Envelopes Brochure

Envelopes Communicate, captivate and activate

First impressions are important, and effective direct mail starts with the envelope. Taylor’s vast capabilities and unique designs are a great way to make a positive impression while ensuring your direct mail pieces arrive safely. Five ways envelopes become effective brand builders:

8 Features to Consider 1. Closures: remoistenable gum, Seal and Reseal®, Touch-n-Seal®, peel-n-seal, string and button 2. Flaps: straight, commercial, bankers, wallet, reverse, remittance, bangtail, announcement

ATTRACT ATTENTION

BUILD A CONNECTION

Size, shape, color and stock add aesthetic appeal.

Mailing panel personalization shows you know them.

3. Openings: open side or open end 4. Paper Grades: wove, surface enhanced white wove, kraft, recycled, specialty, tear-resistant 5. Paper Weights: 20lb, 22lb, 24lb or 28lb

INSPIRE

COMMUNICATE CREDIBILITY

Teaser copy is proven to catch the eye and prompt action.

Postage is a requirement that builds trust.

6. Printing: flexographic, enhanced flexography, offset lithography, technology (AR and QR codes), security tint, coatings 7. Seams: double side seam, diagonal seam, center seam, single side seam

APPEAL TO THE SENSES Envelopes are tactile and stimulate where digital channels cannot.

8. Windows: horizontal, vertical, custom-shaped

Increase Brand Recognition and Generate Trust The Remedy for Marketing Saturation

Ask the Envelope Experts

Getting your message in front of consumers has become

experts at Taylor have decades of experience and can help you

Overwhelmed by the terminology? Don’t be. The direct mail select the perfect envelope to represent your brand, boost

even more difficult in the digital age. Most consumers mute videos as fast as possible. Pop-up ads are usually closed in an

brand exposure and create positive experiences.

instant. Emails are often marked as spam or deleted after a casual glance at the subject line. Consumer engagement in the digital world has become an endless series of communications roadblocks.

Cut Through the Clutter To break through those roadblocks, you need a physical connection with consumers. Direct mail, long thought to be on its way to extinction, has re-established its role in the marketing mix. Industry experts report that on average, Americans receive 605 emails each week compared to 16.8 pieces of direct mail.

Studies show that direct mail continues to have a powerful influence — especially among younger consumers who crave the colorful, tactile experience of a physical mail piece.

Unique Capabilities to Drive Program Effectiveness Direct mail has a strong presence and plays a critical role in an omnichannel marketing strategy. It gets noticed and that starts with the envelope. Our industry expertise and wide range of offerings allows us to design and tailor solutions to fit your specific needs and objectives.

About Taylor Taylor Corporation is one of the top five graphic communications companies in North America. We are headquartered in North Mankato, Minnesota and employ more than 12,000 people across operations in 25 states and eight countries.

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