Manage your Visual Communication Campaigns with Ease Save time and money while maximizing the impact of your multi-location campaign distribution strategy.
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Good
CAMPAIGNS speak to
customers,
better campaigns change BEHAVIORS,
segmented campaigns
DRIVE RESULTS.
The challenge with campaign production and distribution is that segmenting campaigns is difficult and costly.
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THE REAL CHALLENGE To achieve optimal segmentation while launching a campaign, you might consider:
Different imagery for different regions
Specific offers for certain locations
Materials in different languages for diverse populations
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A SIMPLE CAMPAIGN WITH: 5 creative variations
x
50 sites per variation
x
20 placements per site
=
5,000 unique pieces that need to be produced, packaged, delivered and placed.
How can you manage it? 4
SOLUTION = Profile Manager
Profile manager is the day to day promotion management solution, giving you complete visibility and control of the marketing campaigns. In addition, in case you have an emergency business change, it allows you to adjust out an entire campaign within hours across all locations.
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Single Source for Managing Location Attributes The proprietary technology helps you: Manage workflows with real-time analytics Simplify the collection of your location data Enable smart kitting and distribution of marketing materials to multiple locations
Key benefits you receive are: Enhance marketing initiatives with the ability to build custom packed kits per location Streamline your project management by eliminating the need to manage location attributes via spreadsheets Gain speed to market with the ability to make last minute changes to campaigns
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Order just the right quantity of materials for each location, eliminating waste and reducing shipping expenses by as much as 25%.
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PARTNERING WITH
TAYLOR
Taylor is one of the top five graphic communications companies in the world. Taylor works with top Fortune 100 and 500 brands and understands the challenges multilocation retailers face in an ever-changing environment. As a reliable, privately-held, partner, Taylor is looked to daily for solutions that address the complex challenges clients face. From wall and window decals to printed brochures, Taylor has a nationwide print and manufacturing network to ensure all of your campaigns are executed with the speed and quality you expect.
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Let’s Talk Contact your Taylor National Account Representative to discuss how we can create an impactful visual communication experience for your customers.
| Taylor
taylor.com | 507.635.2828