It’s Time to Own the Shelf Innovative formats and finishes for paperboard packaging PACKAGING IDEA BOOK
Practical, Tactile and Beautiful
Few raw materials are as versatile as paperboard. Costeffective, environmentally sound and easily folded into virtually any shape, paperboard is the ideal packaging material for health and beauty aids, food and beverage items, common household products and more.
It also offers a blank canvas for brand-building creativity. Innovative folds and closures that heighten engagement and anticipation . . . Embossing and raised UV that begs to be touched . . . Foil, metallic and spot gloss embellishments that catch the consumers eye from a distance . . .
All of these — and much more — are available to you from Taylor. In the pages that follow, we offer a few examples of the ways you can use paperboard packaging to stand apart from the crowd and own the shelf.
Embossing and Debossing ........................... 5 Foil Stamping 7 Spot Gloss UV ...................................... 9 Brand Protection 11 Metallic Ink 13
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TAYLOR
TWO PIECE BOX, EMBOSSING, GOLD FOIL
Embossing & Debossing
Custom stamping dies are used to apply threedimensional effects to the package surface. The result is eye-catching, sophisticated and invites the consumer to look closer.
Add interest with 3D effects
Combine with foil for extra impact
Make it tactile and enticing to touch
IT’S TIME TO OWN THE SHELF 5
TAYLOR
CD SLEEVE, VARIABLE SILVER FOIL
TUCK BOX, SILVER FOIL, SPECIALTY BLACK PAPER STOCK
Foil Stamping
A thin layer of metallic foil is impressed on the surface to create striking highlights. Few embellishments can match the luxurious look of foil as it establishes a premium brand image in the mind of the consumer.
Create instant brand differentiation
Go upscale easily and affordably
Incorporate vibrant colors with holographic foil
Increase perceived value
TO OWN THE SHELF
IT’S TIME
TUCK BOX, SCULPTED EMBOSSING, HOLOGRAPHIC FOIL
TAYLOR
BOX, SPOT GLOSS UV, EMBOSSING
EDGE TRAY AND SLEEVE, RAISED SPOT UV
TUCK
BOX, RAISED SPOT UV TUCK
TURNED
Spot Gloss UV
A high-gloss sheen is added with precise registration to emphasize specific package design features. Spot gloss acts like a magnifying glass of sorts, simultaneously catching the eye and making words easier to read.
Attract attention and create visually appealing contrast
Increase visibility of key messages
Make your signature colors extra vibrant
Simulate an embossing effect more economically with raised UV
IT’S TIME TO OWN THE SHELF
SLEEVE, SPOT GLOSS UV
TAYLOR
TURNED EDGE TRAY AND SLEEVE
IT’S TIME TO OWN THE SHELF
Brand Protection
The G7® Method of color matching ensures tight calibration of the printing process for highly accurate color reproduction. Using G7-certified technology, the four-color printing process can precisely match your brand’s PMS colors.
Deliver a consistent brand experience
Match brand colors at a lower cost
Maximize production efficiencies
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AUTOBOTTOM, METALLIC PMS, EMBOSSING, SPECIALTY BLACK PAPER STOCK
IT’S TIME TO OWN THE SHELF
Metallic Ink
Tiny metal particles suspended in the printing ink reflect light and add visual interest. Comparatively inexpensive and easy to use, there are hundreds of metallic ink colors to choose from and they can be incorporated in nearly any package design.
Achieve foil-like effects at a lower cost
Highlight intricate package details
Infuse your package with lustrous color
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1725 Roe Crest Drive, North Mankato, MN 56003 800.631.7644 | taylor.com © 2022 Taylor #4141 Learn More Want to own the shelf? Contact your Taylor representative to learn more about the innovative constructions and finishing embellishments that we bring to paperboard packaging.
