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01 Supporting the Sales Cycle

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Top of Mind

Top of Mind

SUPPORTING THE SALES CYCLE

Customer experience is defined as the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, experience and advocacy. It is measured by the individual’s experience against the individual’s expectations.

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4 | Taylor Corporation

01

If opportunity doesn’t knock, build a door.

Milton Berle

Automotive Idea Book | 5

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