SATURATION

Make a bold statement with unapologetic color like PANTONE’s 2023 color of the year. 18-1750 Viva Magenta is a vivid, multi-dimensional color that bursts through all the neutrals.

Leatrice Eiseman, the Executive Director of the PANTONE ® Color Institute, shares:

“In this age of t echnology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” 1

The color also echoes the intent behind the newly coined phrase “dopamine dressing.” Fashion psychologist Dr. Dawnn Karen choose this term to explain the trend of ditching the dull, dark, and basic colors for colors that make the wearer feel more confident and powerful and overall happy to support our emotional needs. The trend does not just refer to a single color but whatever color makes a person feel great.

Taylor supports this color driven trend by offering a wide array of products in lively colors and four-color process print colors on products.

1-www.pantone.com/color-of-the-year/2023