TREASURE COAST NEWSPAPERS READERSHIP
TREASURE COAST NDM ADULTS (18+)
% TREASURE COAST NDM ADULTS (18+)
DEMOGRAPHIC TARGETS Treasure Coast Adults NDM* 450,293 100% Men 218,703 49% Women 231,590 51% Age 18 - 34 112,339 25% Age 35 - 54 140,210 31% Age 55 + 197,744 44% HH income Less than $35,000 120,153 27% HH income $35 - $49,999 110,414 25% HH income $50,000+ 219,726 49% HH Income $75,000+ 148,118 33% HH Income $100,000+ 82,753 18% Some high school or less 210,919 47% Some college 141,053 31% College graduate or more 98,321 22% White collar 145,113 32% Blue collar 82,785 18% Married 279,671 62% Not Married 170,622 38% Have children in household 144,522 32% Own Residence 368,060 82% Rent Residence 64,832 14% White non-Hispanic 352,846 78% Black/African American 39,035 9% Hispanic 52,387 12% CONSUMER CATEGORIES Adult Continuing Ed. past year 42,258 9% Shopped Appliance Store past yr 137,473 31% Plans to Buy Vehicle in next year 77,333 17% Auto Repair Work past year 391,236 87% Shopped Auto Product Store past yr 331,756 74% Use Wireless/Cell Phone 381,378 85% Shopped Clothing Store past 3 mo 370,817 82% Shopped Audio/Video Store past yr 256,771 57% Bought at Drug Store past month 392,197 87% Have Any Investments 259,823 58% Home Improvements in past year 243,284 54% Shopped Furniture Store past year 173,391 39% Received Medical Services pst 3 yrs 345,659 77% Saw a Movie in past 3 months 248,100 55% Visited any Restaurant past month 422,052 94% Shopped Sporting Store pst 3 months 179,062 40% Airline Travel past year 242,510 54% Rented a Car past year 153,691 34% Hotel/Motel Stay past year 153,691 34%
NEWSPAPER OR WEB SITE AVERAGE WEEK
NEWSPAPER FIVE WEEKDAYS
% OF ADULT REACH 73% 60% 73% 59% 72% 61% 61% 46% 73% 54% 80% 73% 69% 58% 70% 61% 76% 62% 75% 58% 76% 58% 67% 56% 80% 66% 76% 61% 75% 59% 68% 52% 75% 62% 69% 58% 64% 51% 76% 63% 57% 48% 78% 64% 65% 58% 50% 41% % OF ADULT REACH 70% 49% 71% 59% 67% 55% 73% 60% 73% 59% 72% 59% 72% 60% 72% 59% 74% 61% 77% 64% 75% 61% 71% 60% 75% 62% 72% 58% 73% 61% 76% 59% 74% 59% 69% 59% 69% 59%
NEWSPAPER FOUR SUNDAYS
70% 71% 69% 59% 68% 77% 63% 71% 73% 71% 70% 61% 80% 74% 71% 61% 70% 69% 61% 72% 61% 75% 65% 41% 61% 65% 68% 71% 71% 70% 69% 69% 71% 72% 69% 68% 71% 69% 71% 70% 68% 68% 68%
Source: Scarborough Report 2010 Release 1. *Newspaper Designated Market