Vape Idea Book

Page 1

solutions for the vaping industry
Stand Out From The Crowd Brand-building

The vaping industry is relatively young but is already exceptionally competitive. To gain traction and grow market share, you need to find ways to stand out from the crowd in convenience stores, vape shops and online.

As one of the largest and most diverse graphic communications companies around, Taylor is uniquely positioned to build brands in the vape marketplace.

From eye-catching signage in the storefront window and colorful packaging that commands attention to branded apparel items that are worn with pride, all this — and much more — is available to you through a single marketing partner.

Build Your Brand At Every Touchpoint Table of Contents 01 Folding Cartons .......................... 5 02 Labels .................................. 7 03 Commercial Print 9 04 Signs & Graphics ......................... 11 05 Promo Marketing 13 06 Corporate Identity & Branding ............. 15 07 Gift & Loyalty 17
01 04 03 06 02 05 07
4 | Taylor

Folding Cartons

Own the Shelf

Folding cartons are ideal for vaping products. Offering nearly unlimited customization options, folding cartons allow you to use color, shape and texture to attract attention and invite trial.

Taylor is a leading provider of folding carton packaging solutions for consumer products. Everything you need to create a paperboard carton for your vape product is available to you through a single partner.

• Carton design and prototyping

• Prepress services

• Printing, both UV and conventional

• Die cutting and digital (CNC) cutting

• Automated folding and gluing

• Hand bindery and kitting

• Special embellishments including: ◦ Embossing

Foil ◦ Gloss UV ◦ Soft-touch UV

Cartons for Any Occasion

From custom-designed shapes and closure mechanisms to environmentally conscious materials and more, Taylor is up for any challenge.

• Straight tuck

• Reverse tuck

• Rollover trays with cover

• Autobottom “crash lock”

• 1-2-3 bottom “snap lock”

Stand Out From The Crowd | 5
6 | Taylor

Labels

Share the Details

Often taken for granted, labels are actually among the most powerful marketing tools that you have. Done correctly, product labels can improve product safety and educate consumers while simultaneously building your brand.

Taylor has decades of experience as a manufacturer of labeling products for consumer and industrial applications of all kinds. Our advanced production technology and subject matter savvy enable us to create labels that perform exactly as intended every time.

• Prime labels

• Printed pouches

• Print-on-demand labels

• Shrink sleeves

Specialty Treatments

Taylor brings extensive label manufacturing knowledge to the vaping industry. We utilize this experience to deliver a variety of specialty label products.

• Cast and cure

• Cold foil

• Die cutting

• Embossing

• Hot foil stamping

• Metallic inks

• Spot gloss and varnish

Stand Out From The Crowd | 7
8 | Taylor

Commercial Print

Spread the Word

Something special happens when ink touches paper. Print is a timeless marketing medium that offers unmatched versatility, portability and cost-effectiveness — just the thing for the vaping industry.

Taylor is one of the five largest graphic communications companies in North America and maintains a vast print production network from coast to coast. We can produce the marketing materials you need to tell your story in any setting.

• Booklets and catalogs

An End-to-End Solution

Our capabilities don’t end on the print shop floor. Taylor brings a comprehensive commercial print solution to the vape marketplace.

• Pre-press services

• Print production

• Kitting and fulfillment

• Web-based online ordering tools

Stand Out From The Crowd | 9
• Brochures
• Calendars
Newsletters
Postcards
and mailers
Posters
• Warehousing
10 | Taylor

Signs & Graphics

Engage Your Customer

Potential customers can’t buy your product if they don’t know it’s there. Signs and graphics are instrumental to ensuring that customers are aware of your brand, your product and all it has to offer.

Taylor produces a wide array of interior and exterior retail signs and graphics for retail point-of-purchase, branding and décor. Everything is supported by a network of highly trained installation professionals for turnkey speed and simplicity.

• Backlit signs and graphics

• Building and vehicle wraps

• Trade show and event booths and displays

• Wall, window and floor graphics

• Wayfinding signage

Unlimited Design Options

More options enable greater creativity. Taylor’s materials science expertise and industryleading technology result in signs and graphics that capture the interest of all who pass by.

• Acrylic, fabric, film, metal and plastic

• Cast, cut, engraved and printed

• Custom finishes, layering and shapes

Stand Out From The Crowd | 11
12 | Taylor

Promo Marketing

Create Brand Recall

To build your business for the long haul, your brand needs to remain top of mind among current and prospective customers. Few marketing tactics blend the visibility and the staying power of promo.

As both a distributor and supplier of promo products, Taylor occupies a unique position in the promotional marketing industry. We have access to an extraordinarily deep product assortment and offer unbeatable pricing flexibility.

• Bags, packs and totes

• Branded apparel

• Caps and hats

• Mugs and glassware

Unmatched Creativity

Promo is all about possibilities. Taylor’s promo merchandising team offers breakthrough ideas that turn customers into ambassadors and create long-lasting brand recognition.

• Custom designs

• Digital 4-color printing

• Embroidery

• Laser engraving

• Screening printing

Stand Out From The Crowd | 13
14 | Taylor

Corporate Identity & Branding

Make an Impression

As the saying goes, you only have one chance to make a first impression. Even in a digital-centric age, corporate identity products continue to play a major role in defining your brand.

Taylor is one of the leading providers of corporate identity and branding products worldwide. We produce more than 650 million business cards each year and create entire brand identity systems for companies large and small.

• Business cards

• Custom-printed Post-it® Notes

• Envelopes

• Letterheads

• Stationery

Old-World Craftsmanship

In an industry as competitive as yours, every detail matters. Taylor utilizes special printing processes and finishing techniques to translate your brand essence to a physical form.

• Engraving, embossing and debossing

• Foil stamping

• Gilded and colored edges

• Raised thermographic print

• Spot gloss

Stand Out From The Crowd | 15
16 | Taylor

Gift & Loyalty

Forge Lasting Relationships

Customer loyalty and repeat purchases hold the key to bottom-line success in the vaping industry. To make them a reality, you need to foster customer relationships that grow over time.

Taylor is one of the largest and most sophisticated producers of gift, loyalty and membership cards in the world. We provide a one-stop solution that addresses everything from strategy and card design to production, fulfillment and back-end data management.

• Gift cards

• Loyalty cards

• Vape club memberships

Card Fulfillment Flexibility

Being one of the world’s most prolific card manufacturers has its advantages. Taylor offers unmatched flexibility in regard to card design, production, packaging and fulfillment.

• Affixing, packaging and reporting

• Direct-to-store kits and replenishment

• Direct mail campaigns

• Eco-friendly materials options

• Large or small production runs

Stand Out From The Crowd | 17

Learn More

Find out how Taylor is helping to build strong, fast-growing brands in the highly competitive landscape of the vaping industry. Contact your Taylor representative to learn more.

1725
56003
© 2021 Taylor #4109
Roe Crest Drive, North Mankato, MN
800.631.7644 | taylor.com

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.