Strategic Analysis & Planning
MCQs ON THEORY
1. _________ refers to the process of conducting research on a company and its operating environment to formulate a strategy.
(A) Strategic management
(B) Strategic analysis
(C) Sensitive analysis
(D) Simulation analysis
2. Strategic analysis involves:
(A) Identifying and evaluating data relevant to the company’s strategy.
(B) Defining the internal and external environments to be analyzed.
(C) Using several analytic methods such as Porter’s five forces analysis, SWOT analysis etc.
(D) All of the above
3. ADL matrix has been propounded by:
(A) Arthur D. Lowey
(B) Arthur D. Little
(C) Arthur D. Levin
(D) Arthur D. Louise
4. Purpose of a strategic analysis is to -
(A) Analyze an organization’s external and internal environment.
(B) Assess current strategies.
(C) Generate and evaluate the most successful strategic alternatives.
(D) All of the above
5. Arrange the Strategic Analysis Process in proper sequence:
I. Formulate plans.
II. Recommend and implement the most viable strategy.
III. Determine the effectiveness of existing strategies.
IV. Perform an environmental analysis of current strategies. Select the correct answer from the options given below:
(A) IV, II, I, III
(B) IV, III, I, II
(C) II, III, I, IV
(D) IV, I, III, II
6. _____ is the process we use to gain understanding and insight into our present situation.
(A) Situational analysis
(B) Sensitive analysis
(C) Simulation analysis
(D) All of the above
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7. Which of the following is NOT ‘internal environment considerations’?
(A) Operational inefficiencies
(B) Changes in consumer taste
(C) Employee morale
(D) Constraints from financial issues
8. Which of the following is NOT ‘external environment considerations’?
(A) Political trends
(B) Economic shifts
(C) Operational inefficiencies
(D) Changes in consumer taste
9. Strategists must ask themselves question such as:
(A) Is our strategy failing or succeeding?
(B) Will we meet our stated goals?
(C) Does our strategy align with our vision, mission, and values
(D) All of the above
10. Potential strategic alternatives include -
(A) Changes in capital structure
(B) Changes in supply chain management
(C) Changes in business process
(D) All of the above
11. ‘Build,’ ‘Hold,’ ‘Harvest,’ and ‘Divest’ are the strategies pursued in:
(A) Boston Consulting Group Growth Share Matrix
(B) Value chain Analysis
(C) Managerial Grid Matrix
(D) Ansoff’s Product Matrix Growth Matrix
12. A situation analysis should be conducted -
(A) After developing a strategy.
(B) At the beginning of any program or project
(C) Before company is incorporated
(D) At a later stage in quality management
13. Which of the following is NOT element of Situation Analysis?
(A) Product Situation
(B) Competitive Situation
(C) Distribution Situation
(D) Profit Situation
14. The low growth, low share businesses in BCG matrix are:
(A) Cows
(B) Dogs
(C) Cats
(D) Question Marks
15. Identification of opportunities and avoiding or mitigating losses is called -
(A) Risk management
(B) Stress management
(C) Change management
(D) Co-ordination
16. Environment scanning applies to -
1. External scanning processes
2. Motivational scanning processes
3. Internal scanning processes
4. Lead scanning processes
Select the correct answer from the options given below:
(A) None of the given
(B) Except 4 all other
(C) Both 1 and 3
(D) 1 only
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17. In SWOT analysis the ‘O’ stands for -
(A) Objections
(B) Openings
(C) Opportunities
(D) Obstacles
18. SWOT analysis Originated by -
(A) Heinz Weirich
(B) United States Navy
(C) Albert S Humphrey
(D) James E. Kelley
19. An organization that has a low relative market share position and competes in a slow growth industry is referred to as a _______
(A) Dog
(B) Question Mark
(C) Star
(D) Cash Cows
20. Which of the following SWOT elements are internal factors for a business?
(A) Strengths and Weaknesses
(B) Opportunities and Threats
(C) Strengths and Opportunities
(D) Weaknesses and Threats
21. ________ generally relate to external factors.
(A) Strengths and weaknesses
(B) Opportunities and threats
(C) Weaknesses and Threats
(D) Strengths and Opportunities
22. Which section of the SWOT Matrix involves matching internal strengths with external opportunities?
(A) The WT cell
(B) The SW cell
(C) The SO cell
(D) The ST cell
23. The process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public is known as -
(A) Stress management
(B) Crisis management
(C) TQM
(D) None of the above
24. Which of the following is element of Situation Analysis?
(A) Environmental Factors
(B) Distribution Situation
(C) Both (A) and (B)
(D) Neither (A) nor (B)
25. Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?
(A) Organizational strengths may not lead to competitive advantage
(B) SWOT gives a one-shot view of a moving target
(C) SWOT’s focus on the external environment is too broad and integrative
(D) SWOT overemphasizes a single dimension of strategy
26. Active scanning involves the ______ of continuous resources and, from time to time, supplementing them with existing resources as needed.
(A) Conscious selection
(B) Subconscious selection
(C) Analysis of threats to the business
(D) None of the above
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27. Which of the following executes strategy into everyday executions tactics?
(A) Goal setting
(B) Technical planning
(C) Operational planning
(D) None of the above
28. Which of the following refers to a situation where a product generates high profits which can then be invested in developing new products?
(A) Dogs
(B) Cash cows
(C) Question marks
(D) Growth stage
29. A business giant in hotel industry decides to enter into dairy business.
In the context of Ansoff’s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
(A) Market Development
(B) Product Development
(C) Diversification
(D) Market Penetration
30. As per ADL Matrix, company’s competitive position is determined by -
(A) Cash Cows & Growth Stage
(B) Market Improvement & Strategic Actions
(C) Strategic Actions & Competitor’s Strategies
(D) Strong & Stable Strategies
31. What does Dogs symbolize in BCG matrix?
(A) Invest
(B) Harvest
(C) Build
(D) Divest
32. The ADL Matrix or Arthur D Little Strategic Condition Matrix is a Portfolio Management technique that is based on the -
(A) Market Growth Strategy (MGS)
(B) Corporate Portfolio Investment (CPI)
(C) Product Life Cycle (PLC)
(D) Strategic Business Units (SBU)
33. One of India’s premier utility vehicles manufacturing company ventures to foray into foreign markets.
In the context of Ansoff’s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
(A) Market Development
(B) Product Development
(C) Market Penetration
(D) Market improvement
34. What is shown in the Arthur D. Little (ADL) Matrix?
(A) It classifies strategy options according to market coverage and competitive advantage dimensions.
(B) This 5 × 4 model offers strategy prescriptions according to the competitive position of an organization and stage of maturity of its market.
(C) It relates an organization’s competitive position and industry attractiveness to determine appropriate strategies.
(D) It shows the relative market share and market growth rates of the organization’s portfolio of SBUs.
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35. There are four categories of industry maturity as per ADL Matrix:
(A) Strong, favourable, mature and decline
(B) Strong, favourable, tenable and weak
(C) Embryonic, growth, mature and aging
(D) Embryonic, growth, tenable and weak
36. If Industry Attractiveness is ‘High’ and Business Unit Strength is ‘Medium’, then which of the following strategy should be followed as per GE Matrix -
(A) Invest/grow
(B) Hold/selective
(C) Divest/harvest
(D) Invest/selective
37. A renowned auto manufacturing company launches ungeared scooters in the market.
In the context of Ansoff’s Product-Market Growth Matrix, identify, the type of growth strategies followed for the given case.
(A) Market Development
(B) Product Development
(C) Diversification
(D) Market Penetration
38. Four generic strategies as discussed by Glueck and Jauch are -
(A) Stability Strategies, Expansion Strategies, Retrenchment Strategy & Combination Strategies
(B) Growth Strategies, Stable Strategies, Retrenchment Strategy & Combination Strategies
(C) Stability Strategies, Expansion Strategies, Decline Strategy & Divest Strategies
(D) Corporate Strategies, Business Strategies, Operational Strategies & Functional Strategies
39. If the organization chooses to transform itself into a leaner structure and focuses on ways and means to reverse the process of decline, it adopts a -
(A) Turnaround Strategy
(B) Liquidation Strategy
(C) Divestment Strategy
(D) Differentiation Strategy
40. ________ is implemented by redefining the business by adding the scope of business substantially increasing the efforts of the current business.
(A) Expansion Strategy
(B) Differentiation Strategy
(C) Retrenchment Strategy
(D) Cost Leadership Strategy
41. Dell Computer has decided to rely exclusively on direct marketing. This is example of -
(A) Differentiation Strategy
(B) Focus Strategy
(C) Cost Leadership Strategy
(D) Diversification Strategy
42. ‘NDTV’, a TV Channel has identified a profitable audience niche in the electronic media. It has further exploited that niche through the addition of new channels like ‘NDTV’ Profit and ‘Image’. According to Porter, this is example of -
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(A) Differentiation Strategy
(B) Focus Strategy
(C) Cost Leadership Strategy
(D) Diversification Strategy
43. In BCG matrix, what is the label of the horizontal axis?
(A) Relative Market share
(B) Business Strength
(C) Industry Growth Rate
(D) Market Growth Rate
44. If Industry Attractiveness is ‘Low’ and Business Unit Strength is ‘High’, then which of the following strategy should be followed as per GE Matrix -
(A) Hold/selective
(B) Divest/harvest
(C) Invest/selective
(D) Invest/grow
45. Car manufacturers ‘Maruti’ and ‘Tata Motors’ work on reducing their costs to sell their cars in popular segment at attractive prices. This is example of -
(A) Growth Strategy
(B) Turnaround Strategy
(C) Cost Leadership Strategy
(D) Unique Strategy
46. Another name for GE/McKinsey Matrix is -
(A) Business Making Matrix
(B) Business Planning Matrix
(C) Business Portfolio Matrix
(D) Business Grow Matrix
47. A business organization can redefine its business by divesting a major product line or market. This is supported by -
(A) Retrenchment Strategy
(B) Combination Strategy
(C) Growth Strategy
(D) Incline Strategy
48. Statement I:
Stability strategy is not a ‘do-nothing’ strategy.
Statement II: Third step in BCG Matrix is to calculate relative market share.
Select the correct answer from options given below:
(A) Statement I is true and II is false
(B) Statement II is true and I is false
(C) Both Statements are true
(D) Both Statements are false
49. In BCG Matrix, what is the label of the Vertical axis?
(A) Relative Market share
(B) Business Strength
(C) National Growth Rate
(D) Market Growth Rate
50. TOWS Matrix is an analytical tool that helps build over your _______ and make the best use of available _______ while also minimizing the _______
(A) Threats; Opportunities; Strengths
(B) Strengths; Opportunities; Threats
(C) Opportunities; Strengths; Threats
(D) Strengths; Threats; Opportunities
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PAST EXAMINATION MCQs
51. Dec. 2019: A Strategic Business Unit (SBU) is defined as a division of an organization:
(A) That help in the marketing operations.
(B) That enable managers to have better control over the resources.
(C) That help in the choice of technology.
(D) That help in the allocation of scarce resources.
52. Dec. 2019: Which “S” is not part of Mc Kinseys 7-S Framework?
(A) Shared value
(B) System
(C) Staff
(D) Synergy
53. Dec. 2019: Under the BCG growthshare matrix, low share, high-growth businesses or products are called:
(A) Stars
(B) Cash cows
(C) Question marks
(D) Dogs
54. Dec. 2019: Ansoff’s matrix is useful for:
(A) Joining a business’s marketing strategy with general strategic direction.
(B) Establishing an editorial calendar for staff to follow.
(C) Understanding buyer personas and buyer behaviours.
(D) Hiring new staff and training them on marketing tactics.
55. Dec. 2019: Which of the following is a force in the Porter’s five forces model of industry attractiveness?
(A) Bargaining power of suppliers
(B) Competitive market
(C) Low cost for customers
(D) Opportunity for substitutes
56. Dec. 2019: What does Cash Cow symbolize in BCG matrix?
(A) Volatility
(B) Unattractive Investment
(C) Profitability
(D) Cash Drain
57. Dec. 2019: What are focus strategies?
(A) When a company focuses on supplying differential products which appeal to different market segments.
(B) Where a company chooses to concentrate on only one market segment or a limited range of segments.
(C) Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments.
(D) When a company conducts market research through focus groups to determine how their strategy should be shaped.
58. Dec. 2019: The BCG matrix is based on:
(A) Industry attractiveness and business strength
(B) Industry growth rate and business strength
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(C) Industry attractiveness and relative market share
(D) Industry growth and market share
59. Dec. 2019: Which is the term used in Ansoff’s matrix for increasing market share with existing products in existing markets?
(A) Market Development
(B) Market Penetration
(C) Product Development
(D) Diversification
60. Dec. 2019: Successful differentiation strategy allows the company to:
(A) Gain buyer loyalty to its brands
(B) Charge too high a price premium
(C) Depend only on intrinsic product attributes
(D) Have product quality that exceeds buyers’ needs
61. Dec. 2019: Typically profits are highest in which stage of industry life-cycle?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline
62. Dec. 2019: Blue Ocean Strategy is concerned with:
(A) Moving into new markets with new products.
(B) Creating new market places where there is no competition.
(C) Developments of products and markets in order to ensure survival.
(D) Making the product unique in terms of attributes.
63. Dec. 2019: The product-market matrix comprising strategies of penetration, market development, product development and diversi-fication was first formulated by:
(A) Ansoff
(B) Drucker
(C) Porter
(D) Prahlad
64. Dec. 2019: Directional Policy Matrix is same as:
(A) the BCG Model
(B) the 9-cell GE Matrix
(C) the Life-cycle Portfolio analysis
(D) the 3 × 3 competitive positioning matrix
65. Dec. 2019: Which section of the SWOT Matrix involves matching internal strengths with external opportunities?
(A) The WT cell
(B) The SW cell
(C) The SO cell
(D) The ST cell
66. Dec. 2019: The emphasis on product design is very high, the intensity of competition is low, and the market growth rate is low in the ................... stage of the industry life-cycle.
(A) Maturity
(B) Introduction
(C) Growth
(D) Decline
67. Dec. 2019: The most probable time to pursue a harvest strategy is in a situation of ...............
(A) High growth
(B) Decline in the market life-cycle
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(C) Strong competitive advantage
(D) Mergers and acquisitions
68. Dec. 2019: Conglomerate diversification is another name for which of the following?
(A) Related diversification
(B) Unrelated diversification
(C) Portfolio diversification
(D) Acquisition diversification
69. Dec. 2019: When two organizations combine to increase their strengths and financial gains, it is called:
(A) Hostile takeover
(B) Liquidation
(C) Merger
(D) Acquisition
70. Dec. 2019: A firm successfully implementing a differentiation strategy would expect:
(A) Customers to be sensitive to price increases.
(B) To charge premium prices.
(C) Customers to perceive the product as standard.
(D) To automatically have high levels of power over suppliers.
71. Dec. 2019: The concept of ‘Core Competence’ has been advocated by:
(A) Gary Hamel and Peter Drucker
(B) C.K. Prahlad and Gary Hamel
(C) C.K. Prahlad and Michael Porter
(D) C.K. Prahlad and Peter Drucker
72. Dec. 2019: Which of the following can be said to be the strategy followed in TOWS approach?
(A) Defensive Strategy
(B) Offensive Strategy
(C) Attack Strategy
(D) Functional Strategy
73. Dec. 2019: Porter’s Generic strategies include:
(A) Cost Differentiation, Product Focus, Leadership
(B) Price Leadership, Cost Focus, Product Differentiation
(C) Price Differentiation, Leadership, Cost Focus
(D) Cost Leadership, Differentiation and Focus
74. Dec. 2020: Statement (I) : Stars operate in low growth industries and maintain high market share.
Statement (II) : “Dogs” have weak market share in high-growth market.
Codes:
(A) Statement (I) is correct but (II) is incorrect
(B) Statement (II) is correct but (I) is incorrect
(C) Both the statements (I) and (II) are correct
(D) Both the statements (I) and (II) are incorrect
75. Dec. 2020: Which of the following is the Strategy of TOWS?
(A) Competitive Strategy
(B) Corporate Strategy
(C) Business Strategy
(D) Functional Strategy
76. Dec. 2020: The two internal elements of SWOT analysis are:
(A) Weaknesses and threats
(B) Opportunities and threats
(C) Strengths and weaknesses
(D) Strengths and threats
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77. Dec. 2020: In SWOT analysis, situations in which firms could convert weaknesses into strengths and threats into opportunities, known as:
(A) Conversion strategies
(B) Strategic leverage
(C) Strategic policy
(D) Vulnerability
78. Dec. 2020: Which can be termed as disadvantage of PERT?
(A) Compels managers to plan their projects critically in considerable detail from beginning to the end and analyze all factors affecting the progress of the plan.
(B) Provides management a tool for forecasting the impact of schedule changes. The likely probable spots are located early enough to take preventive measures or corrective actions.
(C) A considerable amount of data may be presented in a precise manner.
(D) The costs may be higher than the conventional methods of planning and as it needs a high degree of planning skill and minute details resulting in rise in time and manpower resources.
79. Dec. 2020: What is the term used in Ansoff’s matrix for increasing market share with existing products in new markets?
(A) Market development
(B) Market penetration
(C) Product development
(D) Diversification
80. Dec. 2020: Restructuring and downsizing becomes necessary due to the following factors except:
(A) Unforeseen changes in business environment
(B) New technological development
(C) Increase in demand
(D) Excess production capacity
81. Dec. 2020: Improving quality through small, incremental improvements is a characteristic of what type of quality management system?
(A) Just-in-time
(B) Six Sigma
(C) Total Quality Management
(D) Kaizen
82. June 2021: What strategy shall be used for the products classified as Dogs in BCG matrix?
(A) New customer acquisition
(B) Divest
(C) Sales promotion
(D) Invest
83. June 2021: Strategies that minimize weakness and avoid threats are represented by which cell of the TOWS Matrix?
(A) The WT cell
(B) The WO cell
(C) The SO cell
(D) The ST cell
84. June 2021: An organization that has a high market share position and competes in a low-growth industry is referred to as a .................
(A) Dog
(B) Question Mark
(C) Star
(D) Cash Cows
85. June 2021: ‘Build,’ ‘Hold,’ Harvest’ and ‘Divest’ are the strategies explained by:
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(A) Ansoff’s Product Matrix Growth
(B) ADL matrix
(C) GE McKinsey Matrix
(D) BCG Matrix
86. June 2021: The SWOT/TOWS analysis is a very simple yet valuable technique which aids in identifying opportunities and threats from an ............. environment, and analyzing its .................... strengths and weakness.
(A) external; own
(B) own; own
(C) external; external
(D) own; external
87. June 2021: In long run, when the growth rate slows down stars become:
(A) Question Marks
(B) Moon
(C) Dogs
(D) Cash Cows
88. June 2021: GE Nine-cell Matrix is based on:
(A) Market growth rate and relative market share
(B) Market growth rate and business strength
(C) Market attractiveness and relative market share
(D) Market attractiveness and business strength
89. June 2021: Which one of the following is NOT a level of diversification prescribed in Ansoff’s matrix?
(A) Diversification into related markets.
(B) Conglomerate Diversification with new product.
(C) Diversification into unrelated markets using existing resources.
(D) Diversification into unrelated markets using new resources.
90. June 2021: According to Porter’s generic strategy model, Mercedes-Benz C-Class could sell its cars as most expensive ones, is an example of:
(A) Cost Leadership Strategy
(B) Differentiation Strategy
(C) Focus Strategy
(D) Combination Strategies
91. June 2021: In Porter’s Generic Strategies model, a focus strategy includes:
(A) Selling a high range of products
(B) Selling products that require less cost to produce
(C) Selling to premium customers
(D) Selling to a niche market
92. June 2021: Which of the following is not correct related with reference to PERT?
(A) Compels managers to plan their projects critically in considerable detail from beginning to the end and analyze all factors affecting the progress of the plan.
(B) Provides management a tool for forecasting the impact of schedule changes. The likely trouble spots are located early enough to take preventive measures or corrective actions.
(C) A considerable amount of data may be presented in precise manner. The task relationships are presented graphically for easier evaluation.
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(D) The PERT time is based upon 5-way estimate and hence is the most objective time in the light of uncertainties and results in greater degree of accuracy in time forecasting.
93. June 2021: According to MCKINSEYS 7-S framework change in strategy is implemented through change in ....................
(A) Systems
(B) Style
(C) Shared Values
(D) Skills
94. Dec. 2021: Match the following:
(1) Maxi-Maxi (i) Defensive
(2) Maxi-Mini (ii) Competitive
(3) Mini-Maxi (iii) Conservative
(4) Mini-Mini (iv) Aggressive
Select correct answer from the options given below –
(A) (1)–(iv), (2)–(iii), (3)–(ii), (4)–(i)
(B) (1)–(iii), (2)–(ii), (3)–(iv), (4) – (i)
(C) (1)–(i), (2)–(iii), (3)–(ii), (4)–(iv)
(D) (1)–(iv), (2)–(i), (3)–(ii), (4) – (iii)
95. Dec. 2021: Indian Dairy Products
market total size is ` 28,000 Crore and XY Co. Ltd., dominating market share of ` 4,800 Crore and AN Co. Ltd., having turnover of ` 428.50 Crore. Find relative market share of AN Co. Ltd.
(A) 8.93%
(B) 17.14%
(C) 1.53%
(D) 15.16%
96. Dec. 2021: The terms, build; hold; harvest; divest are closely linked with strategies of ...................
(A) Ansoff Matrix
(B) BCG Matrix
(C) ADL Matrix
(D) GE Mckinsey Matrix
97. Dec. 2021: Dev Co. Ltd., Strategic Management Team now under the process of designing the strategic plan analysis and one of the plans using the terms SO, WO, ST, WT which is fit with matrix boxes of:
(A) TOWS Analysis
(B) SWOT Analysis
(C) CPM Analysis
(D) PERT Analysis
98. Dec. 2021: The .................. Matrix also helps in brainstorming to bring out great ideas to generating effective strategies and tactics.
(A) SWOT
(B) Defensive
(C) Aggressive
(D) TOWS
99. Dec. 2021: PERT and CPM two complementary statistical techniques utilized in .................
(A) Event based scheduling methods
(B) Activity time-based scheduling methods
(C) Network based scheduling methods
(D) Project modeling methods
100. Dec. 2021: The book ‘‘Competitive Advantages: Creating and Sustaining Superior Performance’’ is authored by:
(A) Michael Samuel
(B) Michael Lawrence
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(C) Michael Arthur
(D) Michael Porter
101. Dec. 2021: Which of the following is not a component of macro environment of external environment?
(A) Suppliers, customers, marketing intermediaries, competitors, public
(B) Economic, political-legal
(C) Demographic, natural, ecological
(D) Global, Socio-cultural
102. June 2022: Which of the following is/are limitation(s) of strategic planning?
(A) It can consume lot of time and money. This can be wasteful if strategic planning turns out to be unsuccessful.
(B) Faulty assumptions about the future, poor assessment of organizational capabilities, poor group dynamics and information overload can lead to the development of poor plans.
(C) Both (A) and (B)
(D) None of the above
103. June 2022: Situation Analysis is an essential component of strategy formulation. Timing of conducting Situation Analysis is very important. It should be conducted during which of the following time horizons?
(A) Before development of a strategy
(B) During development of a strategy
(C) After development of a strategy
(D) All of the above
104. June 2022: Effectiveness of Situation Analysis can be assessed by which of the following approaches?
(A) Through its simplicity and practicality.
(B) Through its clarity for even an outsider to understand.
(C) Through its focus being on key factors that have an impact on business, both internally and externally, and through its identification of future goals of the business.
(D) All of the above
105. June 2022: In terms of SWOT analysis of Amazon, which of the following may be considered as threats?
(A) Loss of Profits due to low profit margins
(B) Patent Infringement and other aspects of litigation
(C) Cyber-security issues
(D) All of the above
106. June 2022: Strategies that utilizes strengths to maximize the opportunities are represented by which cell of TOWS matrix?
(A) WT Cell
(B) ST Cell
(C) SO Cell
(D) WO Cell
107. June 2022: Which of the following is a strategy of TOWS concept?
(A) Competitive Strategy
(B) Conducive Strategy
(C) Concrete Strategy
(D) Conflict Strategy
108. June 2022: Limitations of PERT include:
(A) Uncertainty about the estimate of time and resources as it is based on assumptions.
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(B) Costs may be higher than the conventional method of planning.
(C) Not suitable for simple and repetitive processes.
(D) All of the above
109. June 2022: Which of the following is not an important benefit of Mckinsey’s 7-S Framework Model?
(A) It helps to guide organizational change.
(B) It combines rationale and hard elements with emotional and soft elements.
(C) Manager’s act only on selective Ss in parallel as all the Ss may not be interrelated.
(D) All the above are benefits
110. June 2022: Which of the following problems is not encountered in the process of resource allocation?
(A) Power Play
(B) Future Commitments
(C) Resistance to Change
(D) Past Commitments
111. June 2022: BCG Matrix is built around:
(A) Industry Attractiveness and Business Strength
(B) Industry Growth and Market Share
(C) Industry Attractiveness and Relative Market Share
(D) Industry Growth-rate and Business Strength
112. June 2022: Which of the following is not a growth option in Ansoff’s Growth Matrix?
(A) Market Penetration Strategy
(B) Product Development Strategy
(C) Market Development Strategy
(D) None of the above
113. June 2022: The strength of Market Development option of Ansoff’s Growth Matrix is that:
(A) It puts pressure on Marketing and Sales Function.
(B) It puts pressure on Operations Function.
(C) It puts pressure on Supply Function.
(D) It puts pressure on Finance Function.
114. June 2022: Which of the following strategies of Ansoff’s Growth Matrix is referred as Suicide Cell?
(A) Market Penetration
(B) Product Development
(C) Diversification
(D) Market Development
115. Dec. 2022: Situation Analysis is conducted:
(A) At the beginning of any program/ project after developing a strategy.
(B) At the beginning of any program/ project before developing a strategy.
(C) At the end of the program after implementing a strategy.
(D) None of the above
116. Dec. 2022: The origin of SWOT analysis is supposed to be rooted in the concept of:
(A) Force Field Analysis of K Levin
(B) Interactive Course in Management of Harvard Business School
(C) Gordon and Howell Report
(D) Five Force Model of Michel Porter
TAXMANN ® 16.14
PART B : STRATEGIC MANAGEMENT
117. Dec. 2022: Which of the following is false in respect of various strategies of TOWS analysis?
(A) Strengths of the firm are used to maximize opportunities
(B) Strengths of the firm are used to minimize threats
(C) Weaknesses of the firm are overcome by using strengths
118. Dec. 2022: Which of the following is not a criticism of BCG Matrix?
(A) The market share of the matrix does not guarantee profitability.
(B) Both axes have been assigned the same value.
(C) The matrix does not show what the competition is doing.
(D) The matrix may not simplify the assessments of facts at all. Answers:
(D) Weaknesses of the firm are overcome by using opportunities
HINTS FOR IMPORTANT PRACTICAL MCQs
95. As per BCG Matrix Relative Market Share is calculated as follows:
TAXMANN ® CH. 16 : STRATEGIC ANALYSIS & PLANNING 16.15
1. (B) 2. (D) 3. (B) 4. (D) 5. (B) 6. (A) 7. (B) 8. (C) 9. (D) 10. (D) 11. (A) 12. (B) 13. (D) 14. (B) 15. (A) 16. (C) 17. (C) 18. (C) 19. (A) 20. (A) 21. (B) 22. (C) 23. (B) 24. (C) 25. (C) 26. (A) 27. (C) 28. (B) 29. (C) 30. (C) 31. (D) 32. (C) 33. (A) 34. (B) 35. (C) 36. (A) 37. (B) 38. (A) 39. (A) 40. (A) 41. (A) 42. (B) 43. (A) 44. (A) 45. (C) 46. (B) 47. (A) 48. (B) 49. (D) 50. (B) 51. (B) 52. (A) 53. (C) 54. (A) 55. (A) 56. (C) 57. (B) 58. (C) 59. (B) 60. (A) 61. (C) 62. (B) 63. (A) 64. (B) 65. (C) 66. (B) 67. (B) 68. (B) 69. (C) 70. (B) 71. (B) 72. (A) 73. (D) 74. (D) 75. (A) 76. (C) 77. (A) 78. (D) 79. (A) 80. (C) 81. (D) 82. (B) 83. (A) 84. (D) 85. (D) 86. (A) 87. (D) 88. (D) 89. (B) 90. (B) 91. (D) 92. (D) 93. (A) 94. (B) 95. (A) 96. (B) 97. (A) 98. (D) 99. (C) 100. (D) 101. (A) 102. (C) 103. (A) 104. (D) 105. (D) 106. (C) 107. (A) 108. (D) 109. (D) 110. (B) 111. (B) 112. (D) 113. (A) 114. (C) 115. (B) 116. (A) 117. (D) 118. (D)
= Your firm’s market share (or revenues) = 428.5 × 100 = 8.93% Largest competitor’s market share (or revenues) 4,800
