Agency Profile Our step by step guide to selling your home
8264 2223 taylorsrealestate.net.au
Business Profile Taylor’s First National Real Estate is a member of the First National Real Estate group of independent Real Estate agents. The group comprises in excess of 500 offices throughout Australasia, with affiliates in the United States via the prudential referral services. Our prominent character office is centrally located to service the north and north east suburbs of Adelaide. Developers recognized the region as an area with growth potential which has resulted in a number of major developments in recent years such as Mawson Lakes, Walkley Heights, Golden Grove, Gulfview Heights and Hawkesbury Park. These developments have resulted in escalating buyer activity, awareness and a significant increase in property prices. All categories of buyers from the interstate investor right through to the third and fourth home owner now look to purchase throughout the region. We specialize in residential sales and rental management. Our sales department has an exceptional high listing to sales success rate, while our property management department manages one of the largest rental portfolios and can confidently boast one of the lowest vacancy rates in rental management. Our First Priority service provides assistance to prospective buyers and tenants looking for accommodation, while adding an extra benefit for our vendors and landlords. We receive a high number of referrals from past clients who recommend our service which is an indication of their satisfaction in their dealings with our company. We understand the importance of first impressions and the saying “You don’t get a second chance to make a good first impression”. Consequently everything we do is with that in mind. Our office is located in a high visual and traffic area, is tastefully decorated and impeccably presented with banners periodically erected to create continued consumer awareness of our business. Our marketing product is to an extremely high standard in comparison to our immediate competitor agents. We are equipped with the latest forms of technology which allows us to produce most of our marketing material in house. This enables us to adapt very quickly, continually introduce new products and keep costs down to our clients while increasing their properties exposure. The First National Quality System, called “Best Practice” is unique to the industry, and in our area. Our documented procedures leave nothing to chance – everything we do is planned to get the best result for the lowest investment. These documented procedures mean our systems are reliable and we don’t waste time re-inventing the wheel, or covering mistakes. Our dedicated reliable team of real estate professionals undertakes regular personal development and training. They are well groomed, polite and helpful, and believe in the philosophy of “treating people the way you would like to be treated yourself”.
If you intend selling or renting your property, you can be assured of receiving the highest standard of service from Taylor’s First National. WE GUARANTEE IT!
COMPANY POLICIES It is Policy of Taylor’s First National Real Estate that:
We treat people the way we would like to be treated ourselves
We constantly strive to achieve expectations.
We always act in the best interests of our clients
We maintain our Quality Systems to First National Gold standard.
We recruit, develop and endeavor to retain the best people.
We expect everyone to strive for improvement.
We incorporate quality into everything we do.
We constantly review and update all of our systems.
We meet all statutory, legal and industry requirements.
We record and analyze all non conformance to drive improvement. The privacy of clients and customers is of paramount importance, information is only provided to those parties involved in or potentially involved in a transaction with our company. Our privacy statement and individual client and customer data is available to the individual upon request.
Paul Taylor Managing Director
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OUR STEP-BY-STEP GUIDE TO SELLING YOUR HOME
THE ISSUES TO CONSIDER Thankyou for giving Taylor’s First National the opportunity to provide you with this presentation.
The decision to sell and the process involved is far more complex that just putting up a sign and placing an advertisement in the paper. Our highly qualified sales consultants are trained to provide you with the correct advice and first class service to ensure a successful, stress free sale. The following points are an essential part of the process and these will be explained in depth to you.
At any stage throughout the presentation please feel free to stop the consultant and ask them to clarify any areas that are unclear.
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THE CURRENT MARKET
PRICING YOUR HOME
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SETTING A MARKETING PLAN
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SUGGESTIONS TO HELP SELL YOUR HOME
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WHY CHOOSE TAYLOR’S FIRST NATIONAL
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IDENTIFYING YOUR NEEDS & WANTS - YOUR INPUT IS IMPORTANT
GETTING STARTED
IDENTIFYING YOUR NEEDS AND WANTS This is our aim and we are sure that you will be extremely happy with the service we provide for you.
SELLING IS THE ART OF ASKING SOMEONE WHAT THEY WANT AND GIVING IT TO THEM
At Taylor’s First National we like to make the sale process as stress free as possible and to do this it is important for us to identify your needs and wants in relation to the pending sale.
We like to work as a team with open communication between our sales consultants and you as a vendor.
Your input is important to us - it provides the information we need to set a suitable marketing program. For example the answers to the questions like those listed below will have an impact on what we advise.
When are you planning to sell your home? Now or in six month’s time? Do you have a firm date on when you need to be out of your home? Are you building? If so, when is the expected completion date? Are you planning to buy another home or have you already purchased? Have you any thoughts on what form of marketing you would like to see conducted for
your home?
Remember, everyone has a different reason for selling and by openly discussing with our consultant your reasons, they can then provide you with the advice and correct strategy to make the sale process stress free.
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THE MARKET RESPONDS TO ASKING PRICES THAT ARE IN LINE WITH THE MARKET VALUE
THE CURRENT MARKET The property market is no different to any other commercial market. It responds to: 1) Supply and demand 2) The cost and availability of housing.
There are three types of markets 1 Buyer’s market 2 Seller’s market 3 Balanced market
At any one time buyers will shop around until they find the home that suits their requirements. Research shows that buyers look at 14 homes on average before they buy. They may find more than one home that they like and if they do, then they will buy the home that represents the best value to them.
$280,000
$300,000
$320,000
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PRICING YOUR HOME
MAKING THE ASSESSMENT OF HOW MUCH YOUR HOME IS WORTH
It is important that any vendor appreciates that it is not the sales consultant that determines the price of your home, but the market. It is our role to put enough facts in front of you about properties that have sold in the area, to allow you to make an informed decision. The initial marketing period is crucial for several reasons:
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MOST BUYER ENQUIRIES WILL BE GENERATED IN THE FIRST FOUR WEEKS THAT YOUR HOME IS ON THE MARKET
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HOUSES SELL QUICKLY AND FOR MOST MONEY WHEN THEY ARE PRICED CORRECTLY FROM THE BEGINNING
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THE VERY BEST BUYERS ARE MORE LIKELY TO VIEW YOUR HOME IN THE FIRST 4 WEEK PERIOD
Of all the things that determine whether or not your home sells and how long it remains ‘for sale‘ is not marketing, but the asking price.
It is important to understand that most homes are sold when the asking price is within 5% of the market price. Equally important is the art of negotiation and understanding buyer psychology.
The graph below indicates the possible problems that can arise if the initial asking price is too high compared with the market value. Lengthy delays in reviewing the asking price can result in a greater financial loss.
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ANALYSE A LIST OF SIMILAR PROPERTIES THAT HAVE RECENTLY SOLD AND THEIR ACTUAL SALE PRICE
RECENT SALES DATA As mentioned previously, the end sale price of a home is not determined by the seller or agent, but the market forces that prevail at that point in time.
Recent sales data of comparative sized homes gives the best indication of the market value of your home.
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MARKETING OPTIONS There’s a lot of truth in the adage – “You can’t sell a secret” Don’t risk thousands of dollars on the sale of your property through inferior marketing, or worst still not advertising your property at all. The truth is a well designed marketing program coupled with a skilled Real Estate Negotiator will result in you achieving the maximum sale price for your property.
EFFECTIVE MARKETING STRATEGY DESIGNED TO PUT MORE MONEY IN YOUR POCKET 7
WHAT WE NEED FOR YOUR HOME IS A STRATEGY THAT WILL MAKE IT STAND OUT FROM THE CROWD
SETTING A MARKETING PLAN In line with this, we now need a strategy that will maximise the return from the market for your home. After a lot of consideration and careful research Taylor’s First National have identified that marketing programs conducted through the following areas generate the best level of buyer enquiry. -The Advertiser -Messenger Newspapers -Internet -Taylor’s First National Property Guide -High quality, full colour brochures -Property floor plan -Eye catching signs -Office window displays Our sales staff in consultation with yourself will discuss and tailor an appropriate marketing plan to suit your home and budget.
REMEMBER - Your input is important to us, so please openly discuss your thoughts and needs with our sales consultant.
Window Card
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Signboard
FIRST PRIORITY First Priority is an exclusive property matching system which links your property with listed buyers. Keeping you in touch with over 300 buyers, this cost effective and reliable communication tool will help you to find the right buyer for your property, in the fastest time.
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MESSENGER Our full colour photographic advertisements are designed to attract as much buyer enquiry as possible. Industry statistics show that approximately 75% of Adelaide home buyers purchase in the same local area to which they currently reside. For this reason Messenger Newspapers are an excellent publication to promote your property to local buyers.
PROSPECT
$790,000
27 Farrant Street
Open Sat 12.00-12.40
Charm of Yester Year Renovated to Meet Today’s Expectations A fine example of yester years charm renovated to meet todays expectations. Featuring 5 bedrooms, 2 bathrooms, 3 toilets, a central living area comprising chef style kitchen overlooking family/ meals area & ducted r/c a/con. Tastefully decorated w/timber floors & an all-weather entertaining area compliment the home & add further appeal. A 3 car c/port, lined shed, & attractive gardens complete the home.
Paul Taylor 0408 803 802
Double Module
PROSPECT 27 Farrant Street
$790,000 Open Sat 12.00-12.40
PROSPECT
$790,000
27 Farrant Street
Open Sat 12.00-12.40
Renovated Stone Fronted Villa Featuring 5 bedrooms, 2 bathrooms, 3 toilets, chef style kitch, o/looking family/meals, duct r/c a/c, timber floors, floor-ceiling café style folding doors lead out to entertaining area. 3 car cport. Paul Taylor 0408 803 802
Renovated Stone Fronted Villa Featuring 5 bedrooms, 2 bathrooms, 3 toilets, chef style kitch, o/looking family/meals, duct r/c a/c, timber floors, floor-ceiling café style folding doors lead out to entertaining area. 3 car cport, lined shed & attractive gardens. Paul Taylor 0408 803 802
Single Module
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Text Only
MESSENGER
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INTERNET When selling your home, internet marketing is an important part of an advertising campaign. When you list your property for sale with Taylor’s First National a comprehensive array of your properties features will be displayed on 3 websites:
www.firstnational.com.au www.realestate.com.au ww.taylorsrealestate.net.au
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INTERNET
www.taylorsrealestate.net.au
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PROPERTY GUIDE Taylor’s First National produce a weekly property guide featuring a detailed description, floorplan and digital photographs of all properties listed. It is an excellent publication and results in a high level of buyer enquiry. We also produce a monthly colour newsletter which features properties for sale, and also provides our customers with an update on the current property market.
*FOR SALE PROPERTIES*
*RENTAL PROPERTIES*
8264 2223
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8264 2223
PROPERTY GUIDE
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FOR SALE SIGN While a “For Sale Sign” is an optional part of our marketing program at Taylor’s First National we call them our 24 hour salespeople. We have three different styles of signs available – standard, descriptive and photographic. They are eye catching and effective at generating buyer enquiry. Our consultants will be able to advise which board best suits your particular needs.
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COLOUR OFFICE WINDOW DISPLAY When you list your home with Taylor’s First National your property will be displayed in full colour in our high profile office window.
FOR SALE
PARALOWIE
Family Friendly Inside and Out This beautifully presented four bedroom home has Updated kitchen with dining area appealing features to suit everyone in the family Updated bathroom with floor to ceiling tiles and is set on a large 870 sqm allotment located Three bedrooms of generous size close to schools, shops and public transport. with walk-in or built-in robes Council: Salisbury Ducted cooling and gas wall furnace Council Rates: $805 pa 2 heating Land Size: 870 m 2 House Size: 157 m Enormous paved pitched pergola Year Built: 1961 outdoor entertaining area Double Garage with power For further details contact: Two Driveways with carports Taylors First National 82642223 Tool shed and two rainwater tanks taylorsfirstnational@bigpond.com
View all of our properties on the web: www.taylorsrealestate.net.au
FOR INSPECTION ARRANGEMENTS
PHONE: 8264 2223
411 BRIDGE ROAD PARA HILLS 5096
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COLOUR BROCHURES Taylor’s First National take great pride in providing sellers with the highest quality marketing product. Every person that attends our open inspections are offered a full colour detailed brochure of the property.
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COLOUR BROCHURES
This floor plan is for illustration purposes only and all measurements are approximate. Any fixtures shown may not necessarily be included in the sale contract and it is essential that any queries are directed to the agent and any information that is intended to be relied upon should be independently verified. Neither the agent, vendor or contracted illustrators take any responsibility for any omission, wrongful inclusion or typographical error which may occur in this drawing as it is intended as an artistic illustration only.
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THE ADVERTISER The Saturday Advertiser is another popular media publication used to promote to buyers who reside outside your local area, and is quite often used to advertise properties “Open For Inspection�. Our consultants will be able to advise you further to the benefits of this newspaper.
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SUGGESTIONS TO HELP SELL YOUR HOME In a lot of cases, buyers will make a decision based on the initial ‘feel’ of your home.
IF YOU HAVE EVER BOUGHT A HOUSE YOURSELF, YOU WILL KNOW THE IMPRESSIONS GAINED EARLY ON IN THE INSPECTION ARE VITAL
It is very easy to over capitalise and improvements made according to your needs and tastes might not appeal to a buyer.
To help you present your home in the best possible way, and remove the possibility of over capitalising, we have listed some areas of maintenance we feel may be helpful in gaining a more positive first impression. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
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Spring Clean - uncluttered and airy homes sell best
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Clear un-needed furniture
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Keep pets outdoors
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Open all curtains and let light in
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Use 100 watt globes to brighten dim rooms
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Wash and put away kitchen dishes
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Clear benches of any appliances
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Mow and edge lawns
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Beware of kitchen odours - they may leave an unpleasant impression
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Shampoo and vacuum carpets
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WE’LL KEEP YOU INFORMED, GUARANTEED
COMMUNICATION ALL THE WAY We know you may have specific ideas about the way your home is marketed and the way we communicate progress to you.
As part of our “Best Practice” procedure we guarantee to keep you regularly informed on the progress of your sale, via phone, email and written reports.
Our open inspection and monthly written reports are an excellent means of being able to assess buyer feedback.
At Taylor’s First National we are well aware of the importance of customer service and communication. Our consultants are available to discuss any concerns you may have throughout the sale process.
Our success has been built by providing first class service to our clients.
WHY NOT PUT US TO THE TEST. WE WON’T LET YOU DOWN!
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BEST PRACTICE GOLD AWARDS Taylor’s First National are recipients of a ‘Best Practice Gold Award Certification.’ We can proudly boast as being recognised as one of the few Real Estate offices who have implemented a quality system that is aligned to ISO 9000 International Standards.
AT LAST… A REAL ESTATE OFFICE WITH SUBSTANCE BEHIND THEIR GUARANTEES
Generally clients may not be fully aware that they are dealing with a Gold Award Accredited company. But they do recognise and praise the good service, effective communication, correctly organised property marketing campaigns and careful attention to detail.
This might not seem much in itself unless you’ve previously dealt with other real estate offices who cannot guarantee these service levels.
But it is also the confidence in knowing that you’re dealing with a company with a dedicated customer focus and a system that is driven by the goal of continuous improvement.
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WHY CHOOSE TAYLOR’S FIRST THE TAYLOR’S FIRST NATIONAL DIFFERENCE NATIONAL TO SELL YOUR HOME
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WE ARE MEMBERS OF THE FIRST NATIONAL GROUP OF REAL ESTATE AGENTS
The First National Group of Real Estate Agents is a marketing group comprising in excess of 550 member real estate offices throughout Australasia.
Our extensive range of resources, comprehensive marketing options and high level of professionalism ensures we provide you with a standard of service second to none.
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OUR UNIQUE ‘PRIORITY BUYER’ ALERT SYSTEM
At Taylor’s First National we keep an extensive list of registered buyers where their property requirements are entered into our unique buyer alert system called Priority Buyer.
This system automatically advises our buyers via SMS mobile phone texting, email or post of any property listing with our company that may suit their requirements.
It is a simple, quick and efficient means of communicating with buyers and ensures we don’t miss any opportunity to sell your home.
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DOCUMENTED SYSTEMS ALIGNED TO INTERNATIONAL STANDARDS
Our Best Practice Documented Procedures have been developed and refined over time and leave nothing to chance. Everything we do is planned to get the best results.
These documented procedures comply with First National’s Best Practice Gold Award Guidelines, are reliable and mean we don’t waste time re-inventing the wheel or covering mistakes.
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HIGH QUALITY, VALUE FOR MONEY MARKETING PROGRAMS
At Taylor’s First National we know that to achieve a maximum sale price you need to expose a property to as many buyers as possible while still being conscious of costs.
We ensure your property gets maximum exposure at minimum cost.
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WHY CHOOSE TAYLOR’S FIRST THE TAYLOR’S FIRST NATIONAL DIFFERENCE NATIONAL TO SELL YOUR HOME LATEST TECHNOLOGY AND IN HOUSE MARKETING PRODUCTION
We have invested heavily in the latest computer software and equipment which enables us to produce professional standard brochures and advertising material, and allows us to create a more appealing image of your property.
This latest technology removes any lengthy delays in having to out source for production and means we can display your property to the buying public sooner.
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WE’RE SALES PEOPLE NOT ORDER TAKERS
Successfully selling real estate is more involved that just putting a sign up and placing the odd advertisement.
Our sales consultants are constantly upgrading their negotiation skills level to ensure they have the ability to negotiate the highest price for your property.
Rest assured we’re sales people, not just order takers.
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COMMUNICATION AND GUARANTEE OF SERVICES
At Taylor’s First National we are well aware of the importance of communication and customer service
You will be kept fully informed throughout the sale process by both phone and receiving written reports. Our open inspection and monthly reports are an excellent means of being able to assess buyer feedback.
Our consultants are available to discuss any concerns or problems you may have throughout the sale process. The success of our business has been built on first class service and we support this with our ‘Exclusive Guarantee of Service’ to you.
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THE GREATEST COMPLIMENT WE CAN RECEIVE IS A PAST CLIENT REFERRING OUR SERVICES
PAST CLIENT REFERENCES The success of our business is largely due to our philosophy of ‘treating people the way we would like to be treated’ and ‘doing what we say we are going to do.’ Listed below are some of ourpast clients who would be happy to discuss the standard of service they received from our company.
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SAM MOSCHOU
LAURIE GIBBONS
VAL & EGON PETTGE
TRACEY & STEVE FOSKETT
TROY SHEPLEY
MOIRA STURDY
PHIL FERRARO
ADRIAN & JOHANNA DIXON
MARK MCMURRAY
VANESSA PAUNKOV
AUDREY VINCENT
BRONTE SMITH
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DON RIDDLE
SUE BIRD
BARRY & MARALYN DANIEL
TANETTA CAMERON
JAMES & MELANIE TOWNSEND
HELEN MANIKAS
ANN & GRAHAM NOBLE
KEITH & JENNIFER ROBERTS
ROCCO MARAFIOTI
KIRIL & LARISSA SOKOLOV
MARY MCGREGOR
DAVID DELCHIN
GETTING STARTED We hope that you like what our sales consultant has discussed with you and, if so, we are now in a position to get things under way.
THANKYOU FOR GIVING TAYLOR’S FIRST NATIONAL THE OPPORTUNITY
Before we can do this we must put the necessary paperwork in place. This will detail your instructions, and our level of authority and capacity in acting as your agent. Any special conditions that we have discussed will be detailed in this document.
It will also detail items included in the sale, along with our fee structure and marketing plan.
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THE TAYLOR’S FIRST NATIONAL TEAM MANAGING DIRECTOR
OUR DEDICATED AND RELIABLE TEAM OF REAL ESTATE PROFESSIONALS
Paul Taylor
SALES DEPARTMENT
Jakub Ratajczak
Tim Schwarz
Ken Loft
PROPERTY MANAGEMENT DEPARTMENT
Rhonda O’Callaghan
Tamika Roper
Tammy Taylor
ADMINISTRATION
Carolyn Carruthers
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Caitlin McGreen
Renee Goulding
Kylie Potter
Dave Pavy