D&AD COMPETITION BRIEF. DIGITIAL CINEMA MEDIA IDENT.
Taylor Sim and Georgia Stubbs
EMOTIONS
EXCITEMENT
INSPIRATION
JOY
NOSTALGIC
A drenalin
SUSPENSE
Excitement // Joy// Love // Humour //Adrenalin // Sad // Inspired // Nostalgic // Hope //Surprise // Suspense // Anger // Fear // Curiosity
We created a list of a emotions and feelings based on what we look for in a film and what we thought would look best portrayed in an ident for cinema viewing. We picked our 5 favourite emptions and then chose a couple of films that we thought best showed the emotion.
DEVELOPMENT
Adrenalin
Running Big Game/Crowds Rollercoaster Waiting Overcoming A Fear Paint Balloons Take Off First Dates Surprises Mountain Climbing Competitions Army Cinema Reactions Car Racing Rockets
Inspired
Bridesmaids Children Olympics/Sports Servicemen Disabled Sports Seeing What You Want Travel Charity Mountain Climbing Painting A View Museums New Born Babies West End Shows
Sunrise Beautiful Views
Joy
Dog Playing Catch Laughter Dad Coming Home Dancing Surprises Friends Recieving Flowers Scoring Goals Everyday Kindness Wedding Day Disney The Sun Rise Racing Food Arriving Good Grades
Equipment: H-650 DV Large Video Tripod // Nikon D5100 // Nikon D3100 // DX AF-S Nikon 18-55mm Lens // DX AF-S Nikon 55mm Lens // DX AF-S Nikon 18-105mm Lens
FILMING
Filming // Caulms Wood sunset - 5pm. Shaw Cross sunrise: 5:50am.
FOOTAGE
Rain failling / x
Kicking / x
Kilimanjaro ✓
Sunset ✓
Disney Fireworks ✓
Concert / x
Kickups / x
Roller Coaster Disney California ✓
Football Match ✓
Running / x
Above The Clouds ✓
Disney World of Colour ✓
We filmed a variety of different clips to express the emotion of cinema. Some things that we had in mind weren’t possible, but others were, so we decided to start filming and experimenting with a wide range of clips. After gathering these videos along with both our video from past events we had got a great collection of footage to start editing. Sunrise ✓
Kilimanjaro ✓
MUSIC
When it comes to adverts, we know that music is vital for helping the audience create that connection so obviously the same must be applied for a cinematic ident. The music we’ve chosen is Your Hand In Mine by Explosions in the Sky. We both thought that it was perfect as it’s such an emotional song that can be used and interpreted in so many ways. Unfortunately, it’s an 8 minute long track and it had to be cut down to a slight 25 seconds. Initially we thought we would have to ask for help but under some miracle, we managed to use a simple music editing software that you can download online called Audacity. You can easily cut, copy and add any affects to any music track you import so it was perfect for what we required! It was easy to quickly pick up and we were super impressed with how well we did! Software: Audacity
COMPOSITION 1
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6 We had initially decided on using six, four second clips to make up our cinematic ident but when it came to chosing them, we just had too many that we loved! Therefore, we decided to cut down our clips and fit them to the music. Clip one is the sun rising which fits perfectly with the slow inclining introduction. As the music builds we needed something that really hit the beat at the exact moment we needed and found that our rollercoaster clip was the best. The football crowd clip follows this rise in music perfectly and the men dancing on Mount Kilimanjaro is even better as it really shows the true emotion of Joy.
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The next two clips are also from Kilimanjaro and continue to express happiness with a hint of inspiration. We decided to have our fireworks clip near the end to signify the ending of our ident - we don’t know about you but watching fireworks in one of your favourite places in the world with your favourite people in the world really can bring you tears of joy. Last but not least, the music finally mellows out and it was only appropriate that we end on a beautiful sunset that leaves us feeling incredibly lucky and inspired.
Software: Adobe After Effects CS6
FINAL EDITING
We played around with a couple of options for the DCM logo overlay. We considered having a video show through the logo whilst the main clips were playing, however, when we looked closer at our initial footage we realised that most of the focus is already central and therefore the logo would cover it all up. Our next step was creating a thick white outline of the logo and we actually really liked this as you could see everything still, but then we found the opacity toggle and the rest was history. We loved the professional finish the opacity gave to the logo and we also made it thinner so it was slightly more delicate. We are still playing around with the type on their catchphrase “Welcome To Our World”. We think it’s alright, but just alright doesn’t sit well with us. We were going for basic and sophisticated but we still need to adjust it slightly.
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