How retailers can embrace AI to build customer loyalty.

In the on-demand economy, there’s a growing pressure on retailers to deliver. Customers expect brands to know who they are, to receive personalised interactions, and to be able to engage with retailers for a range of customer queries at the click of a button and on the channel of their choice. Growing trends in sustainability and diversity have added new elements of complexity for meeting customers’ needs. Interactions must be seamless and personalised as customers pivot from smartphone to online and chatbot to human advisor. Brands are turning to technology to outperform their competitors and improve sales and customer retention.

By Dan Hartveld, CTO at Red Ant.