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Visual Standards Guide
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VISUAL STR ATEGY GUIDE
POND'S
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Visual Standards Guide
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POND'S
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Contents Introduction 01—Brand Background History................................................................ 08 The New Pond’s.................................................. 14 Key Words........................................................... 16
02—Logo Guide The New Logo.................................................... 20 Logo Anatomy..................................................... 26 Logo Use............................................................. 28
03—Visual System Color Standards................................................... 36 Type Standards..................................................... 40 Graphic Elements................................................. 42 Business System................................................... 46
04—Brand Expansion Overview............................................................ 54 Brand Expansions................................................. 58
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Introduction
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Pond’s, the original skin care brand, is transforming its vision to encompass holistic wellness. With a new, broader scope, we now need a new visual language to tell the story of Pond’s.
Pond’s Visual System Pond’s began in 1846, when pharmacist Theron R. Pond developed a cure-all healing tea from witch hazel extract. In the past 150 years since, it has evolved into a skin care brand primarily for women, but it has lost significant brand recognition and relevance. Today, it is undergoing another transformation that will keep it relevant and fresh for another 150 years to come. Technology, urbanization, and chemical products have an increasing role in our lives, so natural experiences are becoming more valuable and sought after. That’s why we are taking Pond’s back to its roots as a producer of natural solutions for overall health and wellness. We have developed
new expansions of the Pond’s brand to serve our new vision. It is only natural that we define the system of visual language that expresses the new brand. Beginning with our new logo, we have expanded the visual system into type, color, imagery, and graphic elements. In this book, we will lay out the guidelines for the new system to ensure consistent use of all the elements, and explore the expansions of the brand where the elements will exist.
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01 Brand Background
1.1–1.3 History + The New Pond’s + Key Words
POND'S
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POND'S
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"Pond’s is a true heritage brand, and I love that about them. I have many fond memories of sitting on the floor in my granny’s bedroom watching her carefully remove the day’s make-up with her beloved Pond’s Cold Cream." —Candice-Lee Kannemeyer, beauty blogger
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History
Pond’s has over 150 years of experience developing products to nurture healthy, radiant skin. Now we are reframing Pond’s focus on skin care as one element of a holistic approach to total body wellness. Pond’s began in 1846, when New York pharmacist Theron R. Pond developed a healing tea from witch hazel extract, which he sold as ‘Golden Treasure’, later called Pond’s Extract. The product was a cure-all marketed to families under the brand name Pond’s Healing. However, as the burgeoning skin care business expanded, Pond’s began to lose sales to its higher priced competitors because, as one market researcher noted, “women thought that higher priced creams must be better.” The brand lacked a sense of exclusivity. Pond’s fought back with an extensive advertising campaign beginning in 1923, based on testimonials from prominent figures, including Queen Marie of Romania, which did indeed improve sales at the time. As time went one, Pond’s continued to develop skin care products, and in 1940 expanded into makeup lines with its Pond’s Face Powder and Pond’s Angel Face products. But by the 1950’s, Pond’s
was stuck in the middle to lower end of the cosmetic market. In 1955, Pond’s was combined with the Chesebrough Manufacturing Company, the makers of Vaseline, as a strategy to keep Pond’s company alive. This was successful until the mid 1980’s when revenues began to flag, and the company was acquired by Unilever in 1986. Soon after, under its new ownership, the Pond’s Institute was opened in an attempt to position the brand as a leading expert in science-based skin care. Yet while it retains a devoted cult following, Pond’s still occupies the bottom shelf of drug stores and pharmacies, and many consumers are unaware or dismissive of the brand. This tells us the time is right for a new, more powerful take on Pond’s identity, so consumers can really see what Pond’s has to offer today.
1.1—HISTORY
1894
2015
1950
1930
1970
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POND'S
Looking back to Pond’s past
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Looking ahead to the future of Pond’s
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The New Pond’s Our mission: distilling solutions for taking care of your body, so you can be your best self. The new mission statement honors Pond's beginnings as a manufacturer of healing pharmaceutical products, as well as their continued efforts to promote healthy skin. We are now reframing Pond's current focus on skin care as just one element of a holistic approach to total body health. With this refreshed mission, Pond's will be able to expand its offerings and provide more types of self-care opportunities, products, and services.
POND'S
1.2—THE NE W POND’S
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Our Three Key Words
Healing Fundamental Trusted
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02 Logo Guide
2.1–2.3 The New Logo + Logo Anatomy + Logo Use
POND'S
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“Every body needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” —John Muir, naturalist & author
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The New Logo The new Pond’s logo holistically embodies the nature of the new incarnation of the brand.
Healing
Trusted
Fundamental
Pond’s golden nautilus shell expresses healing in its relation to water and beauty in its expression of the golden ratio, a naturally occurring mathematical ratio that is considered to create harmonious and beautiful proportions.
The nautilus is also an ancient species, relating Pond’s back to its roots in the realm of tried and true natural remedies, where the brand will focus its future expansion. The custom logotype creates a sense of warmth that ties back to the idea of Pond’s as a trusted brand.
Finally, the nautilus as a living animal relates it back to the logo concept of the fundamental elements of life.
2.1—THE NE W LOGO
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Logo Versions
Version A (preferred)
Version B
Vertical Lockup Graphic Mark + Logotype
Logotype
Version C Horizontal Lockup Graphic Mark + Logotype
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Logo Anatomy The Pond’s logo is composed of round and organic shapes to reflect the nature of the brand. As such, the forms fit the grid, but do not strictly adhere to it.
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2.2—LOGO ANATOMY
2x clear space
2x
2x clear space
1x
2x clear space
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2.3—LOGO U SE
Logo Size Different versions of the logo are preferred for different applications.
lg. scale
.75 in +
1.25 in +
2 in +
N
Y
Y
Y
Y
Y
Y
N
N
N
Y
Y
Version A (preferred) Vertical Lockup Graphic Mark + Logotype
Version B Logotype
Version C Horizontal Lockup Graphic Mark + Logotype
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Green Gold
Charcoal
Full Color Logo
PMS COATED 457 C
PMS COATED 419 C
PMS UNCOATED 103 U
PMS UNCOATED 5535 U
R:180 G:160 B:70
R:55 G:65 B:60
C: 30 M: 30 Y: 85 K: 5
C: 70 M: 55 Y: 65 K: 50
Color Use
2.3—LOGO U SE
Single Color Logo
Black & White
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Improper Logo Usage Avoid these mistakes for consistent and approved logo usage.
Do not add rearrange the logo elements
Do not add extra elements to the logo
No transparency
No non-standard colors
No warping or stretching
No angles
2.3—LOGO U SE
No added effects
Do not crop or cover up the logo
Do not place the full color logo on a color background, use black or white
Do not swap logo colors
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03 Visual System
3.1–3.4 Color Standards + Type Standards + Graphic Elements + Business System
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“Beauty is certainly a soft, smooth, slippery thing, and therefore of a nature which easily slips in and permeates our souls.” —Plato
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Color Standards The two logo colors, green gold and charcoal, must always be replicated as closely as possible when in use. Use these colors sparingly as accents within the rest of the system.
Green Gold
Charcoal
PMS COATED 457 C
PMS COATED 419 C
PMS UNCOATED 103 U
PMS UNCOATED 5535 U
R:180 G:160 B:70
R:55 G:65 B:60
C: 30 M: 30 Y: 85 K: 5
C: 70 M: 55 Y: 65 K: 50
3.1—COLOR STANDARDS
The color palette for the new visual system is inspired by nature and botanical imagery. Use varied deep green hues with occasional shades of blue.
Dark Moss
Light Olive
R:40 G:50 B:20
R:100 G:120 B:50
R:0 G:55 B:75
R:190 G:205 B:50
R:190 G:215 B:215
C: 75 M: 60 Y: 100 K: 60
C: 60 M: 35 Y: 100 K: 20
C: 100 M: 70 Y: 50 K: 40
C: 30 M: 5 Y: 100 K: 0
C: 25 M: 5 Y: 15 K: 0
Ocean
Spring
Sky Blue
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Type Standards The Pond’s brand employs three distinct typefaces.
Bell MT
Neuzeit Grotesk
Bembo
Headlines, quotes and call-outs Bell MT is a more modern facsimile of the typeface cut originally for John Bell by Richard Austin in 1788. Although inspired by French punchcutters of the time, with a vertical stress and fine hairlines, Bell is classified as a Transitional serif. Its rather pronounced brackets give the letters a certain softness that works well with the Pond’s logotype and graphic mark.
Subheads and captions Neuzeit is a geometric sans-serif typeface designed by German type designer Wilhelm Pischner. It was originally released in 1928 and the design was intended to be timeless, making it an excellent choice for a brand like Pond’s that has persisted through many years and styles. The geometric forms offer a fresh contrast with the organic features of the other typefaces in the system, as well as the logotype.
Body copy The Bembo design is an old-style humanist serif typeface originally cut in 1495 and named after notable poet, Cardinal and literary theorist of the time Pietro Bembo. The calligraphic style and subtle curves in the letterforms impart a warm human feel to the typeface, and so it pairs well with the organic style of the overall visual system for the new Pond’s.
3.2—T YPE STANDARDS
Bell MT Pro
Headlines, quotes, and call-outs Semi-bold A B C D E FG HI JKLMNO PQ RST U VWXYZ a bc d e f g h i j k lm nopq r stuv wxyz 0 123456789 Semi-Bold italic A BC D E F G HIJKLMNOPQ R S TU VWX YZ a b c d ef g hi j k l mnop qrs t uvwxyz 01 2 3 4 5 6 7 8 9
Neuzeit Grotesk
Subheads and captions Regular A B C D E F G H IJ K LM N O P Q R S T U V W X Y Z a b c d efg h i j k l m n o p q r s t u v w x y z 0123456789 Bold ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwx yz 0123456789
Bembo Body Copy
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bold ABCDEFGHIJKLMNOPQRSTVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789
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Graphic Elements Graphic elements help convey a natural, organic feeling.
Containers These ovular shapes can be used as containers for text, illustrations, and in some cases both. They may be layered over each other and on top of photos to add a sense of depth.
Illustrations
Silhouette illustrations of various leaves can be arranged in a number of ways. The leaves may be any brand-appropriate color and may be combined together for effect. Place the leaves as elements running off the page or within a container. The end of the stem should never be visible.
3 .3 —G R APH I C ELEMENT S
Follow these examples for combining elements:
May contain text
May contain a title
May also contain text
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04 Brand Expansion
4.1–4.2 Overview + Brand Expansions
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“To keep the body in good health is a duty. Otherwise we shall not be able to keep our mind’s strong and clear.” —Buddha
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Where we are going next
Expanding our offerings to support mind and body wellness
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What does the new Pond's do for you? The mission of Pond's is to provide solutions for taking care of the body, but we know that the mind plays a powerful role in a person's self-care. Pond's targets both mind and body in its range of brand offerings, to provide effective support for whole body health and wellness.
Mind M.Ed.01—Pond's Seminar M.Svc.01—Ponder M.Svc.02—Pond's Well Forum M.Exp.01—Pond's #Spa Day M.Exp.02—The PondCast M.Pr.01—Pond's At Home Recipes
Body/Mind MB.Env.01—Pond's Institute MB. Env. 02—Pond's Run Deep Retreat MB.Pr. 01—Pond's Teas & Tonics MB.Pr.02—Pond's Good & Sundries MB.Svc.01—Pond's Self-Care Clinic MB.Svc.02—Pond's Self-Care+23andMe
Body B.Pr.01—Pond's Body Care B.Pr.02—Pond's Organic Fare B.Env.01—Pond's Botanical Center B.Svc.01—Stretch Your Limbs B.Svc.02—Pond's Fitness Channel B.Ptn.01—Pond's Self-Care + Fitbit
4.1—OVERVIE W
Providing solutions for: Wellness
Mind
Body
M.Ed.01 M.Svc.02
B.Svc.02 MB.Pr.01
B.Pr.02
MB.Env.01
M.Exp.01 M.Svc.01 M.Exp.01 M.Exp.02
MB.Svc.01
B.Pr.01 B.Env.01
MB.Ed.01 MB.Pr.02 MB.Part.01
B.Ptn.01 B.Svc.01
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Solutions for the mind
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Solutions for the Mind M.Ed.01
M.Serv.01
M.Serv.02
Pond's Seminar: Healthy/ Beautiful
Ponder
Pond's Well Forum
education—an informal educational session and discussion about wellness practices, health, and beauty. Mission Pond’s Seminar series helps participants understand and discover various practices that are designed to help them look and feel their best. About The new Pond’s will offer seminars at the Pond’s Institute on a range of wellness topics including, skin care, nutrition, and mental health practices. The series, titled Healthy/Beautiful, addresses intersections of looking and feeling your best, because Pond’s believes that healthy is the new beautiful. Rotating guest speakers provide insights into areas of expertise, and viewers have an opportunity for frank discussion in an intimate Q&A session following the seminar. Healthy/Beautiful promotes understanding of bodily, mental, and emotional wellness practices. Similar to: Kaiser Permanente National Wellness Center Different because: Recognizing that self-perception and the mind have a powerful effect on your body, Pond's provides a combined approach to both emotional and physical methods for improving health and wellness. Links to: —Pond's Institute
service—a mindfulness app providing guided meditations, helpful tips, and reminders, that reduce stress, promote better sleep, and help users feel more rested day in and day out. Mission The Ponder app provides time-tested solutions for positively impacting users' overall sense of well-being. About Ponder gives users a guide to being more mentally rested in their daily lives with mindfulness and meditation practices that reduce anxiety and increase relaxation. Users can listen to guided meditations and breathing exercises, as well as a variety of white noise tracks, including nature sounds, to help you get better sleep. A more rested mind can greatly impact the way we feel both mentally and physically, and improve the way we experience the world. Just a few minutes a day of practicing stress-reducing techniques with Ponder can help users live healthier lives. The app can also recommend other Pond's products and services to help users reach their personal wellness goals. Similar to: Calm Caravan Different because: While there are other apps that provide meditations and mindfulness practices, Ponder stands out because of its connection to a host of other related products and services within the Pond's brand.
service—a blog and forum for wellness product reviews, discussion, as well as helpful advice. Mission Pond's Well Forum is there to help you understand all the options for taking care of yourself so you can find the solutions that work best for your life. About Pond's will become a convenient online resource with a blog to provide the latest certified product reviews, articles, and tips for simple ways to care for your body, as well as a forum that will offer a place for people around the world to share their knowledge and ask questions. Pond's brand products and services will also be available through the site. The Well Forum both positions Pond's as a thought leader in the health and wellness community and makes wellness information accessible. Similar to: Well + Good Furthermore Different because: Pond’s Well Forum stands out among other health and wellness sites because the Pond’s name is trusted, so users can be sure the information is accurate. In addition, the forum links users to the wider family of Pond’s products and services. Links to: —Pond's Self-Care Clinic —Pond's Teas & Tonics —Pond's Lotion & Liniment —Pond's Organic Fare —Pond's Goods & Sundries
4.2—BR AND E XPANSIONS
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M.Exp.01
M.Exp.02
M.Pr.01
Pond's #Spa Day
The PondCast
Pond's At Home
Mission Pond's #Spa Day is an active reminder for everybody to practice self-care. Self-care takes many forms, and Pond’s is there to provide solutions for every body.
Mission The PondCast is a trusted, entertaining, and easily accessible source of information to help listeners understand how to practice their own personal care.
Mission Pond’s At Home shows you how easy it can be to treat yourself with care, with just what you have at home, encouraging you to practice improving your well-being.
About Pond's will promote an annual day of self-care, encouraging participants to treat themselves to something good for them, whether it is a full on #Spa Day or a few moments of meditation. The day will be promoted on social media and at Pond's brand locations. Pond's will offer free and discounted goods and services at the Pond's Institute, as well as prizes for those who post their spa day with the hashtag.
About Pond's will air the Pondcast with news and investigations into the latest and best wellness techniques. With curiosity and humor, the hosts will try out different exercises, nutrition fads, and relaxation techniques and report back on their experiences. With real reporting and deep-dive investigations, listeners will have a source of information they can trust, so they can understand which health and wellness practices will work for them.
About For the DIY or budget consumer, Pond’s At Home provides healthful recipes for relaxing teas and soothing skin treatments made from the natural ingredients found in your own pantry or backyard garden. Readers can sit back and relax with these home recipes, with the added peace of mind that they can name every ingredient. Pond’s At Home teaches readers what the different ingredients do for their bodies, so they can be more knowledgable about how they are practicing wellness.
experience—an awareness campaign taking place on social media and at Pond's locations promoting a day of self-care worldwide.
Similar to: World Meditation Day National Garden Mediation Day Different because: Pond's #Spa Day differs from other wellness days because of its all-inclusive nature—there are many ways to practice self-care for many different lifestyles, and Pond's #Spa Day celebrates that. Links to: —Pond's Institute
experience—a podcast in which our hosts investigate, try out, and verify or debunk the latest wellness trends, so listeners know what to try.
Similar to: Radiolab The Nutrition Diva Different because: With the PondCast, there is an existing level of trust for brand consumers, unlike many other Podcasts.
product—a book of recipes and tips for self-care practices you can do in your own home with common items and ingredients you have on hand.
Similar to: Natural Beauty Alchemy Don’t Mess with Mama Different because: There are other resources for making DIY cosmetics, but the Pond’s At Home recipe book is focussed on teaching healing and soothing recipes for overall wellness above beauty.
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Solutions for the mind and body
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Solutions for Mind and Body MB.Env.01
MB.Pr.01
MB.Serv.01
Pond's Institute
Pond's Teas & Tonics
Pond's Self-Care Clinic
environment—the brick and mortar location where consumers can access the Pond’s brand. Mission The Pond's Institute offers a one-stop resource for finding wellness solutions to help you be your best self. About The existing Pond's Institute will grow into a resource for people to access Pond's products, speak with expert staff, and take advantage of educational opportunities and services. Functioning in many ways as a brand storefront, the Institute will be a fully stocked Pond's shop where consumers can find a whole range of Pond's products. Here, consumers can also find access to services offered by the Pond's brand, such as consultations, or simply drop in for advice from staff members. Lastly, the Institute provides a venue for educational opportunities offered by the brand. When possible, the Pond's Institute locations will be paired with the Pond's Botanical Center for a holistic experience. Similar to: Apple Store Khiel's The Body Shop Different because: While other brands have their own storefronts, the Pond's Institute offers more than just a store—it is a resource for learning, where customers can find access to personalized support and services. Links to: —Pond's Institute —Pond's Botanical Center —Pond's Self-Care Clinic —Pond's Seminar —Pond's Teas & Tonics —Pond's Lotion & Liniment —Pond's Organic Fare —Pond's Goods & Sundries
product—all natural nutritional supplements and healing herbal teas. Mission Pond's Teas & Tonics offers nutritious solutions for supporting total body and mental health, so you can look and feel your best. About Pond's will offer all natural vitamin supplements, tonics, and herbal teas that foster a healthy, happy body from the inside out. Every body has unique needs to be at its best, and this line of products provides simple solutions for a variety of concerns. In both pill and liquid form, Ponds' Teas and Tonics products support radiant skin and hair, aid digestion, and can even help you get to sleep. It takes just a moment to add a tea or tonic to your routine, but the effects can improve how you feel every day. Similar to: Vitamin Shoppe Hims Care/of The Nue Co. Different because: Other brands offer nutritional vitamins and supplements, but Pond's Teas & Tonics is the total package. It makes nutrition simple to understand, uses only natural ingredients, and helps to target your own specific wellness goals. Links to: —Pond's Institute —Pond's Botanical Center —Pond's Self-Care Clinic —Pond's Well Forum
service—a source for personalized recommendations for ways to care for your body in your daily life. Mission Pond's Self-Care Clinic helps people understand and implement a self-care routine that enables them to reach their personal mental or physical wellness goals. About Pond's professional experts can offer personal assessments and recommendations for skin care, nutritious eating, as well as mindfulness techniques, so you can understand exactly what your body needs without spending hours on research and trying out products. The service can be provided online or in person at the Pond's Institute. Customers will take an assessment quiz to help define their self-care goals, and Pond's expert staff members will create a comprehensive plan to meet them. All Pond's products are designed to fit into your daily life, and Pond's Self-Care Clinic works with you to make sure that each and every step is achievable. Similar to: Weight Watchers The Art of Skin Care Different because: While other brands focus on one area of self-improvement, like skin care or fitness, Pond's offers a holistic solution for the mind and body. Pond's products are deigned to be simple enough fit into busy routines and powerful enough to produce real results to improve well-being. Links to: —Pond's Institute —Pond's Organic Fare —Pond's Teas & Tonics —Pond's Lotion & Liniment
4.2—BR AND E XPANSIONS
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Pond's Goods & Sundries
Pond's Run Deep Retreat
Pond's Self-Care + 23&Me
Mission Pond's Goods & Sundries are designed to help consumers take good care of both their minds and their bodies.
Mission When you need an escape, the Run Deep Retreat is a place to heal and restore yourself physically and mentally to help you be the best version of you.
product—a line of small-scale products and tools that support your daily wellness routine and practices.
About Pond's will develop their own line of useful lifestyle products that will help consumers to implement healthy practices in their daily lives. Items may include an insulated thermos for drinking Pond's teas on-the-go, natural wood hairbrushes, sleep masks, and soothing incense and aromatic candles to support meditation and relaxation. These simple products are intended to ease and improve self-care routines, either on their own or paired with the other Pond's products and services. Pond's Goods & Sundries will be available at the Pond's Institute or online. Similar to: Bath & Body Works The Body Shop The Honest Company Different because: Unlike other brands producing lifestyle goods, Pond's Goods & Sundries works within the full system of Pond's products to support a healthy daily routine. Links to: —Pond's Institute —Pond's Organic Fare —Pond's Teas & Tonics —Pond's Body Care
environment—a replenishing spa in a natural setting offering relaxation for the body and mind.
About Run Deep Retreat, a nature-based spa and retreat will offer a place to replenish both body and mind with relaxing mineral baths and traditional spa treatments, as well as meditation and yoga. Everyone needs to get away and reset once in a while. For an occasional escape from the stresses of life, the Retreat is located outside of the urban environment. Embedded in nature, visitors can experience a variety of methods for destressing the mind and detoxing the body, or explore with a wilderness hike around the retreat. Similar to: Esalen Institute The Omega Institute Different because: Many other spas and retreats take on a spiritual tone, but Pond's Run Deep Retreat is about straightforward relaxation with time proven techniques. Links to: —Pond’s Goods & Sundries —Pond’s Organic Fare —Pond’s Teas & Tonics —Pond’s Body Care
partnership—using genetic analysis from your own 23andme account, Pond's Self-Care Clinic can further refine your personal wellness plan to suit your needs. Mission A partnership with 23andMe helps consumers understand their bodies, so they can take care of it more effectively. About By partnering with genetics analytics service 23andme, Pond's can provide personalized assessments to help people understand their bodies. Genetic analysis could help people identify any food allergies they may have and diet and uncover the exercise routines that might be most effective for them. Similar to: Vertas Genos Different because: Pond's Self-Care does much more than interpret your genetic data like many of the other testing companies. It works with you to understand how to implement that data to serve your health and wellness routine personally. Links to: —Pond's Self-Care Clinic
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Solutions for the Body B.Pr.01
B.Pr.02
B.Env.01
Pond's Body Care
Pond's Organic Fare
Pond's Botanical Center
product— the refreshed, organic line of Pond's skin care products. Mission Pond's Body Care provides solutions for healthy, radiant skin as a vital component of total body care. About The new Pond's includes skin care in its view of holistic care for the body, and as it expands, Pond's will continue to provide skin care products in a new line of organic lotions and cleansers. The new line will nourish and improve the health of skin with natural ingredients and paraben and sulfate-free formulas that will fight daily pollution and complexion-dulling irritants with refreshing antioxidants and vitamins. Similar to: Sorella Apothecary Meant Cap Beauty Different because: Pond's Body Care is similar to other organic skin care and beauty brands, but many competitors in the market are new as demand for organic products is rising. Pond's long history as a trusted brand gives it a competitive edge. Links to: —Pond's Institute —Pond's Botanical Center —Pond's Self-Care Clinic
product— nutrient-rich meal replacement smoothies and snacks that nourish the body any time. Mission Pond's Organic Fare is a simple solution for fitting nutritious meals into your busy life, so your body is at its best. About Some days it's hard to find the time to seek out the foods that are best for our bodies among all the other things in our busy lives. For times like these, Pond's provides nutrient-rich meal replacement smoothies that satisfy hunger and fuel the body with essential vitamins. With all natural organic ingredients grown in Pond's Botanical Center, Pond's Organic Fare provides an easy way to give your body a nourishing meal that you can feel good about, because a healthy body is a beautiful body. Similar to: Soylent Sakara Garden of Life Different because: Pond's Organic Fare is a resource for natural foods without hidden ingredients and additives. Other brands give you added sugars and proteins, but Pond's is only focussed on complete nutrition and its transparently sourced ingredients that you can easily recognize. Links to: —Pond's Institute —Pond's Botanical Center —Pond's Self-Care Clinic
environment—a garden where the all natural ingredients for many of our products are grown, the Center is open to the public and provides a space for nature education and light exercise in the form of walking. Mission The Botanical Center is core to the development of Pond's products, but it also encourages and provides a location for physical exercise. About The Pond's Botanical Center is both a functional space for growing product ingredients and a resource for the public to enjoy. As the source of the natural ingredients for many Pond's products, it reflects the brand's commitment to transparency and developing consumer understanding. Visitors can stroll the grounds or take a guided tour and learn more about the plant life on display. Located near urban areas, the Garden brings a natural oasis to the city, a peaceful space for reflection. Similar to: Conservatory of Flowers UC Botanical Garden Different because: Unlike other public gardens, the Pond's Botanical Center has a practical purpose and offers a true window into the source of product ingredients for the Pond's brand. Visitors can take in the natural beauty of the garden and know that the plants they see have a purpose. Links to: —Pond's Institute —Pond's Teas & Tonics —Pond's Body Care —Pond's Organic Fare —Pond's Stretch Your Limbs
4.2—BR AND E XPANSIONS
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Stretch Your Limbs
Pond's Self-Care + Fitbit
Pond's Fitness Channel
service—weekly outdoor yoga meetups and Tai Chi classes at your local Pond's Botanical Center. Mission With Stretch Your Limbs, Pond's can provide low-stress forms of strength-building exercise suitable for improving the health of all bodies. About Pond's invites you to the Botanical Center for yoga and Tai Chi classes in its soothing natural setting. Classes are open to all and fill up first-come, first served, with no appointments necessary. Stretch Your Limbs provides a resource for serving the body with strength-building and stretching for health and wellness. Similar to: Yoga to the People Outdoor Yoga SF Different because: Unlike many other yoga studios, Stretch Your Limbs provides a variety of exercise styles including Tai Chi and offers a consistent location in the outdoors. Links to: —Pond's Botanical Center
partnership—with information from your own Fitbit, the Pond's Self-Care Clinic can provide improved self-care plans and send information through the Fitbit app. Mission The partnership with Fitbit would allow Pond's to offer in-depth solutions for integrating wellness into your every day routine, helping you reach fitness goals. About A Pond's add-on to the Fitbit tracking app can help identify how users can fit in time for not just exercise, but other ways to practice self-care daily as well. The data from users Fitbits in the hands of the experts at the Pond's Self-Care Clinic will help provide consumers with total body wellness plans, including analyzing activity levels and sleep quality, tailored to their needs and lifestyles. Similar to: My Fitness Pal 8fit fitness Different because: Pond's Self-Care + Fitbit partnership is aimed at providing solutions based on you. Links to: —Pond's Self-Care Clinic
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service—a youtube channel providing various workouts anyone can do easily at home without equipment. Mission The Pond's Fitness Channel serves to help users take care of their bodies and make room for fitness in their lives by providing simple at-home exercise sessions with varying lengths and difficulties. About Whether you have only ten minutes or a full hour to spare in your day, the Pond's Fitness Channel has a video for you. Pond's Fitness Channel, available through the Pond's Well Forum, sorts videos by length and style of exercise, so you can easily find the workout you want. Paired with Pond's Self-Care Clinic, consumers can also receive personalized fitness plans to fit into their normal daily schedules. Similar to: PopSugar Fitness Yoga with Adrienne Different because: Unlike other fitness channels that make you search and search for videos you want, Pond's Fitness Channel makes it simple to find the right workout, so you can fit exercise into your day. When combined with other Pond's brand services, users can get personal plans just for them. Fitness has never been easier. Links to: —Pond's Self-Care Clinic —Pond's Well Forum
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The Future of Pond’s
Distilling solutions to help you look and feel your best.
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Sources Information
Cosmeticsandskin.com NYTimes.com Unileverusa.com Ponds.com
Photography Unsplash.com Cosmeticsandskin.com
This is a student project and is in no way supported by Pond’s. Student work by Tavi Haberman.
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