Why the right digital strategy is essential for growing business turnover.

The source of wealth (and intrinsically the basis of competitive advantage) of organizations and people have evolved progressively over time. In the past, land ownership held great promises for riches and value extraction either in the form of crops and/or mineral resources. The industrial revolution brought about a shift towards ownership of capital as providing organizations with a position of strength over their rivals. Access to better education and the rise of the world wide web created a new shakeout across several industries as the battlefield shifted towards a race for knowledge and innovation. Today however, the most successful organizations are math driven entities that secure their wealth by having access not only to the right data, but also to the right algorithms that are able to make sense of the world around us and make predictions for the future.

By David Galea, Director of Digital Leadership at Centigo.