We are creativity and positivity in Detroit and we love to share the wealth!
In 1986, Tyree Guyton set out to save his childhood neighborhood. He never could have guessed that his work would produce a global community founded on passion, people, and a love for all things creative!
Get connected! From the latest (and sometimes strangest) in public, street, and fine art to the good word on the streets of the D, friends from Detroit and around the world are keeping tabs on our timelines. With an added touch of humanity & hope, our networks allow our loyal global following to connect and engage at the intersection of art, soul, and community innovation.
www.heidelberg.org media@heidelberg.org
HP by the Numbers Want to know more about who we are and what we do? Check out our pages to see what we’re up to or shoot us a quick email!
Facebook.com/HeidelbergProject Likes: 68,873 and rising! Detroit following: 10,156 Weekly reach ~ 100,000
@heidelbergproj 4,503+ followers
@heidelbergproj 6,521 + followers
How can you benefit from a partnership with HP? We’ll make sure your name is out there! Count on a mention in every post promoting our event on Facebook, Twitter, and Instagram. This will lead to -->
An increase in followers! We love your product already (why else would we be in touch?) and we’ll make sure everyone knows it. Count on us to refer out-of-towners, Detroit enthusiasts, and more to your business! Our social media following is loyal to us & we’ll encourage them to be loyal to you, too.
Let's get specific!
So, you’re interested in a partnership with HP, but you need a more specific breakdown of how it will benefit you? Read on...
EVENT DONATIONS/SPONSORSHIPS: Return on Involvement Sponsors and donors are community partners! We’ll spotlight your name a minimum of 3 times on Facebook to our following of almost 70,000, 5 times on Twitter, and once on Instagram in our promotional campaign for the event! Send us your logo! We’ll be sure to highlight you in our event graphic that will go out on all of our social networks, as well as our e-newsletter, which reaches over 5,000 people. Need more likes? No problem! We’ll include one hard call for people to follow you on our Facebook, Twitter, and Instagram pages. *Note: Donations and sponsorships beyond our traditional scope may receive an additional gift.
PARTNERSHIPS/COLLABORATIONS: Building Bridges We couldn’t do what we do without partnerships. Take on a project with us, and we’ll feature you on our homepage, which receives over 9,000 visits/month on average. As a fun send off, we’ll be sure to give you an HP-style thank you on our Facebook, Twitter, and Instagram once our project is complete! Everyone loves good press! New collaborations are announced to our media lists in a formal press release. Any interviews by the press about our joint project will include praise and acknowledgement for your organization’s hard work. Work with us all day & count on a photo album on Facebook solely dedicated to the work we’ve done together! We’ll be sure to share the link on our other social sites, too.
case studies
Photo via Joe Gall
#aDETROITfilm We teamed up with local skateboarder Jordan Garland, Detroit photographer Joe Gall, and WDIV’s Uniquely Detroit to produce promotional material for #ADetroitFilm, a documentary highlighting extreme sports, music, and art in the Motor City.
The Breakdown: Uniquely Detroit link clicks: 2,599+ Uniquely Detroit FB reach: 64,640 Trailer clicks: 826+ Trailer FB reach 1: 11,640 Trailer FB reach 2: 23,008 See it here.
SISTER PIE Our friends at Sister Pie asked us to spread the word as they chased after the Hatch Detroit Grand Prize: $50,000 for their brick & mortar location near Heidelberg Street (they won!).
The Breakdown: Hatch Detroit link clicks: 78 Facebook reach: 4,890 Instagram stats: 122 likes See the Facebook post here.
case studies, cont.
Photo via Rebel Nell
Photo via D:Hive
REBEL NELL
SIT ON IT DETROIT
As champions of upcycling, we love Rebel Nell’s mission: to use fallen graffiti to create jewelry & put homeless women to work in the process. We couldn’t help but share the love.
Sit On It Detroit not only provides seating for bus stops around the city of Detroit, they’ve also supplied seating for the HP! As a thank you, we feature them every few months on our Facebook page. Check out the numbers for the first share below.
The Breakdown: Facebook Reach: 13,936 Facebook likes: 249 Facebook comments: 14 Facebook shares: 87 See it here.
The Breakdown: Facebook Reach: 11,988 Facebook likes: 410 Facebook comments: 19 Facebook shares: 45 See it here.
INTERE
h HP? t i w G N I RTNER A P N I D STE
ve you! a h o t e v We’d lo
SEND US AN EMAIL AT
media@heidelberg.org TO GET STARTED.
designed & donated by spork-media.com