TOWN
BREW
we’re kind of a big deal STANDARDS MANUAL
TABLE OF CONTENTS Introduction..........................................................................................................................5 LOGOTYPE...........................................................................................................................7 Primary Mark........................................................................................................ 9 Circular Mark.......................................................................................................13 IDENTITY SYSTEM...........................................................................................................19 BUSINESS SYSTEM........................................................................................................ 29 Letterhead.......................................................................................................... 33 Business Cards................................................................................................. 35 Envelope.............................................................................................................37 APPLICATIONS.................................................................................................................39
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INTRODUCTION Town Brew is not your average, local brewery. With award-winning beers, expert craftsmen, and top notch bartenders, this micro-brewery offers its customers a best–in–class experience. We want customers for feel like they are a part of an exclusive club when they are enjoying our unique brews. Located on S. Higuera in a part of town which yields less foot traffic, Town Brew not only needs a draw for new customers, but it also needs a reason for them to keep coming back. To solve this issue, Town Brew will implement a membership program. This will further push the concept of a club-like experience. The overall design solution was executed by constructing a warm, welcoming feeling around the class and prestige that is the foundation of this establishment. This standards manual will expand on this design solution, exploring specific type and color decisions that convey this message as well as outline the uses and guidelines for the brand. Cheers, Taylor Becknell
5
LOGOTYPE
TOWN
BREW
we’re kind of a big deal
8
PRIMARY MARK The primary mark combines two refined serif typefaces with a warm color scheme. Calluna is sturdy with enough contrast in line weight to suggest an essence of class. The subtle angle in the serifs points to Town Brew’s future rise in the brewing industry. The colors are reminiscent of signature Town Brew beers and offer a warmth that is welcoming to new and existing customers. When full-color printing and production is an option, the logotype must be shown as the primary mark to the left. Calluna Black must always be the primary logotype with the tagline set in Mrs. Eaves Roman All Petite Caps. Stout Brown is the appropriate color for the type in this full-color instance (consistent with the darkest color in the logo icon). Color pallete specifications can be found on page 22. Note: This primary mark is the only instance of the logotype acceptable. The tagline and icon may NOT be separated from the mark at any time.
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TOWN
BREW
TOWN
BREW
TOWN
BREW
we’re kind of a big deal we’re kind of a big deal we’re kind of a big deal
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PRIMARY MARK ALTERNATIVE COLORS For maximum legibility and contrast, the primary mark may be printed in either Malt Orange, Stout Brown, or Hazy Orange. Like the primary mark, these marks are never to be used on a dark background. The exception to this is on physical applications when applied to glass or if the mark must be laid over an image, the white variation should be used. See below.
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CIRCULAR MARK The circular mark is to be used for physical applications such as coasters or stickers. This mark may not be used as a secondary logotype. Below are some acceptible color variations. The size shown is the minimum size for these single color variations. Note that they differ from the minimum sizes specified on page 15 for the primary mark and full-color circular mark.
13
w
we
Wl E ea R d B big EW R a B eal f d g o i NiW d Nd of a b n O k’re kin TW e O T e’rwe
we W ’ r e N
TO
ki n d BREW of B TOWN a b RE we’re kind of a big deal i g d W e a l
we’re kind of a big deal
TOWN
BREW
we’re kind of a big deal
TOWN
BREW
EWal BRig de W a b BR E l N of f a big dea nd N WOkiW ind o ’Trwe e’re k TO we big E dea l
BR
kin do fa
’reWN TOWN BREW we’re kind of BREW a big deal TOWN
we’re kind of a big deal
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TO
MINIMUM SPACING Whenever the primary mark and circular mark is in use there should be an area of clear space on all sides of it to prevent it from being crowded by other design elements. The clear space for the any instance of the primary mark should be equal to or greater than the cap height of the ‘T’ in the mark.
MINIMUM SIZES Both the primary and circular marks should never be scaled down to a width of less than 1 inch.
TOWN
BREW
we’re kind of a big deal
1 in 1 in
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TOWN
BREW
we’re kind of a big deal
TOWN BREW we’re kind of a big deal
TOWN
BREW
we’re kind of a big deal
16
TOWN TOWN BREW BREW we’re wekind ’re kind of aofbiga deal big deal
TOWN
BREW
TOWN
BREW
we’re kind of a big deal
we’re kind of a big deal
INAPPROPRIATE USES To the left are eight examples of misuses of the primary mark. Alterations such as these should not be made at any time. The circular mark should never be used for any business system applications.
TOWN
BREW
we’re kind of a big deal
Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407 14 November, 2018 Dear Ms. McCormick; Central Coast Brewing Company’s new location is located on S. Higuera street just north of the Madonna exit bridge. This location is large, new, industrial, and cool. Inside you are greeted by several large, metal formentors that elicit a sense of awe. Then the bar and tables are constructed from reclaimed pieces of local wood which gives an organic contrast to the otherwise industrial interior. The atmosphere of this location is laidback and cool. There is an outdoor patio with a large fire pit where people can gather in a group. I observed several younger couples, some older locals and smaller groups of women. The bartenders know a lot about beer. When asked what to give recommendations, they respond with asking the customer what their tastes are in a very detailed manner. This was nice, but for a someone who is not an avid beer-drinker this could be intimidating. One thing that concerned me
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IDENTITY SYSTEM
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BARLEY TAN
HAZY ORANGE
MALT ORANGE
STOUT BROWN
Pantone 13-1022 TPG
Pantone 15-1160 TPG
Pantone 471 C
Pantone 7517 C
R:245 G:197 B:153
R:249 G:164 B:85
R:186 G:100 B:40
R:94 G:45 B:21
C:2 M:24 Y:41 K:0
C:0 M:42 Y:72 K:0
C:21 M:68 Y:100 K:8
C:31 M:78 Y:100 K:32
HEX # F5C599
HEX # F9A455
HEX # BA6428
HEX # 843E1C
COLOR PALETTE The colors in the primary color palette were inspired by the inviting gradient of a glass of beer. Each are found in the Primary Mark. STOUT BROWN is to be used for body text and headers. HAZY ORANGE is to be used for call-to-action elements. BARLEY TAN is to be used for any accenting or background coloring.
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GRAPHIC ELEMENTS The hop leaf may be used where a small element is needed. The icon pattern may be used to decorate applications. This can be used as a complete abstract pattern (contained on all sides by a shape) or as a more exressive pattern, revealing the ends of some leaves. See Envelope on page 36 and Business Cards on page 33 to compare these two uses. These must always be set to 80% opacity to avoid overpowering surrounding elements.
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LIGHT
MEDIUM
ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
REGULAR
BOLD
ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
REGULAR ITALIC
BLACK
ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 0123456789
PRIMARY TYPEFACE BRANDON GROTESQUE Brandon Grotesque is the primary typeface for Town Brew’s identity system. It is a sans serif typeface with tall ascenders and descenders giving it an elegant feel. It should be used for all titles, headers, sub-headers, and numerical units. At weights Medium or greater, Hazy Orange should be used for emphasis. At weights Regular Italic or less, Stout Brown should be used to uphold legibility. See Menu application on pages 42–45.
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LIGHT
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
REGULAR
BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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SECONDARY TYPEFACE PROXIMA NOVA Proxima Nova is the secondary typeface for Town Brew’s identity system. This typeface should be used for all body text, web and print. It should always be used in Stout Brown. Print body type size should be 11 pt set in Proxima Nova Regular. For emphasis on text within body copy, Proxima Nova Medium may be used.
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BUSINESS SYSTEM
FULL SYSTEM All business system materials should be printed on pure white paper to avoid legibility issues with color in the logotype, icon and colored text. 6 Higuera Street, San Luis Obispo, CA 93401
www.townbrew.com 805.783.2739
TOWN
BREW
we’re kind of a big deal
TOWN
BREW
we’re kind of a big deal
TOWN
taylor@townbrew.com main 805.783.2739
www.townbrew.com 6 Higuera Street San Luis Obispo, CA 93410
BREW
we’re kind of a big deal
TAYLOR BECKNELL
OWNER cell 805.877.0886
Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407
805.783.2739
www.townbrew.com
6 Higuera Street, San Luis Obispo, CA 93410
14 November, 2018 Dear Ms. McCormick; Central Coast Brewing Company’s new location is located on S. Higuera street just north of the Madonna exit bridge. This location is large, new, industrial, and cool. Inside you are greeted by several large, metal formentors that elicit a sense of awe. Then the bar and tables are constructed from reclaimed pieces of local wood which gives an organic contrast to the otherwise industrial interior. The atmosphere of this location is laidback and cool. There is an outdoor patio with a large fire pit where people can gather in a group. I observed several younger couples, some older locals and smaller groups of women. The bartenders know a lot about beer. When asked what to give recommendations, they respond with asking the customer what their tastes are in a very detailed manner. This was nice, but for a someone who is not an avid beer-drinker this could be intimidating. One thing that concerned me was the lack of college students at this brewery. As a Cal Poly student, I found the environment cool and fun and could see my friends having a great time here. I see a lot of potential in this location and would like to focus most of the marketing efforts on creating buzz around this location. The space is a great advantage and it needs to be marketed as such. I believe the award-winning beer and bartender knowledge is unique to this microbrewery and would like to play off this to create somewhat of a higher-class experience. Typical breweries are local, warm and welcoming so I wouldn’t want to push this too far. I want to present a more ‘prestigious’ air about the business that suggests the quality of the product and
TOWN
BREW
we’re kind of a big deal
31
Central Coast Brewing Company’s new location is located on S. Higuera street just north of the Madonna exit bridge. This location is large, new, industrial, and cool. Inside you are greeted by several large, metal formentors that elicit a sense of awe. Then the bar and tables are constructed from reclaimed pieces of local wood which gives an organic contrast to the otherwise industrial interior. The atmosphere of this location is laidback and cool. There is an outdoor patio with a large fire pit where people can gather in a group. I observed several younger couples, some older locals and smaller groups of women. The bartenders know a lot about beer. When asked what to give recommendations, they respond with asking the customer what their tastes are in a very detailed manner. This was nice, but for a someone who is not an avid beer-drinker this could be intimidating. One thing that concerned me was the lack of college students at this brewery. As a Cal Poly student, I found the environment cool and fun and could see my friends having a great time here.
TOWN
BREW
we’re kind of a big deal
I see a lot of potential in this location and would like to focus most of the marketing efforts on creating buzz around this location. The space is a great advantage and it needs to be marketed as such. I believe the award-winning beer and bartender Kathryn E. McCormick knowledge is unique to this microbrewery and would like to play off this to Professor of Design create somewhat of a higher-class experience. Typical breweries are local, warm Department of Art Design want to push this too far. I want to present a more and welcoming so &I wouldn’t California Polytechnic University ‘prestigious’ air about State the business that suggests the quality of the product and San Luis Obispo, CA 93407 experience. Perhaps there could be somewhat of a club/membership strategy, similar to wine clubs, that could push this idea as well. The goal is to attract people by creating a club-like community to promote award winning beers where 14 November, 2018 customers are treated as members. Dear Ms. McCormick; Sincerely, Central Coast Brewing Company’s new location is located on S. Higuera street just north of the Madonna exit bridge. This location is large, new, industrial, and cool. Inside you are greeted by several large, metal formentors that elicit a sense of awe. Then bar and tables are constructed from reclaimed pieces of local wood which Taylorthe Becknell gives an organic contrast to the otherwise industrial interior. The atmosphere of this taylor@townbrew.com location is laidback and cool. There is an outdoor patio with a large fire pit where people can gather in a group. I observed several younger couples, some older locals and smaller groups of women. The bartenders know a lot about beer. When 805.783.2739 asked what to give recommendations, they respond with asking the customer what www.townbrew.com their tastes are in a very manner.San This was nice, but a someone who is 6 detailed Higuera Street, Luis Obispo, CAfor 93410 not an avid beer-drinker this could be intimidating. One thing that concerned me was the lack of college students at this brewery. As a Cal Poly student, I found the environment cool and fun and could see my friends having a great time here.
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I see a lot of potential in this location and would like to focus most of the marketing efforts on creating buzz around this location. The space is a great advantage and it needs to be marketed as such. I believe the award-winning beer and bartender knowledge is unique to this microbrewery and would like to play off this to create somewhat of a higher-class experience. Typical breweries are local, warm
LETTERHEAD The primary mark should be scaled to 3 inches wide and center aligned .5 inches from the top of the page. Body copy should be contianed by 1.5 inch margins on the right, top and left sides and should never crash into the business info at the bottom of the page. It should be Proxima Nova or a similar proportional sans serif such as Arial. The Town Brew business information is ordered by phone number, website, then physical address. The phone number is set in Brandon Grotesque Bold at 10/14 pt in Hazy Orange. The website is set in Brandon Grotesque Medium at 12/13 pt in Malt Orange. The physical address is set in Brandon Grotesque Meduim at 11/13 pt in Stout Brown.
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BUSINESS CARDS The primary mark occupies the front side of the card. On the back, all information is left aligned with personal info on top and Town Brew info underneath. The primary typeface is used for all the personal and business information with colors and order of information corresponding to the business information on the letterhead on the previous page.
TAYLOR BECKNELL
TOWN
BREW
we’re kind of a big deal
OWNER cell 805.877.0886
taylor@townbrew.com main 805.783.2739
www.townbrew.com 6 Higuera Street San Luis Obispo, CA 93410
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805.783.2739
www.townbrew.com
6 Higuera Street, San Luis Obispo, CA 93410
TOWN
BREW
we’re kind of a big deal
805.783.2739
www.townbrew.com
6 Higuera Street, San Luis Obispo, CA 93410
36
ENVELOPE The front side of the envelope includes soley the primary mark in the upper left corner. The back of the envelope showcases the icon as a pattern on the flap following the pattern specificitions on page 23. The business information on the bottom follows the same guidelines as the letterhead on page 33.
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APPLICATIONS
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MENUS 6 inches wide by 14 inches long. Each menu should be printed on separate loose-leaf pages. Margins are set to .5 inches on right, top, and left with at least a 1 inch margin at the bottom of the menu. The graphic element at the top right may break these margin guidelines. The primary mark is scaled to 1.75 inches in width and centered below the item copy.
BEER FEATURED Catch 23
Black Rye IPA 7.5% ABV 77 IBU Town Brew
General Schwarz
2016 GABF Gold Medal Winner 5.3% ABV 18 IBU Town Brew
Lucky Day IPA
2016 World Beer Cup Gold Medal 2018 GABF Bronze Medal 7.0% ABV 75 IBU Town Brew
Monterey Street Pale Ale 2015 & 2017 Gold GABF Winner 5.5% ABV 45 IBU Town Brew
BLONDE & PALE ALES Till Death Do Us Part
Blackberry Saison 6.8% ABV Town Brew
IPAS Citrus Haze
Hazy IPA 7.7% ABV Town Brew
Hopkick Murphy
New England IPA 7.8% ABV Town Brew
Raspberry Sunrise
Powder Coat
Tripel Dare
Terrace Hill
PILSNERS & PALE LAGERS
Milk Scout
Hazy Double IPA 8.0% ABV Town Brew
Imperial Kettle Sour 7.5% ABV Town Brew
Double IPA 8.5% ABV 99 IBU Town Brew
Belgian Tripel 10.0% ABV Town Brew
Terrifico
Mexican Style Lager with Sea Salt & Lime Zest 4.9% ABV Town Brew
Power Hour Pilsner
German Pils 4.8% ABV 38 IBU Town Brew
Enegren Blondfire Smoked Helles Smoked Helles 4.8% ABV Enegren Brewing Company
PORTERS & STOUTS Coffee Milk Stout 5.1% ABV 20 IBU Town Brew
P-Nut Butter Breakdown
Peanut Butter Coffee Stout 6.5% ABV Town Brew
SOUR & FRUIT BEERS Sour Opal
Gueuze 6.8% ABV Firestone Walker Barrelworks
Full Hands In
AMBER & DARK LAGERS
Wild Specialty Beer 6.7% ABV Sante Adairius Rustic Ales
Cervantez
Amber Lager 5.0% ABV 17 IBU Town Brew
Cervantez
Amber Lager 5.0% ABV 17 IBU Town Brew
Dunkeled In My Pants
Munich Dunkel 5.23% ABV 16 IBU Figueroa Mountain Brewing Co.
General Schwarz
2016 GABF Gold Medal Winner! Black Lager 5.3% ABV 18 IBU Town Brew
CIDERS & MEADS
WHEAT BEERS
Tin City Poly Dolly
El Hefe
Fruit Cider 8.5% ABV Tin City Cider Co.
Hefeweizen 5.2% ABV 15 IBU Town Brew
TOWN
BREW
we’re kind of a big deal
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BEER
FOOD APPETIZERS
FEATURED
Pretzel 7
Catch 23
Black Rye IPA 7.5% ABV 77 IBU Town Brew
General Schwarz
2016 GABF Gold Medal Winner 5.3% ABV 18 IBU Town Brew
Lucky Day IPA
2016 World Beer Cup Gold Medal 2018 GABF Bronze Medal 7.0% ABV 75 IBU Town Brew
Monterey Street Pale Ale
BLONDE & PALE ALES Till Death Do Us Part
Blackberry Saison 6.8% ABV Town Brew
IPAS Citrus Haze
Hazy IPA 7.7% ABV Town Brew
Hopkick Murphy
with Stone Ground Mustard + Beer Cheese 0.50
French Fries 7/5 tossed in Sea Salt
Parmesan Fries 8/6
tossed in Sea Salt, Parsley and Frech Oregano
3 Sliders, brined in Town Beer, served on a Brioche Slider Bun with BBQ Sauce and Fiesta Slaw
Crispy Fried Tater Tots 8/6
Salmon Sandwich 14
topped with Aged Cheddar and Sea Salt + Bacon 2
Chicken Wings 11
New England IPA 7.8% ABV Town Brew
Lemon Pepper or Buffalo served with house-made Ranch Dressing, Carrots and Celery
Raspberry Sunrise
Powder Coat
Crispy Brussel Sprouts 9
Hazy Double IPA 8.0% ABV Town Brew
with Bacon, Feta Cheese, and Balsamic Reduction
Tripel Dare
Terrace Hill
Hummus Plate 9
2015 & 2017 Gold GABF Winner 5.5% ABV 45 IBU Town Brew Imperial Kettle Sour 7.5% ABV Town Brew Belgian Tripel 10.0% ABV Town Brew
PILSNERS & PALE LAGERS Terrifico
Mexican Style Lager with Sea Salt & Lime Zest 4.9% ABV Town Brew
Power Hour Pilsner
German Pils 4.8% ABV 38 IBU Town Brew
Double IPA 8.5% ABV 99 IBU Town Brew
PORTERS & STOUTS Milk Scout
Coffee Milk Stout 5.1% ABV 20 IBU Town Brew
P-Nut Butter Breakdown
Peanut Butter Coffee Stout 6.5% ABV Town Brew
House Smoked Pulled Pork 12
topped with Sun Dried Tomato Tapenade with Mixed Vegetables and Toast Crostinis - GF Option sub Veggies for Crostinis
SALADS Choose Dressing
House Made Ranch, Soy Lime Vinaigrette or Red Wine Vinaigrette + Chicken 4 + Salmon 5
Garden Salad 10
Field Greens, Cucumber, Red Onions,
Grilled Salmon, Arugula, Tomato, Dill Aioli, Pickled Onion and Avocado Served with Side of French Fries
Chicken Sandwich 13
Balsamic Coffee Marinated Chicken Breast served on Ciabatta with Cilantro Aioli, Applewood Bacon, Avocado, Tomato and Field Greens served with Side of French Fries
PIZZAS Cheese 8
Mozzarella Cheese and Marinara Sauce
Margherita 10
Tomatoes, Fresh Mozzarella and Basil
The Oasis 10
White Sauce, Mozzarella, Red Onion, Diced Red Pepper, Cilantro, Sliced Avocado, Chimichurri
Pesto Manifesto 14
Shredded Chicken, Pesto Sauce, Red Onion, Tomatoes, Feta and Mozzarella Cheeses
MENU SPECS BEER title is set in Brandon Grotesque Regular at 63/76 pt in Hazy Orange with .255 inches of space below. FOOD title is set in Brandon Grotesque Regular at 57/69 pt in Hazy Orange with .255 inches of space below. Category headers are set in Brandon Grotesque Medium at 16/17 pt in Hazy Orange with .25 inches of space above. Item sub-headers are set in Brandon Grotesque Medium at 14/17 pt in Stout Brown with .0625 inches of space above and .04 inches of space below. Caption body text is set in Proxima Nova Thin at 10/12 pt in Stout Brown. Brewery names and food add ons are set in Proxima Nova Regular at same type size as caption body text. Beer award mentions are set in Proxima Nova Light Italic at same type size as caption body text. Prices are set in Proxima Nova Light and type size should correspond with the information it corresponds with.
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BEER FOOD
FOOD FOOD APPETIZERS
BEER BEER
Pretzel 7
with Stone Ground Mustard + Beer Cheese 0.50
French Fries 7/5BEER tossed in Sea Salt
FOOD Parmesan Fries 8/6
tossed in Sea Salt, Parsley and Frech Oregano
Crispy Fried Tater Tots 8/6
topped with Aged Cheddar and Sea Salt + Bacon 2
Chicken Wings 11
Lemon Pepper or Buffalo served with house-made Ranch Dressing, Carrots and Celery
Crispy Brussel Sprouts 9
with Bacon, Feta Cheese, and Balsamic Reduction
Hummus Plate 9
topped with Sun Dried Tomato Tapenade with Mixed Vegetables and Toast Crostinis - GF Option sub Veggies for Crostinis
SALADS Choose Dressing
House Made Ranch, Soy Lime Vinaigrette or Red Wine Vinaigrette + Chicken 4 + Salmon 5
Garden Salad 10
Field Greens, Cucumber, Red Onions, Bell Peppers, Julienne Carrots, Mushrooms, Tomato, Avocado, Broccoli
Miso Glazed Salmon Salad 13 Field Greens, Pickled Red Onions, Julienne Carrots, Almonds
Chicken Salad 10
Mixed Greens, Feta Cheese, Tomato, Red Onions, Raw Mushrooms, Broccoli, Julienne Carrots, Croutons
SANDWICHES & BURGERS Town Cheeseburger 13
1/2 Pound Burger on Brioche Bun with Cheddar Cheese, 1000 Island Dressing, Lettuce, Onion and Tomato Served with Side of French Fries + Grilled Mushrooms 1
House Smoked Pulled Pork 12
3 Sliders, brined in Town Beer, served on a Brioche Slider Bun with BBQ Sauce and Fiesta Slaw
FEATURED
Salmon Sandwich Catch 14 23
Grilled Salmon, Arugula, Tomato, Dill Black Rye IPA 7.5% ABV 77 IBU Aioli, Pickled Onion and Avocado Town Brew Served with Side of French Fries
Schwarz Chicken SandwichGeneral 13
HOME
2016 GABF Gold Medal Winner Balsamic Coffee Marinated Chicken 5.3% ABV 18 IBU Breast served on Ciabatta with Cilantro Town Brew MENU Aioli, Applewood Bacon, Avocado,
Tomato and Field Greens Lucky Day IPA served with Side of French Fries 2016 World Beer Cup Gold EVENTS Medal 2018 GABF Bronze Medal 7.0% ABV 75 IBU Town Brew
PIZZAS
Cheese 8
ABOUT
BLONDE & PALE ALES Till Death Do Us Part
Blackberry Saison 6.8% ABV Town Brew
IPAS Citrus Haze
Hazy IPA 7.7% ABV Town Brew
Monterey Street Pale Ale
Hopkick Murphy Mozzarella Cheese and Marinara Sauce 2015 & 2017 Gold GABF Winner England IPA 7.8% ABV CONTACT New 5.5% ABV 45 IBU Margherita 10 Town Brew Townand Brew Tomatoes, Fresh Mozzarella Basil The Oasis 10
Raspberry Sunrise
Imperial Kettle Sour 7.5% ABV White Sauce, Mozzarella, Red Onion, TownSliced Brew Diced Red Pepper, Cilantro, Avocado, Chimichurri
Tripel Dare Pesto Manifesto 14Belgian Tripel 10.0% ABV Town BrewRed Shredded Chicken, Pesto Sauce, Onion, Tomatoes, Feta and Mozzarella Cheeses
Meat Lovers 12
PILSNERS & PALE LAGERS
Pepperoni, Sausage and Apple Wood Terrifico Bacon Mexican Style Lager with Sea Salt & BBQ Pork 12 Lime Zest 4.9% ABV Brew BBQ Sauce, Mozzarella,Town Pulled Pork, Red Onion and Cilantro
Power Hour Pilsner
Powder Coat
Hazy Double IPA 8.0% ABV Town Brew
Terrace Hill
Double IPA 8.5% ABV 99 IBU Town Brew
PORTERS & STOUTS Milk Scout
Coffee Milk Stout 5.1% ABV 20 IBU Town Brew
P-Nut Butter Breakdown
Peanut Butter Coffee Stout 6.5% ABV 25 IBU Town Brew
German Pils 4.8% ABV 38 IBU
HAPPY HOURTown FOOD Brew SPECIALS M–F 3–6PM Enegren Blondfire Smoked
Pretzel 5
Tots Full 6
Helles
Smoked Helles 4.8% ABV Enegren Brewing Company
Sweet Potato Fries Full 6
AMBER & DARK
Crispy Brussel Sprouts 7 LAGERS Wings 9
Cervantez Pulled Pork SlidersAmber 9 Lager 5.0% ABV 17 IBU Town Brew
SOUR & FRUIT BEERS Sour Opal
Gueuze 6.8% ABV Firestone Walker Barrelworks
Full Hands In
Wild Specialty Beer 6.7% ABV Sante Adairius Rustic Ales
Cervantez
Amber Lager 5.0% ABV 17 IBU Town Brew
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MEMBERSHIP MERCH APPAREL
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WE’RE KIND OF A BIG DEAL.