Taylor Blair | Megan Pope
What Is
The Good Vibes?
Have you Smiled Today? The issue of greatest personal concern for young people in 2014 was coping with stress, depression and anxiety - with more than one in three respondents expressing high levels of concern, highlighting the immense pressure young Australians are facing in their final years of school or just in everyday life, while making tough decisions.
Our Campaign The Good Vibes is designed for the purpose of educating society about Depression, Anxiety and stress and outreaching to those who suffer, Offering ways to improve mental health and communication and ultimately to build a supportive, positive Good Vibe community.
Branding and Logo Choices Since our campaign is about relaxation and de-stressing one’s self, our logo includes mainly rounded shapes and curves for a soft, approachable look. We also wanted for the campaign to immediately appear ‘joyful’ or ‘uplifting’ so in essence our logo contains mainly yellows to represent the sun - a known icon which shouts happiness and rejuvenation. Lastly, the flowers give a sense of grounding and harmony to complete the look and these exemplify the fact that we aim to ‘escape back to nature’ to get people away from the modern hustle and bustle of life.
Website The Good Vibes website is minimalistic with heaps of white space and an easy to navigate home page. These two combinations were chosen to create a stress free website that is user friendly and required little thinking to navigate. The website is also multi-platformed and can be viewed on all devices ranging from an Imac to the Iphone and even on the windows tablet. This allows complete and total access to the site regardless of the platform being used.
Social Media - Twitter The Twitter page will be used twice as much as any other social website. This is because Twitter has grown to be the faster form of communication and most frequently checked social media platform this year. With information filled tweets about live events and daily tips on stress relief, the twitter page will have around 4-6 posts daily.
Social Media - Facebook The Facebook page will be used more for hosting events and sharing future inforamtion about upcoming events, surprises and new merchandise. As Facebook isn’t as popular with informational communication the updates will be less likely to appear as it will have around 4-6 post per weekly at most.
Social Media - Instagram Instagram is the lastest photographic social media that has become huge. The Good Vibes has utilized this and has made their own hashtags, #TheGoodVibes, that allow users to connect with each other, share their good vibe experiences and photo challenge entries. The instagram page itself will annouce the good vibe photo challenge winner and post 1-2 times daily about facts and exercises to keep you happy, fit and stress free.
APP Join us today on the Good Vibes App. Constantly updated with all the upcoming events and happenings, the app is the perfect way to stay in touch without having to check social media. The App also has a swipe feature that lets you navigate and browse at the challenges and entries, locations of events and the chat form. This app is a free to download on any device.
Billboards, Banners and Posters The Good Vibes Billboards, banners and Posters will be strategically placed around the city and advertised through the web for maximum effect where people with high stress levels are most likely to be. These will spread the awareness of the campaign and will encourage followers and participants.
Events and Expos The Good Vibes Events and Expos will be held in function rooms, schools, universities and outdoor areas such as parks and gardens. The events will have multiple booths, stalls and activities ranging from Baking Areas, Merchandise, Yoga lessons, Zen gardens, Live entertainment, Animal petting zoos, Kick Boxing and other Stress relief activities. All local stores that participate have access to free merchandise for promotion and private booths in exchange for providing our logo on some of their products. Entry to the events are free of charge.
Merchandise The Good Vibes main income (besides sponsors) would be the merchandise. Available on The Good Vibes website, there are many products ranging from beanies, jumpers, shirts and active wear. All sizes come in S M and L and all products by the active wear is unisexed.
Stationary Along with The Good Vibes merchandise comes the stationary pack. This pack consists of Letterheads, business cards, envelopes and folders. This stationary pack comes free will every entry of events.
Baked Goods & More Along with The Good Vibes Event comes the baked goods. With icying perfectly made into The Good Vibes logo, any treat becomes a good vibes treat. These one of a kind cupcakes are sure to relieve stress and help calm down with a dose of chocolate. If that doesn’t help use the The Good Vibes stress ball. All of this can be found at any event, just purchase a totem bag to carry everything home
The Good Vibes Short https://youtu.be/KSD3zdDanYU
Video One of the main ways we will spread the word is through our viral video. The content is quite confronting but the best way to educate people about Stress, Depression and Axiety is through facts, entertaining kinetic typography and soothing music. It is easy to watch and effective - promoting our campaign towards the end.