Top of Mind

6 | Taylor Corporation

In your community, if a consumer is asked to name a dealership, who will they think of first? It should be your dealership. By putting your brand in the public’s eye, they will be more likely to recall your brand and evoke feelings of familiarity, increasing your chance to attract the consumer.

A License Frame B Husky Travel Tumbler C Muscle Cars Calendar D Mini Car Charger E Luminate Delta Stylus Pen F Carabiner

More than half of consumers keep promo items for 4 years.

License plate holders are low cost and high visibility.

— Calendars are kept for an average of 12 months. A

D B

E C

F

Automotive Idea Book | 7