Direct Mail Postage and Guidelines

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taylor.com Direct Mail Postage and Guidelines A Quick Reference Guide CONFIDENTIALITY NOTICE: This document contains confidential information intended solely for the recipient(s) named herein. The information set forth in this document may not be reproduced or disclosed by the recipient(s) without the prior written consent of the author.

USPS Postal Rate Chart

Please email postalaffairs@taylor.com with any questions

Length

5" min.

Letters or cards exceeding any of the dimensions above move to the FLATS category of mail 11-1/2" max.

Non-machinable Characteristics: See DMM 100.1.2 and 601.3.3 for ref.

* Aspect ratio less than 1.3 or more than 2.5

* Sealed with clasps, strings, buttons

* Delivery address parallel to shorter dimension

* Self-mailer or booklet that is not prepared or sealed according to DMM 201.3.14

* Polybagged, polywrapped

* Not uniform in thickness

* Is too rigid / not flexible

USPS Nonprofit Letters: Commercial Carrier Route and Automation Nonautomation (3.5 oz or less) Automation Carrier Route (3.5 oz or less) Machinable Entry Point Basic 5-Digit Scheme AADC Mixed AADC Saturation High Density Plus High Density Entry Point AADC Mixed AADC None 0.283 0.154 0.186 0.207 0.128 0.135 0.153 None 0.197 0.213 DNDC 0.260 0.131 0.163 0.184 0.105 0.112 0.130 DNDC 0.174 0.190 DSCF 0.253 0.124 0.156 - 0.098 0.105 0.123 DSCF 0.167USPS Marketing Mail Letters: Commercial Nonautomation (3.5 oz or less) Automation Carrier Route (3.5 oz or less) Machinable Entry Point Basic 5-Digit Scheme AADC Mixed AADC Saturation High Density Plus High Density Entry Point AADC Mixed AADC None 0.446 0.305 0.339 0.360 0.213 0.240 0.240 None 0.346 0.366 DNDC 0.423 0.282 0.316 0.337 0.190 0.217 0.217 DNDC 0.323 0.343 DSCF 0.416 0.275 0.309 - 0.183 0.210 0.210 DSCF 0.316First-Class Mail: Commercial • Letters and Postcards Automation Nonautomation Machinable Residual Single-Piece First-Class Mail Retail LETTERS - Metered Weight Not Over (ounces) 5-Digit AADC Mixed AADC AADC M-AADC LETTERS Weight Not Over (ounces) LETTERS Weight Not Over (ounces) LETTERS Weight Not Over (ounces) 1 0.471 0.507 0.531 0.513 0.546 1 0.630 1 0.600 1 0.63 2 0.471 0.507 0.531 0.513 0.546 2 0.630 2 0.840 2 0.87 3 0.471 0.507 0.531 0.513 0.546 3 0.630 3 1.080 3 1.11 3.5 0.471 0.507 0.531 0.513 0.546 3.5 0.630 3.5 1.320 3.5 1.135 Postcard 0.352 0.370 0.381 - - - - - 0.480 Postcard (retail) -
AADC: Automated Area Distribution Center DSCF: Destination Sectional Center Facility Volume Minimum volume for presort and automation rate: First-Class: 500 pieces | Standard mail: 200 pieces Fees Annual permit imprint application fee: $290.00 Effective 1/22/2023 through 7/9/2023 MXD AADC: Mixed Automated Area Distribution Center DNDC: Destination Network Distribution Center Card Dimensions 3-1/2" min. 9" max. Height Length 6" max. 5" min. Minimum Maximum Length 5 inches 9 inches Height 3-1/2 in. 6 inches Thickness 0.007 in. 0.016 in.
Dimensions 3-1/2" min.
Abbreviations
Letter
Height
6" max.
Minimum Maximum Length 5 inches 11-1/2 in. Height 3-1/2 in. 6-1/8 in. Thickness 0.007 in. 1/4 inch

USPS Postal Rate Chart

First-Class Flats: Commercial

Effective 1/22/2023 through 7/9/2023

CAUTION: Flats exceeding any of the maximum dimensions above move to the PARCELS category of mail

Subtract $0.001 for each flat that complies with the Seamless Acceptance option requirements.

USPS Marketing Mail Flats: Commercial

Nonprofit

4 oz or less Automation Carrier Route Entry Point 5-Digit 3-Digit ADC Mixed ADC Saturation EDDM High Density High Density Basic None 0.572 0.726 0.824 0.896 0.265 0.266 0.288 0.356 0.426 DNDC 0.503 0.657 0.755 0.827 0.219 0.220 0.242 0.310 0.358 DSCF 0.483 0.637 0.735 - 0.207 0.208 0.230 0.298 0.352 DDU - - - - 0.187 0.188 0.210 0.278 0.351 More than 4 ounces None 1.101 1.101 1.101 1.101 0.683 0.683 0.683 0.683 0.937 DNDC 0.825 0.825 0.825 0.825 0.500 0.500 0.500 0.500 0.665 DSCF 0.742 0.742 0.742 - 0.450 0.450 0.450 0.450 0.641 DDU - - - - 0.370 0.370 0.370 0.370 0.637 Per Piece None 0.297 0.451 0.549 0.621 0.094 0.095 0.117 0.185 0.192 Per PC DNDC 0.297 0.451 0.549 0.621 0.094 0.095 0.117 0.185 0.192 Per PC DSCF 0.297 0.451 0.549 - 0.094 0.095 0.117 0.185 0.192 Per PC DDU - - - - 0.094 0.095 0.1175 0.185 0.192 IMDB (Subtract) -0.003
4 oz or less Automation Carrier Route Entry Point 5-Digit 3-Digit ADC Mixed ADC Saturation EDDM* High Density High Density Basic Origin 0.357 0.511 0.609 0.681 0.173 0.174 0.194 0.265 0.335 DNDC 0.288 0.442 0.540 0.612 0.127 0.128 0.148 0.219 0.267 DSCF 0.268 0.422 0.520 - 0.115 0.116 0.136 0.207 0.261 DDU - - - - 0.095 0.096 0.116 0.187 0.260 More than 4 ounces Origin - PER POUND 0.941 0.941 0.941 0.941 0.511 0.511 0.511 0.511 0.769 DNDC 0.665 0.665 0.665 0.665 0.328 0.328 0.328 0.328 0.497 DSCF 0.582 0.582 - 0.278 0.278 0.278 0.278 0.278 0.473 DDU - - - - 0.198 0.198 0.198 0.198 0.469 Per PIECE None 0.122 0.276 0.374 0.446 0.045 0.046 0.066 0.137 0.143 Per PC DNDC 0.122 0.276 0.374 0.446 0.045 0.046 0.066 0.137 0.143 Per PC DSCF 0.122 0.276 0.374 - 0.045 0.046 0.066 0.137 0.143 Per PC DDU - - - - 0.045 0.046 0.066 0.137 0.143
Dimensions Minimum* Maximum Length 11-1/2 inches 15 inches Height 6-1/8 inches 12 inches Thickness 1/4 inch 3/4 inch *Flats must exceed at least one of these
dimensions 6-1/2" min. 15" max. Height Length 12"max. 11-1/2" min.
Flat
minimum
Automation Non-auto Weight Not Over (Ounces) 5-Digit 3-Digit ADC Mixed ADC Presorted 1 0.689 0.896 0.955 1.068 1.185 2 0.929 1.136 1.195 1.308 1.425 3 1.169 1.376 1.435 1.548 1.665 4 1.409 1.616 1.675 1.788 1.905 5 1.649 1.856 1.915 2.028 2.145 6 1.889 2.096 2.155 2.268 2.385 7 2.129 2.336 2.395 2.508 2.625 8 2.369 2.576 2.635 2.748 2.865 9 2.609 2.816 2.875 2.988 3.105 10 2.849 3.056 3.115 3.228 3.345 11 3.089 3.296 3.355 3.468 3.585 12 3.329 3.536 3.595 3.708 3.825 13 3.569 3.776 3.835 3.948 4.065

Mailpiece Design Tips

This document provides summarized information that Folded Self-Mailers (FSM) and specific unenveloped mailpiece designs must meet to receive automation letter discounts. This information is only a summarized reference tool; please refer to the Federal Register (FR) Final DMM section 201.3.14 for official language to revised standards and 201.3.15 for the specific unenveloped mailpiece design standards.

Definition

A folded self-mailer is formed of panels created when a single or multiple unbound sheet(s) of paper are folded together and sealed to form a letter-size mailpiece.

FSM Size Guidelines

Paper Basis Weight

Standards for paper are based on Book Grade (Offset, Text) as represented in Exhibit 3.2 located in DMM section 201.3.2.

Flaps

Extended portion of the address side panel as the final fold over and secured to nonaddress side panel. Flaps are used for closure of mailpiece.

• Horizontal folded pieces: external flap must extend from top on non-address side; minimum 1.5”L at the longest point, but extend to no closer than 1” from bottom.

• Vertical folded pieces: external flap must extend on non-address side from lead to trail edge; minimum 5”L at the longest point, but extend no closer than 1” from trail edge.

• Die-cut shape external flaps are allowed. Edge along contour must be well sealed to panel using tabs, glue spots or elongated glue line. However, a 1/8” continuous glue line to seal along the contour of the die-cut pattern’s edge is highly recommended.

Non-addressed side flaps as shown: Lead edge is to the left, trail edge is to the right:

• All letter-rate mail must be within an aspect ratio (length divided by height) of 1.3 to 2.5.

• Minimum foldover postcard, self-mailer and letter dimension 3.5" x 5.0".

• Maximum foldover postcard, dimension 6.0" x 10.5"; maximum letter dimension 6.125" x 11.5."

Common Fold Methods

Bi-fold: Single sheet folded once in half forming two panels. Tri-fold: Single sheet folded twice forming three panels. Quarter-fold: Single sheet folded at least two times, with the second fold at a right angle (perpendicular) to the preceding fold. One sheet of paper quarter-folded produces four panels.

Oblong: Mailpiece with fold(s) vertical to length of letter. Final fold must be on lead edge. When a folded self-mailer is made of multiple sheets, multiply the number of sheets by the number of panels created when folding a single sheet to determine the number of panels in the finished multi-sheet folded self-mailer; e.g., (3) sheets of paper folded once in half (2 panels) = (6) total panels. Both sides of a panel count as “one and the same” panel.

General Sealing Methods (DMM 3.14.4)

Folded self-mailers must be sealed using tabs or glue under the following conditions (also see 3.14.5 for specific sealing standards). Glue: Adhesive or cohesive applied as a continuous line (preferred), glue spots or elongated glue lines placed within 1/4" of edge(s). Continuous Glue Line: 1/8" wide to within ¼" of each edge. Glue Spots: 3/8" diameter, 3-4 spots based on mailpiece design/weight. Elongated Glue Lines: 1/8"W x ½"L or ¼"W x ½"L or 1/8"W x 1"L, 3-4 lines based on mailpiece design/weight. Tabs must meet the standards for tabs in DMM section 201.3.11. The size and number of tabs required is determined by the weight of the mailpiece and optional design elements. Non-perforated wafer seals or tabs are applied to top or lead and trail edge to securely close a folded self-mailer letter. Non-Perforated Tabs: 2-3 tabs required based on mailpiece design. Placement: Either at top or on lead and trail edge within 1" of adjacent edge(s). Lower lead edge tab placed within ½" of bottom edge.

Address side shown:

Trail edge is to the left, lead edge is to the right.

1.5" min flap No closer than 1" to bottom edge No closer than 1" to trail edge 5" min flap die-cut

2023 Postal Holidays

Monday, January 2* .......................................................... New Year’s Day

Monday, January 16 ......................................................... Martin Luther King Jr. Birthday

Monday, February 20 ....................................................... President’s Day

Monday, May 29 Memorial Day

Monday, June 19 ............................................................... Juneteenth (observed)

Tuesday, July 4 ................................................................... Independence Day

Monday, September 4 ...................................................... Labor Day

Monday, October 9........................................................... Columbus Day

Saturday, November 11 ................................................... Veterans Day

Thursday, November 23 .................................................. Thanksgiving Day

Monday, December 25 .................................................... Christmas Day (observed)

* If a holiday falls on a Sunday, for most USPS employees, the following Monday will be treated as a holiday for pay and leave purposes. If a holiday falls on a Saturday, for most USPS employees, the preceding Friday will be treated as a holiday for pay and leave purposes.

Mailpiece
Addressing Top half Bound Edge Bound Edge Top half Top half 1/2 inch line LOOSE ENCLOSURE Top half Top half Top half 1 inch line Magazine Magazine in Polywrap Catalog Small Digest Large Envelopes Usually addressed on front cover Addressed on loose enclosure Usually addressed on back cover “Vertical” address may cross midpoint if it begins or ends with 1 inch of top edge Horizontal” format is fine — “top” is left or right edge Promotions JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC NEW NEW FEB SEP Tactile, Sensory and Interactive Personalized Color Transpromo Emerging Technology (Now includes mobile shopping) Reply Mail IMbA™ Informed Delivery® Retargeting Jan 9 Jan 9 Mar 15 May 15 Jun 15 Jul 15 Feb 1 Feb 1 May 1 Jul 1 Aug 1 Sept 1 Jul 31 Nov 30 Dec 31 Dec 31 Nov 30 Jul 31 USPS Marketing Mail ® and First-Class ® Mail Products First-Class ® Mail Service Registration Promotion Period Please email postalaffairs@taylor.com with any questions 2023 PROMOTIONS CALENDAR
Design Tips – Flats

Postal Optimization and Postal Logistics

TAYLOR’S POSTAL AFFAIRS TEAM SPECIALIZES IN:

Successful direct mail campaigns require a customized plan leveraging the best delivery solutions to maximize postage savings, meet key in-home dates and bring visibility to mail-piece delivery. Taylor will present a mail plan before mailing listing options and savings.

When we drop ship your standard mail campaigns, we utilize LTL carriers to deliver your mail pieces directly to postal facilities closest to the recipient eliminating multiple stops throughout the USPS logistics system and maximizing postage discounts.

Commingling is the process of combining your First Class and/or Standard Marketing Mail pieces with millions of others into one mailing before it even reaches the U.S. Postal system. Taylor partners with Pitney Bowes Presort Services and has daily pickups at all our mail facilities.

Co-Palletization of Standard Mail

Letter Trays takes the physical trays of mail, which have already been addressed, presorted and trayed, and puts them onto pallets along with other trayed mail of separate jobs. This allows mailers to obtain deeper drop ship discounts.

Co-Palletization Mail Tracking Commingling Drop Shipping Mail Plan Benefits

• Maximize postage savings by leveraging multiple postage optimization solutions.

• Predictable in-home dates allowing you to control the number of call center volume or walk in traffic.

• Data analysis to compare shipping costs vs. postage savings.

• Significant postage savings on pieces that typically require higher postage.

• Guaranteed postage costs.

• 99% of mail is delivered directly to the NDC/SCF.

• Commingling can be utilized as a standalone solution or combined with other cost saving solutions.

• Improve postage savings.

• Consistent delivery in home by pushing mail further into the USPS processing network.

• Production efficiencies gained by the origin mailer.

• Co-Pal can be utilized as a standalone solution or combined with other cost saving solutions.

• Postage savings by reducing work the USPS must complete.

• Mail jumps over three steps in the delivery process.

• Expedited delivery by skipping many time-consuming steps.

• PVDS can be utilized as a standalone solution or combined with other cost-saving solutions.

Use the Postal Service’s Informed Visibility® data to get valuable insight into your mail. Taylor utilizes GRAYHAIR software to track mail pieces through the postal stream to “the last mile” of delivery to homes. Clients are able to view tracking results from the mailer’s dashboard and customized reporting is available.

• Provides real-time status of a single mailpieces’ location.

• Every mailpiece is scanned at a USPS machine; receive status updates as the mail is being processed.

• Projected in-home delivery dates supplied in a shareable format and customized reports.

• Track the percentage of how much mail for the campaign has been delivered.

Resources Postal Pro/Industry Alerts postalpro.usps.com For More Information Contact Email: postalaffairs@taylor.com DMM-Domestic Mailing Manual pe.usps.com USPS Business Customer Gateway usps.com/gateway MSSC Helpdesk (Mailing Shipping & Solution Center) MDA Helpdesk (Mailpiece Design Analyst) Email: MSSC@USPS.gov Email: MDA@USPS.gov Weekdays 7am-7pm CT | 1.877.672.0007 1 2 3 4 5 6 7 8 9 10 11 12 13
800.631.7644 | 1725 Roe Crest Drive, North Mankato, MN 56003 | taylor.com © 2023 Taylor

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