Knit Creatives - My Freedom Services - Process Book

My Freedom Services : Brand Process Book 1

knit creatives

table of contents

Salinna Phon

Lacey Morrell

Taylor Bush

Christopher Winley

Cloud Holmes

Reid Schultz

KNIT CREATIVES..............................................2 MY FREEDOM SERVICES...................................4 LOGO EXPLORATION.......................................6 VISUAL IDENTITY...........................................32 CORPORATE TEMPLATES................................40 BRANDED MERCHANDISE..............................58 ADVERTISEMENTS.........................................70

PROMISE

BRAND POSITIONING

We work with you, not just for you.

We strive to build healthy relationships with our partners. Our team offers a wide variety of perspectives to tackle design challenges in fresh creative ways which produces results that are efficient, effective, timeless, and true to the objective.

Knit Creatives provides a diverse team of young designers with a dedication to build strong impacting graphics for the middle and working class. We do this by building close knitted relationships to maintain effective communication and working with our clients rather than for them.

VALUES

VISION

We value a personal relationship with our clients more than anything—holding the same sentimental value with our creations for them as actual “knitted” things a grandma would make. Just like a knitted object, our brand produces it’s content with great attention to detail and quality.

We want to knit long-term relationships with our partners and treat them equally with the same advantages and respect.

In the end, we hope to have use that connection to fuel the foundations of our design and fill a void of under represented demographics with efficient and effective quality design.

2

my freedom services People confined within New York state prisons need to be free Freedom is parole, and it is either given or withheld by a panel of three administrators who process cases rapidly and with mechanical indifference. During their parole hearing, inmates who do not present a persuasive argument in favor of release are denied parole; the case is reopened in a year Many of the people in prison do not have the faculties or resources to create a parole package, which is a compilation of documents which argue that freedom is earned. They have to have the opportunity to be released to

freedom—free from subjectivity.

MF Services helps them with this by working with inmates and their relations to compile personal background and history, court records, letters of support and potential employment for post release options.

Disclaimer: MF Services is not a licensed legal team, and they are not attorneys. They do not advise, educate, or interpret the law. They are strictly an alternative service that helps administratively— working with attorneys to refer clients to the “legal” assistance they will need.

4

exploration #1

exploration #1 | sketches

logo exploration

6

exploration #1 | digital

exploration #1 | digital

8

exploration #1 | logo mockups

exploration #2

exploration #2 | digital

10

exploration #2 | digital

exploration #2 | digital

12

exploration #2 | logo mockups

exploration #3

exploration #3 | digital

14

exploration #3 | digital

exploration #3 | digital

16

exploration #3 | logo mockups

exploration #4

exploration #4 | digital

18

exploration #4 | digital

exploration #4 | digital

20

exploration #4 | logo mockups

exploration #5

exploration #5 | digital

22

exploration #5 | digital

exploration #5 | digital

24

exploration #5 | logo mockups

exploration #6

exploration #6 | sketches

26

exploration #6 | sketches

exploration #6 | digital

28

exploration #6 | logo mockups

final logo

final logo

30

tone paintings

tone paintings | captivity

visual identity

32

tone paintings | captivity

tone paintings | freedom

34

tone paintings | freedom

tone paintings | freedom

36

tone paintings | combined

typography

ROBOTO SLAB light ROBOTO SLAB light ROBOTO SLAB light ROBOTO SLAB light

ROBOTO SLAB regular ROBOTO SLAB regular ROBOTO SLAB regular ROBOTO SLAB regular

ROBOTO SLAB bold ROBOTO SLAB bold ROBOTO SLAB bold ROBOTO SLAB bold

typography

OPEN SANS light OPEN SANS light OPEN SANS light OPEN SANS light

OPEN SANS regular OPEN SANSregular OPEN SANS regular OPEN SANS regular

OPEN SANS bold OPEN SANS bold OPEN SANS bold OPEN SANS bold

38

stationary

stationary | captivity

corporate templates

40

stationary | captivity

stationary | captivity

42

stationary | captivity

stationary | freedom

44

stationary | combined

stationary | combined

46

stationary | combined

i.d. cards

i.d. cards | captivity & freedom

48

i.d. cards | combined

powerpoint master deck

powerpoint master deck | captivity

50

powerpoint master deck | captivity

powerpoint master deck | freedom

52

powerpoint master deck | freedom

specialty items

notepad | captivity

54

notepad | freedom & combined

specialty item | stamp

56

information kit

branded merchandise | information kit

branded merchandise

58

branded merchandise | information kit

branded merchandise | information kit

60

branded merchandise | information kit

signage

branded merchandise | signage

62

branded merchandise | signage

playing cards

branded merchandise | playing cards

64

branded merchandise | playing cards

apparel

branded merchandise | apparel

66

branded merchandise | apparel

branded merchandise | apparel

68

transition

advertisements | transition

advertisements

In these advertisements we decided to label them as transition. Knit Creatives wanted to show the change from an inmate to a free man. The advertisements are homage to the service that My Freedom Services provide. Our goal was to make these ads resonate to the target audience so that they can visualize their loved ones obtaining freedom.

70

advertisements | transition

advertisements | transition

72

advertisements | transition

advertisements | transition

74

advertisements | transition

family photo

advertisements | family photo

My Freedom Services isn’t allowed to talk to inmates, so their ideal target audience, the people he can market directly to, are the inmate’s families.

We initiated with the idea of a missing silhouette—playing on the fact that there is an absence in the family when loved one gets imprisoned. Family photos capture a moment in time. They’re a flashback to a moment that people want to remember. The torn image represents this missing entity from the family photos. It represents emptiness. Loneliness.

The tagline ‘Get ______ back in the picture’ is a call to action to the families. My Freedom Services has the determination, experience, and knowledge to do whatever it takes so families can go back to taking family photos.

76

advertisements | family photo

advertisements | family photo

78

advertisements | family photo

advertisements | family photo

80