A TITLE AWARDED BY YOUR READERS

A title awarded by your readers

The 10-step shoestring approach is based on a simple principle:

What you have in abundance, what is in high demand, and which is unrelated to your limited budget is your insight.

Industry Challenges

You know and understand the issues, problems, challenges, and opportunities that your customers have within the domain where you operate. You know the difficulties they face with managing the change from their current modus operandi to a situation based on your category of software. You understand the value that your type of solution can release and how to make it happen. That insight is something your potential customers all over the world would like to learn from if only they knew you existed and if you shared your wisdom in a non-propaganda and product-agnostic type format.

I admit that the term thought leadership is misused. Doing a simple search on LinkedIn returns over 100,000 people in my immediate network (1st, 2nd and 3rd level) that use the term thought leader to describe themselves. A quick look reveals that most of them don’t share any leading thoughts on their LinkedIn profiles or anywhere else for that matter. They claim to be thought leaders, but it doesn’t show.

If you follow my advice, then you do not need to self-inflate. Instead, you establish a schedule for researching, thinking, documenting, and sharing your thoughts and insight - generously. The key objective is to make others consider you a thought leader or a trustworthy industry authority, and that doesn’t require any self-inflation.

Rather the opposite.