THE TWO MAIN APPROACHES

THERE ARE TWO MAIN APPROACHES FOR GENERATING LEADS:

1. YOU FIND THEM 2. THEY FIND YOU

This e-book explains how you design, implement, and operate a program that enables potential customers to find and engage with to you. It’s a category 2 approach. It will make them find you.

The program will also help you move traffic through the funnel, but the prime objective of this e-book is to explain how it can generate awareness and interest at the top.

I have divided the program into ten steps so that they can be implemented chronologically.

THE STEPS ARE:

1. SELECT YOUR TARGET AUDIENCE 2. LEARN HOW YOUR CUSTOMERS BUY 3. CREATE QUALITY CONTENT (THAT IS PRODUCT AND COMPANY AGNOSTIC) 4. BUILD A BLOG 5. REVISE AND ENRICH YOUR LINKEDIN PROFILE 6. POST AND ENGAGE REGULARLY 7. FOLLOW YOUR POTENTIAL CUSTOMERS 8. INCREASE YOUR 1ST LEVEL NETWORK 9. INTERACT WITH YOUR NETWORK 10. TAKE THE CONVERSATIONS OFFLINE