Retail Cosmetics And More 2022
Table of Contents
01
Introduction
3
07
Starbucks
22
02
Tatcha
5
08
Columbia Sportswear
25
03
Sephora
7
09
Macy’s
28
04
L'Oréal
12
10
Dior
31
05
Tatcha
15
11
Burberry
34
06
Adidas
18
12
Why Taylor?
36
Times Square
Retail Display
01
Introduction
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Behind The Scenes
Taylor works behind the scenes to make world-class retail displays for world-class brands. We're obsessed with delivering work that's on time, on budget and above expectations. Located strategically in six key facilities across the United States, we steward brands like they’re our own.
The following pages showcase some of our best executions. A sampling of work representing a variety of settings and materials, they reflect our commitment to help our clients’ brands stand out from the competition.
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02
Tatcha Times Square
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Tatcha Times Square
Creating an immersive experience at one of Sephora’s highest-volume locations. The client delivered an ambitious concept. Taylor's task was to produce and source all the materials in order to bring the idea to life. The final execution involved faux hanging wisteria, a continuous loop retail digital screen, monitor wrap, dye-sublimation fabric wall graphics, iridescent floor vinyl, an eight-foot display tower, pedestals, and all signage for the cage, tables and merchandisers. Installed overnight before the doors opened, it lasted for five weeks as Tatcha experienced more than a 1,000% lift in sales during this period.
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03
Sephora
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Sephora
Helping the omni-retail leader display a universe of 300+ beauty and wellness products Taylor is one of only a few suppliers approved to produce graphics for brands represented in Sephora. Utilizing a rigorous process to ensure the quality, accuracy and cost-effectiveness of each vendor they approve, Sephora relies on Taylor to provide unique print capabilities and exceptional display design to ensure each brand stands out in a very competitive and interactive environment.
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Sephora
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Sephora
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Sephora
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04
L'Oréal
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L'Oréal
Understanding the importance of reaching consumers where it matters most With a long history of producing rigid and flexible graphics signage for many of the largest retail brands in the nation, we assist L’Oréal in creating a variety of solutions to update and elevate their existing brands. Beyond producing beautifully printed signage, we take extra steps to keep the installation and assembly of the project hassle-free, ensuring our executions are displayed with the highest standards and reliability.
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L'Oréal
Bringing the brand’s avant-garde designs to life through unique and memorable retail displays Our team of display engineers, graphic designers and 3D modellers provided the L’Oréal brand with creative and engineering support to produce standees, displays and backdrops. Production-oriented design, concept models and press-ready dielines are just a few of the benefits Taylor has brought to the industry of high-end fashion retailers.
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05
Tatcha Retail Display
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Tatcha Retail Display
Rolling out a complete graphic overhaul at 1,200 Sephora locations As the vendor selected to provide a complete graphic overhaul of all Tatcha fixtures, Taylor utilized a combination of UV print, HP Indigo and Scodix technologies to print cardstock, EPVC, styrene and sheet magnet. Upscaling the designs with gloss coating, faux foil stamping and holographic foil — a capability possessed by few in the industry — we rolled out to 1,200 doors on multiple fixtures and various execution challenges.
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Tatcha Retail Display
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06
Adidas
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Adidas
Preserving your most celebrated products Adidas celebrated fifty years of their iconic Superstar Shoe with a promotional campaign in their own stores and a variety of specialty footwear retailers. They engaged Taylor for help with the window programs and focal areas within the flagship stores of these key retail accounts. Adidas provided the basic concepts and asked our design team to bring them to life.
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Adidas
Taylor produced 2D graphics on a wide array of substrates including clear PETG pedestal panels, acrylic, complex-cut rigid boards, self-adhesive wall coverings and dye-sublimation fabric graphics. Each retail channel had its own unique look, requiring building fixtures and pedestals constructed of wood, metal and INFINITY® board.
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Adidas
The most challenging — and also the most fun — was the creation of a custom-made basketball display with a printed MDF base, pole, custom backboard and real basketball hoop. This display needed to be durable enough to withstand any customer attempts to dunk in the store.
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07
Starbucks
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Starbucks
Producing Starbucks’ immersive and dramatic expression of their passion for coffee The Starbucks Roastery locations are designed to showcase the rarest, most extraordinary coffee that Starbucks has to offer in immersive spaces that invite discovery and exploration. Taylor was invited by the Starbucks Roastery team to produce unique and impactful signage for the curated merchandise tables which are always evolving — and, along with the coffees, are a highlight for many Roastery visitors. Using a combination of metal, paper, acrylics, magnets and printing, we helped develop modular signage solutions that aligned with the high finish level of the roasteries while also being easily changed by the store teams. Retail Environmental Cosmetics And Graphics More | 23
Starbucks
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08
Columbia Sportswear
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Columbia Sportswear
Piquing the customer's interest for Columbia Taylor was approached by Columbia Sportswear to come up with a production concept — within a condensed timeline and budget — that fulfilled the client's expectation of large graphic mountains lined with lights. We produced multiple unique window displays using similar parts and pieces to gain economies, while still keeping the integrity of the display.
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Columbia Sportswear
Capturing depth and movement with lenticular print Columbia reached out to us with a request after seeing a similar execution in another brand’s window display. Not only had Taylor produced the other brand's window display, we had extensive experience with incorporating lenticular print into visual merchandising. The client wanted the opportunity to update the graphic in the future. After identifying long-lasting material for fabrication, Taylor fully assembled the graphic in-house for proof of concept and confirmation that everything would come together as planned. Once proven, everything was safely palletized, shipped across country and easily installed.
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09
Macy’s
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Macy’s
Adding flair and function with temporary graphics Taylor was engaged by Macy's to provide barricade graphics during the COVID-19 pandemic. Applying smooth vinyl to plywood, we created onbrand signage to inform customers and guide traffic. Featuring the Macy's logo, these graphics were placed over the blank plywood used to cover doors and windows when stores were not open.
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Macy’s
Creating a spectacular sight with large-scale window graphics Taylor created large-scale window graphics for Macy's to display during the holidays, spanning across 30 windows and 5 floors. The graphics were applied with double-sided adhesive, providing a spectacular view at night with the backlight of the store, and delivering an eye-catching display for the passerby.
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10
Dior
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Dior
Crafting stunning window graphics for the world’s top beauty brands Dior was looking to upgrade their window graphics across a variety of locations. Taylor provided solutions at every turn. We removed the existing signage and installed new graphics using adhesive vinyl applied to the outside of the glass.
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Dior
Catching the eye with beautiful window graphics and displays Taylor brought these beautiful images to life by installing a double-sided banner with hanging hardware and two custom pop-up pedestals in a Sephora store.
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11
Burberry
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Burberry
Delivering dynamic signage solutions from start to finish Burberry turned to Taylor for a complete visual solution, which featured everything from custom-finished merchandise plinths and window displays to site surveys and installation. The window displays included elements such as suspended backdrops, custom mirror floors, merchandise hanging displays and fabricated flooring.
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12
Why Taylor?
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National and Global Reach
Enhancing Service, Speed and Cost Efficiency ● Portland, OR ● New York City, NY ● St. Louis, MO ● Mankato, MN ● Orlando, FL ● Atlanta, GA
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Displays and Graphics
Comprehensive Abilities ● Window displays ● Fixture toppers ● Floor graphics
z●
Point-of-sale (POS) displays
● Standees ● Wall graphics ● Wide-format prints/barricades ● Fabric signs ● Magnetic signs ● Pedestal and table signs
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Printing Technology Key Differentiators and Services
Large/Small-Format Printing ● Photo-quality latex printing ● UV flatbed and roll-to-roll ● Dye sub fabric printing ● Hi-res Indigo press
z●
Photo Lambda
● Zund/router ● Special finishing
Litho Printing ● Multiple sheet-fed and half-web platforms ● Larger runs of signs and imaging ● Direct mail and in-store collateral Retail Cosmetics And More | 39
A Customized Platform Experience Introducing Response Element™
Empower your team with a customized, branded portal environment: ● Maintain security with z permissions and roles ● Manage store distribution ● Order on demand ● Request reprints ● Streamline internal workflows ● Track packages
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Empowering Your Team Introducing Response Element
Foster more efficient and effective marketing efforts companywide: ●z Customize marketing assets ● Manage digital assets ● Proof assets online ● Serve dispersed store locations, partner networks and users ● Support multiple product types simultaneously
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Streamlining Procurement and Fulfillment Introducing Response Element
Bring your brand to market quickly and efficiently ● Kitting and distribution ● Warehousing ● Technology ● Reporting
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Thank You
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