PROCESS
BOOK
SPRING 2016
GRAPHIC DESIGN 221 | TAYLOR STOBBE
1 ONE PROJECT
Project one was titled Design Department Poster. The goal of this project was to create a poster advertising the University of Nebraska-Lincoln’s Design Department. We first chose a target audience in which I chose, underclassmen who currently are in the Exploratory Center looking for a major. I wanted my poster to appeal to new students and show them the creative opportunities the design department offers.
Client
University of Nebraska-Lincoln Design Department
Market
The UNL Design Department provides a creative and innovative atmosphere with over 10 regularly scheduled courses and opportunities to earn internship credit and real life experience. The department is constantly looking for the newest and most proficient software for students in which they are able to create high quality and professional graphics.
Opportunity
The UNL Design Department offers similar introduction classes however as students progress they are able to pick and choose their route based on their interests. The courses are molded by specific techniques and focus on perfecting and polishing those skills. Each path that a student takes through the design department is unique to that individual and is coloring their career.
Objective
1
Position the UNL Design Department in way where students are exposed to the unique opportunity that is provided by the design track. The UNL Design Department provides students with the newest technology and the most proficient software. This is the department where students are able to branch off and focus on what specifically interests them promoting success and a passion for a students future career.
Strategy
Students enjoy having control of their future. Students enjoy doing things that interest them. Students enjoy having their own opinions. The UNL Design Department provides a unique opportunity to their students based on their interests. This poster should highlight the uniqueness of the department and the opportunity that design students have to carve their own path through the college and focus on what they love to do.
Target Audience/Market
The target audience is undergrad students at the University of Nebraska-Lincoln primarily first and second year undergrads that are currently in the exploratory center that have not or have a fear of committing to a major. These students are looking for a major in which they are able to take courses that interest them and is a creative outlet for their ideas.
Tommy, a 19 year-old sophomore at the University of Nebraska-Lincoln, has not yet declared a major. In high school nothing really seemed to interest him and he was most often doodling on his notebooks and folders to pass time. Since coming to college those habits have only continued and his science folder is covered in sayings and images bled through with Sharpie markers. Tommy is worried that choosing a career will lock him in to something where he is told what to do and when to do it therefore he is undeclared and still at the universities explore center. The posters around campus catch his eye but only when they are visual appealing and when they are not he find himself reworking them in his head as he walks by.
Brand Tone/Personality
Colorful, Creative, Loud, Professional
creative brief
1
brainstorming
1 sketches
1 mockups
DEPARTMENT OF GRAPHIC ARTS
DEPARTMENT OF GRAPHIC ARTS
1
final iteration
2 two PROJECT
Project two was titled Design of Dissent. For this project we were to chose an issue in which we could communicate an idea through our design. I chose the idea of how unhealthy fast food is for you, using the tagline, “YOU ARE WHAT YOU EAT.� For my design I chose to used several surprising facts about a popular fast food chain displaying them in somewhat of an infographic.
2 sketches
INCREASED
RISK FOR $27 HIGH BLOOD PRESSURE BILLION IN DIABETES & OBESITY REVENUE
FEEDS
DAILY
9
MILLION POUNDS
OF FRENCH
FRIES DAILY
YOU ARE WHAT
YOU EAT RISK FOR $27 75 COUNTRIES 10 HAVE BANNED DIABETES & OBESITY REVENUE INCREASED
+
HIGH BLOOD PRESSURE BILLION IN SOLD EVERY PROVEN ADDICTIVE
FEEDS
68
MILLION
DAILY
9
SERVES
2 mockups
68
MILLION
SERVES
PROVEN ADDICTIVE
SECOND MCDONALDS
MILLION POUNDS
OF FRENCH
FRIES DAILY
YOU ARE WHAT
YOU EAT COUNTRIES 75 10 HAVE BANNED +
SOLD EVERY
SECOND MCDONALDS
STRATEGY STATEMENT
YOU ARE WHAT
YOU EAT
“YOU ARE WHAT YOU EAT” is a design to encourage individuals to make more conscious meal decisions on the go without relying on fast food restaurants. Studies show that the “golden arches” representing the McDonalds food chain is recognized by more people worldwide than the cross. These facts communicate to viewers the astounding numbers of people worldwide who rely on fast food for their meals not realizing the damage it can have to their health. GRPH 221: SPRING 2016
FONTS: FUTURA & FUTURA CONDENSED EXTRA BOLD TAYLOR STOBBE
2
final iteration
3
PROJECT
three
The goal of project three was to rebrand a local business. I chose the Nebraska Dairy Association. We were required to execute research and turn our research into a creative breif including our plans for the rebrand. I chose to rebrand the NSDA in a more oragnic way that would appeal to the farmers throughout the Midwest. My goal was to make the logo recognizable and professional. We then created a brochure including information on the company using the branded designs.
Nebraska State Dairy Association Rod Johnson Executive Director 402-853-2028 rod@nebraskamilk.org Project
Nebraska State Dairy Association Logo Rebrand
Prepared By
Taylor Stobbe 402-672-8699 taylorcstobbe@gmail.com
Background
The Nebraska Dairy Association helps to promote the interest of dairy in the state of Nebraska. They strive to better the state wide dairy industry products through hands on experience and education while providing the latest technical and research information to dairymen. The Nebraska Dairy Association also increases interest among the younger generation by encouraging participation in diary programs and recognizing various accomplishments within the industry.
Objective
Because agriculture is the backbone of Nebraska’s economy and the diary industry to a vital part to the state’s success, the Nebraska State Dairy Association as a brand should be more widely recognizable with a professional and clean logo among all citizens of the state but a top of mind brand for dairymen and youth studying agriculture all across the Midwest.
Target Audience
While the new logo should strive to be recognized statewide by all the citizens of Nebraska, this logo rebrand will focus on appealing to current dairymen and youth interested in agriculture across the Midwest region.
Strategy
This logo should have a clean and professional look with the intent to educate about the association. The graphic of the cow is used because of the reliance that the dairy association has on the cow for the milk and dairy they produce.
Tone
Professional and Organic
3
creative brief
3
mind mapping
3 sketches
3 mockups
3
iterations
3 final logo
3
final brochure
4
PROJECT
four
The goal of project four was to design a set of magazine spreads including a cover for a magazine which would appeal to both male and females with an interest in art and design. The magazine was to be contempory and high end. I chose to use organic lines and colors which would interest students and professionals.
4
mind mapping
4 sketches
4
final spreads
4
final magazine mockup