GEORGE
LOIS
ARTIST DIRECTOR. AUTHOR. DESIGNER.
Born to set of Greek Immigrants on June 25, 1931 in New York City
E A R LY
Attended the High School of Music & Art
LIFE
Despite a basketball scholarship to Syracuse University, Lois attended Pratt Institute
Left after a year at Pratt, Lois was hired to work for Reba Sochis, a designer, however left work 6 months later to fight in the Korean War.
E A R LY
Career
Upon returning from the War Lois found work at CBS in their advertising and promotions department. Lois was then hired by Doyle Dane Bernbach Agency Lois was after recruited by Julian Koenig and Fred Papert to establish Papert Koenig Lois, the first advertising agency to ever go public. Established other agencies like Lois Holland Callaway in 1967 and Lois/USA which was the brains behind several
https://www.youtube.com/watch?v=5eg53K5Sc24
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1. The word comes first, then the visual 2. Think long, write short 3. A trend is always a trap 4. A big idea can change world culture
tips
5. Teamwork might work in building an Amish Barn, but it can’t create a big idea 6. To create gerat work, here is how you must spend your time: 1% inspiration, 9% perspiration, 90% justification 7. When you know a client is dead wrong about a marketing opportunity, create a brand that blows his mind 8. Make your surroundings a metaphor for who you are 9. Research is the enemy of creativity, unless it is your own creative research 10. Creating advertising that is icon rather than con depends on the deep belief that your message is more than the purchase of a product or service
criticisms
In 2008 the New York Times published a correction that both the “Think Small” and “I Want My Maypo” campaigns were not created by George Lois, they were original ideas done by Julian Koenig, Helmut Krone and John and Faith Hubley however Lois published claims of taking credit for these ads. Lois takes credit for the orange “Nickelodeon” logo; however many cite that the actual creators are Tom Corey and Scott Nash.
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