Six Strategic Intents for the Business Operation in 2012 1. We intend to provide our customers with a superior experience by offering the best service and a total financial
2. We intend to increase our productivity and customer satisfaction through strategic investments in our people,
leadership, systems and processes.
3. We intend to be the dominant market leader for Hire Purchase Business with increasing share in higher yielding
solution to their unique needs.
Used and CYC segments.
4. We intend to aggressively grow the housing loan portfolio to be the top five in market share of the Commercial
Banking Industry.
5. We intend to grow the Corporate and SME loan portfolios higher than industry average and gain market share.
6. We intend to increase the fee-based income proportion to be on par with industry average.
Vision of Thanachart Group
Being a business group, with cooperation from every department, that offers fully integrated financial services with
focus given on providing excellent quality of services and product development to be able to respond to every
financial need of its target customer groups.
Code of Conduct and Workplace Principles
1. Consciously adhere always to moral principles and ethical behavior.
2. Be steadfast in the discharge of one’s work duties by being aware of the responsibilities and accountability that
are integral to those assigned duties and their impact in the workplace.
3. Be determined to work together as a team and utilize the enhanced power that flows from the current
collaboration among all member companies of Thanachart Group.