TABLE OF CONTENTS
ANALYS IS OF NE IM A N M A RCUS C O M PET IT OR A NA LY SIS PERC EPTUA L M A P M AR K ET T RENDS S IX MO NT H BUY ING P L A NS AS S O RT M ENT P L A N WO RK C IT ED
足5 15 19 21 25 30 32
AnalySIS
“
Our goal at The Neiman Marcus Group is to excel in each aspect of our business - merchandise, customer service and marketing. We strive to be the best luxury and fashion retailer. We will continue to innovate, adapt and engage our customers so that they can shop with us anytime, anywhere and any place. In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.
“
MISSION
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —5—
HISTORY • Founded in 1907 in Dallas Texas by Herbert Marcus • 1913 Fire destroys original store and all merchandise • 1914 Store is rebuilt- current location of the flagship store. • 1934 Neiman Marcus runs national advertisements in Vogue and Harpers Bazaar magazines - the first retail establishment outside New York City to do so. • 1969 Neiman Marcus is sold to Broadway-Hale and begins planning national expansion. • 1972 Neiman Marcus Group buys Bergdorf Goodman. • 1989 Neiman Marcus reaches $1 billion in sales. • 2010 The Neiman Marcus Group opens Last Call Studio concept stores, with the first store opening in Dallas, TX.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —6—
PRODUCTS
High end & luxury apparel, shoes, accessories, jewelry, cosmetics, furnishings, antiques, rare books, and decorative home items FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —7—
BRANDS Alexander McQueen . Diane Von Furstenberg . Fendi . Prada . Saint Laurent . Chanel . Gucci . Prada . Giorgio .
.
.
.
Armani St. John Akris Escada Christian Louboutin .
Manolo Blahnik .
.
Tory Burch .
.
Balenciaga .
.
La Mer
.
.
Sisley Bobbi Brown La Prairie Estee Lauder Laura Mercier . Brioni . Tom Ford . Loro Piana . Ferragamo .
Stefano Ricci . David Yurman . John Hardy . Cartier
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —8—
S• TNeiman R E NMarcus G T hasH aSstrong brand portfolio and has relationships
SIZE & SCOPE Neiman Marcus has 41 store locations in the United States which include Arizona, California, Colorado, District of Columbia, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, Washington, and Virginia. There is little room for Neiman Marcus to expanded any further in the U.S because they currently operate in almost all the economies that can support luxury goods. Neiman Marcus Group has plans to expand internationally with eyes closely set on China and Japan.
with the top designers. • Neiman Marcus’s multi channel retail format allows access for customers to shop through the in store experience, e-commerce and catalogue • Neiman Marcus have popular customer programs such as a store credit card and a newly developed app which allows for sales associates to see when a customer walks in the store. The app then brings up the customers shopping history which allows for sales associates provide better service and advice.
MERCHANDISING STRATEGY
PRICE STRATEGY
Neiman Marcus offers a balanced assortment plan. They offer a range of brands as well as a large product selection under each brand. Neiman Marcus has a centralized distribution structure- vendors send merchandise to one of several centers around the country. From there, merchandise is sent to its respective store.
Neiman Marcus competitively prices their merchandise based on competitors prices and merchandise. However, prices for most merchandise that is sold at Neiman Marcus as well as its competitors, Barney’s New York and Saks Fifth Avenue, does not vary in price by much.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —9—
Consumer Profile DEMOGRAPHICS Customers of Neiman Marcus are in the top 2% of household income earnings, making on average $250,000 annually. The Neiman
Marcus customer is typically female between the ages of 34-65. 37% have a bachelor degree or higher. 72% of Neiman Marcus customers are married.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —10—
Consumer Profile Denver, Colorado Bev is a freelance photographer. She is twice divorced, but this one’s the keeper! Bev and her new husband have just moved into a new house together. She wants a fresh start so she goes to Neiman Marcus to revamp her wardrobe and to furnish her new house. When she is not working or spending time with her husband, she meets with her girl friends for lunch downtown and then a shopping trip. While she has many best friends, the only point of having friends is to show off her newly decorated home located in Downtown Denver. She can find any reason to have a party at her house. Her and her husband love to travel internationally. She reads her book club books on her iPad. Bev is drawn towards garments that can transition between Colorado’s ever changing weather. She buys her summer clothing in May or early June because this is when summer in Colorado begins
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —11—
Consumer Profile Houston, Texas
Anita married her high school sweet heart right after graduation. Since then, she spent her years raising a family while her husband thrived in his entrepreneur career. She lives in the suburbs outside of Houston. Family is everything for Anita, so naturally she wants her family and home to look the best it can- I mean it’s her job. Whether she’s shopping for ties for her husband or looking for the perfect peacock velvet wing chair, Neiman Marcus is always on the top of her list. Not only is Anita a loyal Neiman Marcus customer, so are her daughters who have grown up expecting the best so they choose Neiman Marcus. Anita and her daughters shop for conservative styles with a kick. Statement pieces are everything. Since she lives in the south, her wardrobe consists of mostly lightweight garments because the weather is usually hot- and that’s how she likes it.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —12—
Consumer Profile Chicago, Illinois
Jackie and her husband are both retired. They travel to St. Barths for the winter to escape the Chicago cold. When Jackie is at home, her driver takes her to Neiman Marcus bi-monthly where her personal shopper picks out merchandise for her to choose from. She loves YSL and of course Chanel. She can’t live without her $300 perfume and her $700 night cream. She knows what she likes. She dresses up for her lunches with her other wealthy retirees, and usually start drinking wine at noon. Jackie is an art collector; there is no greater feeling than out bidding someone for a piece of art. Jackie and her husband regularly attend the theatre even though her husband hates it; she doesn’t care though, the theatre is one of the best places to make an appearance.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —13—
COMPETITORS
MISSION
HISTORY
“In store or online, wherever new opportunities arise—Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant John W. Nordstrom’s founding philosophy: offer the customer the best possible service, selection, quality and value.”
• 1901 John Nordstrom and Carl Wallin opened Wallin & Nordstrom, a small downtown shoe store in Seattle, WA • 1960 With 8 locations in Washington and Oregon, Nordstrom was the largest independent shoe store in the U.S • 1963 Started selling Women’s wear • 1971 Wallin & Nordstrom went public and changed the name is Nordstrom Inc. • 1973 First Nordstrom Rack is opened • 1988 Opened first store on the east coast in Virginia
PRODUCTS BRANDS • • • • • • •
Men’s wear Women’s wear Accessories Handbags Shoes Beauty Children’s wear
• BCBG • Carolina Herrera • Coach • Diesel • Free People • Ralph Lauren
CONSUMER PROFILE • • • •
Female Age: 20-40 Average Income: $104,000 Home-maker Typically lives in suburban areas • Shops at Nordstrom to buy merchandise for her husband, children and herself. She plans her summer around the Annual sale weekend.
MERCHANDISING STRATEGY Nordstrom offers a broad and shallow assortment plan because they offer a wide range of brands with select merchandise available.
PRICING STRATEGY Nordstrom’s products are usually highly priced, but do not deviate at all/too much from the prices offered by their brand partners’ stores or competitors. High/Low pricing trends have been included to match seasonal trends and to quickly sell old inventory at managers suggested price.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —15—
MISSION
HISTORY
To inspire customer confidence and style with every Saks shopping experience.
• 1924- First Saks Fifth Avenue opens in New York City • 1929- Opened stores in Florida and Illinois • 1938- Expanded to West coast • 1996- Saks Fifth Avenue goes public • 2005- Began closing under performing stores
BRANDS • Alexander McQueen • Burberry • Chloe • Dolce & Gabbana • Prada • The Row • Valentino
PRODUCTS • • • • • • •
Men’s wear Women’s wear Accessories Handbags Shoes Beauty Children’s wear
CONSUMER PROFILE Female Age: 35-60 Income: $205,900 Older, married, no children. Shes successful. So is her husband. They vacation in Europe and are members of a “heath club”. She drives her Lexus SUV to Saks to pick up a dress that she will wear that evening at her husbands work function.
MERCHANDISING STRATEGY Saks Fifth Avenue offers a balanced assortment plan. They offer numerous brands varying the amount of products available based on geographical location and consumer profile in the specific market.
PRICING STRATEGY Saks Fifth Avenue products are typically high priced many of which are high quality. Saks prices merchandise competitively however, price do not vary much compared to competitors.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —16—
MISSION
HISTORY
Barneys New York is.... ....a mecca for discerning fashionistas and clothing connoisseurs since 1923. ....a Manhattan institution. ....a blast! ....an emporium of style and gorgeous products. ....a celebrity hangout
• 1923 Barney Pressman opened first Barney’s store in Manhattan, New York selling discounted men’s suits • 1970 Began selling designer men’s suits • 1976 Introduced Women’s wear • 1993 Opened first store outside of New York • 1994 Opened 10 additional stores nation wide
BRANDS PRODUCTS • • • • • • •
Bottega Venenta Dries Van Noten Gareth Pugh Kenzo Marni Rick Owens Stella McCartney
• • • • • • •
Men’s wear Women’s wear Accessories Handbags Shoes Beauty Children’s wear
CONSUMER PROFILE Female Age: 30-65 Upper 2%, reads The New York Times, enjoys art, visits the theater frequently, Aesthetically classic
MERCHANDISING STRATEGY Barney’s offers a balanced merchandise plan. Barney’s sells many different brands. The depth of each brand varies.
PRICING STRATEGY Barneys New York’s products are high priced. Product prices do not vary much compared to competitors prices.
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —17—
PERCEPTUAL Maps
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —19—
MARKET TRENDS
Oxidized Copper
MODERN MARBLE
BLEACHED OUT
CONTOUR LINE
TEXTURED SURFACES FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —21—
BRUSH STROKE
Oxidized Copper
BLEACHED OUT Stripped back blacks via extreme bleach washes Barely-there color Localized spray techniques leave seam-pooling outlines around pockets and along seams Black shadow pockets from removed patches after heavy bleaching
Rusted and oxidized finishes create a natural element to metallic finishing, Colored adhesives create two-tone mottled foil effects at Cotton Incorporated. Copper, pewter, bronze and tin take over from silver and gold. Chipped, cracked and burnished surfaces Marbling and metallics blend in this new surface story
Cunnington & Sanderson
Phillip Lim Aquaverde
Phillip Lim
Graphic, bold marbling techniques Upscale artworks create strong surface statements Grounds of clean white or saturated black Natural and vegetal colors cement this earthen story Unevenly hand-applied dyes look organic Modern fabric-blocking updates
Chanel
MODERN MARBLE FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —22—
BRUSH STROKE Vertical, horizontal and crosshatch effects Fine, linear applications Lasered or painted bleach Tonal indigos or stark white with midnight blue Modern slubby alternatives for premium looks
Tiger of Sweden
Maria Grachvoge
Kenzo Phillip Lim Geode-inspired swirls reference mineral rock formations Laser technologies and digital prints achieve intricate patterns Solid lines have statement appeal, while blurred gradients create more subtle appearances
CONTOUR LINE Chanel FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —23—
6 Month Buying Plans
COMPANY WIDE BUYING PLAN r Annual Net Sales Plan Net Sales, Spring 2015 Inventory Turnover Average Stock, Retail Markdown % of Sales Markdown $ Initial Markup %
$ $ $ $
1,587,200,000 793,600,000 0.42 1,868,361,143 26% 206,336,000 62.71%
February Net Sales % Fall Plan BOM Stock Stock/Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost Profit Expenses Reductions Cash Discounts Alteration Costs
$ $ $ $ $ $
March
95,232,000 12% 228,556,800 2.4 285,696,000 16,506,880 8% 168,878,080 62,974,636
$ $ $ $ $ $
119,040,000 15% 285,696,000 2.4 299,980,800 24,760,320 12% 158,085,120 58,949,941
April $ $ $ $ $ $
142,848,000 18% 299,980,800 2.1 349,184,000 30,950,400 15% 223,001,600 83,157,297
May $ $ $ $ $ $
174,592,000 22% 349,184,000 2 285,696,000 41,267,200 20% 152,371,200 56,819,220
June $ $ $ $ $ $
142,848,000 18% 285,696,000 2 238,080,000 51,584,000 25% 146,816,000 54,747,686
July $ $ $ $ $ $
119,040,000 15% 238,080,000 2 1,268,172,800 41,267,200 20% 1,190,400,000 443,900,160
Spring 2015 $ $
$ $ $
793,600,000 100% 1,868,361,143
206,336,000 100% 2,039,552,000 760,548,941
15% 32% 18% 3% 6%
Profit 15%
Expenses 32%
Reductions 18% 100% Net Sales
Cash Discounts 3% 18% Reductions
Alteration Costs 6%
Equals
74% 118%
IMU %
62.71%
The first step in creating the 6 month buying plan was to determine the net sales for the year. I found the revenue for the previous year and added a 10% increase. With that number i found the percentage that accounted for women’s wear, which was 31% of all sales. The planned sales were determined by the annual sales divided into two because buying plans slip the year in half. The majority of merchandise will be sent to store during April-May because this is the height of summer shopping. From there the net sales per month can be determined. BOM stock was found by multiplying the stock to sales ratio by the net sales for a given month. The EOM stock is the same as the BOM stock for the next month. Majority of markdowns will be taken starting in late May and will continue until July, this will allow room for new merchandise that will come in for the next season. The markdown dollars are a percentage of markdowns compared to net sales. Purchases at Retail are found by adding net sales, reductions, and EOM stock and then subtracting BOM stock. The purchases at cost are found by multiplying the retail value by 100% - the Initial Markup Percent. Initial mark up percent is found by adding profit %, expenses %, reduction %, cash discount % and alteration % then dividing by net sales % and reduction %. This same procedure is applied when making the buying plans for store a,b and c. FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —25—
Denver,CO Location BUYING PLAN
Neiman Marcus Spring/Summer 2015 Buying Plan: Women's Wear Store A: Denver, Colorado Annual Net Sales Plan Net Sales, Spring 2015 Inventory Turnover Average Stock, Retail Markdown % of Sales Markdown $ Initial Markup %
$ $ $ $
11,261,525 5,630,763 0.42 13,256,425 26% 1,463,998 62.71%
February Net Sales % Fall Plan BOM Stock Stock/Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost Profit Expenses Reductions Cash Discounts Alteration Costs
$ $ $ $ $ $
March
675,692 12% 1,621,660 2.4 2,027,075 117,120 8% 1,198,226 446,819
$ $ $ $ $ $
844,614 15% 2,027,075 2.4 2,128,428 175,680 12% 1,121,648 418,263
April $ $ $ $ $ $
1,013,537 18% 2,128,428 2.1 2,477,536 219,600 15% 1,582,244 590,019
May $ $ $ $ $ $
1,238,768 22% 2,477,536 2 2,027,075 292,800 20% 1,081,106 403,145
June $ $ $ $ $ $
1,013,537 18% 2,027,075 2 1,689,229 366,000 25% 1,041,691 388,447
July $ $ $ $ $ $
844,614 15% 1,689,229 2 8,997,959 292,800 20% 8,446,145 3,149,567
Spring 2015 $ $
$ $ $
5,630,763 100% 13,256,425
1,463,998 100% 14,471,061 5,396,259
15% 32% 18% 3% 6%
Profit 15%
Expenses 32%
Reductions 18% 100% Net Sales
Cash Discounts 3% 18% Reductions
Alteration Costs 6%
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —26—
Equals
74% 118%
IMU %
62.71%
HOUSTON,TX Location BUYING PLAN
Neiman Marcus Spring/Summer 2015 Buying Plan: Women's Wear Store B: Houston, Texas Annual Net Sales Plan Net Sales, Spring 2015 Inventory Turnover Average Stock, Retail Markdown % of Sales Markdown $ Initial Markup %
$ $ $ $
40,891,697 20,445,849 0.42 48,135,370 26% 5,315,921 62.71%
February Net Sales % Fall Plan BOM Stock Stock/Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost Profit Expenses Reductions Cash Discounts Alteration Costs
$ $ $ $ $ $
March
2,453,502 12% 5,888,405 2.4 7,360,506 425,274 8% 4,350,877 1,622,442
$ $ $ $ $ $
3,066,877 15% 7,360,506 2.4 7,728,531 637,910 12% 4,072,813 1,518,752
April $ $ $ $ $ $
3,680,253 18% 7,728,531 2.1 8,996,174 797,388 15% 5,745,284 2,142,416
May $ $ $ $ $ $
4,498,087 22% 8,996,174 2 7,360,506 1,063,184 20% 3,925,603 1,463,857
June $ $ $ $ $ $
3,680,253 18% 7,360,506 2 6,133,755 1,328,980 25% 3,782,482 1,410,488
July $ $ $ $ $ $
3,066,877 15% 6,133,755 2 32,672,467 1,063,184 20% 30,668,774 11,436,386
Spring 2015 $ $
$ $ $
20,445,849 100% 48,135,370
5,315,921 100% 52,545,832 19,594,341
15% 32% 18% 3% 6%
Profit 15%
Expenses 32%
Reductions 18% 100% Net Sales
Cash Discounts 3% 18% Reductions
Alteration Costs 6%
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —27—
Equals
74% 118%
IMU %
62.71%
CHICAGO, IL Location BUYING PLAN
Neiman Marcus Spring/Summer 2015 Buying Plan: Women's Wear Store C: Chicago, Illinois Annual Net Sales Plan Net Sales, Spring 2015 Inventory Turnover Average Stock, Retail Markdown % of Sales Markdown $ Initial Markup %
$ $ $ $
26,267,912 13,133,956 0.42 30,921,085 26% 3,414,829 62.71%
February Net Sales % Fall Plan BOM Stock Stock/Sales Ratio Plan EOM Stock Plan Reductions % Fall Purchases, Retail Purchases, Cost Profit Expenses Reductions Cash Discounts Alteration Costs
$ $ $ $ $ $
March
1,576,075 12% 3,782,579 2.4 4,728,224 273,186 8% 2,794,906 1,042,220
$ $ $ $ $ $
1,970,093 15% 4,728,224 2.4 4,964,635 409,779 12% 2,616,284 975,612
April $ $ $ $ $ $
2,364,112 18% 4,964,635 2.1 5,778,941 512,224 15% 3,690,642 1,376,240
May $ $ $ $ $ $
2,889,470 22% 5,778,941 2 4,728,224 682,966 20% 2,521,720 940,349
June $ $ $ $ $ $
2,364,112 18% 4,728,224 2 3,940,187 853,707 25% 2,429,782 906,066
July $ $ $ $ $ $
1,970,093 15% 3,940,187 2 20,988,062 682,966 20% 19,700,934 7,346,478
Spring 2015 $ $
$ $ $
13,133,956 100% 30,921,085
3,414,829 100% 33,754,267 12,586,966
15% 32% 18% 3% 6%
Profit 15%
Expenses 32%
Reductions 18% 100% Net Sales
Cash Discounts 3% 18% Reductions
Alteration Costs 6%
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —28—
Equals
74% 118%
IMU %
62.71%
Assortment Plan
Neiman Marcus Spring 2015 Assortment Plan Product Category: Women's Wear
COMPANY WIDE ASSORTMENT PLAN Planned Sales Purchases, Retail: $2,039,552,000 Neiman Marcus Spring 2015 Assortment Plan $2,039,552,000 Classification % Wear $ Purchases Product Category:Total Women's Tops 40% $815,820,800 Planned Sales Purchases, $2,039,552,000 Pants 20% Retail: $407,910,400 Outerwear 10% $203,955,200 $2,039,552,000 Dresses 30%% Classification Total $$611,865,600 Purchases 100% Tops 40% $815,820,800 Pants 20% $407,910,400 Outerwear 10% $203,955,200 Dresses 30% $611,865,600 100% Tops Average Price: $533
Sizes XS S
Tops M Sizes L Total XS S
%
Brands M
Total 30%%
Chanel L Clover Canyon Total Kenzo
10% 20% 20% 100% 5%
Missoni Brands Phillip Lim Chanel Tiger of Canyon Swedon Clover Vivienne Westwood Kenzo
10% % Total
Missoni Phillip Lim Tiger of Swedon Vivienne Westwood
Purchases $
20% $ 163,164,160 30% $ 244,746,240 Average Price: $533 30% $ 244,746,240 % $ 20% $Purchases 163,164,160 100% $$ 815,820,800 20% 163,164,160 30% $ 244,746,240
35% 10% 15% 20% 5% 5% 100% 10% 35% 15% 5% 100%
Units
Average Price %
Purchases $
Units
0 2 4 Pants 6 Sizes 8 0 10 2 12 4 14 6 16 8
5% 10% 15% Price Average 15% % 15% 5% 15% 10% 10% 15% 10% 15% 5% 15%
$20,395,520 $40,791,040 $61,186,560 $314 $61,186,560 Purchases $ $61,186,560 $20,395,520 $61,186,560 $40,791,040 $40,791,040 $61,186,560 $40,791,040 $61,186,560 $20,395,520 $61,186,560
64954 129908 194862 194862 Units 194862 64954 194862 129908 129908 194862 129908 194862 64954 194862
Total XS S M Outerwear
100% 15% 30% 35% Price Average
Total 10 12 14 Outerwear 16 Sizes
306124 459186 459186 Units 306124 1530621 306124 459186
Purchases $ Brands $ 244,746,240 459186 Chanel $$203,955,200 163,164,160 306124 Canyon $$407,910,400 815,820,800 Clover 1530621 $101,977,600 Kenzo Missoni Brands $713,843,200 Phillip Lim $203,955,200 Chanel $305,932,800 Tiger of Canyon Swedon $407,910,400 Clover $101,977,600 Westwood $101,977,600 Vivienne Kenzo
100% 15% 10% 10%Price Average 5% %
$407,910,400 $61,186,560 $40,791,040 $40,791,040 $794 $20,395,520 Purchases $
1299078 194862 129908 129908 64954 Units
$ $ $
1299078 38531 77061 89905
$ Purchases 40,791,040 $ $$ 203,955,200 30,593,280 $ 61,186,560 $$ 410.00 71,384,320
51374 Units 256871 38531 77061 89905
Size L
% 20% 7% 100% 15% 15%Price Average 16% % 15% 7% 13% 15% 9% 15% 6% 16% 4% 15% 100% 13% 9% 6% 4% 100%
$ $ Purchases 40,791,040 $ 42,830,592 203,955,200 $ 91,779,840 $ 91,779,840 $ 410.00 $ 97,898,496 Purchases $ $$ 91,779,840 42,830,592 $$ 79,542,528 91,779,840 $$ 55,067,904 91,779,840 $$ 36,711,936 97,898,496 $ 24,474,624 $ 91,779,840 $611,865,600 $ 79,542,528 $ 55,067,904 $ 36,711,936 $ 24,474,624 $611,865,600
Units 51374
FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —30—
$407,910,400 30,593,280 61,186,560 71,384,320 $794
20% % 100% 15% 30% Average Price 35%
0 Total 2 4 Dresses 6 Size 80 10 2 12 4 14 6 16 8 Total 10 12 14 16 Total
Missoni Phillip Lim Tiger of Swedon Vivienne Westwood
$314
L Sizes
Total XS S Dresses M
$203,955,200 $ Purchases
$203,955,200 $713,843,200 $305,932,800 $101,977,600
Pants Sizes
104465 256871 223853 223853 238777 Units 223853 104465 194006 223853 134312 223853 89541 238777 59694 223853 1492355 194006 134312 89541 59694 1492355
WORK CITED
Kennen, Joshua. “Valuing Retail Stocks and a Look at the American Class System Through the Average Department Store Client.” Joshua Kennon. N.p., 5 Dec. 2010. Web. 28 May 2014. “Saks Fifth Avenue, Inc.” |Company Profile|Vault.com. N.p., n.d. Web. 28 May 2014. “United States Census Bureau.” More Working Women Than Men Have College Degrees, Census Bureau Reports. N.p., 16 Apr. 2011. Web. 28 May 2014.
*Neiman Marcus and competitor analysis information provided by Neimanmarcus.com Nordstrom.com Saksfifthave.com Barneysnewyork.com *Trend information provided by Stylesight.com *Buying Plan & Assortment Plan based off of Neiman Marcus net sales provided by PrivCo.com FASM 245- Neiman Marcus, Women’s Wear 6-Month Buying Plan —32—