How He Wears It

TOBE REPORT March 2013

FALL/ WINTER 2014-15

How He Wears It

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Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

Letter to the Clients

Dear Clients, For years, men have been had a standard uniform, consisting of the basic graphic tees and blue jeans. This has changed over the past year and will continue into fall 2014/15.

Menswear can expect a revitalization of the classic suit, sweater, and overall structured appeal of clothing through the trend Tailored Gangs. In the trend IndustRealized, options for tailored looks will become slightly more causal as pieces as mixed and matched, as well as layered. The latter two trends, Digitally Phased and Global Creed are generated are highly influenced by the younger male consumer, and most commonly, street style.

The styling for Digitally Phased embraces the future while looking back to the past two decades, of a society highly influenced by technology. While Global Creed, seeks truth in fashion through various religious beliefs, and global ethical standards.

These four trends are ones that will give way to more experimental advances for the ever increasing menswear market. These trends for fall 2014 will not only push the envelope in apparel and accessories, but in strategic marketing and merchandise at the retail level as well.

Peace, Happiness, & Love

Taylor Justin Executive Director, Tobe Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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How He Wears It

Tailored Gangs

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Right At Retail

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IndustRealized

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Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

D i g i ta l l y P h a s e d

Global Creed

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Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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Tailored Gangs

Menswear will pay its dues to classic pieces inspired by the attire of the most influential gangs of the early 1930’s through the 1950’s. From the Kray Brothers to the Rat Pack, this trend explores the formal formality of menswear. This rags to riches trend carries the idea of social dressing that is meant for a gentlemen, and his whole crew.

It features the suit, from its most oversized to its most tailored form, as well as the classic stripe in various widths, and of course, the classic coat

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Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

How He Wears It

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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Ri ght Retail

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Build the trend with these core items.

Pinstripe Coat Single Breasted

Alexander McQueen

Louis Vuitton Canali

Cardigan

Neutral Suiting Versace 8

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

Tommy Hilfiger

Distorted Dress Shirt

Hackett Distorted Dress Shirt 3.1 Philip Lim Minimalist Watch

Stowa

Kenzo Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

Ray Ban Sunglasses tobereport.com

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IndustRealized

IndustRealized honors the revolution of America and the machines and men who fortified the nation. This trend embraces industrial elements that was the foundation of the American economy. This exploration of old world materials has created a push towards eco-friendly and refurbishing. IndustRealized, has vastly spread into elements of home and decor, but most recently fashion. The combination, looks to the infrastructure of layered pieces, and a heavy push towards outwear and accessories, for a formal yet causal approach to dress.

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How He Wears It

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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Ri ght Retail

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Pop Vest

Marc Jacobs Jean Paul Gauilter

Build the trend with these core items.

Overlayer

Trussardi Top Man

Micheal Bastain

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Onassis

Trunck Backpack

Wool Ties Louis Vuitton Belt Jockey Hat Richard Chai Love

Louis Vuitton

Neil Barret

Work Goggles

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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D ig itally Ph a s e d

Digitally Phased is a trend that embraces the future, while looking back to at the past decades. Digitally Phased encompasses the technology of now and what is to come, a trend that is fervently driven by technology. The look, although futuristic in color, is retro in silhouette. The trend is inspired by the casual styling of the late 80’s through the 90’s, a styling that was highly influenced by hip hop and sporty attire. This trend of over exposure to media and information overaload, will create fashion pieces that are highly driven by techlogically advnaced fibers. As well agraphic tees that employ a tromp l’oeil effect and subliminal messaging.

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How He Wears It

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Man

Ri ght Retail

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Sharp Silhouettes

Build the trend with these core items.

Metallic Pants

Christopher Kane

Herringbone Jacket Neon Placement Performance Casual

Issey Mikaye

Emporio Armani

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Mugler

Official Crown Subliminal Messaging Snapback

Quilted Jacket Givenchy

Calvin Klein Wooyoungmi

Lanvin Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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G lo ba l C re e d Global Creed embraces and celebrates the beliefs, folklore, myths and even superstitions of eastern nations. This trend targets the male consumer who is not afraid of trying the new and adventurous. This trend features oversized outerwear and prints. Prints can be seen all over, as show by McQueen or as a placement print which can be easily adapted by larger audiences. The materials for this trend will be handmade, and rich in detail. The textures will feature symbolic motifs created by laser cut finishing.

How He Wears It

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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Ri ght Retail

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Travelers Fur

Print on print combination

Maison Martin Margiela Build the trend with these core items.

Paisley Sweater

Dries Van Noten

Layers & Length Printed Jacket

Band of Outsiders

Diesl Black and Gold

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Canali

Dries Van Noten

Hermes

Amber Eyewear Supra

Alexander McQueen

Drake’s London

Pocket square

Tote Bag

Want Les Essentials

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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Credits Taylor Justin Executive Director, Tobe Pintrest www.pintrest.com Image Spark www.imagespark.com Style Sight www.stylesight.com Style.com www.style.com WGSN www.wgsn.com Tumblr tumblr.com Mr. Porter www.mrpoter.com Savannah College of Art and Design This trend report was created and produced for the Trends & Forecasting class at the Savannah College of Art and Design.

Tobe Report March 2013 How He Wears It Fall/Winter 2014-’15

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