Process Spring 2011 by Taylor Dudney

PROCESS / / G R A P H I C D E S I G N T H R E E • F I F T Y•T W O / /

CHARRETTE

TAYLOR DUDNEY RACHEL LANDRITH JACOB SCHNEIDER

baddy, beast, brute, caitiff, devil, evildoer, fiend, heavy, hound, knave, meanie, miscreant, monster, nazi, nogood, rascale rapscallion, reprobate, villain, savage, scalawag, scamp, scapegrace, scoundrel, varlet, wretch?

group presentation: a+a atrium january 21, 2011 @ 1:00pm

DESIGNER UNKNOWN

THE 3RD ANNUAL SOA CHARRETTE

“The third-rate mind is only happy when it is thinking with the majority. The second-rate mind is only happy when it is thinking with the minority. The first-rate mind is only happy when it is thinking” —A.A. Milne

GEORGIA RUSSELL

SU BLACKWELL

THOMAS ALLEN Thomas Allen’s inventive photography has garnered the attention of critics and artists alike (among them, the illustrious Chip Kidd, who was immediately drawn to Red). His work keeps popping up (so to speak)—in galleries, of course, but also on book jackets, and in a number of print publications, among them Virginia Quarterly Review and SeeSaw magazine. (Joseph Bellows Gallery) Out of all the inspiring artists we found, including Georgia Russell as well as Su Blackwell, Thomas Allen’s work would be able to fit the idea we were going for. Our group watched interviews and researched Allen’s methods of photographing Pulp Fiction novels. In one interview he said that it takes him up to six hours to photograph one of his scenes. We found out relatively quick that he was not exaggerating. After taking a trip to the local used bookstore, McKay’s Books, we started piecing possible scenes together before cutting any of the books. The end result was huge printouts that we hung over a railing in the building.

BOOK COVERS

JUNIOR WORKSHOP

________________________________________________________________________ Junior Design Workshop: Feb 10-12, 2011 Motion Design, Chris Pullman

________________________________________________________________________ Hello. This document is to introduce you to the purposes and structure of the Junior Design Workshop coming up from Feb 10-12. ________________________________________________________________________ The purpose of this workshop is to experience how words and images interact in 4-D space. It will provide opportunities to explore how the conventions of print typography and the dynamics of word-image relationships change with the introduction of time, motion and sound. Working in time based media opens up new opportunities for expressiveness and clarity of communications. Our project will be a kind of choreography, focusing on the controlled interaction of words and images to express an idea or tell a story. The goal is to experience first hand, using simple tools and techniques, the extra dimensions of time-based communications, and to choreograph aural and visual images through selection, editing and juxtaposition. ________________________________________________________________________ The class: I understand that this may be your first formal exposure to motion design but I expect there will be a range of personal experience within your group. Before the workshop there will be a session conducted by Evan Meaney to introduce you to the basics of iMovie, the software we will use. Regardless of your background, the goal of the course is to give you a foundation in making and appraising design solutions that take advantage of the powerful benefits for communication that motion affords. Our project is designed to allow practice and refinement over a range of issues having to do particularly with the way words and images (the grist of graphic design) affect each other in 4-D space. So don’t think of what we make as “films” exactly, or “videos” in the art gallery or music video sense, but design problems that utilize motion. I hope that what you do here prepares you to confidently add time-based expressions to the arsenal of skills you will have available as you approach your other coursework. Talking about what we make: Almost as important as getting comfortable with the process of planning, producing and refining against a stated goal is the process of understanding why something seems to work successfully. So I encourage you to participate in group discussions of the work. Even if you are naturally shy or quiet, force yourself to speak up. These are your friends and we are in a setting that benefits from interaction. In this activity, it is important to avoid comments like “I like that”; instead, say what it is that you like and why it supports the maker’s goal); try not to say “I would have done this or that; instead, tell the person what you saw and understood, how it made you feel,, not how to fix it to your liking. I expect that you will have an intent when doing the assignment: a message and a feeling that you hope another person experiences clearly. Saying what you saw and felt and understood can be very helpful to the person who made the piece.

SIMON SOK

VOICE INSPIRATION For a very long time BMW has been a leader in advertising and design. Their commercials generally show the elegance, the fun or the safety of their cars (depending on the car they are advertising for). I enjoy pretty much everything that they produce. In this commercial the “3-Series” is represented as the most highly evolved BMW. The man’s voice in the video makes it seem he is sure of what he is talking about, thus he is credible. The video also has a fun, upbeat song playing in the background to aid in the idea that BMWs are fun cars. Between the voice-over and the music, you would get the same feeling listening to the commercial with your eyes closed you as you would staring at the TV.

VIDEO AND VOICE INSPIRATION I have always loved Nike commercials and promotional video because of their simplicity as well as their ability to make the audience want to get out off their couch and become one of the people they see playing soccer or running or what ever Nike is advertising. This commercial on the other hand, is very simple and very profound in a different way. After Tiger Woods’ PR nightmare, Nike was one of the only sponsors to stick with him. The voice-over is a recording of his father (before he died) asking Tiger what he had learned from his life. “Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I wanna find out what your feelings are...and did you learn anything?” As the voice-over plays we the audience is left staring Tiger in the face watching him blink and breath like the rest of us. The idea was for the audience to see him as human and it was very successful.

SIMON SOK: BIOGRAPHY The video I created was meant to “introduce” our class to Simon. We all knew who he was, but only a few people really knew him. I stressed out for a while because I wanted to fit everything I had learned about Simon into a thirty-second clip. Chris Pullman saw that I was taking the assignment a little too seriously so he helped focus my direction. “So, here’s Simon. For the longest time I thought he was a cyborg sent to make us all look bad, or an evil genius out to crush my hopes and dreams. Then, I started getting to know him and I realized. . . he’s just like the rest of us. I was very pleased with my end result and it seemed to resonate with everyone in the class as well. This was workshop was better than I could have imagined. Chris Pullman is someone that I will always look up to. His ability to guide us while also giving creative freedom was a breath of fresh air.

AN EVENING IN ORANGE

CANCER RESEARCH When presented with the Evening in Orange project, I immediately wanted to know the actual definition of caner. “The uncontrolled and often rapid replication of cells” Was the most interesting definition that I found through research. I also found that some scientist want to change the way we talk about cancer. These scientist suggest that cancer is not a disease, but our own bodies out of control. Now we say “I have Cancer” but they instead believe that the body is “cancering”. After contemplating what to do I decided to focus on a video project to get to know Adobe After Affects. The purpose of my video would be to show this uncontrollable growth that I was so interested in.

VIDEO AND COLOR INSPIRATION

FIRST ITERATION

MIXED WITH BJ’S VIDEO

FINAL ITERATION

FINAL ITERATION Evening in Orange was a huge success for the cancer hospital and I am very proud that we were a part of it. We all had a lot of fun talking about our projects and viewing them in the setting we could only image beforehand. After spending hours watching tutorials and testing new ideas, I had finally accomplished what I had sat out to do, start the steep learning curve of Adobe After Effects. My video, sadly, was too compressed by the file type to be recognizable on the huge LED wall. But it was amazing, none the less, to see all of our hard work be enjoyed by the guests.

PERSONAL BRANDING

INSPIRATION

T&D Basically my whole life, I have been obsessed with the idea of identification by way of symbols, names and numbers. In the fall of 2010 I explored the idea of creating a personal Coat of Arms in a typography book I titled “Personal Arms”. This got me a step closer to developing the imagery I needed to make my very own personal identity. I found combining the first letter of my first and last name (T&D) was not the easiest task. The letters are so very different that it was nearly impossible to find style that didn’t look like a plain, ugly, monogram that you would get on towels at a wedding or graduation. I found a combination that was not only esthetically pleasing, the letter combination actually feels like me. Cary told me that I would have to change it if I ever gained a lot of weight. Bringing the letter combination together with a shield that is seemed very natural. Since a coat of arms is the place where I started my quest, it seems a fitting place to end it.

PORTFOLIO SITE

INTRO GIF

PORTFOLIO One of the biggest things I wanted out of the Spring 2011 semester was a functioning portfolio website. A few people in class got their sites up and running using Indexhibit, so I thought I would try it out. Four days of little sleep and a lot of caffeine later I had a semi-functioning site built on the backbones of indexhibit. I really did have fun making my site and I canâ&#x20AC;&#x2122;t wait to find a better alternative or even code the whole site from the ground up.