Retail Cosmetics and More by Taylor

RETAIL COSMETICS AND MORE 2021

Introduction

Tatcha Times Square

Sephora

L’Oreal

Tatcha Retail Display

Adidas

Starbucks

Columbia

Macy’s

Dior

Burberry

Various Projects

Why Vectra?

BEHIND THE SCENES

Vectra Visual is the behind-the-scenes maker of world-class retail displays for world-class brands. Our obsession is creating work that’s on time, on budget and above expectations. Located strategically in four key facilities across the United States, we steward brands like they’re our own. 4

The following pages are a showcase of work we think represents our best efforts. A sampling of work from a variety of settings and materials, they reflect our commitment to help our clients’ brands stand out from the competition.

TATCHA TIME SQUARE

Creating an immersive experience at one of Sephora’s highest volume locations. Project Overview The client delivered an ambitious concept and the task at Vectra was to produce and source all the materials in order to bring the idea to life. The final execution involved faux hanging wisteria, a continuous loop retail digital screen, monitor wrap, dye-sublimation fabric wall graphics, iridescent floor vinyl, an eight foot display tower, pedestals, and all signage for the cage, tables and merchandisers. Installed overnight before the doors opened, it lasted for five weeks as Tatcha experienced over a 1,000% lift in sales during this period.

SEPHORA 9

Helping the omni-retail leader display a universe of 300+ beauty and wellness products. Project Overview Vectra Visual is one of only a few suppliers approved to produce graphics for brands represented in Sephora. Utilizing a rigorous process to ensure the quality, accuracy and cost-effectiveness of each vendor they approve, Sephora uses Vectra to provide unique print capabilities and exceptional display design to ensure each brand stands out in a very competitive and interactive environment.

L’OREAL

VARIOUS BRANDS 16

We understand the importance of reaching consumers where it matters most. Project Overview With a long history of producing rigid and flexible graphics signage for many of the largest retail brands in the country, we assist L’Oreal in creating a variety of solutions to update and elevate their existing brands. Beyond producing beautifully printed signage, we take extra steps to keep the installation and assembly of the project hassle-free, ensuring our executions are displayed with the highest standards and reliability.

Bringing the brand’s avant-garde designs to life through unique and memorable retail display. Project Overview Our team of display engineers, graphic designers and 3D modellers provided the L’Oreal brand with creative and engineering support to produce standees, displays and backdrops. Production-oriented design, concept models and press-ready dielines are just a few of the benefits Vectra Visual has brought to the industry of high-end fashion retailers.

TATCHA

RETAIL DISPLAY 21

Rolling out a complete graphic overhaul at 1,200 Sephora locations. Project Overview As the selected vendor to provide a complete graphic overhaul of all Tatcha fixtures, Vectra Visual utilized a combination of UV print, HP Indigo and Scodix technologies to print cardstock, EPVC, styrene and sheet magnet. Upscaling the designs with gloss coating, faux foil stamping and holographic foil — a capability possessed by few in the industry — we rolled out to 1,200 doors on multiple fixtures and various execution challenges.

ADIDAS 25

We understand the significance of preserving your most celebrated products. Project Overview Adidas celebrated fifty years of their iconic Superstar Shoe with a promotional campaign throughout their own stores and a variety of specialty footwear retailers. They engaged Vectra Visual for help with the window programs and focal areas within the flagship stores of these key retail accounts. Adidas provided the basic concepts and asked our design team to bring them to life.

Vectra produced 2D graphics on a wide array of substrates including clear PETG pedestal panels, acrylic, complex-cut rigid boards, self-adhesive wall coverings and dye-sublimation fabric graphics. Each retail channel had its own unique look, requiring building fixtures and pedestals constructed of wood, metal and Infinity board.

The most challenging — and also the most fun — was the creation of a custom-made basketball display with a printed MDF base, pole, custom backboard and real basketball hoop. This display needed to be durable enough to withstand any customer attempts to dunk in the store.

STARBUCKS 29

Producing Starbucks’ immersive and dramatic expression of their passion for coffee. Project Overview The Starbucks Roastery locations are designed to showcase the rarest, most extraordinary coffee that Starbucks has to offer in immersive spaces that invite discovery and exploration. Vectra Visual was invited by the Starbucks Roastery team to produce unique and impactful signage for the curated merchandise tables which are always evolving and, along with the coffees, are a highlight for many Roastery visitors. Using a combination of metal, paper, acrylics, magnets and printing, we helped develop modular signage solutions that aligned with the highest finish level of the roasteries while also being easily changed by the store teams.

COLUMBIA SPORTSWEAR 32

Columbia window display peaks customers’ interest. Project Overview Vectra Visual was approached by Columbia Sportswear to come up with a production concept that executed the client’s expectation of large graphic mountains that were lined with lights — in a condensed timeline and budget. We produced multiple unique window displays using similar parts and pieces to gain economies, while still keeping the integrity of the display.

Fitting room lenticular display is the perfect fit. Project Overview Columbia reached out to us with a request after seeing a similar, more temporary lenticular execution in another brand’s window display. We discovered that not only had we produced the original display they saw, but we had a lot of experience figuring out how this type of display works. The client wanted the opportunity to update the graphic in the future. Once determining a long-lasting material for fabrication, Vectra fully assembled the graphic in-house for proof of concept and confirmation that everything would come together as planned. Once proven, everything was safely palletized, shipped across country and easily installed.

MACY’S 35

Macy’s storefront temporary graphics offer both flair and function. Project Overview Vectra Visual was engaged by Macy's to provide barricade graphics during the COVID-19 pandemic. Applying smooth vinyl to plywood, we created onbrand signage to inform customers and guide traffic. Featuring the Macy's logo, these graphics placed over the original blank plywood and used to cover doors and windows when stores were not open.

Large-scale window graphics create a spectacular sight. Project Overview Vectra created large-scale window graphics for Macy's to display during the holidays, spanning across six windows and five floors. The graphics were applied with double-sided adhesive, providing a spectacular view at night with the backlight of the store, and delivering an eye-catching display for the passerby.

DIOR 38

We create stunning window graphics for the world’s top beauty brands. Project Overview Dior was looking to upgrade their window graphics across a variety of locations. Vectra provided solutions at every turn. We removed the existing signage and installed new graphics using adhesive vinyl applied to the outside of the glass.

Beautiful window graphics and displays catch the eye. Project Overview Vectra Visual brought these beautiful images to life by installing a double-sided banner with hanging hardware and two custom pop-up pedestals in a Sephora store.

BURBERRY 41

Delivering dynamic signage solutions for Burberry. Project Overview Burberry turned to Vectra for a complete visual solution which featured everything from customfinished merchandise plinths and window displays to site surveys and installation. The window displays included elements such as suspended backdrops, custom mirror floors, merchandise hanging displays, and fabricated flooring.

VARIOUS PROJECTS 44

WHY VECTRA? 50

STRATEGICALLY LOCATED FACILITIES

Displays and Graphics Comprehensive Abilities ● ● ● ● ● ● ● ● ● ●

Window displays Fixture toppers Floor graphics Point-of-sale (POS) displays Standees Wall graphics Wide-format prints/barricades Fabric signs Magnetic signs Pedestal and table signs

Large/Small-Format Printing ● Photo-quality latex printing

● UV Flatbed and Roll to Roll

● Dyesub Fabric Printing

● Hi-res Indigo press

● Photo Lambda

● Zund/Router

● Special Finishing

Printing Technology: Key Differentiators and Services

Large/Small-Format Printing ● Photo-quality latex printing ● UV flatbed and roll-to-roll ● Dye sub fabric printing

Litho Printing

● Hi-res Indigo press

● Multiple sheet-fed and half-web platforms

● Photo Lambda

● Larger runs of signs and imaging

● Zund/router

● Direct mail and in-store collateral

● Special finishing

Litho Printing ● Multiple sheet-fed and half-web platforms ● Larger runs of signs and imaging ● Direct mail and in-store collateral

A Customized Platform Experience: Introducing Response Element

A tool that does what your team really needs: ● ● ● ● ● ● ●

A customized, branded portal environment Security with permissions and roles Manage store distribution Order on demand Streamlined internal workflows Track packages Request reprints

Empowering Your Team: Introducing Response Element

Foster more efficient and effective marketing efforts company-wide: Customize marketing assets Manage digital assets Proof assets online Serve dispersed store locations, partner networks and users ● Support multiple product types simultaneously ● ● ● ●

Streamlining Procurement and Fulfillment

Introducing Response Element

● Kitting and distribution ● Warehousing