Taylors FBC Quick Brand Reference

Taylors First Baptist Church

QUICK BRAND REFERENCE The essentials you need to know in using and interacting with the Taylors FBC Brand.

Taylors First Baptist Church

HOW TO USE This guide is intended to be used with the “Our Branding Standards� document that outlines the technical aspects of our brand elements. This document focuses on the practical aspects of using our brand in daily tasks.

Find Our Branding Standards here: www.taylorsfbc.org/brand The next section outlines important information for you to know about Taylors FBC.

3 | Ministers 4 | Ministry Names 5 | Locations The final section outlines the process for producing correctly branded collateral and the templates for use in producing your own collatteral.

6 | Collateral Approval Process 7 | Letter Layout 8 | Flyer Layout 9 | Postcard Layout 10 | Sign Layout

Taylors First Baptist Church

LEADERSHIP

There are many ministers that you might need to refer to. Please use the following list of official job titles to ensure consistent printed reference.

Senior Staff

Dr. Allen McWhite | Interim Pastor

Kevin Batson | Worship Pastor Senior Staff

Kevin Batson | Worship Pastor David Cline | Executive Pastor David Cline | Executive Pastor

Jeremy Thompson and REACH REACHPastor Pastor Jeremy Thompson| |Life Life Group Group and Ministers Ministers Kathy Dority | Minister of Assimilation & Spiritual Care

Kathy Dority | Minister of Assimilation & Spiritual Care Josh Duncan | Minister of Students

Joseph Eskridge | Minister of Children Dustin Dozier | Minister of Students Daryl Hopkins | Minister of Recreation

Daryl Hopkins | Minister Recreation Jerry Long | Minister of of Pastoral Care Scott Norman | Minister of Worship

Scott Norman | Minister of Worship Leadership

Wally Harris | Director of Administration & Finance Molly Holder | Preschool Coordinator

Taylors First Baptist Church

MINISTRY NAMES There are many ministry names that you might need to refer to. Please use the following list of official ministry names to ensure consistent printed reference.

Life Stages Taylors Children: Preschool & Elementary Taylors Students Taylors College Singles Fellowship

Taylors Married Taylors Men Taylors Women Taylors Seniors

Connections Guest Services

Equipping Ministries Life Groups | Journey | DGroups | Leadership Taylors Worship

Traditional Worship | Taylors Worship Traditional Choir | Worship Choir | Orchestra | Band Regeneration Student Choir | KidsMusic: Preschool Music & Children‘s Choirs

Taylors First Pre-Academy

Parent’s Day Out (PDO) | Kindergarten

Taylors Rec (the ministry) Taylors Rec Center (the building) Taylors REACH

Love Taylors REACH: Nation REACH: Nations REACH Trips & Teams

Taylors First Baptist Church

LOCATION

There are many locations on campus that you might need to refer to. Please use the following list of official location names to ensure consistent printed reference.

Correct Location

Taylors FBC, Taylors First Baptist Church Worship Center Chapel Welcome Center Connection Center Library in the Connection Center Guest Services REACH Collection Center Elementary Welcome Desk Preschool Welcome Desk Preschool Area Elementary Area Taylors First Pre-Academy

Incorrect Location (If Common) TFBC, Taylors First Sanctuary Old Sanctuary Gathering Space Welcome Desk Missions Desk Kidspath Welcome Desk Building Blocks Welcome Desk Building Blocks Kidspath Weekday Program, Kindergarten

The Apex The Loft Building C Welcome Area Taylors Rec Center

Singles / Elevate Welcome Area Family Life Center, FLC, TRC

Taylors Ministry Center Taylors Community Center Church Office

TMC, Old Post Office Old Lumber Yard Building Office

Taylors Park Taylors Park Picnic Shelter

Ballfields

Taylors First Baptist Church

COLLATERAL APPROVAL PROCESS

Use this flow chart to guide you through the approval process for all Taylors FBC Branded Collateral.

The process ensures the brand of Taylors FBC is consistently portrayed both internally to our members and externally wherever the piece might appear. If you have any questions about this process, feel free to contact the Communications Office for more information!

Step 1

ESTABLISH NEED TO SEND COLLATERAL

Step 2

USE A TEMPLATE OR THE PUBLICATIONS TEAM

Step 3

Event-based publicity continuing past Step 1 must be on Facilty Scheduler and confirmed.

We want to help you get the right material out to the right people in the best way possible!

After you have created your publicity piece, submit it to the Communications Office before distribution. We will look for:

Talk to the Communications Team about options.

You have the option of creating flyers, online newsletters, e-mails, temporary signs, postcards, and letters.

For this option, create and proceed to Step 3.

If you require a poster, media slide, announcement, event ticket, event bulletin, program, booklet, permanent sign, or you want help with the items listed above, the Communications Team will produce these for you.

APPROVAL BEFORE DISTRIBUTION

Consistency with the layout template Typos Consistent language Clean design Appropriate use of branding Pertinent information included We will contact you about changes to your item as needed, and inform you once your piece has been approved.

After approval, proceed to Step 4.

Step 4

DISTRIBUTION OF THE APPROVED COLLATERAL Once the piece has been approved by the Communications Office, proceed to distribute your piece as appropriate.

Taylors First Baptist Church

EVENT COMMUNICATION The Communication Team wants to help you communicate the right information to the right people.

Here are some guidelines we believe will help our communications be most effective.

DETAILS Before Distribution • •

Events must be on Facilty Scheduler and confirmed.

All collateral must be designed by or approved by the Communications Team. We will look for: • Consistency with the layout template • Typos • Consistent language • Clean design • Appropriate use of branding • Pertinent information included

Information to Provide • • • • • • • • • • • •

Date / Day of the week Time Location Cost Childcare (cost, registration info, or not available) Registration information (if applicable) Account number for printing Account number for registrations Brief description of the event Logos / Website Contact information What they need to bring (donations, supplies, chairs, etc)

MEDIA OUTLETS In most cases, it’s best to begin publicity three to four weeks before the event.

Church-wide Events

Events that are open to everyone.

• • • • • • • • • • • • • •

Bulletin Electronic Sign if community is invited Email to staff and necessary volunteers Invitation Cards Midweek Update Newsletter Posters Screens in Welcome Center Screens in Worship Center Social Media Tickets/Registration Verbal announcement on Sunday, with approval from Senior staff Verbal announcement on Wednesday Website

Group Specific

Events for specific grade, group of volunteers, sub-ministry, etc.

• • • • • •

Email Invitation Cards - mail or hand out Posters in ministy area Screens in ministry area Tickets/Registration Verbal announcement on Sunday, with approval from Senior staff

Ministry Specific

Events for all children, students, college, women, men, senior adults, etc.

• • • • • • • • • • • • • • • •

Bulletin, by request and as deemed appropriate by Communications team Electronic sign if community invited Email to ministry list Email to necessary volunteers Invitation Cards - mail or hand out Midweek Update Newsletter Posters in ministy area Screens in ministy area Screens in Welcome Center if sign-ups/tickets/registration Screens in Worship Center Social Media for Ministry - giveaways, add to Church Stories Tickets/Registration Verbal announcement in ministry area Verbal announcement on Sunday, with approval from Senior staff Web page

Other options to consider • • •

Banner T-shirts Swag - stickers, water bottles, hats, etc.

Taylors Branded Collateral

LETTER

The following guidelines lay out the general format for all letters from Taylors First Baptist Church.

A Pastor’s Office Letter is used as an example.

Letterhead Paper

Paper with the leaderhead is available in the workroom.

Body Font

Times New Roman, 11 pt

Margins

2.5 inches top & bottom 1 inch on sides

Text Alignment

All letters should be left aligned with no indention of the margin, with a ragged edge.

February 5, 2022 Recipients Name Street Address City, State Zip Code Dear Person, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean mollis nisl ut sollicitudin lacinia. In et iaculis libero. Praesent et sagittis orci. Mauris non consectetur ligula. Nullam malesuada, nisl in lobortis interdum, sem tellus tempus ipsum, ut mollis nunc erat vel nunc. Nunc ornare purus tincidunt lacus luctus, sit amet ornare nibh ornare. Duis eu metus ac metus gravida pellentesque. Pellentesque ac sollicitudin felis.

Morbi sodales magna quis nunc fringilla viverra. Aenean mollis sapien ac urna euismod, sed sollicitudin purus fringilla. Interdum et malesuada fames ac ante ipsum primis in faucibus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Praesent vel massa diam. Aenean hendrerit, mi semper feugiat rutrum, arcu purus scelerisque ipsum, id vulputate neque nisi quis mauris. Sed adipiscing quam eu neque cursus, non dignissim ligula bibendum. Aliquam a consequat neque.

Regards,

Alfred Taylor

Contact Information

Since the church’s contact information is included at the bottom of the letterhead, only feature contact information in the body of the letter that directs someone to a specific office within the church.

Envelope

Envelopes with the church branding are available in the workroom.

Taylors Branded Collateral

FLYER

The following guidelines lay out the general format for all flyers from Taylors First Baptist Church.

A Taylors Students flyer is used as an example.

FRONT Headline

Lavanderia Sturdy or DIN Bold Use as many headlines & subheadings as needed

Body Type

DIN (any weight) or Futura Book or Medium (shown)

Colors

Refer to the Branding Standards for colors.

Taylors Students

Worship Night Wednesday, February 5 at 7:30 pm Apex Worship Center Taylors First Baptist Church

Ministry Name

Use the Ministry name as stated in the Branding Standards.

Life Stage/Ministry Logo

Use the appropriate logo depending on the background color.

We invite you to join us for a fantastic night featuring great singing, preaching, and more!

Contact the Taylors Students Office for more information at students@taylorsfbc.org.

External Use

If the flyer is intended for an audience outside Taylors FBC, it needs to be co-branded with the church logo and feature the church contact information.

External Use Footer

200 West Main Street | Taylors, SC 29687 | www.taylorsfbc.org

Taylors Branded Collateral

POSTCARD

The following guidelines lay out the general format for all postcards from Taylors First Baptist Church.

A Taylors Women’s card is used as an example.

FRONT Headline Line 1 Font

Lavanderia Sturdy or DIN Bold

Taylors Women

Upcoming Leaders Meeting

Headline Line 2 Font

Lavanderia Sturdy or DIN Bold

Body Font

Wednesday, February 5 at 7:30 pm in C126 at Taylors First Baptist Church

Life Stage/Ministry Logo

Be sure to be present as we plan for future Women’s events!

You can RSVP online at taylorsfbc.org/events

DIN (All Styles) or Futura Book or Medium (shown)

Use the appropriate logo depending on the background color

Colors For Use

Refer to the Branding Standards for colors.

BACK Return Address Type Futura Medium

For a card with an external audience, be sure to feature the church’s address, phone number, web address, and other pertinent information as necessary.

Taylors First Baptist Church 200 West Main Street Taylors, SC 29687

Bulk Mail Must Include “Current Resident or” Name Street Address City, State Zipcode

In First Class Mail, you may

substitute the ministry name (Taylors Women in this example) for First Baptist Church.

Taylors Logo

All postcards must feature the church’s logo and web address below the return address in Futura.

www.taylorsfbc.org

(Leave Space for Postal Barcode)

Taylors Branded Collateral

SIGNS

The following guidelines lay out the general form for all temporary signs used in Taylors First Baptist Church.

A Singles Fellowship sign is used as an example.

Headline Font

DIN Bold or Avenir Heavy or Black Avenir is permitted in signs only to match with the existing building signage. It should not be used in any other collateral.

Text Font

DIN Bold or Avenir (Shown: Avenir)

Colors For Use

Text may be white, the ministry primary or secondary color, or any of the other Taylors colors.

The background may be white, the Taylors gray texture, or the ministry secondary color.

LUNCH TODAY Served in C126 at 12:30 pm

Note on Permanent Signs

Any sign that is to be used for more than a single event or short duration of time needs to be produced by the Publications Team. If you have any questions as to what qualifies as a permanent sign, don’t hesitate to ask!

You may use temporary signs until the team can produce a permanent sign.