Fall 2012 & Spring 2013 Athletics Confirmation 1
From THE Catwalk Designers were all about color for 2012. After the emergence of Pantone’s Tangerine Tango,
spools began to spin bright colors of fluorescents and neons. Designers will continue with the optimistically bright color palette into Spring 2013.
2
The hottest trends modeled by Mom trickled down to the backpacks, knapsacks, and sneakers of
Kid for Back to School. This season, Stride Rite has capitalized on some of the most popular trends such as color pop, super hero influence, and princess ambitious. These trends will continue to carry on for Spring 2013 as well as encourage a new color way: Purple.
To the Blacktop 3
4
5
6
7
Competitive Analysis Stride Rite has created an excellent assortment of external vendors for Fall 2012. The company is continuously striving to become a one-stop shop for Mom and Kid.
Retailers from Finish Line and Footlocker to Journeys and JCP are rolling out their Back to School assortment. The shoes featured are some of the most popular shoes for kids for Back to School that Stride Rite and many of its competitors are carrying. These shoes are priced competitively with the other retailers that are carrying similar merchandise.
8
Appendix Aurora Disney Princess ................................................ 4 Authentic Cheetah Glitter ............................................ 7 Authentic Neon Orange ............................................... 6 Band of Outsiders Spring 2013 .................................... 2 Bella Ballerina Curtsies -Triple Twirl(Skechers) ............ 4 Chuck Taylor All Star Specialty Raspberry .................... 8 Elie Saab Couture 2012 ................................................ 2 Free Run 3 Plat/Soar/Volt( Nike) ..................................8 Free Run 3 Blk/Purple (Nike) ........................................7 Hello Kitty Mimmy HL(Keds) ........................................ 4 Hello Kitty Authentic Pink(Vans) .................................. 8 Jade Sugar & Spice ....................................................... 4 JR Magica Blk/Violet(Geox) ..........................................7 Kinvara 3( Saucony) ......................................................6 Marc Jacobs Resort 2013 ............................................. 2 Mogan Mid 3 Jr. Grey/Wht/Pink(Nike) .........................6 Sapphire Sugar & Spice ................................................ 4 Stella McCarthy Fall 2012 ............................................ 2 Twinkle Toes Shuffles- Triple Up (Skechers) ................. 8 X-celeRacers Captain America ..................................... 5 X-celeRacers Hulk ........................................................ 5 X-celeRacers Iron Man ................................................. 5 X-celeRacers Spider Man ............................................. 5 X-celeRaceres X-Cavate ................................................ 6 Ziglite Run Blk/Gravel/ Yel ........................................... 8
9
Taylor Justin, Merchandising Intern Joyce McDonald, Preschool & Big Kids Athletic Buyer Julie Johnson, Director of Buying Stride Rite Children’s Group Summer 2012
10