TOTTENHAM HOTSPUR TOTTENHAM HOTSPUR FOOTBALL CLUB FLAIR, STYLE AND ADVENTURE
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TOTTENHAM HOTSPUR THE CLUB AND ITS HISTORY
A world famous club with great heritage and stand out- there is only one Hotspur •
The 11th biggest brand in football by value , according to Forbes,
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Renowned for flair, style and entertainment since 1882
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17 major honours - 2 League Championships, 8 FA Cups, 4 League Cups , 3 European Trophies
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One of only two English clubs to have won a trophy in each of the last six decades
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34th consecutive year in the top division of English football
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Finishing in the top 5 in the last 3 EPL seasons respectively
Internationally recognised and admired •
Globally recognised players: Bale, Adebayor, Dempsey, Dembele, Vertonghen, Friedel , Lloris
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A strong mix of English and international players
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A strategy of building locally with a indigenous youth player development in conjunction with a international scouting
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TOTTENHAM HOTSPUR A POSITIVE BRAND AND CLUB IMAGE
Which statements do you feel describe Toenham Hotspur? 50% 40% 30% 20% 10% -‐-‐
Positive associative values Source: Repucom survey of Tottenham Hotspur supporters, 2012, top 5 options of 16
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TOTTENHAM HOTSPUR: BROADCAST BEST IN CLASS
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THFC is a top 3 EPL club for number of televised games
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53 competitive games played in Season 2011/12
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Over 70% of all Toenham Hotspur matches were shown live in the UK
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Reaching 25.8m UK homes
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29m cumulative live match UK audience
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168m cumulative highlights UK audience
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Globally 154,300 broadcasts and 216,400 broadcast hours
SOURCE: Premier League Sport_+ Markt Global TV Report 2011/12, July 2012
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TOTTENHAM HOTSPUR IN THE PREMIERSHIP WORLDWIDE BROADCAST HOURS OF TOTTENHAM HOTSPUR GAMES 2011/12
When Toenham Hotspur play, people all over the world watch 45,000 hours of Toenham Hotspur EPL games broadcast globally
North America 811:19 hrs
Europe 8,884:56 hrs
Africa & Middle East 29,243:59 hrs South America 8,386:57 hrs
SOURCE: Premier League Sport_+ Markt Global TV Report 2011/12, July 2012
Asia Pacific 6,042:09 hrs
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TOTTENHAM HOTSPUR FANS HOME AND AWAY Great Local support •
3million core UK fans
A large, and growing, international following • 16million commied fans worldwide •
163million more people are positively disposed to Toenham Hotspur
An Engaged Fan base • A full stadium at each home game, with demand out stripping supply – 36,500 fans at home games at White Hart Lane stadium, season ticket holders capped at 23,500 with a further 38,000 waiting for season tickets •
1.2million fans connected through the Toenham Hotspur data base
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The Toenham Hotspur website has visitors from 207 different countries
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1.41 million Facebook likes, 264k Twier follows, 170+k apps downloaded
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80,000 + paid for viewers of Spurs TV
SOURCE Havas , July 2011
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TOTTENHAM HOTSPUR: A GLOBAL FOLLOWING Over 170m people either support Toî…&#x;enham Hotspur or like to see the Club do well 50m
40m
30m
20m
10m
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Other Asia
China
Sub-Saharan &Europe (ex UK) South Africa
M East & N Africa
UK
N. America & Central & Australasia Caribbean South America
A truly global following SOURCE: Havas 2011
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AN AFFLUENT, UPMARKET AUDIENCE
• The wealthiest fan base in the EPL, with an average fan annual income of £45k, 50% greater than the UK average • Upmarket - 83% ABC1 • Youthful - 64% aged 22-50 • Influential fans and followers include: • Lords, Members of Parliament and Government ministers, blue chip corporation CEOs, top level sporting organization senior personnel, celebrities • Extensive corporate base: • 10% of all season ticket holders are Company Directors • High number of high net worth corporate club members and box holders • Over 70k corporate guests per season
Influential fans with strong business and consumer spending power SOURCE Havas , July 2011
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CURRENT COMMERCIAL PARTNERS Official Primary Partners
Till June 2013
Till June 2013
Till June 2017
Official Club Partners
Official Premier League Partners
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THE LOCATION: A LONDON CLUB A CITY OF INFLUENCE
• A vibrant, multi-cultural international city • Europe’s biggest City with a population of over 12 million • A leading global capital by many measures: – Business, Finance, Tourism, Historical Heritage, Media and Entertainment, Sport, • A wealthy city with the largest GDP in Europe • A business hub and the base to more top blue chips than any other European City • The world famous City Of London financial trading district is just 20 minutes from the Club • The World’s most popular City destination – with over 15 million visitors a year • Served by 6 airports, London is a major international transport hub that serves as a global gateway • Perfectly located for partner client entertainment and international access
At the heart of one of the world’s destination cities 9
TOTTENHAM HOTSPUR IN THE COMMUNITY • Not everything the Club does is commercial • Acutely aware that we have a unique power to engage the most hard to reach members of society, The Club takes it responsibility to do so seriously The Toenham Hotspur Foundation • The Club’s highly successful charity • Established with £4.5m of funding from the Club • Since 2007 we have created nearly 2 million life-changing opportunities for young people • We work in partnership with over 100 public, private and voluntary organisations • Supports communities at home and internationally and can work
The Foundation is a key part of what we do and what we offer 10
GLOBAL FOOTBALL COACHING PROGRAMME A key element of the Club’s global appeal • Established programme coaching children and adults • Reaching 200,000 individuals per year, across circa. 330 courses • Activities across the UK and internationally Quality • All Football Development coaches are qualified Toenham Hotspur coaches and employees – Ensuring delivery of top class programmes under the Toenham Hotspur brand A powerful tool • Effective method for communicating Club values and approach around the world • Football Development is a key vehicle for strengthening awareness and interest in the Club and our partners Strong and growing international footprint • In the last three years the programme has expanded to: – USA, Canada, Hong Kong, Singapore, Thailand, Malaysia, Australia, Iceland, Russia
Football Development is a growing international activity 11
THE NEXT CHAPTER THE TOTTENHAM HOTSPUR STORY IS ENTERING AN EXCITING NEW PHASE
State-of-the-art new Training Centre designed to be the best in Europe
An increased capacity world-class new stadium with associated development creating a new landmark for London
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THE NEXT CHAPTER BUILDING FOR THE FUTURE
The new Training Centre and Stadium will elevate the Club to an even higher level • The new Training Centre will support the Club’s ambitions to attract, develop and retain the highest quality talent. – An aspirational site layout set in 77 acres of greenbelt land – Architecturally designed to inspire a new generation of young players from the Academy all the way through to the elite First Team squad
• And the new stadium will lead the regeneration of a key area at the heart of London – Tottenham Hotspur and its Foundation will be instrumental in the revival of the Haringey Borough – New homes, jobs and opportunities for local people, all made possible by the Club – A truly unique, landmark project which will carry enormous political and CSR weight
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THE NEW TRAINING CENTRE BEST IN EUROPE, STATE OF THE ART ACADEMY AND DEVELOPMENT FACILITY
“Extraordinary. Not much else to say but extraordinary. I have possibly been in more training facilities than anyone in the world and yours is second to none. Extraordinary.” Kevin Plank, CEO, Under Armour (Sports Apparel brand with market cap of $4.75bn)
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THE NEW TRAINING CENTRE • Elite training centre using latest technologies to enhance insight and performance • A state-of-the-art facility to aract, train and retain quality players • Home to both first team and youth Academy • Opened August 2012 • 77 acre greenbelt site • 15 pitches and an indoor artificial pitch • Hydrotherapy Pool and fitness suite • Media centre
“Absolutely outstanding. It is a brilliant design and an inspirational design. It is the sort of statement of intent you want your club to make because it tells the world that you are serious about it, not just playing at it, it’s for real.” Martin Lipton, Daily Mirror 15
THE NEW TRAINING CENTRE
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THE NEW TRAINING CENTRE
“It really is an incredible place. While with England, I’ve trained at some of the biggest clubs’ training centres and none of them come close to this. This centre is not only going to improve us as a team but it will benefit players at every level of the Club and everyone who works here. It’s fantastic that the Club has made this happen.” Aaron Lennon, Toenham Hotspur Midfielder and England International 17
THE NEW TRAINING CENTRE
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THE NEW TRAINING CENTRE
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THE NEW TRAINING CENTRE
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A NEW CHAPTER: NEW STADIUM PROJECT AND ASSOCIATED DEVELOPMENT
A NEW LANDMARK FOR LONDON OPENING SCHEDULED FOR AUGUST 2016
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A NEW CHAPTER: NEW STADIUM PROJECT A premium football experience • Fan-friendly, with just 9 metres from touchline to front row seating • Atmospherically, technologically and environmentally the best stadium in the world A boost to capacity and profile • 60,000 capacity • A 365 day a year venue, with an unrivalled ability to host major international events • A superior entertainment experience • A spectacular monument to Toenham Hotspur and its supporters, a true landmark and legacy A regeneration of the local area • A centre piece to a huge urban regeneration project
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THE NORTHUMBERLAND DEVELOPMENT PROJECT: MORE THAN A NEW STADIUM A sport-led urban regeneration project a major new Stadium at its heart Anchored by Toenham Hotspur Football Club’s new stadium, the Northumberland Development Project will provide significant benefits for the local community: • Providing hundreds of millions of pounds of investment into North Toenham • Creating thousands of new, private sector jobs • Aracting millions of pounds of additional expenditure in the local economy • Leveraging further private sector investment into the area • Protecting the hundreds of current Club jobs, the Club’s existing economic impact and the valuable work of the Club's charitable Foundation in the local communities. • Providing an all access vibrant area 365 days a year with exceptional public space and a much improved local environment
The only development of its kind taking place in a major capital city, led by a world renowned football Club 23
NORTHUMBERLAND DEVELOPMENT PROJECT A HUGE PROJECT IN THE HEART OF NORTH LONDON
PHASE 1 – Supermarket and commercial space to North of stadium
PHASE 2 – New 60,000 seater stadium of iconic design
PHASE 3 – Residential and commercial development on Southern side of stadium
PHASE 4 represents the implementation of a wider masterplan over a further c.40 acres – 10 year plan creating 2,000 new units PHASE 2B Creation of village plaza, boulevard to stadium and a new 180 bed 4* hotel
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A NEW DESTINATION WITH A BIGGER AUDIENCE 1.5m Expected Annual Visitors aending events on and off the pitch each year • • • • • •
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Premier League home games European Cup ties FA Cup home ties Capital One (League) Cup ties Domestic and international friendly games Entertainment programming: o Concerts o Community events o Tourist araction visits o Museum visits o E.g. Cinema, bowling alleys Academy and Football Development days Toenham Hotspur Foundation charity events programming Conferences, corporate and business events Private hire and hospitality events 25
TOTTENHAM HOTSPUR FOOTBALL CLUB
DARING TO DO