302.80 2,869.34 21,615.66 29,100.00 14,253.20 12,345.62 15,739.00 497.00 5,388.00 2,071.00 4,730.00 14,609.28

$9.34 avg

1,757

46% avg

$851,801.05

September/October 2013

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ABL Dispatch – The Latest Industry News from Washington By John Bodnovich ABL Holds capitol Hill Day During Conference

ABL Annual Conference Brings Industry Together As is the case every year, the Tavern League of Wisconsin was well represented at the ABL Annual Conference. TLW members joined beer, wine and spirits retailers and members of the alcohol industry from across the country, June 9-11, in Washington, D.C. to hear from public officials, industry leaders and an array of experts on policy and business issues facing beverage retailers. Speakers included Congressman Tom Petri (R-WI), a member of the House Transportation and Infrastructure Committee; CEOs from the industry’s leading trade associations; political reporters who cover politics and government in Washington, D.C.; and producers of craft spirits, beer and wine. Attendees also heard from experts on the new healthcare law, fake IDs, alcohol economics and highway safety. ABL was proud to honor Craig Wolf, president and CEO of the Wine and Spirits Wholesalers of America, with the 2013 ABL Top Shelf Award. Wolf was recognized for his outstanding work for the industry and his service to the country in the United States Army Reserve.

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Building on the knowledge they gained during the ABL Annual Conference program, ABL members and conference attendees took to the halls of Congress on June 11 to meet with elected officials and their staff. Over 40 meetings with congressional staff and members took place, concluding with a reception on Capitol Hill. Meeting with members of Congress in Washington, D.C. is a fundamental exercise in grassroots activity and lobbying. Licensees talked to legislators about the issues facing them and their businesses including potential changes to BAC limits and other drunk driving policy, tax issues and small business matters that can have an impact on their businesses.

N.J.; Vice President Warren Scheidt, The Cork, Columbus, Ind.; Treasurer Ray Cox, Elite Beverages, Indianapolis, Ind.; and Representative At-Large Bob Sprenger, Bubba’s, Marion, Wis. Outgoing President Chuck Ferrar of Bay Ridge Wine and Spirits in Annapolis, Md. remains on the executive committee as immediate past-president.

ABL Voices Opposition to lower BAC Level On May 14, the National Transportation Safety Board voted to approve impaired driving recommendations, one of which calls for states to reduce BAC from .08 to .05 or lower. ABL issued the following statement in response:

The board of directors of American Beverage Licensees elected Harry Klock, owner and operator of Stockman Bar in Harlowton, Mont., as ABL president on June 9. Klock will represent the trade association for a twoyear term. He is joined in his new role by the officers who comprise ABL’s executive committee.

“Today’s recommendation by the National Transportation Safety Board to arbitrarily redefine drunk driving does not address the problem at its core and would dilute current efforts to stop repeat offenders and those who drive with high BAC. If implemented, the recommendation would effectively criminalize the activities of law-abiding social drinkers who, by wide majority, are responsible consumers. This recommendation also goes way beyond what public health groups — including Mothers Against Drunk Driving — call for to fight drunk driving.”

The 2013-2014 ABL executive committee includes: Vice President Don Diserens, Alton Sports Tap, Godfrey, IL; Vice President Steve Morris, Jorgenson’s Restaurant & Lounge, Helena, Mont.; Vice President Paul Santelle, Garden State Discount Liquor, Perth Amboy,

Drunk driving is unacceptable. Despite the great strides we’ve made to change our culture when it comes to drunk driving, we all agree that more work needs to be done. We will continue to work with policymakers, regulators and public officials to support effective drunk

New Officers Elected During ABL Board Meeting

www.tlw.org

driving policies while opposing those that undermine the important efforts already being made in this fight. With state legislatures gearing up for their 2014 legislative sessions over the next few months, ABL is working with its state affiliates to identify where .05 BAC bills may be introduced and coordinate efforts to prevent their passage. Working in coalition with third-party support, and identifying the recommendation as an outlier that is rightly opposed by the vast majority of the American public will be paramount. Just as important will be pointing out that this recommendation could potentially make the roads less safe by the forced repurposing of already scarce resources away from where they can have the greatest impact: targeting high BAC and repeat drunk drivers.

ABL Responds to CAMY Report on Alcohol Licensee Accountability In July, the Center for Alcohol Marketing and Youth (CAMY) released a report and press release arguing that states are slipping in their efforts to hold licensees accountable for malfeasance and irresponsible serving practices. The claims narrowly cited four states’ changes to “commercial host liability” laws, commonly known as “dram shop” laws, as evidence that bars, taverns and package stores are not being held accountable. ABL responded in defense of its members, the vast majority of which safely and legally sell beverage alcohol products to other law-abiding customers. ABL pointed out that these small businesspeople are under the constant scrutiny of their communities, the media, public health and safety advocates and, most importantly, state and local regulatory and law enforcement agencies that are charged with overseeing the sale and service of beverage alcohol. To suggest that beverage retailers are unaccountable is simply not true. The average Tavern League of Wisconsin member and his or her employees check more IDs every day than most police officers. They have an immense responsibility to protect themselves and their customers from alcohol misuse, which is why so many participate in training and responsibility programs for alcohol service, including those provided by the TLW.

D-DROP Act is Re-introduced in the Senate On May 16, Sen. Frank Lautenberg (D-NJ), re-introduced the Drunk Driving Repeat Offender Prevention Act of 2013 (S. 979) or D-DROP Act, which would mandate states to require an ignition interlock for a minimum of six months for all drunk driving offenders. States that fail to comply would face a reduction in federal transportation funding. The Senate bill is a companion to a House version (H.R. 1665) which was introduced by Rep. Eliot Engel (D-N.Y.) in April. With the death of Sen. Lautenberg on June 3, the bill will require a new champion in the Senate, though there are a handful of potential supporters on the Senate Environment and Public Works Committee. The introduction of this legislation is a marker in the drafting process of the next surface transportation bill. The current highway bill expires on September 30, 2014. www.tlw.org

September/October 2013 DierksTavernhalfpageFreshIdeas.indd 1

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ABL has and will continue to oppose federal unfunded mandates on states, and opposes one-size-fits-all drunk driving mandates that fail to take a comprehensive approach to the problem.

Beer Executives Gain Market Perspectives The Beer Institute’s annual meeting in Chicago in July brought together the organization’s members, which include the world’s largest brewers. Leading executives from AB-InBev, MillerCoors, Heineken USA, Crown Imports, Boston Beer Company and many others were in attendance. As ABL’s executive director, I was honored to address the meeting’s general session sharing the independent beverage licensees’ perspective on the beer market. I offered insights into the growth of craft beer, the steady volume and business that national and established import brands bring, and new trends that on- and off-premise licensees are witnessing, including beer cocktails, market saturation,

920-387-5952 234 North Clark Street, Mayville, WI 53050

2012, including a $5 million estate tax exemption, indexed for inflation; permanent lower tax rates; and provisions for spousal transfer and stepped-up basis.

In addition to commercial issues, I shared ABL’s policy agenda with the group, discussing the federal issues that ABL is working on in Washington D.C., and a variety of shared initiatives it has undertaken with the Beer Institute and its members to help strengthen the industry.

Following the introduction of this year’s legislation, ABL sent letters of support to both Rep. Kevin Brady, (R-Texas) and Sen. John Thune (R-S.D.), noting that their efforts “will help multigenerational bars, taverns and package liquor stores keep their identities as truly local small businesses, and help them grow to meet their customers’ needs.” TLW

Repeal of Death Tax Garners ABL Support ABL joined other small business trade groups in applauding the re-introduction on June 19 of the Death Tax Repeal Act of 2013 (S. 1183, H.R. 2429). The legislation, introduced in the House and Senate, would fully repeal the federal estate tax or, as it is commonly known, the death tax, a goal that ABL and its members have long supported. Last year, ABL supported provisions in the American Taxpayer Relief Act of

Editor’s Note: The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States. John Bodnovich, executive director of ABL submitted this report. For more information about ABL, visit www.ablusa.org

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Longtime Leaguers {

Members share why they’ve stayed true to the Tavern League for decades

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Story by Amanda Wegner | Photography by Shanna Wolf

ith more than 5,000 members across the state, the Tavern League of Wisconsin represents one of the largest and strongest industry organizations in the state. Part of that strength comes from the fact that many members have stayed with the organization for years … many years, in fact. Here, four Tavern League members who have stayed true to the organization for 30 years or more share their stories and why they remain dedicated to the league. Terry’s Bar After closing time one night, Pat Purtell and his brother, Bill, decided it was silly they were working 90 hours a week at a business that wasn’t theirs. That was almost 36 years ago, says Purtell, owner of Oshkosh’s Terry’s Bar. “The next thing we know, we’re bar owners,” says Purtell, who is in the Oshkosh Recreation Department Softball Hall of Fame for his support of local teams over the years. To date, he estimates he’s provided between $10,000 and $15,000 in local sponsorships, including entry fees, gear, shirts and other benefits for teams. “We take care of our teams, and we have a good time doing it and giving back.”

Pat Purtell, owner of Terry’s Bar in Oshkosh, has been a member of the TLW since 1978. Purtell believes in giving back to the community and has sponsored dozens of sports teams in the Fox Valley for years.

On Premise

September/October 2013

Although Purtell bought his brother’s share of the business 12 years ago and isn’t working as many hours these days, he’s as dedicated to the Tavern League today as he was 35 years ago. To be certain, he says, much has changed over the years. “Back then, you’d hear about the old days and parties, but the reality is that couldn’t be further from the truth,” says Purtell. “This is business, we [TLW members] get a lot accomplished, and the connection to Madison is unbelievable. Why someone would run a bar and not be a member of the Tavern League is beyond me.” www.tlw.org

The resort, complete with bar and restaurant, is located on the shores of Fox Lake, a 3,000-acre, glassy-surfaced gem with five islands in plain view of the property. “The view, that was the selling point for me,” says Hayes. “That’s what people come to see.” Through the years his operation has greatly evolved: The building has been expanded, the menu has grown to four pages, and the resort has 18 cottages, some whirlpool suites and seven other houses available for rent. Hayes has served in the Tavern League in many capacities, including county league president and central zone vice president. He still goes to conventions, only missing three or four over the years.

Robert Hayes has served in many capacities within the TLW and has missed only a handful of conventions in his almost 40 years as a member. He owns Hayes Resort on Fox Lake in Dodge County.

Purtell believes the Tavern League’s strength lies in its numbers, and he’s seen this in action time and again. “I can’t remember the topic, but something came up that the city of Oshkosh wanted to do and my brother and I got fired up,” says Purtell. “It was great to watch how our local league, with all our members, could push off that issue at the council meeting. That’s a unified front … that’s what the Tavern League is about.”

That was December 1976 and Hayes has been in business and an active TLW member for 37 years.

He also does his fair share of recruiting for the Dodge County Tavern League, and his message to nonmembers is short, but true: “This is the only organization to benefit you and help you. That’s why everyone should be a member of the Tavern League.”

Pioneer Bowl According to Dan Goetz, owner of the Pioneer Bowl in Richfield with his wife

Hayes Resort Part of what has kept Robert Hayes in the Tavern League for nearly four decades is the strength of the organization’s leaders. “I just believe in the things the Tavern League does, and I believe in the people who are our leaders. They’ve worked real hard, and that’s why I stay in it.” Hayes, owner of Fox Lake’s Hayes Resort, began his association with the Tavern League after just three days in business. “We closed on the purchase of the place on a Friday, and that was our first night in operation,” says Hayes. “The following Tuesday, we had a Tavern League meeting here, so my inauguration was after just three days in business. I’ve been a member ever since.” www.tlw.org

Dan and Carol Goetz, owners of the Pioneer Bowl in Richfield, have been members of the TLW for 33 years. Dan Goetz believes every license holder in the state should be a member, adding, “We need everyone with a united voice to get the job done.” September/October 2013

On Premise

“Our mission is to market great products to our customers with exceptional service.”

Jim Feil (right) is part owner of Feil’s Supper Club with his father Herb, who became a Tavern League of Wisconsin member in 1976. Jim believes the TLW’s strong voice and presence in Madison makes it a “top-notch organization.”

Carol, “Every license holder should belong to the Tavern League.” A member for 33 years, Goetz says “Tavern League has served us well, and it’s a really great organization. It really raises our voice.”

Leotw uws ekncaown h help you today.

Through the years, Goetz has witnessed the great things that can happen when people do just that. In addition to serving as vice president of the Washington County Tavern League, he’s served on his local town and county boards as well. “We need more of our people to realize that they can make a difference by making their voices heard,” says Goetz. “I think people should get involved in the Tavern League, because we need everyone with a united voice to get the job done here.” Since 1980, Pioneer Bowl has been giving youth and adults in the Richfield area a place to gather and plenty of activities to enjoy. In addition to 16 bowling lanes, Pioneer Bowl has three softball fields and three volleyball courts. Goetz also owns the nearby 9-hole Arrowhead Golf Course.

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On Premise

September/October 2013

“We built this place from the ground up,” says Goetz. After years of hard work he’s a bit reflective about the industry. He notes that license holders shouldn’t view one another as competition, but as a support system. “When I opened the Pioneer, I realized that it took other businesses to support me. I’m a pretty big operator now,

but I know what small businesses bring to my business,” says Goetz. “Fifteen-stool bars are important to my business; I’ve supported them and they certainly supported me. But it’s something we all have to work together on, and we can do that and be strong with the Tavern League.”

Feil’s Supper Club Membership in the Tavern League for Feil’s Supper Club started in 1976 with a flat tire. “One of the stories I heard is that someone needing to go to a Tavern League meeting blew a tire,” says Jim Feil, who owns the rural Randolph supper club with his father, Herb. “Dad was asked to give that person a ride to the meeting. He basically got hooked by someone with a bad tire.” In 1969 Herb Feil left the comfort of a steady job and paycheck and bought what was then a country tavern, transforming it into Feil’s Supper Club. The German-themed restaurant specializes in homemade baked goods, especially Herb’s fresh from the oven breads — which number over one million loaves since he opened the restaurant 44 years ago. Another specialty, says Jim, is a hand-breaded onion ring atop an 8-ounce sirloin dubbed the “Herb Special.” The supper club also features a 15-foot soup www.tlw.org

and salad bar, steaks, seafood, ribs, fish fries and a Sunday brunch. Jim took over the daily operation of the supper club about 10 years ago, while Herb helps with prep work and the breads. While he was actively running the business, Herb served as president of the Dodge County Tavern League and senior vice president for the Tavern League of Wisconsin. Echoing Purtell’s sentiment, it’s the Tavern League’s strong voice and presence in Madison that makes it a top-notch organization, says Jim. “One business with one voice doesn’t have a lot of influence. But by joining the league, we have a combined voice to get things done and we’re more powerful.” Being part of Tavern League also offers a sounding board, especially for new FOR business owners.

More Dedicated TLW Members & Their Years of Service* Alan D. Repp Repp’s Bar, Oshkosh (69 Years)

Patricia Nowak T P Inn, Thorp (41 Years)

Wayne Kahle Kall Inn Supper Club, Hazel Green (56 Years)

Timothy D. Callahan Callahan’s Pub, Tomah (37 Years)

Val & Mike Grunenwald The Beacon Bar, Merrill (53 Years) The Marsicano Family Starting with Nick and now son, Chris The Village Supper Club, Delavan (47 years) Gene Loose Gene & Helen’s Bar, Potter (46 Years) Joe Schaefer

ADVERTISING Ye Olde Hotel, Lyons (45 years) “There is a lot of camaraderie and fun INFORMATION Mike Miller in the Tavern League,” says Jim. CONTACT: “In orShore View Lanes, Oshkosh der to stay in business and be successful, we need to talk to others about what is working, what is not. The Tavern League offers that.” TLW

(43 Years)

Thomas A. Dahlen Tommy’s Hilltop, Granton (31 Years) Dave & Tom Schertz TNT Tap, Oshkosh (31 Years) Tom Froemming T & M Lanes/Land O’ Lakes Bowl, Land O Lakes (28 Years)

* Editor’s Note: This is only a partial list of long-time TLW members. These names were submitted to the TLW office in Madison in response to an email to league leaders soliciting information for this article.

Heidi Koch Slack Attack Communications

heidi@slackattack.com

2012 MEMBERSHIP DIRECTORY

608-222-7630

TA V E R N L E A G U E O F W I S C O N S I N

UR CE?

rvice ears!

le, WI

Mike Disher - Matt Disher - Andy Disher - Michael Disher II www.tlw.org

September/October 2013

On Premise

Quick, what’s the number one selling ultra-premium tequila? You know the answer, and so do your customers. Patrón outsells all other ultra-premium tequilas by a wide margin. You do carry it, right?

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TLW 78th Annual

Fall Convention October 7 - 10, 2013 Hyatt on Main, Green bay

Helping to Insure Our Industry's Future Sponsored by

www.tlw.org

Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . Seminars & Keynote . . . . . . . . . . . . . . . . . . . . . . . . . . . Registration Form & Hotel Information . . . . . . . . . . . . . . . . . . . . . . . . . . Entertainment & Host. . . . . . . . . . . . . . . . . . . . . . . . . Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Auction Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Member of the Year Nomination Form . . . . . . .

22 23 24 25 26 28 29

2013 fall convention

Schedule of events MONDAY, OCTOBER 7, 2013 9:00 a.m. to 5:00 p.m. TLW Board of Directors Meeting – Hyatt, Rooms 6A & 6B 9:00 a.m. to 4:00 p.m Food Service Sanitation Course & Exam – Hyatt, Rooms 5A & 5B (Class Registration open to members and non-members) 12:00 p.m. to 1:00 p.m. Board Lunch – Hyatt, Meeting Room 7 3:00 p.m. to 6:00 p.m. Registration – KI Center Lobby Silent Auction Room Open for Donations 8:00 p.m. to Midnight Brown County Tavern League Welcome Party Location: Stadium View Band: Shaker and the Egg

TUESDAY, OCTOBER 8, 2013 8:30 a.m. to 5:00 p.m. Registration & $2 Bill Exchange – KI Center Lobby 8:45 a.m. to 9:15 a.m. Nomination Committee – KI Center A3 8:45 a.m. to 9:15 a.m. Audit Committee – KI Center A4 9:30 a.m. to 12:00 p.m. General Business Meeting – KI Center Hall B Attendance Drawing Host League Intro - Dale VandenLangenberg, Eastern Zone VP Opening Ceremony - Brown County Tavern League President, Sue Robinson Color Guard Present Colors Executive Director - Pete Madland Society Presentation - Rick Parks (President of Society Insurance) Vice President’s Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report– Sue Bonte Lee Treasurer’s Report– Tom Dahlen Keynote Speaker – Marc Smith (Vice President of Patrón Spirits) Member of the Year Attendance Drawing First Timers Orientation

On Premise

September/October 2013

12:00 p.m. to 5:00 p.m. Trade Show – KI Center Hall C Tournament for TIPAC –Scatter Darts 12:00 p.m. to 4:00 p.m. Silent Auction for TIPAC – KI Center Lobby 1:00 p.m. to 2:00 p.m. Seminar – SCORE (Service Corps of Retired Executives) Panel Discussion General Session Room 3:00 p.m. to 4:00 p.m. Seminar – The Affordable Care Act, What you need to know! Presented by: Greater Insurance – General Session Room 8:00 p.m. to 1:00 a.m. Cocktail Party & Costume Contest KI Center Hall B (General Session Room) Theme/Costume: Futuristic Attire Band: The Cougars

2:45 p.m. to 3:00 p.m. Exhibitor Booth Drawing (Exhibitor must be present to win) – Trade Show Area 3:30 p.m. to 4:30 p.m. District Caucuses: All held at same time in the Hyatt Conference Center 1st & 9th District – Hyatt – Room 5 A & B 2nd District – Hyatt – Room 2 3rd District – Hyatt – Auditorium 4th District – Hyatt – Room 4 5th District – Hyatt – Room 1 6th District – Hyatt – Room 3 7th District – Hyatt – Room 6 A & B 8th District – Hyatt – Room 7 4:30 p.m. to 5:00 p.m. Winter Get-Away Presentation – Presented by Chambers Travel – General Session Room

9:00 p.m. to 10:00 p.m. Live Auction – Proceeds to Direct Givers Fund

5:00 p.m. to 6:00 p.m. Cocktails with the President, $25 Donation to TIPAC – Hotel Atrium Event sponsored by Precision Pours and Patrón Spirits

WEDNESDAY, OCTOBER 9, 2013

THURSDAY, OCTOBER 10, 2013

9:00 a.m. to 5:00 p.m. Registration & $2 Bill Exchange – KI Center Lobby

9:30 a.m. to 12:00 p.m. General Business Session – KI Center Hall B Attendance Drawing CORE Report– Brad Schinke introduces Lauren LaViola, Guest Speaker Let Me Be Frank, Entertainment Audit Committee Report Nomination Committee Report Parade of Candidates Membership Drawing Buyers Raffle Host League Drawing Good & Welfare DVD Presentation President’s Closing Remarks Attendance Drawing Retiring of Colors

9:30 a.m. to 11:00 a.m. General Business Meeting – KI Center Hall B Attendance Drawing President’s Remarks ABL Report – Bob Sprenger Legislative Report – Scott Stenger Good and Welfare Attendance Drawing 9:00 a.m. to 2:15 p.m. Silent Auction – KI Center Lobby 11:00 a.m. to 3:00 p.m. Trade Show – KI Center Exhibit Hall C Tournament for TIPAC – Scatter Darts 11:15 a.m. to 11:45 a.m. SafeRide Meeting – General Session Room 2:00 p.m. to 2:45 p.m. Vendors Drawings (Attendees must be present to win) – Trade Show Area

12:00 p.m. Brown County President’s Reception Sue Robinson Bourbon Street 821 S. Broadway Green Bay, WI 54304-2734 (920) 432-9739

Note: Times and events are subject to change without notice. www.tlw.org

2013 fall convention

Keynote Speaker Keynote Speaker Tuesday, 9:30 a.m. – 12:00 p.m. General Session To produce the world’s highest-quality, handcrafted tequila, not only does it start with the finest raw ingredients, it also requires the talent, experience and passion of the best people in the industry. As vice president of the company’s Great Lakes region, Marc Smith has been part of the Patrón family since the brand’s very early days when it was imported by the former Joseph E. Seagram & Sons Company. Marc’s career in the beverage alcohol industry spans 42 years, working for such companies as E. & J. Gallo, the former Heublein, Old Rose Distributing Company, Pernod Ricard USA, and of course 18 years at Seagram, and for the past seven years at Patrón.

Marc B. Smith Vice President, Great Lakes Region, Patrón Spirits

Marc’s passion for Patrón tequila began while in the Western Division at Seagram, where he was one of the first people to believe in and embrace the brand. Not long after Seagram divested their liquor holdings, Ed Brown, Patrón Spirits’ president and CEO, invited Marc to join the company as vice president of the western region. He has since served in several capacities at the organization, including corporate director of education and training (where he was responsible for educating and mentoring employees, distributors, trade and consumer groups), and now vice president of the six-state Great Lakes region. Come listen to this industry veteran as he addresses how Patrón is reaching out to the new generation of consumers, the millennials, using technology such as social media, while remaining mindful of new product innovation in the industry. Marc’s keynote address will focus not only on Patrón Spirits, but on the industry as a whole and how we can “Insure our Industry’s Future.”

2013 fall convention

Seminars SCORE (Service Corps of Retired Executives) Tuesday 1:00 p.m. – 2:00 p.m. General Session Room

The Affordable Care Act – What You Need to Know Tuesday 3:00 p.m. – 4:00 p.m. General Session Room

Everyone needs a helping hand now and then and that is the focus of SCORE. This group of retired businessmen offers advice and direction to small business people seeking help. They have been in your shoes and understand the needs and challenges you face on a daily basis. These volunteers can help you create a business plan, a marketing strategy or assist you in many ways to help enhance your business, and they do it all for free! Come in and learn more about SCORE and see what they have to offer. You have nothing to lose!

The ACA, Obamacare, call it what you will, it’s coming and coming fast. What does it mean for you? How will it affect your business? No one has all the answers, but our friends from Greater Insurance Services have most of them. This is a great opportunity to learn more about this major piece of legislation. We’ve all heard plenty of rumors, now is the time to learn the facts. The deadline to comply is January 1, 2014 — for most of us, that’s all we know. Don’t pass up this chance to learn more about the Affordable Care Act and the impact it may have on you and your business.

www.tlw.org

September/October 2013

On Premise

2013 fall convention

Hotel & Registration “Helping to Insure our Industry’s Future” TLW 78th fall Convention and Trade Show

Sponsored by

Hotel

October 7 - 10, 2013

Hyatt on Main 333 Main St. • Green Bay 920-432-4555 Hotel

rate(s)/Distance

Clarion Hotel 201 Main St. Green Bay 920-437-5900 www.clarionhotel.com/hotel-green_bay-wisconsin-WI225

Convention Center

Rate(S)

Hyatt on Main

Std. Double Queen Suites $120 (1 to 2 adults)

333 Main St.

King Suites $130 (1 to 2 adults)

St. Brendan’s Inn

Green Bay

King Studio $130 (1 to 2 adults)

(920) 432-4555

For each additional adult $20 per night

234 S. Washington St. Green Bay 866-604-7474 www.saintbrendansinn.com/

Standard $94 Holding 100 Rooms/ Across the street from convention site.

$99.00 Holding 20 Rooms Five blocks from convention site

Holding 200 Rooms

Travelodge of Green Bay/Lambeau

Deposits must equal one night’s lodging plus tax. Rooms are limited. Reservation deadline: Sept. 6, 2013

2870 Ramada Way Green Bay 920-499-3599 www.staygreenbay.com/

Cancellation Policy: No penalty will be assessed if room is cancelled no later than 6 p.m., 24 hours prior to your arrival. Reservations cancelled after this time will be subject to charges equal to one night’s lodging plus taxes. This also includes no-show reservations.

$49.00 Ask for the TLW Room Rate/ Five miles from convention site.

2013 Fall Convention Registration Form Name

Spouse/Guest Name

Signature(s)

Business Name Mailing Address City/State/Zip Business Phone

Home Phone

Local League This is my first convention

I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Total amount Due $

Tavern Industry Political Action Committee

Check #

Wisconsin Tavern League Foundation

Mastercard

CORE (Children of Restaurant Employees) REGISTRATION FEE PER PERSON

Member

METHOD OF PAYMENT

Visa

American Express

Card # Non-Member

Expiration Date

Full Registration……………………………

$50

$70

Signature

Postmarked after September 25, 2013

$60

$80

Cardholder Address

One Day Only……………………………… (Circle one Tuesday/Wednesday)

$30

$35

City/State/Zip

Cardholder Name

Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 24

On Premise

September/October 2013

2013 Fall Convention Registration Form

www.tlw.org

2013 fall convention

Entertainment

Monday Night

Tuesday Night

Shaker and the Egg

Cougars

Shaker and the Egg was formed in 2009 by guitar player Tony Warpinski with the vision of establishing Green Bay’s first original swing/funk band. Joining Warpinksi are several other talented musicians including: Pat Schorr, lead vocals, guitar; Seth Jorgensen, saxophone; Andrew Kloss, drums, vocals; Erik Sikich, bass; and Alex Drossart, keyboards. Since its inception, Shaker and the Egg has been known for its original music and crowd-pleasing cover songs. They’ve traveled to countless venues across three states, and have continued to provide high-energy entertainment, while constantly striving towards musical excellence.

The Cougars are a Green Bay-based band featuring six talented musicians that specialize in rock and roll and popular songs with lots of harmonies. You’ll hear high-energy tunes from Fleetwood Mac, Journey, Bon Jovi, Blondie, the BoDeans and more. The band is fronted by three female lead singers, Anna Snyder, Suzan Teofilo Sherman and Stephanie Reinl. Backing them up are Eric Snyder on bass and vocals, Tom Reynolds, guitar and Kurt Risch, drums.

Thursday morning Your host League Let Me be Frank Productions “Tribute to the ‘60s”

BROWN COUNTY TAVERN LEAGUE

Let Me Be Frank Productions has been entertaining northeast Wisconsin for over ten years. Frank’s troupe moved to Green Bay’s Meyer Theater in 2007, and they are fast becoming a favorite theater destination in Wisconsin. Their all-original revues are fun-filled entertainment at its finest.

The Brown County Tavern League is excited to be the host for the Tavern League of Wisconsin’s 2013 Fall Convention. This fall’s theme, “Insuring Our Industry’s Future,” is important to each and every Tavern League member. We look forward to hosting this event, where all of us can embrace the future by gaining industry knowledge and new ideas.

Frank’s “Tribute to the ‘60s” is unlike any other musical review of this era. They look at the humorous side of the artists from the 1960s and 1970s, and they’ll have you laughing in the aisle, and wowing at the uncanny likenesses of these performers!

Above: Front row, L-R: Carrie Laverdiere, Sue Robinson, Marsha Hemb, Tammy Baker. Back row, L-R: Rick Klika, Doug Dimmer, Luke Adams, Barry Fitzgerald, Steve Perrigoue, Paul Koehn, Larry Rand, John Steeno.

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September/October 2013

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2013 fall convention

Exhibitor list Acclaim Social Booth # 26 Kitty Hooper P. O. Box 11 Sister Bay, WI 54234 Phone: (920) 854-2400 www.acclaimsocial.com kitty@acclaimsocial.com Social Media-Don’t have time? Don’t know what to say? We do it for you.

Acclaim POS Solutions Inc. Booth # 25 Bjorn Hooper 10665 Westwood Dr. Sister Bay, WI 54234 Phone: (920) 854-2400 www.acclaimpos.com bjorn@acclaimpos.com Point of Sale Systems & Handheld Ipad Systems

Alliance Insurance Centers LLC Booth # 95 John Kriha P. O. Box 28136 Green Bay, WI 54324 Phone: (920) 330-9000 & (800) 844-6662 Fax: (920) 330-9001 www.alliedinsurance centers.com jkriha@alliance insurancecenters.com Business Insurance, Health, Group Health, Personal Insurance

American Welding & Gas Booth # 17 Kevin Budnik 5600 Packer Dr. Wausau, WI 54401 Phone: (715) 551-0702 Fax: (715) 845-4674 www.amwelding.com kevin.budnik@ amwelding.com Beer Gas / Carbon Dioxide for Soda

Anheuser Busch/ Dean Distributing Inc. Booths # 5, 22 Ryan Gerczak 1215 Ontario Rd. Green Bay, WI 54311 Phone: (920) 469-6500 rgerczak@deandist.com Anheuser Busch Products

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ATM Network Division of Cardtronics USA Booth # 89 Guy Katopodis 10749 Bren Rd. Minnetonka, MN 55343 Phone: (832) 308-4000 www.atmnetwork.net ATM Equipment and Processing

Capital Brewery Booth # 14 Corey Wehling 7734 Terrace Ave. Middleton, WI 53562 Phone: (262) 247-5890 www.capital-brewery.com cww@capitalbrewery.com Brewing Craft Beer

Deli Express Booths: # 77, 78 Nic Boyer 16101 W. 78th St. Eden Prairie, MN 55344 Phone: (952) 937-9440 www.deliexpress.com nboyer@deliexpress.com Food Service (Sandwiches, Appetizers, Pizza, etc.)

Bay Tek Games Booth # 85 Holly Meidl 1077 E. Glenbrook Dr. Pulaski, WI 54162 Phone: (920) 822-3951 Fax: (920) 822-8936 www.baytekgames.com sales@baytekgames.com Beer Ball and Beer Pong Masters, Arcade Games

Cash Depot Booth # 115 David R. Charles 1740 Cofrin Dr., Ste. 2 Green Bay, WI 54302 Phone: (920) 432-5777 Fax: (920) 432-1918 www.cashdepotplus.com dcharles@srlcd.com ATM’s, Service, Processing, Providing Wireless

DeVere Company Inc. Booth # 19 John Biersack 1923 Beloit Ave. Janesville, WI 53546 Phone: (608) 752-0576 Fax: (608) 752-6625 www.deverechemical.com customerservice@ deverechemical.com Commercial Dishwashers Lease, Sales & Service, Cleaners and Disinfectants, Janitorial Supplies

Communications, Air/Vac Equipment

Beechwood Distributors Inc. Booths # 39, 91 Cliff Kaplan 5350 S. Emmer Dr. New Berlin, WI 53151 Phone: (262) 717-2831 Fax: (262) 717-2830 cliff.kaplan@ greatbrewers.com Beer Distributor Craft Beer

Benedict Refrigeration Service Inc. Booth # 94 Mike Mattson P. O. Box 3008 Eau Claire, WI 54702 Phone: (715) 834-3191 Fax: (715) 834-8533 www.benedict refrigeration.com mmattson@ benedictrefrigeration.com Kitchen, Bar & Restaurant Equipment, Design, Sales & Service

Bernatellos Foods Booth # 51 Denny Terrance 1601 Hyland Ave., P. O. Box 740 Kaukauna, WI 54130 Phone: (920) 883-7851 Fax: (920) 766-9927 dennyterrance@ yahoo.com Brew Pub Lotzza Motzza Pizza

September/October 2013

Chambers Travel Booth # 46 Colleen Chambers 2737 S. Ridge Rd., #300 Green Bay, WI 54304 Phone: (920) 496-9596 Fax: (920) 496-9599 www.chamberstravel.info chambtrvl@aol.com Full Service Travel Agency

CORE Gives Booth # 84 Lauren LaViola 333 E. Lake St., Ste. 135 c/o IMI Agency Bloomingdale, IL 60108 Phone: (630) 351-1967 & (630) 989-9600 cell Fax: (630) 351-1968

Cornerstone Processing Solutions Inc. Booth # 4 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 Phone: (920) 651-8888 Fax: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net ATM, POS, Credit Card, Cash Registers

Diageo Booth # 111 Mallory Krueger 926 W. Commercial St. Appleton, WI 54914 Phone: (414) 335-4568 www.mktg.com mkrueger@mktg.com Diageo Cocktails on Tap System Dierks Waukesha Booth # 93 Dan Martins P. O. Box 235 Waukesha, WI 53187 Phone: (800) 283-7788 Fax: (262) 542-4909 martensd@waukesha foods.com Food Service Distributor

Digital Security Systems Booth # 90 Jessica Taylor 110 Harborview Pkwy. Superior, WI 54880 Phone: (715) 395-7878 Fax: (715) 395-7873 www.superiordss.com jessica@cdb.net Security Camera Systems

Edge One Inc. Booth # 40 Kris Zahn 161 Business Park Circle Stoughton, WI 53589 Phone: (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATM Sales & Service

Emil’s Pizza Inc. Booth # 10 Sue Kraemer P.O. Box 168 Watertown, WI 53094 Phone: (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com skraemer@emilspizza.com Now carrying 3 great lines of pizza: Emils, Peps & Big Bens

Employer Support of the Guard & Reserve Booth # 36 Tim Flatley 2400 Wright St. Madison, WI 53704 Phone: (608) 242-3169 Fax: (608) 242-3726 www.esgr.mil timothy.b.flatley.ctr@ mail.mil Emloyment Agency for Guard & Reserve Members

Green Bay Seven-Up Bottling Co. Booth # 33 Randall L. Wissink P. O. Box 10536 Green Bay, WI 54307 Phone: (920) 494-1238 Fax: (920) 494-4845 rwissink@gb7up.com Beverages & Fountain Dispensing Equipment

Holiday Wholesale Inc. Booths # 7, 8, 9 Dixie Marquardt P. O. Box 177 Wisconsin Dells, WI 53965 Phone: (608) 254-8321 & (800) 333-8321, ext. 102 Fax: (608) 254-8003 www.holidaywhole sale.com dmarquardt@ holidaywholesale.com Broadline Distributor

Hospitality Services Corp. Booth # 20 Jerry Vlaminck P. O. Box 739 Delano, MN 55328 Phone: (763) 972-9077 & (800) 735-3512 Fax: (763) 972-9080 www.hscbrokers.com jerry@hscbrokers.com Commercial Real Estate Brokerage in the Hospitality Field

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2013 fall convention

Exhibitor list Hydrant Pizza Co. Booth # 114 Randy Piontek 1726 E. Mason St. Green Bay, WI 54302 Phone: (920) 468-0503 & (888) 663-6321 Fax: (920) 468-6302 gina.koebke@hydrant pizza.com Frozen Pizza & Garlic Bread

Keg-Stands LLC Booth # 92 Tim Schulte 624 E. Hoover Ave. Appleton, WI 54915 Phone: (920) 858-6323 www.keg-stands.com tmschulte11@hotmail.com All Your Keg Racking and Stacking Needs.

Kessenich’s Ltd. Booth # 67 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 Phone: (608) 249-5391 & (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Restaurant & Bar Equipment and Supplies

KLB Insurance Services - Illinois Booth # 48 Kim Brown P.O. Box 25407 Woodbury, MN 55125 Phone: (651) 730-9803 Fax: (651) 578-2427 www.klbins.com kim@klbins.com Insurance Coverage for the Hospitality and Liquor Industry

Kobussen Trailways / Buses Booth # 24 Larry Brincks W914 Cty. Rd. CE Kaukauna, WI 54130 Phone: (920) 766-0606 Fax: (920) 766-0797 www.kobussen.com larry.brincks@ kobussen.com Transportation - Shuttles

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Lamers Bus Lines Booth # 30 Allen Lamers 2407 South Point Rd. Green Bay, WI 54313 Phone: (800) 236-1240 Fax: (920) 496-3611 www.golamers.com erics@golamers.com Charter Group Transportation and Tour Services

Luiges Frozen Pizza Booth # 97 Carl Schwibinger W3830 Cty. Hwy. K Belgium, WI 53004 Phone: (920) 994-4884 Fax: (920) 994-4624 luiges@live.com Quality Frozen Pizza

Mass Appeal Specialties Inc. Booths # 99, 100 Thomas G. Wilkinson 2247 Shawano Ave. Green Bay, WI 54303 Phone: (920) 469-2000 & (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com sales@massappealinc.com Thousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLC Booth # 29 Steve Meyer P. O. Box 196 Saint Nazianz, WI 54232 Phone: (920) 639-4488 www.themeyer brothers.com robert.meyer@ themeyerbrothers.com Cocktail Mixes, Old Fashioned Cocktail Mix

Midwest Financial Processing Booth # 16 Reneé Worum 204 N. Carver St. Winthrop, MN 55396 Phone: (507) 647-2856 Fax: (507) 647-2858 mfprachel@mchsi.com ATM Sales, Placement, Processing, Safe Sales

MillerCoors Booths # 12, 13 Anna Discher 3939 W. Highland Blvd. Milwaukee, WI 53208 Phone: (920) 376-3678 www.millercoors.com anna.discher@ millercoors.com Miller Coors Products

R & S Marketing Booth # 76 Bob Hayden P. O. Box 620271 Middleton, WI 53562 Phone: (608) 516-1418 & (608)-345-5681; Kevin Cell kevintvedten@charter.net Gifts, Promotion Items, Collectables, NFL Prints

Modern Cash Register Systems Booth # 81 Tom Jones P. O. Box 574 Neenah, WI 54957 Phone: (920) 749-8007 Fax: (920) 749-8011 www.moderncash register.com tom@moderncash register.com Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals

Rickshaw Trading Company Booth # 96 Stephen Fabian 119 N. Parker, #292 Olathe, KS 66061 Phone: (913) 768-9810 Fax: (888) 269-1522 Bottle Covers and Wine Gifts

Pabst Brewing Company Booth # 50 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 Phone: (262) 439-9173 & (262) 391-4629 cell www.pabstbrewingco.com jcmalcor@pabst.com Beer

Nei-Turner Media Group Inc. Booth # 38 Barbara Howell P. O. Box 1080 Williams Bay, WI 53191 Phone: (262) 245-1000 Fax: (262) 245-2000 bhowell@ntmedia group.com Specialize in Publishing High-Quality Print Materials, Visitor Guides, Magazines, Custom Publication

Riverside Foods Inc. Booth # 98 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 Phone: (800) 678-4511 & (920) 323-3351 Fax: (920) 794-7332 www.riversidefoods.com musky@riverside foods.com Innovative Appetizers, Legendary Seafood, Breaded and Battered Appetizers, Fish and Seafood

Society Insurance/ Disher Insurance Booth # 11 Mike Disher P. O. Box 179 Stevens Point, WI 54481 Phone: (715) 344-8383 or (800) 675-5137 Fax: (715) 344-4427 www.disherinsurance.com mike@disher insurance.com Property & Casualty & Workmen’s Compensation Insurance

Star Connection Booth # 59 Chad Strampe S2634 Cty. Rd. BD, Ste. 1 Baraboo, WI 53913 Phone: (608) 355-2025 Fax: (608) 234-4302 www.lodgevision.com sales@lodgevision.com Commercial & Residential Satellite TV, ADT Security, Verizon Wireless, Satellite Internet

The El Cortez Hotel & Casino Booth # 42 Tony Gurovsky 600 E. Fremont St. Las Vegas, NV 89101 Phone: (702) 385-5200 & (800) 634-6703 www.elcortezhotel casino.com tgurovsky@elcortez.net Hotel & Gaming

The Insurance Center Booth # 65 Deb Zais 3301 Golf Rd., Ste. 101 Eau Claire, WI 54701 Phone: (715) 703-0996 & (715) 703-0996 (cell) Fax: (715) 836-7716 dzais@charter.net Health, Life, Disability Insurance, Affordable Care Act Specialists

Wisconsin Point of Sale Booth # 66 Kris Baumgartner 201 2nd St. New Glarus, WI 53574 Phone: 866-719-6750 Fax: (866) 719-6748 www.wi-pos.com kris@wi-pos.com POS Merchant Services, Digital Signage, Gift Card, Loyalty

Palermo’s Pizza Booth # 45 Meghan Herte 3301 W. Canal St. Milwaukee, WI 53208 Phone: (414) 982-6381 www.palermospizza.com m.herte@palermos pizza.com Frozen Pizza

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2013 fall convention

Auction Each year at the Fall Convention, members gather Tuesday evening for the TLW Live Auction. The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m. (Silent Auction room will be open from 3:00 to 6:00 p.m., Monday if you would like to drop off items.) In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairman Chris Marsicano helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple. 1. Please fill out the form below and mail it to: Chris Marsicano 221 Inlet Shore Dr., Delavan, WI 53115 Email: c.marsicano@yahoo.com Cell: 262-745-4043 2. Bring your item to the registration booth upon arrival to the fall convention. â&#x20AC;˘The auction committee decides if the item will go into the live or silent auction. â&#x20AC;˘All items purchased at the auctions must be paid for by personal check, credit card or cash. Thank you for your contributions!

AUCTION ITEM FORM TLW 2013 Fall Convention

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairman Chris Marsicano. Donor (Individual name and League) Contact Person Phone (business)

(home)

Please describe the item(s) your members will be donating to the TLW auctions. Item: Value: Item: Value: Item: Value: Item: Value: Item: Value:

Thank you for your participation! Return this form by September 27, 2013 to Chris Marsicano, 221 Inlet Shore Dr., Delavan, WI 53115 28

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2013 fall convention

Member of the year The Tavern League of Wisconsin Member of the Year Award The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family. Many members are qualified to receive this award. Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 27, 2013. Last yearâ&#x20AC;&#x2122;s Member of the Year was Chris Marsicano of The Village Supper Club, Delavan.

Nomination Form TLW 2013 Fall Convention

Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award. (Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Deadline is September 27, 2013. www.tlw.org

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A proactive approach to food illness claims The Centers for Disease Control estimates roughly one in six Americans (48 million people) get sick each year from a foodborne illness. A foodborne illness claim can wreak havoc on a restaurant’s reputation and its bottom line. By paying attention to certain small details, restaurant and bar owners may be able to prevent foodborne illnesses from occurring in the first place.

Preventing Foodborne Illnesses

Handling foodborne illness claims

Tom Haas, senior field claims representative at Society Insurance,

Even with careful precautions, accidents sometimes happen

recommends proactively neutralizing threats. “Implementing safe

and you may find yourself on the receiving end of a foodborne

food practices and ensuring that they are being followed is part of

illness complaint. Resolving these claims can be costly and

your business policy,” he says. “This includes proper food storage,

lengthy. But if handled correctly, many claims can be

preparation and cleanliness policies.”

neutralized early on.

1. Refrigeration. Check your equipment on a regular basis to

Begin, Haas says, by just being a good listener. “Individuals

ensure it is operating at the proper temperature: 38°F or below

who call in are angry and upset that their dining experience

for refrigerators and 0°F or below for freezers. Refrigerate all

turned into a negative,” he explains. “Listen to them. Let

perishable food within one hour.

them know you understand their frustration and want to

2. Sick Policies. Make sure sick employees stay home. Germs and bacteria are easily transferable through the food they serve guests. 3. Personal Hygiene. Institute strict hand-washing policies; employees must wash their hands after they sneeze, touch their face or hair, or come in contact with any raw food. Install hand-washing stations throughout the kitchen and other food areas. 4. Food Prep. Thawing food at room temperature can cause harmful germs to multiply rapidly. Instead, thaw food safely in the refrigerator, under cold running water or in the microwave.

help find a resolution. Then start asking for the facts.”

Here is the information Haas suggests restaurant and tavern owners gather: • Full name • Contact information • Names of anyone else they were with • When they ate at the establishment • Name of the person who served them food • The types of food they ate • If anyone else they were with who had the same food became ill

Always marinate meat or seafood in the refrigerator.

The Bottom Line Haas says it’s important to realize the effect a foodborne illness claim can have on your reputation, regardless of whether your business is actually at fault. “Society has long recognized that a restaurant or tavern’s reputation is its number one priority,” he says. “Everything we do is intended to help you prevent the issue before it happens. We are in your corner from the get-go.”

To find out how Society can cover the small details that make a big difference, call 888-5-SOCIETY or find one of our agents at societyinsurance.com.

societyinsurance.com 30 On Premise September/October 2013 n

ÂŠ 2013 Society Insurance

Fine coverage instead of fine print. Small detail. Big difference. At Society, we keep it simple and protect your outdoor property the same way we do your buildingâ&#x20AC;&#x201D;and that includes coverage for wind damage. In our experience, your signage, fencing or satellite dish are more likely to be damaged by wind than anything else. Ironically, some insurance companies donâ&#x20AC;&#x2122;t include this common risk in their outdoor property coverage. To hear more about how we handle the details that make the biggest difference, call 888-5-SOCIETY or find one of our agents at societyinsurance.com.

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LEAGUE PROFILE Forest county Tavern League

Forest

COUNTY LEAGUE

From left: Denise Lornson, secretary/treasurer; Robert “Bubba” Sprenger, central zone vice president, 2nd and 5th districts; Robin Mooren, vice president; George Marciulionis, director; and Jan Yacovetti, president

n a place dotted with crystal-clear lakes and covered by a national forest, members of the Forest County Tavern League work hard year-round to serve the regulars and visitors of this picturesque part of the state. “We’re pretty spread out,” Jan Yacovetti, president of the Forest County Tavern League and owner of the Tipler Bar and Grill, says of her league’s membership. “We’re right in the middle of the Nicolet-Chequamegon National Forest, bordering Michigan’s Upper Peninsula, and surrounded by rural areas, wooded lands and many lakes. We’ve got lots of boating, sledding, hunting and ATV routes.” A smaller organization, the Forest County Tavern League boasts about 25 members, which is a small majority of the on-premise license holders in the county. But, says

Yavocetti, she and her officers are working hard to bring those numbers up. “We just had a lot of renewals come up in June and July, and we’ve been going to different bars that don’t belong and talking to them about the importance of joining. In fact, we just had a new one join last month.” Because of the county’s makeup — more lakes in the southern part and wooded areas in the northern part — Forest County Tavern League members have different peak times, reports Yacovetti. For instance, her bar sees a spike in business with the hunting season, while members in the Pickerel area get a boost in the summer thanks to boating and the lakes. Despite the distance between league members across this large northern county, they all

come together for their major annual fundraiser each August, a picnic featuring raffles and prizes. Open to the public, the league sold 300 tickets for this year’s event and offered 23 chances to win, including a $2,500 top prize. Proceeds from the event are donated to a variety of organizations in the area, including canine units in Crandon and Wabeno, Disabled American Veterans, the Old Glory Honor Flight that serves the area, the local food pantry and more. “We have a number of charities we’ve been donating to for many years,” says Yacovetti, who has been a league member for about five or six years, and became president after the former president suddenly passed away. “Matching funds from the state Tavern League really help increase our impact.” In order to increase the Forest County Tavern League’s impact even more, they started a golf outing this year. “We are looking into other ideas for fundraisers,” says Yacovetti. Unfortunately, one thing the league doesn’t raise money for is SafeRide. Due to the nature and size of the county, Forest County Tavern League is not able to offer this program. But some recent activity on the subject, reports Yacovetti, suggests that it’s a possibility something might be in the works. TLW

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Business Spotlight Sach’s rendezvous

The unusual building style of Sach’s Rendezvous in Tipler turns heads and often makes drivers stop to investigate this northwood’s business. Once inside, over 160 mounted animals greet visitors.

hen the roof of your business is the shape of an igloo, it’s sure to turn some heads. “The building is a geodesic dome,” says Lisa Arnell, who co-owns Sach’s Rendezvous in Tipler with her husband, Sach. “It’s just really, really cool.” Located just 200 yards from the border that separates Wisconsin from Michigan’s Upper Peninsula, the Arnells opened the bar in January 1994 and have been Tavern League members ever since. A split-level building partially set in the side of a hill, they converted the basement-level apartments into a liquor and convenience store about 10 years ago. “We didn’t build this; someone else did and ran it as a bar, but they lost it to the bank,” says Lisa. “Sach asked the bank if he could give it a shot. And here we are.” Sach’s Rendezvous also features an enclosed 20 foot by 60 foot pavilion off the side of the building which gets a lot of use for events and fundraisers. They’ve even hosted a few weddings. “We’ve always been active in the community with fundraisers and anyone who needs donations,” says Lisa. “With the pavilion, we don’t charge for its use if it’s a benefit for a good cause.” Snowmobile and ATV trails come right into the bar’s parking lot plus they’re also close www.tlw.org

Lisa relies on the customers to keep things interesting at Sach’s Rendezvous. They often suggest parties and events they’d like to have and quite often, Lisa is happy to oblige. “It really comes down to great customers,” says Lisa. “We do Packer tailgate parties, 4th of July parties — we once had 600 people to watch the fireworks. It just varies. If someone says, ‘Hey Lis, let’s do this,’ I’ll try to figure out something to do.”

to ski trails and the Brule River, a haven for canoeing and kayaking. There are a few golf courses nearby, and the winding, picturesque roads make the area a haven for bikers, who can stop in for refreshment seven days a week. “We do a very nice business,” says Lisa. The bar offers a small menu, including burgers, sandwiches and homemade pizzas. With a few other bars along the Highway 139 corridor, it’s not uncommon for visitors to do what she calls the “139 Shuffle,” something of a bar hop that starts at Sach’s Rendezvous and moves down the highway.

She adds: “I try to keep people wanting to come in. I respect and appreciate them and try to make them feel like I value them as customers. I just have a great bunch of customers that have turned into family.” TLW

If the geodesic shape of the bar wasn’t enough to turn people’s heads, the interior will. Sach’s Rendezvous features over 160 mounted animals, including an elk, bear, mountain lion, otters and an albino deer.

Sach’s Rendezvous Lisa & Sach Arnell 7190 State Hwy. 139, Tipler 715-674-7600

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Charity Spotlight Forest County Chapter #43 of Disabled american veterans

s if they haven’t already given enough by serving our country, the Forest County Chapter #43 of Disabled American Veterans (DAV) exists to continue the spirit of giving for others in this northeast Wisconsin county. “We give back to our own disabled veterans, but we also give back to others here,” says Commander Tim Blank, who served with the Marine Corps in the Vietnam War and lost his leg above the knee there. The chapter provides a scholarship to each of the county’s three high schools and donates to each of Forest County’s five rescue squads. They also donate to the DAV’s state transportation fund; the five VA hospitals that serve Wisconsin veterans (Iron Mountain, Milwaukee, Madison, Tomah and Minneapolis); and the King Veterans Home in Waupaca. Of course, they help fellow veterans as well, particularly those who are disabled. “We do help local members if they’re in need. For example, if someone has a house fire or is low on income, we help with money and food. It just varies by

how much we have in the treasury,” says Blank. “Our motto is to improve the lives of disabled veterans and their families, so that’s what we do. We don’t turn down any veteran in need, but we mostly serve disabled veterans and their families.” The group is also involved in the Forest County Honor Guard and assists with military funerals. To raise money, the group hosts two to three meat raffles at local bars each month, most months of the year. At those events, they raffle off 15 pairs of steaks from Edelman Meats in Antigo and they also conduct a 50/50 raffle. They also accept donations from individuals and other groups, including the Forest County Tavern League. “Donations like the one we regularly get from the Tavern League are very important to us,” says Blank. “The more money we have in our treasury, the more we can give back.” The chapter meets the second Wednesday of each month at Crandon’s VFW Hall and is currently 150 members strong, pri-

131 S. Fair Oaks Ave Madison, WI 53704 608.249.5391 www.kessenichs.com

A F F O R D A B L E B A R & R E S TA U R A N T E Q U I P M E N T A N D S U P P L I E S

New and Used! We Deliver!

Hours: M-F 8am - 5pm Sat. 8am - 2pm

Order on-line www.kessenichs.com 34

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September/October 2013

marily represented by disabled Vietnam and Korean War veterans, and two World War II veterans. Most members are from Forest County, with a few from some surrounding counties and out of state. In addition to providing support for fellow disabled veterans and to other local groups, the chapter is tasked with sharing information on current programs and legislation affecting veterans, at both the state and federal level. Like other organizations that exist to serve and support veterans, DAV is having difficulty recruiting veterans of more recent wars. “We’re having a heck of a time picking up the new people,” says Blank. “They don’t seem to want to get involved.” But he also realizes that sometimes it takes a while. “It took me about three years before I wanted to get involved in anything veteran related. And when I talk to the other organizations, they say the same thing.” While the chapter does advertise their meeting dates in the local papers, the national DAV also provides information to the local chapter so members can help inform new veterans that the organization is available to them. As a benefit, the chapter pays the initial entry fee for new members. “When I hear of a new vet returning to the area, I try to get a hold of them right away. That’s always an important time for them personally, and we want to be there if they need us. They’re always welcome.” TLW Forest County Chapter #43 of Disabled American Veterans Commander Tim Blank 715-649-3637

www.tlw.org

Corporate Spotlight Campari america eral Beverage in August 2012. This agreement reaches the Madison, Milwaukee, Oshkosh/Green Bay and Superior markets.

At Campari

ampari America was the first distilled spirit partner of the Tavern League of Wisconsin more than a decade ago, and they’ve continued that partnership ever since, says Gerry Ruvo, chairman and CEO of Campari America. The company is a wholly-owned subsidiary of Davide Campari-Milano S.p.A., together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry, says Ruvo. SKYY Spirits was founded in San Francisco in 1992 by the same man who invented the iconic SKYY Vodka. The second is Wild Turkey Distillery in Lawrenceburg, Kentucky, where renowned whiskies have been made since the 1800s. Davide Campari-Milano purchased both companies, and together, they are Campari America. Campari America firmly believes in supporting the TLW, explains Ruvo. He says that the company sponsors TLW regional golf outings and regularly participates in the annual, state-wide conventions to converse with league members and showcase new products. “It is important to let members know how much we appreciate their support of our portfolio, and they in turn reciprocate by promoting our brands and products,” he says.

Ruvo offers some examples of this dynamic: • General Beverage, Campari America’s wholesale partner, has dedicated teams focused on the on-premise channel to aid TLW accounts in growing their businesses with the Campari America profile. • Campari America entered into a statewide distribution agreement with Gen-

is done for several months in a charred oak barrel, “creating a very smooth, deep cocktail experience for the consumer,” he says.

On Premise

September/October 2013

• SKYY Vodka became an official sponsor of the Milwaukee Brewers in 2013. Ruvo says the club level lounge was dedicated as the “SKYY Lounge” and features game deal specials on related cocktails. He also notes that portable SKYY Bloody Mary carts can be found throughout the entire stadium, as well as margarita stations featuring the company’s Espolon tequila. “TLW accounts have been able to utilize this sponsorship to drive specials in their bars during Brewer games as well as tailgate/bus trips to entertain customers at the stadium,” Ruvo explains.

Cocktail trends Ruvo says new for Campari America this year is SKYY Infusions Moscato Grape. This vodka is infused with real Moscato grapes, the hottest category currently in the wine business, he explains. Its popularity has reached coast-to-coast and has become a favorite of hip-hop stars such as Jay Z and Drake. The other big launch of 2013 was the SKYY Wild Strawberry, “which has been hugely successful,” Ruvo says. This year, he adds, is “turning out to be a banner year for the cocktail.” The classics such as the Negroni and Manhattan are back with surging popularity, but creative twists by innovative bartenders are just as trendy. One he said that he’s seen is the Cynar Mint Julep. Cynar is actually an artichoke-based Italian liqueur.

In company news, the construction of a new visitor’s center at the Wild Turkey Distillery in Kentucky has been an exciting project this year. A $4 million state-of-the-art facility, the center will open this fall as a true showplace for the iconic Wild Turkey bourbon brand, and a travel destination for whiskey fans, Ruvo says. Campari America is headquartered in San Francisco and employs 170 people nationwide. Its portfolio is extensive, and also well known throughout the beverage industry for quality and innovation. In addition to SKYY Vodka, the Infusions brands are available in a variety of popular flavors from citrus to passion fruit, and coconut to blood orange. When it comes to whiskey, Wild Turkey tops the list, but other well-known and respected brands such as Russell’s Reserve, Rare Breed, McClelland’s, Bowmore, among others are available through this TLW bronze corporate sponsor. It also has a variety of aperitifs, liqueurs, rum and tequila available for customers to purchase. While Campari America continues to support the TLW, it appreciates how the organization’s members have shown the same respect and enjoyment of the company’s diverse line of distilled spirits. TLW Campari America Erik Schultek 608-291-2344 715 Sumac St., Oregon, WI 53575 www.camparigroup.com

Also turning heads (and pocketbooks) is the trend of cocktails on tap, carbonated cocktails, pre-bottled cocktails and barrel-aged cocktails. Ruvo explains that Campari is running a highly successful barrel-aged cocktail program which allows bartenders to age cocktails, such as the Negroni. This www.tlw.org

FALL BACK! Remember to Set Your Clocks Back!

SPECIAL CLUB MEMBERSHIP Platinum Club Members Outagamie County Tavern League Oshkosh City Tavern League Portage County Tavern League waushara county Tavern League TLW 3rd District TLW 5th District TLW 7th District

Gold Club Members

Daylight savings time ends on the first Sunday in November, so remember to set your clock BACK an hour at 2:00 a.m. on Sunday November, 3. Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November. As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March. Thus taverns would close at 3:30 a.m. daylight saving time on this date. On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time.

www.tlw.org

Dodge County Tavern League Door County Tavern League Manitowoc County Tavern League Oconto County Tavern League

Silver Club Member Alan Repp, Reppâ&#x20AC;&#x2122;s Bar, Oshkosh

Annual Membership Levels Platinum - $1,000 Annual Membership Level Gold - $500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221

September/October 2013

On Premise

Featured Affiliates Badger Hood Cleaning The old adage “a picture is worth a thousand words” speaks volumes – especially when it comes to a clean kitchen exhaust hood system. That’s why Bob Schenk, owner of Badger Hood Cleaning, insists on an after-service report with before and after pictures each time his company completes a job at a restaurant or bar. According to Schenk, this is an uncommon practice, but one he vehemently believes in. “We’re different than many local companies. To be able to show customers what we’ve found actually reassures them we’ve done our job. The pictures tell the full story.” Schenk also believes Badger Hood Cleaning offers intangibles his competitors can’t match. “I owned a restaurant for 35 years and it’s easy for me to identify with those in the industry. I understand the challenges, so it’s always been my goal with Badger Hood Cleaning to provide good service at reasonable prices.” Badger Hood Cleaning uses a high-pressure wash technique with safe chemical degreaser and guarantees professional cleaning of all fans, ducts, filters, fire suppression links, pipes and nozzles. The company is certified with the National Fire Protection Association and has also been given an A+ rating by the Better Business Bureau. Two crews, one located in Madison and the other in Milwaukee, service over 400 accounts and cover most of Wisconsin. The benefits of a clean kitchen hood are well documented and include fire safety, the prevention of rooftop damage, energy savings, extending the life of fans and motors, proper air flow and eliminating odors inside and outside a building. When asked about an inspection and cleaning schedule for a typical bar, Schenk says there is no one size fits all schedule. “The schedule is based on factors such as the number of hours the hood is in use, the type of cooking and the fuel source. If a bar does a Friday fish fry and makes a lot of burgers, they probably need to have their hood cleaned twice a year,” Schenk says. “Again, it all depends on volume and usage. We only clean hoods when it’s necessary. We take pride in that.” Schenk says his years in the restaurant business have given him a unique perspective and he’s enjoying this other side of the industry because it allows him to keep a pulse on what’s happening. That in part comes from his membership in the Tavern League of Wisconsin. “We enjoy what we do and we appreciate all the work our customers do every day,” Schenk says. Badger Hood Cleaning Bob Schenk 313 W. Beltline Hwy., Suite 151, Madison, WI 53713 • 608-270-2700 bobschenk@post.com • www. badgerhoodcleaning.com

On Premise

September/October 2013

Bay Tek Games Inc. “Passion In, Fun Out” – that’s the tagline that captures the corporate culture of Bay Tek Games. According to Director of Marketing Holly Meidl, the slogan means each and every one of their 115 employees in their Pulaski plant puts passion into each and every game they design and develop. It’s this shared vision that has driven this family owned and operated business to become a leader in the coin-operated game market. The company’s growth, since its humble beginnings in 1977, is impressive and they have captured numerous county, state and industry awards. All game components are manufactured in their Pulaski facility, including the cabinetry, cables, and soldering of the electrical boards. Plus 70 percent of their vendors are within a 60-mile radius of the plant, an intentional part of their business plan to ensure they support northeast Wisconsin manufacturers. Meidl explains the biggest portion of their business is in ticket redemption games that go into family restaurants and entertainment arcade centers. But according to Meidl, attending industry tradeshows where Bay Tek was side-by-side with dartball, pool table and juke box manufacturers opened their eyes to the bar market. “We’re all in the same association and we share the same operator/customer base, so it was an easy transition for us into the bar market.” Bay Tek manufactures two games specifically designed for bars and taverns. Beer Ball, is a variation on the traditional skee-ball or alley bowler arcade game, but with a 22” flat screen that shows up to four players’ scores. In 2010, Bay Tek introduced Beer Pong Master. This high-tech twist on the traditional beer pong game is designed without the mess. Players toss or bounce balls into ten red cups as a flat screen displays their scores. Meidl says it was shortly after the launch of Beer Pong Master that the company decided to join the Tavern League of Wisconsin. “By attending the TLW conventions, we’re able to create awareness about our products. We want to let members know we have a great way to attract more customers and keep them in their bars longer, plus sell more product.” Although bar and tavern owners can’t buy directly from Bay Tek, Meidl notes that most every bar in the state has a relationship with a game operator and Beer Pong Master and Beer Ball are readily available through this distribution channel. Meidl adds, “We’re proud to be a part of the Tavern League of Wisconsin. We believe in supporting Wisconsin businesses and entrepreneurs. We feel a close tie to these local, hard-working businesses because we’re a part of that community, too.” Bay Tek Games Inc. Holly Meidl 1077 Glenbrook Dr., Pulaski, WI 54162 • 920-822-3951 hmeidl@baytekgames.com • www.baytekgames.com www.tlw.org

Mass Appeal Specialties Inc. If you’ve attended Tavern League of Wisconsin conventions or are a regular reader of this publication, you’re probably familiar with Mass Appeal Specialties. The Green Bay-based company, owned by Tom Wilkinson, has been an active and supportive TLW affiliate member for over 35 years.

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The company was established by Wilkinson in 1972 with the goal of offering customers thousands of advertising items to help promote their businesses. Everything from T-shirts and sweatshirts, to hats and caps, to mugs and can koozies — more than 600,000 items — can be customized through Mass Appeal Specialties.

888-875-5303 www.mfpatm-safe.com

The company has a vast array of items in inventory, some 75,000100,000 pieces, and two graphic artists on staff to help clients create logos and designs for their businesses and organizations on any of these items. This combination of in-stock merchandise and design capabilities means quick turn-around for many jobs.

204 N Carver Street PO Box 41 Winthrop MN 55396

The company’s 12 full-time employees have expertise in screen printing, embroidery, applique and puff printing, and Wilkinson’s staff has the ability to print 8,000 pieces per shift. The company sells apparel for men, women, youth, toddlers and infants from name brand manufacturers such as Adidas, Ashworth, Callaway, Champion, Taylor Made, Izod, Timberland, Hanes and VanHeusen to name a few. Sizes range from XS-6XL. Mass Appeal serves a wide variety of businesses and organizations nationwide, including resorts, hotels, taverns, bowling alleys, corporations, schools, supermarkets, charitable organization, sporting events and much more. Wilkinson says he can point to a few things that have kept his business going strong for 41 years: attention to detail, high standards of quality and great customer service. It’s this attention to his customers’ needs that has resulted in repeat business and perpetuated the growth of the company. He acknowledges that his involvement with the TLW is a good example of an on-going business relationship that has been a win-win for everyone. “I’ve participated in every spring and fall Tavern League tradeshow for over 35 years; I’ve helped with events; used the TLW logo in my catalog to help advertise the organization; and always tried to give the best service to Tavern League members. In return, the TLW has provided me loyal customers and a chance to meet new business owners on a regular basis. Through them [TLW] I’ve met many great friends and bar owners. The relationship between the Tavern League and Mass Appeal Specialties is a bond forged in service to the business community.” Mass Appeal Specialties Inc. Thomas Wilkinson 2247 Shawano Ave., Green Bay, WI 54303 • 800-345-5432 tom@massappealinc.com • www.massappealinc.com www.tlw.org

www.tlw.org

September/October 2013

On Premise

Legislative Notes The TLW - The best value around By Scott Stenger, Stenger Government Relations

the strength, experience and expertise behind you and your business. Joining the TLW is putting your business interest first, which will help you and your business succeed.

have been writing On Premise articles for over 20 years – at times it can be a challenge to come up with a topic that can fill the page and be informative to the membership. After reading some of Pete’s articles I see he often has the same problem! Membership has always been one of the most important issues I have written about. Without membership there is no Tavern League of Wisconsin. Many non-members are quick to join when they have an issue with the local municipality and need the help and expertise of the TLW to assist them. That’s fine – we welcome their membership. However, I think the vast majority of non-members usually have not been asked to join or don’t know enough about the TLW to join. With that in mind, the next time you talk to a non-member feel free to share this article with them and let them know we welcome them to the largest trade association in the world that exclusively represents the interests of the licensed beverage industry. Why should a business join the Tavern League of Wisconsin? There are a number of good reasons to join the TLW, but only one that really matters — selfishness, yes selfishness. What do I mean by that? In today’s political and regulatory environment, a business owner needs to look out for the best interests of their business and do everything they can to succeed. You must be selfish about protecting your business and making investments to help your business succeed. As a member of the TLW, you have

On Premise

September/October 2013

If a non-member has a problem with their municipality, they call the TLW to help them. In many cases the problem could have been avoided all together if the non-member had put the interests of their business first before a crisis situation occurred. Putting your business first is why we have members that have been with the TLW for 20, 30 or even 40 years. The collective strength of license holders has proven to be an effective way for your voice to be heard at the local, state and federal level. The average annual membership dues to the TLW are $150 – that is only $12.50 a month to belong to a trade association recognized as the leader in the industry since 1935. Anyone in the hospitality industry can tell you, in this environment, an investment of $12.50 per month is the best money you can spend to protect and enhance your business. As a member of the Tavern League of Wisconsin, here are just a few of the benefits of membership: • Participation in TLW SafeRide Program • Discounts for BMI and ASCAP • Eligible for tavern of the game during Brewer games • A legislative voice in Madison • Representation in Washington D.C. • Advice and expertise with local issues • Discounts with TLW affiliated vendors • Access to two industry trade shows • State and federal information relating to your business • TLW monthly newsletter • TLW bi-monthly magazine

• TLW Brewer tailgate party and game • Annual convention and spring conference • Legal voice on issues before the Wisconsin Supreme Court • Strength in numbers • Information from local, state and federal regulatory bodies • Discounted food safety course • Online bartender certification course • Industry expert speakers at conventions • TLW Legislative Day • Fall TLW golf outing • Increased business from TLW events • Friendship • Security • Toll-free 800 number to TLW office • TLW member Facebook profiles • Free TLW app Others in the industry, from around the country, are amazed at what the TLW provides for its members for $150 per year. They are even more stunned to learn why a business would not join the TLW. They see firsthand the strength of the TLW and find it difficult to comprehend why a business would not want to join forces with a trade association formed to exclusively represent their interests. However, we all know those businesses are out there and hopefully we can all work to recruit new members while maintaining our membership ranks. Why join the Tavern League of Wisconsin? You join because it is in the best interest of your business and your success. Be selfish about protecting and growing your business, and join forces with the largest statewide trade association in the country — The Tavern League of Wisconsin. TLW Tavern League of Wisconsin 1-800-445-9221 Visit www.tlw.org Visit us on Facebook www.tlw.org

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2012 January/February On Premise

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September/October 2013

On Premise

Accounting Help Year-end planning – WOTC By Kimberly Ruef, CPA

Which Groups are Targeted?

he Work Opportunity Tax Credit (WOTC) can be a very valuable tax break for businesses hiring employees from certain targeted groups. Under current law, this benefit expires for workers hired after January 1, 2014. Congress may extend the WOTC, but that is not a sure thing. If you’re thinking of hiring WOTC-eligible individuals, you should consider doing so soon to lock in their valuable credits. Due to the involved certification process, an early start is recommended.

WOTC Overview The WOTC allows businesses who hire members of certain targeted groups prior to January 1, 2014 to get a maximum credit against income tax of 40 percent of first-year wages, up to a maximum of $6,000 per employee ($3,000 for qualified summer youth employees, and possibly more for qualified veterans). A lesser credit of 25 percent is available for employees who have completed at least 120 hours, but less than 400 hours of service for the employer. If the employee is a LTFA (long-term family assistance) recipient, the maximum credit is $9,000 (up to $10,000 first year wages multiplied by .4) + (up to $10,000 second year wages multiplied by .5).

On Premise

September/October 2013

• Q ualified IV-A recipients — qualified recipients of aid to families with dependent children or a successor program • Qualified veterans • Qualified ex-felons • Designated community residents • Vocational rehabilitation referrals • Qualified summer youth employees • Qualified supplemental nutrition assistance program (SNAP) recipients • Qualified SSI recipients • Long-term family assistance (LTFA) recipients – members of a family that receives or received assistance under a IV-A program for a minimum period of time

Rules for Qualifying Veterans The amount of first-year wages taken into account in computing the WOTC for qualified veterans is: 1. $6,000 for a veteran who is a member of a family receiving assistance under a food stamp program for at least three months, all or part of which is during the 12-month period ending on the hiring date (maximum credit of $2,400). 2. $12,000 for a veteran with a service-connected disability who has a hiring date that isn’t more than one year after having been discharged or released from active duty (maximum credit of $4,800). 3. $24,000 for a veteran with a service-connected disability who has aggregate periods of unemployment during the one-year period ending on the hiring date of six months or more (maximum credit of $9,600). 4. $6,000 for a veteran who has aggregate periods of unemployment

during the one-year period ending on the hiring date which equal or exceed four weeks, but less than six months (maximum credit of $2,400). 5. $14,000 for a veteran who has aggregate periods of unemployment during the one-year period ending on the hiring date of six months or more (maximum credit of $5,600).

Certification To be eligible for the WOTC, an employee must be certified as a member of a targeted group by a State Employment Security Agency (SESA). In Wisconsin, it’s the Department of Workforce Development (DWD). Certification must happen (or at least be started) prior to the first day of work. A pre-screening notice (Form 8850) must be completed by the day the offer of employment is made, and submitted to the SESA as part of a request for certification within 28 days after the employee begins work. A fast-tracked qualification process applies for qualified veterans.

Recommended Best Practices I would strongly encourage receiving a completed Form 8850 from all employees prior to, or concurrent with making an offer of employment. If the form is not completed prior to the first day of work, the credit is not available. A taxpayer in the 15 percent tax bracket taking advantage of this credit has a net overall savings of 85 percent of the credit amount ($2,400 credit vs. $2,400 deduction at 15 percent tax rate). TLW Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo, Janesville, and Pewaukee. She has been providing accounting and tax services to businesses and business owners for over 20 years. Phone: (608) 274-4020 Email: kim.ruef@wegnercpas.com www.tlw.org

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Savings offer only available to new, first time Commercial Public/Private customers who subscribe between 5/22/13 and 9/18/13. Service activation with 24-month commitment requires. Offer ends 9/18/13 and is available in the continental United States for new, first-time DIRECTV commercial customers. All prices, packages and programming subject to change without notice. All DIRECTV programming, and any other services that are provided, are subject to the terms and conditions of the promotional agreement and Commercial Customer Agreement. Credit card may be required (except in MA & PA). BUSINESS INFORMATION PROGRAMMING/BILL CREDIT OFFER: Purchase of 24 consecutive months of BUSINESS INFORMATION and Local Channels packages (if available in your market) required. Upon DIRECTV System activation, beginning in the second month, DIRECTV will begin to credit the new BUSINESS INFORMATION customer’s account for 12 consecutive months in the amount of $6.00/mo. for the BUSINESS INFORMATION and Local Channels packages, plus an additional $10.00/mo. when customer activates and maintains BUSINESS INFORMATION and enrolls in Auto Bill Pay for 12 months with credit card at the point of sale. Account must be in “good standing,” as determined by DIRECTV in its sole discretion, to remain eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE, THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. In certain markets, programming/pricing may vary. IN THE EVENT YOU FAIL TO MAINTAIN YOUR PROGRAMMING AGREEMENT, YOU AGREE THAT DIRECTV MAY CHARGE YOU A PRORATABLE EARLY CANCELLATION FEE OF $480. LIMIT ONE BILL CREDIT OFFER PER ACCOUNT. HARDWARE OFFER: Programming agreement, as defined by customer’s commercial programming rate card required. Up to two free HD (requires HD ACCESS of $25/mo.) or four free SD receivers per commercial location for a total of four free receivers. Offer available to new commercial customers in commercial structures no more than three stories high. No single family residence allowed. Make and model of system at DIRECTV’s sole discretion. Offer void where prohibited or restricted. All DIRECTV Receivers must be continuously connected to the same land-based phone line. DIRECTV programming, pricing, terms and conditions subject to change at any time. Taxes not included. Receipt of DIRECTV programming subject to terms of DIRECTV Commercial Customer Viewing Agreement; copy provided with new customer information packet. ©2013 DIRECTV. DIRECTV, the DIRECTV for Business logo and BUSINESS INFORMATION are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners.

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161 Business Park Circle • Stoughton, WI 53589 September/October 2013

On Premise

New Members TLW New Members June 4, 2013 to August 8, 2013 Pour Haus Bar & Grill Ed & Betsy Jeziorny Lakewood

Racine City Cham Tap North Cari Fenkl Racine

Shep’s Northshore Bar & Campground Randy Shepler New Auburn

Curmudgeon’s Pub & Grill LLC Dawn Burbey Racine

State Only

District 1 Kenosha City Big Shotz Sports Bar Kurt Streck Kenosha Brat Stop Jerry Rasmussen Kenosha

Racine County Burgey’s Pub & Prime Kevin Burgey Caledonia Dizzy’s Bar Rick & Kathie Varga Waterford Rock County Rivals Sports Bar & Grill Brad McCaslin Beloit

Brat Stop Too Beverly Kenosha

Edwardo’s Restaurant Tod Edwards La Crosse Tom Sawyers Dan Nelson La Crosse Nordic Lanes Scott Sordahl & Gary Mowery Westby District 4 Calumet County Bobbers Up April Bruckert Chilton Fond du Lac City/ County Kegger’s Steak & Ale Deb O’Connor Eden

Cooler Near The Lake Kevin McCarron Kenosha

Walworth County Freddie’s West End Fred Kukla Lake Geneva

Culinary Infusion Inc. Keith Meyer Kenosha

District 2

Manitowoc County Good Times Michelle Peroutka Mishicot

Dodge County Danny Boy’s Irish Pub LLC Jerry Fleisner Horicon

Oshkosh City Best Western Premier Waterfront Hotel David Krumplitsch Oshkosh

Jefferson County Dew Drop Inn Dawn Buzdum Watertown

Ozaukee County Redheads Tavern Adam Fatla Grafton

La Fe Cafe Reyna Castillo Kenosha Norm’s So Seldom Inn Scott Cardinali Kenosha Port of Kenosha Beverage House Daniel A. Nicolazzi Kenosha Sheridan Lanes Karen Griffin Kenosha Swedish American Club Sala Musaitef Kenosha Tarbenders Bar & Grill Steven R. Neu Kenosha Ray Radigans Mary Radigan Pleasant Prairie Main Street Tap Rich Karrasch Twin Lakes Kenosha County JAAAT LLC Ann Beam Burlington Clay’s Shirley Willie Kenosha

On Premise

District 3 Grant/Iowa County Spot Tavern James Boyle Darlington Copper Dome Sports Bar & Grill Brian Kirsch Lancaster J & V’s Goodtime Legion Bar Veronica Breitsprecker Potosi

District 5 Shawano County Vee’s Star Campsite Venita or Don Karcz Bowler Classic’s Restaurant & Lounge Robin Himebauch Shawano

Ridge Point Rendezvous John Mueller Ridgeway

Bailey’s Bar and Grill Craig Bailey Wittenberg

La Crosse City/County The Stockyard Linda Pederson Coon Valley

Wood County Kellner International Bar & Grill Robert A. Spohn Wisconsin Rapids

Courtyard By Marriott-La Crosse Amy Penchi La Crosse n

Washington County House of Heileman’s III LLC Kevin Leitner West Bend

September/October 2013

District 6 Brown County Fox Heights LLC Fesse Wotsuba Green Bay Molly McGee’s Irish Pub Tim Geraty Green Bay Red Lantern Carl Schuelke Green Bay River’s Bend Lyn Luevanos Green Bay Round Up Paul Huss Green Bay Ten-O-One Club Gary Keeler Green Bay Trail Mixers Bar Paul Huss Green Bay Marinette County Cheers Where Friends Gather LLC Robert & Beverlee Mongin Coleman Outagamie County Dieter’s Ale Haus Jennifer Kuehn Appleton

Pierce County Big Dog Daddy’s Roadhouse John Grabrick Bay City Bill’s Bar LLC Brittany K. Birmingham Spring Valley Polk County The Sandbox Bar & Grill Sherry Anderson Clear Lake Trempealeau/Buffalo County Alma Hotel Crystal Wieczorek Alma Tater’s Dam View Bar Gregory Stevens Alma UP-Chuck’s Chuck Timm Arcadia Hillbilly Fun Saloon Michael J. Price Ettrick Wine House David Pirkl Fountain City District 8

The Pub Cheryl Gloudemans Kaukauna

Ashland/Bayfield County Staudemeyer’s Four Season’s Resort Amanda Staudemeyer Cable

Woody’s Pub Kelly Kirchner Kaukauna

Telemark Golf Course Nicole Vesel Cable

District 7

Lakeland Area Tugboat’s Tamarac Tap Timothy R. Sullivan Lake Tomahawk

Barron County Dutchmans Bar Todd Miller Ridgeland Eau Claire City/County Boon Dock’s Bar & Grill Robert & Nancy Longdo Boyd Maple Lounge Mike Stangel Eau Claire Steve & Kathy’s Bar Steve Schacht Fall Creek

Big Brown Jug Russell Sawallish Minocqua Price County Mt. Pockets Padraic & Renee Harvey Butternut Crane Chase Tavern LaBeth Dumann Phillips Sawyer County Spider Lake Golf Resort Nicole L. Vesel Hayward

www.tlw.org

Timber Bay Lodge Dawn Hayward

Buck Shots Bar Dave Nunez Milwaukee

Dan’s 1st Call Daniel L. Crawford West Allis

Vilas County Y Not Here Ronald Smith Alvin

Hideout Dan Seiy Milwaukee

Double B’s Scott Bunker West Allis

Sofia’s Restaurant Selman Ismaili Milwaukee

Shamrox Jodie Hay West Allis

Scooter’s Tap Jerry C. Ulrich Milwaukee

Stallis Palace Thomas Daniels West Allis

The Parlor Lenny Jenkins Milwaukee

The Buzzard’s Nest Lawrence & Melodie Pryor West Allis

BBT’s Of Eagle River Terry Hill Eagle River Washburn County Snag’s Sports Bar Nancy Ratzenberger Spooner District 9 Milwaukee County Hospitality Longshots Sports Bar Donald D. Habermehl Greenfield Black Sheep Keith Harenda Milwaukee

The Stone Shawn Leet Milwaukee Tracy Rae’s LLC Tracy Utphall Oak Creek Fly By Saloon Amy Mast Saint Francis

Everything you need to serve the most profitable part of your menu

Appetizers!!!

All units listed come with our appetizer starter program that gives you enough Free Appetizers to cover your entire purchase price based on manufacture’s serving and pricing recommendations!

BAsicAlly Free!

Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appet izers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers! !!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe tizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizer s!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Ap petizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetiz ers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!! Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appet izers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers! !!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe tizers!!!AppAppetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appeti zers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!! !Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe Quik-n-crispy Auto Fry Mti-5 tizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers Greaseless Fryers #G2 120v No Need for Hoods or Vents! !!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!App New $4095.00 New $8995.00 etizers!!!AppAppetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appet Reconditioned $2200.00 Reconditioned $6995.00 izers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!Also Available: !!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe Anets silverline #14 Gas Fryer tizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers 90k BTU 40lb !!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!App New $931.00 etizers!!!AppAppetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appet Vollrath electric Fryers izers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers! 10lb $445.00 !!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe 15lb $679.00 tizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers Ascraft Heated Display cabinets !!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!App #HD-26 $645.00 etizers!!!AppAppetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appet #HD-36 $749.00 izers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers! Delivery within 150 miles !!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appe larger models available in the Autofry and Quick-N-crispy line contact Doug Helnore - munchboxandmunchiehut@yahoo.com - (262)206-5115 tizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers !!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!Appetizers!!!App www.tlw.org etizers!!!App September/October 2013

On Premise

Affiliate Members TLW AFFILIATE MEMBERS as of august 8, 2013 Ackley Novelty Inc.

Corporate Casuals & Promotional Products

Insphere Insurance Solutions

Park Ridge Distributing Inc.

Advanced Draft Solutions LLC

Pehler Distributing Inc.

Affiliated Investment Group

County Wide Extinguisher Inc.

J T Advertising

D & D Amusement Games LLC

Per Mar Security Services

Airgas National Carbonation

J/R Ice & Refrigeration Repair LLC

Alliance Insurance Centers LLC

Dean Health Plan

JBM Amusements

Allied Games Inc.

Dean’s Satellite

Johnson Brothers Beverage

Allied Insurance Centers Inc.

Delafield Brew Haus

Johnson Dist. Inc.

American Entertainment Services Inc.

DeVere Company Inc.

JP Graphics Inc.

Dierks Waukesha

Just in Time Refrigeration LLC

American Income Life

Dining Publications LLC DISCUS

Kavanaughs Restaurant Supplies

Racine Amusement Inc.

American Welding & Gas Amusement Devices Inc.

Disher Insurance Services

Keg-Stands LLC

DJ D-Train

Kessenich’s Ltd.

Reindl Printing

Appleton Night Out.com LLC Audio Entertainment

Edge One Inc.

KevCorp International

B & K Bar & Restaurant Supplies

El Cortez Hotel & Casino

KLB Insurance ServicesIllinois Casualty

B-M Music & Games

Emil’s Pizza Inc.

Badger Hood Cleaning Baraboo Sysco Food Services

Electro-Kold Corporation Energy Distributing

Kobussen Buses Ltd. Lamers Bus Lines Lebby’s Frozen Pizza

Baraboo Tent & Awning

Engels Commercial Appliance Inc.

BarsGuru Enterprises LLC

Fabiano Brothers

Legacy Advisor Network

Bartelt Insurance Services

Firehouse Pizza

Bay Tek Games

Flanigan Distributing

LJP Insurance Agency/ Rural Mutual

Bay Towel/Linen Rental

Fleming’s Fire I

Beechwood Distributors Inc.

Flipside Coin Machines Inc.

Benedict Refrigeration Service Inc.

Foremost Business Systems

Best Bargains Bevinco Bi-State Point of Sale Solutions

Bromak Sales Inc. Buy Right Purchasing Group LLC Capital Bankcard Cardtronics USA Cash Depot Central Ceiling Systems Inc. Century Services Chambers Travel Cintas Corporation Coffee Express Inc. Cornerstone Processing Solutions Inc.

On Premise

Riverside Foods Inc. S & S Distributing Inc. Saloons N Spoons/Turbo Chemical Sam’s Amusement Co. Sam’s Club Sanimax USA Inc. Saratoga Liquor Co. Inc. Schmidt Novelty Serralles USA Service Specialists

Special Olympics Wisconsin Inc.

Friebert, Finerty & St. John, S.C.

MBA Corp.

Stansfield Vending Inc.

Meyer Brothers LLC

Stevens Point Brewery

Micro Matic

Superior Beverages LLC

Mid-Oak Distillery

Superior Vending

Midstate Amusement Games

Swanel Beverage Inc./Banzai

Midwest Amusements

Tamarak Design’s

Midwest Coin Concepts of WI

Think Ink & Design

Milwaukee Brewers

This Drinks on Us LLC

Milwaukee Bucks

Ticket King Inc.

Milwaukee Pedal Tavern LLC

Toccata Gaming International LLC

General Beverage Sales Co. Glavinsured Agency Inc. Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Guardian Pest Solutions Inc.

SniffIt LLC

Gunderson Linen

Mississippi River Distilling Company

Happy Tap

Mitchell Novelty Co.

Tricky Dick & Joyce Specialty

Heartland Payment Systems

Modern Cash Register Systems

US Foodservice

Heartland Payment Systems

Capital Brewery

Reinhart Food Service LLC

Mass Appeal Specialties Inc.

General Beer - Northeast Inc.

Boelter Companies

Red’s Novelty LTD

Magnuson Industries Inc.

Big Game Sports Cards/ Sterling Graphics

Bob Schuchardt Insurance

Qpondog Text Message Marketing Specialists

Freistadt Alte Kameraden Band

Games Are Us Inc.

BMI (Broadcast Music Inc.)

Precision Pours Inc.

Slack Attack Communications

Big Daddy Games LLC

Blue Honey Bio-Fuels Inc.

LodgeVision (formerly Star Connection)

Plunkett’s Pest Control Portesi Italian Foods Inc.

M & R Amusements & Vending LLC

Game Management Corp.

Bill’s Distributing LTD

Lee Beverage of Wisconsin LLC

Pinkerton Solutions LLC

Tri-Mart Corporation

Vern’s Cheese Inc.

Hiawatha Chef, Bar and Janitorial Supply

Murphy Desmond, S.C.

Vital Tokens

National Chemicals Inc.

Holiday Wholesale Inc.

Wausau Coin Machines Inc.

Nei - Turner Media Group Inc.

Hospitality Services Corp.

New Glarus Brewing Co.

West Suburban Insurance Agency

Huebsch Services

Northern Lakes Amusement

WI Hospitality Insured

Hyer Standards

Northwest Coin Machine Co.

Wil-Kil Pest Control

Ideal Ad & Sportswear

Office Supplies 2 U Inc.

Wine Institute

Independent Insurance Services Inc.

Omega Processing Solutions

Wisconsin Souvenir Milkcaps

Indianhead Foodservice Dist. Inc.

Original Ovenworks Pizza

Wordbyphone.com

Paradise Printing Company

September/October 2013

www.tlw.org

Straight up

Recipes Icy Black

1 oz. Black Vodka 3 oz. Lemonade or LemonLime Soda Add crushed ice to a highball glass, and pour in the lemonade or lemonlime soda. Then slowly trickle in the black vodka so that it floats on top.

Berry Scary Martini 1 cup Ice 1 oz. Black Vodka 2 oz. Cherry Juice Fresh Blueberries and Raspberries

Combine ice, vodka, and cherry juice in a cocktail shaker and shake vigorously. Pour into a martini glass. Put raspberries and blueberries on a cocktail skewer, and place in drink.

Screwed-Up Screwdriver

/2 cup Ice /2 cup Freshly Squeezed

1 1

Tangerine Juice 1 1 /2 oz. black vodka 1 black licorice twist, for serving Place ice in a tall glass. Pour juice into glass. Pour vodka slowly into glass so it sits on top of juice and creates a layer of black. Cut 1/4 inch off each end of licorice and use as a straw.

Ghost in the Graveyard

2 oz. Black Vodka 2 oz. Coffee-Flavored Liqueur or Crème de Cacao 1 scoop Vanilla Ice Cream Pinch of Finely Grated Nutmeg In a glass, combine vodka and coffee-flavored liqueur or crème de cacao. Set aside. Place a scoop of ice cream in a highball glass. Slowly pour vodka mixture over ice cream. Garnish with nutmeg.

Rotten Pumpkin 5-6 oz. Orange Juice 2 oz. Black Vodka Ice

Pour orange juice into a glass filled with ice. Slowly top with black vodka.

www.tlw.org

Black Vodka

t’s fall — the air is a bit cooler, the days are a bit shorter, the leaves are beginning their transformation to shades of reds and yellows, and Halloween is fast-approaching. Why not offer your customers a spooktacular change of pace with a few cocktails made with vodka that’s as black as night.

Although there are a number of flavored infused vodkas that are wildly popular, black vodka is in a category all by itself due to its intense color. There are only a few manufacturers that specialize in black vodka. Blavod is one of the most common and it utilizes the coloring and flavoring agent called black catechu extracted from an Acacia shrub. Another brand, Eristoff, has delicious flavors of wild berries with an aroma of blackcurrant, and just a touch of apple. Some may dispute whether black-colored vodka is vodka at all because domestic American spirits can only legally be called vodka if they are without “distinctive character, aroma, taste, or color.” If you’re not ready to pour Blavod or Eristoff, there are other popular “black” vodkas that are clear, including blends from Eristoff, Belvedere, Smirnoff and Absolut. Each of these brands have their own unique distilling process and offer flavors ranging from a hint of wild berry to creamy caramel and rich spices. If you dare to try one of the truly black vodkas, here are some recipes that just might elevate your Halloween menu and become frighteningly popular! Cheers! TLW

September/October 2013

On Premise

TLW Celebrates

10 Years of Tailgating

Photography by Shanna Wolf

n a perfect, blue sky-day at Miller Park the Tavern League of Wisconsin hosted its 10th annual tailgate party to benefit the Tavern Industry Political Action Committee (TIPAC). A crowd of nearly 300 gathered on July 20 to enjoy brats, cold beer and live music before heading to the 6:10 p.m. game between the Milwaukee Brewers and Miami Marlins.

On Premise

September/October 2013

www.tlw.org

The Brewers shut-out the Marlins 6-0 with Yovani Gallardo pitching a solid 6 2/3 innings to get the win. Highlights of the game included catcher Jonathan Lucroy’s solo home run in the third inning, followed by 421-foot home run to center field by second baseman Rickie Weeks in the fourth inning. A big thanks to both the Milwaukee County Hospitality Association and MillerCoors for making this year’s event a success. If you missed out on the fun this year, watch for information in spring 2014 for next summer’s event! TLW

Local League Updates Oneida county Tavern League On a recent trip to Rhinelander to promote his “Working for Wisconsin Tour,” Gov. Scott Walker met with Oneida County Tavern League members. The TLW members thanked the governor for additional funding for the SafeRide Program as well as his commitment to tourism promotion.

Mike Kuczmarski, Oneida County Tavern League supporter; Gary Ramsey, long-time TLW member; Russ Fisher, Oneida County Tavern League president; and Gov. Scott Walker.

Walworth County

Chris Marsicano, Walworth County Tavern League secretary/treasurer; Cindy Simonsen, VIP Services executive director; Linda Cheney, VIP Services human resources director; and Trevor Wheeler, Walworth County Tavern League president. www.tlw.org

At the June Walworth County Tavern League (WCTL) meeting, representatives from VIP Services were presented with a check for $1,000 for the “Walworth County Tavern League Daniel F. Ward Scholarship Program,” benefiting VIP Services Inc. The scholarship fund was created to honor former WCTL president Dan Ward who passed away in March. This special scholarship will provide unique opportunities for the agency’s clients to expand their horizons in important new directions, leading to greater levels of independence and self-esteem. The fund will allow VIP Services to educate clients about self-determination and to send them to conferences, seminars and special activity sessions conducted at sites throughout the state by organizations like the Wisconsin Board of People with Developmental Disabilities, Rehabilitation for Wisconsin and Disability Advocates Wisconsin Network.

September/October 2013

On Premise

Advertiser Index Affiliated Investment Group Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Alliance Payment Systems Inc. www.alliancepaymentsystems.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Anheuser-Busch Inc. www.anheuser-busch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Benedict Refrigeration Service www.benedictrefrigeration.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Campari America www.campariamerica.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Dierks Waukesha www.waukeshafoods.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 DirecTV www.directv.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Disher Insurance Services www.disherinsurance.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Edge One www.edgeone.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Emil’s Pizza www.emilspizza.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Engels Commercial Appliance www.engelsinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Jim’s Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Kessenichs LTD. www.kessenichs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 KLB Insurance www.klbins.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Kobussen Buses LTD. www.kobussen.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Lamers Bus Lines Inc. www.golamers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Magnuson Industries Inc. www.posi-pour.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Mass Appeal Inc. www.massappealinc.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Midwest Financial Processing www.mfpatm-safe.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 MillerCoors www.millercoors.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Modern Cash Register System www.moderncashregister.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Murphy Desmond S.C. www.murphydesmond.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Patrón Spirits www.patronspirits.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Sanimax www.sanimax.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Smoke Check www.smokecheck.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30, 31 Star Connection www.savingwithdirect.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Sysco Foods www.baraboosysco.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 The Munch Box. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Tri-Mart Corporation www.trimart.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 WAMO www.wamo.net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Wisconsin Souvenir Milk Caps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43, 50 Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

On Premise

September/October 2013

Great Profits Employee Incentive Program More Info: 414-217-1731 www.wimlkcaps.com

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • APPAREL • BAR TOKENS

Golf Outing Gift Specials Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or cell 608-201-2055 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

Great Lakes Amusement

CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE NEWEST GAMES Affiliate Tavern League Member

Green Bay, WI • 877-354-7544 www.GlaStore.com

Advertise in

On Premise the official publication of the Tavern League of Wisconsin

Contact:

Louise Andraski, Account Executive Direct: 608-873-8734 Fax: 262-245-2000 NEI-TURNER MEDIA GROUP www.tlw.org

www.tlw.org

September/October 2013

On Premise

Stacked logo with gold drop and slight gradation on red

Stacked logo with gold drop and no gradation on red

Horizontal logo with gold drop and slight gradation on red

Horizontal logo with gold drop and no gradation on red

Horizontal 2 color Stacked 2 color

Stacked 1

Horizontal 1 color