CRAFTSMANSHIP

Consumers are reevaluating priorities and doubling down on “quality over quantity” from trusted brands. They’re looking for quality artisanship and uncompromising reliability from suppliers and manufacturers. Furthermore, the 2022 Edelman Trust Barometer found that 58% of consumers buy or advocatefor brands based on their beliefs and values. 2

What are the factors being used to establish credibility?

- High Value Perception

- Customizable

- Sustainable

- Ethically Sourced

- Giveback Causes

As more artists contribute to product design and printing technologies advance, you can expect elevated decorations and techniques. Intricate laser etching, foils, embossing, raised domed prints, beautiful color prints and multiple decorations will enhance even the most basic items.

2-www.edelman.com/trust/2022-trust-barometer

TR E ND 5