VISION OF THANACHART GROUP Being a business group, with cooperation from every department, that offers fully integrated financial services with focus given on providing excellent quality of services and product development to be able to respond to every financial need of its target customer groups. NINE STRATEGIC INTENTS FOR THE BUSINESS OPERATION 2009 1. Meeting strategic financial targets The financial target has been determined suitably with the economic condition and business competition in order for the targets to be achievable with a satisfaction of the shareholders and staff. 2. Maintain market leader in Hire Purchase in every location that TBANK has presence To maintain a market leader position in Hire Purchase in every region and every type of vehicle that Thanachart Bank operates its business, together with the supervision of non-performing loans to be within the estimated limit. 3. Increase in customer accessibility In branch expansion, as at the end of 2009, Thanachart Bank targeted 255 branches, along with the development of excellent management quality. 4. Diversify business loan portfolio Adjust the financial structure of loan portfolio with enlarging the portion of other loans beside of hire purchase loan. 5. Drastic improvement in cross-selling Enhance the sale of the total financial products within Thanachart Group with the model of cross-selling by aiming on providing training to the marketing staff on financial products. 6. Increase in non-interest income Increase in non-interest income to be on par with the industry average. 7. Controlling costs and process improvement To maximize benefit from expenses and adjusting work process, in order to increase the employees’ productivity which would further improve the quality of customer service. 8. Achieving “Best-in-class” customer servicing Improving the service quality of all branches to meet with the standard that Thanachart Bank has established. 9. Brand strengthening To strengthen the brand and good image of Thanachart Group under efficient cost control.
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