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“Education is not filling a pail but the lighting of a fire.� William Butler Yeats
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CONTENTS
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Why Us?
Online Presence
Freshers’ Week
Campus Presence
Publications
Class Rep. Training
Campaigns
Trinity Ents
WHY US? Trinity College Dublin Students’ Union is your direct line to over 17,000 students. All students of Trinity College are members of the Students’ Union, putting us in a unique position to provide access for you to every person in the College community. External advertisers are prohibited on campus, and so sponsoring TCDSU is one of the best ways to bring your brand to the students of Trinity College. We at TCDSU want to help your company engage with our members. At the heart of Dublin’s busy city center, Trinity provides a unique and interesting space for you to promote your brand with thousands of students and members of the public passing through the campus each day. Trinity’s strength lies not only in its prestige and centuries of history, but also in its unique position as Dublin’s only city center university campus. As representatives of Trinity’s entire student body, we are in a unique position to help you to connect with a young, energetic student consumer base and world-class graduates from all disciplines. TCDSU plays a large role in the lives of Trinity students. From their first day of Freshers’ Week until the day they graduate, we provide a wide variety of entertainment, advice and services for students, and maintain a highly visible year-onyear campus presence. Due to our unique standing within the Trinity community we interact with more students more often than any other college organisation. Advertising with TCDSU offers a unique and exciting opportunity for your business. Whether you’re seeking to promote an exciting new product to enthusiastic young consumers or demonstrate your company’s social responsibility by helping us expand existing services to students in need, TCDSU is the only organisation connecting you with each and every student in Trinity College. We pride ourselves on our competitive rates, commitment to sponsorship promises, and the strength of our own well-established branding. Advertising with TCDSU is an opportunity not to be missed – do not hesitate to get in touch. If interested, please contact communications@tcdsu.org.
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TCDSU has access to 17,000 students. TCDSU interacts with these students on a daily basis, providing services, facilities and support.
TCDSU organises 10+ campus-wide campaigns each week, which tackle major societal issues.
TCDSU organises 100+ unique events each year.
Our events have a footfall of over 28,000 people.
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ONLINE PRESENCE 17,000 Facebook page likes 16,500 views per post 500 EUR for 1 week of posts
Inclusion in the SU weekly email sent to all 17,000 students 500 EUR per post
3,000 Twitter followers 500 EUR for 1 week of posts
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The social lives of Trinity College students are as active online as they are on our buzzing and vibrant campus. TCDSU has long been at the cutting edge of technological progress in Trinity, with the introduction of online courses, our revamped website, accommodation and bookshop functionality, and more. We boast one of the strongest social media presences in the country, with over 13,000 likes on Facebook, over 3,000 Twitter followers, and a post-reach of over 50,000 people. We are also one of the only students’ unions in the country to boast a ‘weekly email’ service, sent to all the 17,000 students we represent, but also including staff of the College. Choosing to advertise with us online is choosing to commit to bringing your brand to the community of Trinity. Our website (tcdsu.org) provides students with essential information on support services, facilities, contact information. It includes a Bookshop and Accomodation Service for renting property. Your company can advertise on our website which attracts hundreds of student visitors. A range of different website advertisement forms are availabl. Please contact communications@tcdsu.org for more information.
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FRESHERS’ WEEK Freshers’ Week is perhaps the most exciting week of the year at Trinity. Whether they’re an excited fresher stepping through Front Arch for the first time, or a final-year student happily returning to friends and parties, these five days offer a unique chance for students to relax and enjoy themselves free from academic pressures. This September we can help your brand connect with thousands of students over the course of just five days. Whether they’re new to Dublin or seasoned city-dwellers, the first week is crucial for connecting with students and leaving lasting impressions.
EVENTS Whether its one of our nightly parties, or a day-time event, Freshers’ Week is jam-packed with exciting new things to do. These events present a range of promotional and advertisement opportunities. For information on how your brand can be part of these experiences, contact ents@tcdsu.org
FRONT SQUARE Why not place your product at the heart of Trinity’s campus? TCDSU operates an information stand at the center of the square for the week, manned by over 100 volunteers. We can help promote your product to the throngs of students each day at this central hub.
500 EUR
WELCOME PACKS Every September TCDSU distributes over 5,000 welcome packs to students old and new. Offer students a chance to sample your product, or provide some information on your brand – our volunteers pack and hand out each bag at no extra cost.
500 EUR 9
CAMPUS PRESENCE One of the most effective ways to engage with the students is to get on campus and engage with them directly. Outside advertisers are banned from campus, unless they’re working with TCDSU. We can provide your company and brand with the very best care, and facilitate you getting on campus to reach students.
PROVIDING PRODUCTS Students love free stuff, and providing products is a great way to get your brand into the hands of students here at Trinity (literally). Students always remember when a company gives them something for free, and we want to provide the very best for our students throughout their college experience. You can provide free products at a stand on campus. You can also donate to our Freshers’ Week packs, which are given out to students on the first week of term alongside the SU Diary. At the Freshers’ Week stand, we traditionally supply food and drinks to the hungry students, and we always have the largest stand at the whole Freshers’ Week Fair, which takes place in the middle of Front Square. You can also provide products for an event or campaign week, or for our TCDSU Council meetings which take place each month, convening hundreds of class representatives. Please contact communciations@tcdsu.org if interested.
NOTICEBOARD TCDSU also owns a number of noticeboards around college located in prominent locations – beside the Arts Block and Hamilton building, in every major faculty building and in off-campus locations such as St. James’ Hospital and Tallaght Hospital as well. For a small fee, we’ll ensure your posters are kept on our noticeboards for a period of time to advertise to students.
100 EUR per week 300 EUR per month
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PUBLICATIONS TCDSU produces a number of high-quality publications over the course of the academic year, with incredible opportunities for advertising and promotion for your company. The publications are given out at a variety of different events, including Freshers’ Week, and are included in every Freshers’ Week Pack we hand out. TCDSU ensures that more than enough copies are printed not only for every student starting in September, but also for incoming students throughout the year, from Ireland and abroad. We also produce publications for several campaign weeks during the year. For more information, please email communciations@tcdsu.org.
SU DIARY The SU Diary is an annual publication, and is designed to be the first port-of-call for freshers when they’re looking for information about Trinity and the surrounding campus. It is completely free for students, but advertising in the SU Diary ensures that your brand is quite literally in the diaries of every student on campus. 12,000 copies are distributed annually.
1,500 EUR per page
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WALLPLANNER Given out at the same time as the SU Diary, the SU Wallplanner is used by many students to track their day-to-day events at a glance. Sponsoring the wall planner will ensure that your company has prideof-place on this essential student tool.
800 EUR
SU HANDBOOK TCDSU will be producing an SU Handbook for all students of the Trinity. Its purpose is to provide information on the Students’ Union, including information on its structures and its personnel. This also provides an opportunity to advertise in what is an important and informative publication for the student population.
1,000 EUR per page
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CLASS REP. TRAINING Class Rep. Training is one of our premier events, where we take upwards of 300 students to an offcampus location for training in leadership, promotion, strategy, and event planning. Some of our class representatives have access to classes of over 400 students. Class Rep. Training is a landmark annual event in the SU’s calendar, and offers a unique opportunity to engage with students at the very start of the academic year. Whether it’s junior freshman starting out on their college journey or senior sophistry looking to the future, Class Rep. Training involves a diverse range of students across disciplines and stages. Class representatives are the leaders of tomorrow enthusiastic, involved, intelligent. Sponsoring Class Rep. Training gives you an exclusive opportunity to meaningfully interact with the most pro-active people in the university community of Ireland.
14,000 EUR
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Sponsorship of Class Rep. Training means you will receive: •
Your name and logo on all presentation slides given at Class Rep. Training, all event-related advertising, as well as prominent placement of any banners, pop-ups, and publicity materials you wish to provide for the duration of the event.
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The event will be called “TCDSU Class Rep. Training sponsored by [Your Company Name]”.
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An inside-cover advert in the Class Rep. Training manual, used as a reference point for all class representatives during the year and distributed to every class representative whether or not they attend Class Rep. Training.
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A company presentation at Class Rep. Training to all attendees.
CAMPAIGNS TCDSU runs a number of campaigns throughout the academic year. These campaigns are aimed at raising awareness, enacting change, or celebrating aspects of our college. Trinity has always been at the forefront of tackling issues affecting society, and our campaigns aim to reflect that – they are smart, innovative campaigns. Over the course of the year well over 7,000 students engage in TCDSU campaigns. Sponsoring a campaign is a unique opportunity – if you choose to sponsor one of our exciting weeklong campaigns, you’ll work with our team of five dedicated Sabbatical Officers to bring the spirit of the campaign, and your brand, to the student body.
RAINBOW WEEK Rainbow Week is a week of celebration for LGBT* students, and aims to raise awareness of LGBT* issues in college, in Ireland and internationally. Rainbow Week is run alongside QSoc, Trinity’s LGBT* society. Rainbow Week has been important in previous years for raising awareness among students about inequality in marraige rights in Ireland, before the referendum.
MENTAL HEALTH WEEK Mental Health Week is all about looking after your head – it’s an awareness week for mental health issue, teaching students how to look after their mental health, teaching students how to look after their mental health, and stay at their best whilst in college. We also feature a puppy room during Mental Health Week annually.
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The campaigns we run feature up to 20 events a week, with speakers from around the globe, exciting launches, fun events, on-and-off campus nights out, and more! Various packages are available, please contact communications@tcdsu.org for more information on how you can sponsor one or more of TCDSU’s campaigns.
HEALTH & SPORTS WEEK We run Health & Sports week in association with Trinity Sports Centre – the aim is to get students active, and to take charge of their health. We run a number of events to promote exercise for students around campus, and we also give advice on keeping and eating healthily during college.
R.A.G WEEK Raise And Give Week is aimed at raising money for charity. Fundraising activities, RAG Ball, and big charity events all help to engage the students in coming together to raise money for a cause. This is one of the biggest weeks of the academic year, with many big nights out, crazy fundraising events and huge student involvement.
BODY & SOUL WEEK Body & Soul Week is a celebration of the diversity of students within Trinity. It is a week that tries to promote positive body image, and allow students to be comfortable within themselves. Body & Soul Week incorporates a range of different events, from mindfullness classes to awareness events.
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GREEN WEEK Green Week is our environmental campaign, run in association with the College. Our campus has always been green and environmentally friendly, and we want to keep it that way! We also work with a number of student-led organisations during this week, for example the Environmental Society and the Fossil Free TCD divestment campaign.
INTERNATIONAL WOMEN’S WEEK International Women’s Week is a week that celebration women in Trinity, but also looks at persistant issues along the gender divide. International Women’s Week incorporates workshops on public speaking, running campaigns, and building confidence for female students here in Trinity. This week falls on the same week as International Women’s Day.
ÉIGSE Éigse is Trinity’s Irish language week. It is a celebration of the language and Irish heritage. This week is run alongside Trinity’s Irish langauge society, Cumann Gaelach. Each year, TCDSU and Cumann Gaelach organise a umber of Irish events during the fives days. For example, we organise ceilís, guest speakers and traditional music events. We try to align Éigse with Ireland’s Seachtaine Gaeilge each year.
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TRINITY ENTS Trinity Ents is the entertainment branch of Trinity College Dublin Students’ Union Trinity Ents exists to provide entertainment throughout the academic year to each of the 17,000 students of Trinity College. It organizes hundreds of events each year, and offers a diverse range of advertising and branding opportunities. This offers your company the opportunity to create a fun and sociable branding association for students.
EVENT SPONSORSHIP Trinity Ents run events throughout the academic year, from Freshers’ Week right through to end-of-exams parties. We run several large-scale music events, as well as mystery tours and a film festival. Varying levels of sponsorship and partnerships are available for all the above. Sponsorship of an Ents event includes: Your name and logo on all promotional material, all event-related advertising, as well as prominent placement of any banners, popups, and publicity materials you wish to provide for the event. The event name will include your company’s name. Inclusion of your company’s logo on any photographs from the event or promotional videos for the event.
TRINITY ENTS CARD The Ents Card is a discount card available to all students of Trinity College. It offers card-specific discounts, and differs from other student cards in that it contains both the company logo and specific details for every discount, thus ensuring maximum exposure for your company. It is free to offer a deal on the Ents Card.
TITLE SPONSORSHIP A title sponsorship package includes prominent logo display on all posters, tickets and flyers produced by Trinity Ents, as well as hoodies and jackets. Title sponsorship of a choice of events is also included, as well as multiple advertising/branding opportunities across our social and print media outlets. A presence on campus on selected days throughout the year is included, as well as several other branding opportunities in any other TCDSU media, including the SU Diary and SU Wallplanner. Title sponsorship for Ents includes: Your name and logo on all promotional material, all event-related advertising, as well as prominent placement of any banners, popups, and publicity materials you wish to provide for the event. Names for Ents events will include “Sponsored/Supported by [Your Company]”. Inclusion of your company’s logo on any photographs from from events or promotional videos for events. Inclusion of you name and logo in any further publications or promotional material referencing Trinity Ents, for example the SU Diary, Class Rep. Training and Freshers’ Week.
20,000 EUR
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CONTACT US Glen Byrne Communications & Marketing Officer The Communications & Marketing Officer is in charge of the Union’s communication with students, and also communication with businesses with whom TCDSU works. This is first point-of-contact for those interested in sponsoring or advertising withTCDSU. Email: communications@tcdsu.org Phone: +353 85 124 2278
Kieran McNulty President The President oversees the running of the Union as a whole. The President also runs TCDSU’s campaigns. The President should be contacted for those interested in in-depth involvement in campaigns. Email: president@tcdsu.org Phone: +353 87 970 9686
Padraic Rowley Ents Officer The Ents Officer oversees the organisation of Ents events and Freshers’ Week. The Ents Officer should be contacted for those interested in in-depth involvement in Ents-related events. Email: ents@tcdsu.org Phone: +353 87 782 6845
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