Taylors Community Branding Presentation

TAYLORS:

brand reveal

The Branding Exercise • the visual preference survey - gathering general information on tastes • questionnaire - gathering details on residents’ goals and objectives • follow-up feedback on survey results - refining community preferences

The Branding Objectives • foster a sense of common identity and community pride • develop a bridge between Taylors’ rich heritage and its promising future • establish solidarity around a powerful shared potential and sense of direction

Design Objectives • original typeface • script style • traditional, yet progressive • compliments a contemporary or traditional context • works with an illustrated element, but stands alone • opportunity to work with historical/contextual notes • versatile • ageless

circa 1817

Farmers Market

200 Years

Public Library

rts com tic a mu en ni h ty ut Created a

in the usa

Skate Park

Artisans Unincorporated Since 1817

Shops On Main

Ta y

lo r s

C y clin g C

lub

Open Studios

Greenville County, South Carolina

Outdoor Film Nights

circa 1817 Mai

eet n Stree t & Mill Str

Enoree Trail

R R circa 1817

taylors

circa 1817

200 years

mill

Circa 1817

c.18 17

Gardening Society

taylors

Spa & Salon

TA

YLO

RS

Summer Festival Taylors Skaters

South Carolina

Wayfinding Wayfinding

Mill Street District

Main Street District

Due South Coffee Roasters

Shoppes on Main

Skate Park

Artist Studios 9

8

Enoree Trail

10 7

Enoree Trail

11

6

12 5

19

13

4

18

14 3

15

16

17

2 1

15 8 2

1

4

5

10

6

3 7

1 Business X 2 Program X 3 Warehouse x 4 Factory X 5 Concert Hall 6 Artists Studios - D Hall 7 Artists Studios - C Hall 8 Indoor Soccer Arena

9 Small Business X 10 Artists Studios - A Hall 11 Due South Coffee Roasters 12 Artists Studios - A Hall 13 Manufacturing X 14 Loading Docks X 15 Enoree Trail & Slip

11 9

12

13 14

1 Business X 2 Program X 3 Warehouse x 4 Factory X 5 Concert Hall 6 Artists Studios - D Hall 7 Artists Studios - C Hall 8 Indoor Soccer Arena

9 Small Business X 10 Artists Studios - A Hall 11 Due South Coffee Roasters 12 Artists Studios - A Hall 13 Manufacturing X 14 Loading Docks X 15 Enoree Trail & Slip

Kayak Slip

South Carolina

Walk Walk

Wayfinding

17ft Skate Park

4.2ft Kayak Slip

Due South

Coffee Roasters

1.7ft

0.7ft

Undetermined

Due South

Italian Restaurant

Coffee Roasters

South Carolina

Ride Ride

South Carolina

Float Float

South Carolina

Shop Shop

South Carolina South Carolina

Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.

South Carolina

South Carolina

Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om

circa 1817

circa 1817 circa 1817 circa 1817

South Carolina South Carolina

Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.

South Carolina

South Carolina

Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om

circa 1817

circa 1817 circa 1817 circa 1817

South Carolina South Carolina

Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.

South Carolina

South Carolina

Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om

circa 1817

circa 1817 circa 1817 circa 1817

South Carolina South Carolina

Who are you kidding? Everyone who tries kayaking loves it. Well, good news: Taylors has the perfect put-in slip for anyone desiring to paddle in the upstate. Our convenient slip is located right on the Enoree River, so grab some friends, bring your paddle, and enjoy what Taylors has to offer.

South Carolina

South Carolina

Taylors mill isn’t just home to nville, but the Taylors ee Gr in so Homealto me s” one of of the ie th best skate it e up parks n in u st the South at m East, e’s m Taylo eities, it’s Thbig s.ativ rritsoucos indust created by arcotiolstrsess,tisfoarkind so “a tist ho dofac er m rtsaran e th to o so e b m e se ay m e er deal th to our y ry skate ll rs. an Sure, need notitapylocal And ca with d a ti vibran co t arts en m commu th erecigrnity and avione of.ofSlaackind e au tty al ly sttiar e on eateac th y be cawe’re kers useonwe emth uc mun weisplthink ge od t re pr Comshop, al to ts ne wo g rk in do ok kind ne Mill Arcoffee of a lo big ar deal, too. ou re Come nd u’ find out he yo for yours re if elf . what If so all yo y, ed u ha it qu ve ald ity a vision and you macme,unse in cospYou’r e wTa hays erof. fe creaisteabout. tloTa osff yl t istalk or to s e ha alwa as best arthe h welc to s ome in r Taylo rs. y r. at h w at your life, take a look om rsSC.cSC.com aylo wre.Twww.T wwww.T wmo at or aylors mFin out tout more de ou more at ouFind Find tat aylors SC.com Find at ww w.Taylor sSC.c om

circa 1817

circa 1817 circa 1817 circa 1817

TAY L O R S MILL MAX 14’6

circa 1817