Winter 2016 TDMAW Surgeons of Steel

Winter 2015 - Volume 9; Issue 7

SURGEONS of STEEL

In this Issue Building Out Your 2016 IT Strategic Plan January Meeting Highlights How Dangerous Is Your 100% Healed Policy?

Cyber-Crime is Scary and Expensive

President's Letter

Here’s to a Prosperous and Productive New Year!

I

hope everyone had a blessed and memorable C h r i s t m a s and holiday celebrations. I also hope that it gave everyone a chance to rest and get ready to tackle the challenges that 2016

is sure to bring.

I would like to start by thanking everyone for electing me as the TDMAW 2016 President.

It is a great honor and I will do my best to continue the work that our past presidents have done, to make the TDMAW an amazing and well respected organization. I would like to thank Randy Weber for the great job he did as the 2015 President, and look forward to working with him again on the 2016 Board of Directors. Finally, I would like to thank Steve Latus for the years he served as President and on the Board of Directors. His experience and insight on the BOD will be missed We held this year’s kick-off meeting at Alioto’s on January 5, 2016. The member’s only meeting was well attended with 42 members attending. This year’s board of directors were elected and the results are: Myself, Brian Nuetzel, President Pete Kambouris, Vice President

her plans. This was followed by one of the longest and most enjoyable Q&A sessions I have ever been part of.

I know that most of our member companies have enjoyed one of the best fiscal years in 2015, but if you are like me, you don’t have a clue of what 2016 will bring for our businesses.

I am, however, sure of what it will bring for the TDMAW. We will springboard off of the changes last year’s committees and BOD have made, and will grow our membership and sponsorship. We will continue to look for ways to cut our costs, and focus on an increased effort in educating the community about our industry. We will schedule more shop tours with students already interested in the trades, but also need to put more effort in educating the students, faculty, and parents that have no idea of the tremendous careers we have to offer this generation.

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Yours Truly, — Brian Nuetzel, TDMAW President

Member Rate

Randy Weber, Chairman of the Board

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2 | TDMAW HQ 262-532-2440

I would urge all of our members to attend the expo. We have a great speaker and it is extremely important to see the services and products our sponsors and partners have to offer us. They are a tremendous asset to our businesses, and are invaluable in their support of the TDMAW.

Advertising Rates:

Alan Petelinsek, Treasurer

The second part of the meeting included TDMAW’s partners and sponsors. Wisconsin DNR Secretary, Cathy Stepp, gave a very informative speech on her department and

April 5th - Tool, Die & Machining Expo, Country Springs Hotel, speaker Rebecca Kleefisch

Reach readers who are directly connected to Wisconsin’s Manufacturing Industry

(2.25” w x 3.125” h)

After the 2016 Board was confirmed, committee chairs then talked about the work they did in 2015, and presented their plans for the coming year. It was very clear that there were great changes made, that have resulted in substantial operating cost reductions, at the same time there was a major transformation and improvement of our communications and marketing. I would urge you to visit the new TDMAW website (www.TDMAW.org), if you have not already done so.

March 11th - Midwinter Bash – watch for details coming soon

Surgeons of Steel

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I would like to welcome Pete Kambouris to this year’s Board. I am excited to be working together with this group to continue the positive changes that the BOD and committees have enacted in 2015.

February 23rd - Plant tour and breakfast at the Kinetic Company

Consider Advertising in the

Small

Kirk Kussman, Secretary

Please mark your calendars with the following events:

(4.95” w x 3.125” h) (7.5” w x 3.125” h) (4.94” w x 4.8” h)

Non Member Rate

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130 180 235

Advertisements are full color and require the following: 300 dpi, PDF or JPG format, CMYK (color conversion), Camera ready art

Editorial Calendar: Interested in submitting an article for the Surgeons of Steel?

Email your 500-700 word, Microsoft Word document to TDMAW at ToolMaker@TDMAW.org.

Deadlines to submit articles are: Spring Issue: March 31, 2016 Summer Issue: June 16, 2016 Fall Issue: October 3, 2016 www.TDMAW.org

2016 Board of Directors President - Brian Nuetzel Matzel Manufacturing, Inc. 414.466.3800 | Briann@mzmatzel.com Vice President - Pete Kambouris Wisconsin Engraving Company, Inc. 262.786.4521 | pckambouris@wi-engraving.com Treasurer - Alan Petelinsek Power Test, Inc. 262.252.4301 | alan@pwrtst.com Secretary - Kirk Kussman Aztalan Engineering Inc. 920.648-3411 | kkussman@aztalan.com Chairman of the Board - Randy Weber Daco Precision-Tool 262.626.6591 | randy@daco-precision.com

2016 Committee Chairs Advisory Co-Chairs Jim Persik 262.781.3190 | jim@milfab.com Mary Wehrheim 262.786.0120 l mwehrheim@stanektool.com Apprenticeship Co-Chairs Mary Wehrheim 262.786.0120 | mwehrheim@stanektool.com Allen Weiss 262.820.3400 | aweiss@integritywireedm.com Budget Alan Petelinsek 262.252.4301 | alan@pwrtst.com Business Support Brian Nuetzel 414.466.3800 | Briann@mzmatzel.com Insurance Kirk Kussman 920.648.3411 | kkussman@aztalan.com Legislative Kathy Pfannerstill 262.250.7640 | kathy@toolcraft.com Programs & Events Randy Weber 262.626.6591 | randy@daco-precision.com Membership Committee Pete Kambouris 262.786.4521 | pckambouris@wi-engraving.com Nominating Randy Weber 262.626.6591 | randy@daco-precision.com Promotions Lynn Mahuta 262.502.4100 | lynn@mahutatool.com

Save the Dates 2016 Feb. 23, 2016 [ Tuesday ]

Plant Tour & Breakfast

Kinetic Company, Greendale

March 11, 2016 [ Friday ] Midwinter Bash

Watch for Details

April 5, 2016 [ Tuesday ]

Tool, Die & Machining Expo

Country Springs Hotel

May 3, 2016 [ Tuesday ]

Federated Insurance Delafield Brewhaus Dinner Meeting

June 14, 2016 [ Tuesday ]

June Outing, River Club of Mequon Golf & Charter Fishing

Aug. 2, 2016 [ Tuesday ]

Summer Outing, Sporting Clays

Oct. 11, 2016 [ Tuesday ]

Dinner Meeting with Location TBD Keynote: Kurt Bauer of WMC

Dec. 6, 2016 [ Tuesday ]

Association Business Alioto’s Meeting followed by Dinner & Speaker

Wern Valley Sportsmen’s Club

Table of Contents Presidents Letter .....................................................2 Building Out Your 2016 IT Strategic Plan ...............7 January Meeting Highlights ....................................8 How Dangerous Is Your 100% Healed Policy? ....10 Legislative Update.................................................11 Cyber-Crime is Scary and Expensive ...................15 Your SEO Checklist: 6 Starter Steps for an SEO-Optimized Website .......................................17 Press Releases ......................................................18 MATC Promise .......................................................20 BotsIQ Competition Updates................................21

Scholarship Steve Latus 414.228.8338 | steve@journeymentool.com

Tools to Succeed Award Program .........................22

2016 Ad Hoc Committee Chairs

Partner/Sponsor Directory .....................................23

Communications & Technology Austin Weber 262.626.6591 | austin@daco-precision.com Workforce Development Michael Mallwitz 414.362.7305 | mmallwitz@buschprecision.com

TDMAW Headquarters W175 N11117 Stonewood Drive, Suite 204, Germantown, WI 53022, 262.532.2440 Phone | 262.532.2430 Fax | toolmaker@tdmaw.org | www.tdmaw.org

toolmaker@TDMAW.org | 3

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IN THE KNOW The TDMAW Communications Committee has been working with TDMAW Sponsor, Cultivate Communications, to complete a new Membership Directory for TDMAW.org. The directory has been launched and is ready for you to update with your company details and capabilities. There is room for you to write text and you are able to upload two images, a picture of your business, employees or a company logo – you choose! You should have received an email, in late December, with your username and password, as well as directions about how to update your profile. If you have questions, contact TDMAW Headquarters at ToolMaker@TDMAW.org or (262) 532-2440 Ext. 15.

TDMAW 2016 Membership Dues are payable online. Visit the TDMAW.org home page for a link to renew your membership. There is an option to pay by check or by credit card. TDMAW’s strength is its members and the association is looking forward to another impactful year in 2016. We want YOU to be a part of it!

Thank you to those members who have donated additional funds, along with their dues, to help support the TDMAW mission!

Seeking donations of scrap metal - The shop teacher from Waukesha North is looking for scrap metal donations that he can put in this lathes and machining centers, for the students to use for machining training. Any rounds between 2” diameter and 3” diameter, or squares and rectangles between 2” and 4” would be desirable.

Please contact: Tom Garibaldi at Waukesha North High School, tgaribalbi@waukesha. k12.wi.us or 262-970-3607.

Correction: The “Web Filtering Explained” article that ran in the Fall 2016 Surgeons of Steel, was submitted by TDMAW Partner, Swick Technologies.

The byline was missing from that article, which ran on page 24.

TDMAW Committees are Seeking to Increase Member Participation.

Make a difference, get involved! If there is a particular area of interest you have, please contact the TDMAW Headquarters, and we’ll connect you with the appropriate committee.

toolmaker@TDMAW.org | 5

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Building Out Your 2016 IT Strategic Plan Submitted by TDMAW Partner, Swick Technologies

D

oes your technology work for you? Does your IT help your team get their jobs done…or does it hinder their progress and decrease overall efficiency? Does it seem like your tech is always getting in the way?

It’s never too early to start evaluating your IT needs for the New Year. As daunting as technology changes can be, companies that align their IT technology growth with their overall business growth objectives end up saving big money in the long run.

Want to see success in 2016? Your IT budget and strategy considerations should be part of your company’s bigpicture strategic planning efforts. Now’s the time to start your IT strategizing.

Let’s make 2016 your best year yet!

Your First Steps to a Working IT Strategy It all starts with a company-wide IT evaluation. On a foundational level, list each IT component (systems, hardware, software, mobile devices, OS, SaaS solutions, etc.) you currently use to run your business. You’re looking to get a bigpicture view of your IT capabilities and requirements. From here, you’ll not only understand what your IT infrastructure and network is capable of, but you’ll also be able to pinpoint which areas need attention.

Evaluate how your employees currently use your IT. Are they regularly using workarounds due to IT roadblocks?

Does your IT team regularly receive complaints about certain systems, programs or connectivity issues?

Understanding exactly what you have, where you stand right now, and what you’re spending allows you to set your sights on where you want to take your company in 2016. Developing a strategic IT plan is both about evaluating you current needs as well as about predicting your future IT needs.

Key questions to ask for an effective 2016 IT strategy: • Is your company growing? o If so, what are the projected growth margins and how will you meet

those needs effectively? How will company growth affect how your employees use technology to do their jobs?

• What equipment will you need to invest in to stay successful and on top of your game? o Will you be adding more employees?

More off-site workers? Will you be storing more data? Will you require more working memory to process a larger bulk of information? o How will your IT infrastructure need to be built/revamped/ overhauled to effectively keep up with growing demands?

• What systems, software and/or equipment will become outdated? o Systems and equipment are only supported for so long, meaning your equipment could soon be outdated and therefore more vulnerable to viruses, malware, glitches and hackers.

Your Best Bet: Proactive Planning and Proactive IT Yes, when it comes to IT strategy, there are a lot of factors to juggle—but if you

feel like you’re always flying by the seat of your pants when it comes to your IT, it’s time to escape that counterproductive reactionary slap-a-Band-Aid-on-and-go IT mentality. Instead, be proactive for 2016 and finally get ahead of the curve.

Outlining an IT strategic plan is one thing. Effective implementation is another. There are plenty of ways to get your IT strategy off the ground. Hiring an outside IT consulting firm can be a cost-effective approach. One of the best ways to save money is to invest in technology when there’s a window of opportunity Technology today is the foundation of which business operates. Period. You just can’t limp along forever and still expect to see business growth. If your company is a small business without in-house IT, that doesn’t mean you should operate without a plan, either. You’re never too small to have an IT strategic plan, and honestly, smaller companies are far more vulnerable (and growth-limited) without an IT strategy in place.

Take these considerations to heart and start your 2016 with a bang—with an IT strategy you can be confident will support your business growth requirements and goals. Here’s to an awesome year!

toolmaker@TDMAW.org | 7

January Meeting Highlights

O

n January 5, TDMAW held its Annual Meeting to finalize voting for the 2016 Board of Directors and hear from committee chairs about the many initiatives they have been working on in 2015 and their goals for the coming year.

The 2016 Board is made up of the following members who we thank for their leadership:

President - Brian Nuetzel Matzel Manufacturing, Inc. Vice President - Pete Kambouris Wisconsin Engraving Company, Inc. Treasurer - Alan Petelinsek Power Test, Inc.

2016 Board Pete Kambouris, Brian Nuetzel, Randy Weber and Kirk Kussman.

Alan Petelinsek not pictured.

Secretary - Kirk Kussman Aztalan Engineering Inc. Chairman of the Board - Randy Weber DACO Precision-Tool

Once the voting was finalized, Randy Weber, 2015 President, passed the gavel to incoming President Brian Nuetzel.

Brian thanked Randy for his leadership and discussed his goal to continue building on the momentum that the association experienced in the last year.

Brian then presented Randy Weber with his President’s Plaque, thanking him for his dedicated service to the association.

Committee chairs addressed the members in attendance, updating them on accomplishments over the past year.

Reports included:

Airport Grinding receives new member plaque

Austin Weber, Communications Committee Chair reported on TDMAW website improvements, including the new Membership Directory which allows members to customize their own profiles.

Lynn Mahuta and John Puhl, from the Promotions Committee, asked that members consider supporting BotsIQ by sponsoring a team or by volunteering at an event. They also encouraged members to consider proctoring a SkillsUSA exam. If you are interested in 8 | TDMAW HQ 262-532-2440

John Puhl and John Schmitz

2015 President Randy Weber and 2016 President Brian Nuetzel www.TDMAW.org

Austin Weber and Steve Latus

WI DNR Secretary Stepp with Brian Nuetzel

Randy Weber receives 2015 President's Plaque

getting involved with SkillsUSA, contact Al Weiss of Integrity Wire, aweiss@ integritywireedm.com.

Alan Petelinsek, Budget Committee Chair, reported that TDMAW has achieved its goal of having one year’s operating expenses in reserve, and has cut costs in 2015. The association is financially strong.

Al Weiss, Co-Chair of the Apprenticeship Committee shared an email he received from an instructor at a local Technical College, asking if we have noticed a decline in apprenticeships, and surveyed attendees’ about their involvement with apprenticeship.

Pete Kambouris, new Membership Committee Chair, introduced himself

Mike Foster, Cash Masters and Pete Kambouris

and indicated that he is hoping to not only grow membership, but to connect with current members and try to get them more involved in the association.

Brian Nuetzel, Business Support Committee Chair reported on the importance of supporting TDMAW sponsors and partners, as they help support our industry and association.

Randy Weber, Programs & Events Committee Chair reported on the variety of programs and events that are held throughout the year, and stressed the importance of building relationships by participating in these many offerings.

We thank the many committee chairs and members that are helping to grow manufacturing in Wisconsin. If you

are interested in getting involved on a committee, contact TDMAW Headquarters at ToolMaker@TDMAW.org.

Following the Annual Meeting, which was for members only, TDMAW partners and sponsors joined the group for networking, dinner and speaker, Wisconsin DNR Secretary, Cathy Stepp.

The weather outside was cold, but the atmosphere at the TDMAW meeting was warm and welcoming! TDMAW introduced new member Airport Grinding, represented by Owner Jeff Klimaszewski, and presented him with his TDMAW membership plaque. If you know of a privately held, Wisconsin Based Manufacturing Company that would be a good addition to the TDMAW please let Headquarters know!

ToolMaker@TDMAW.org toolmaker@TDMAW.org | 9

How Dangerous Is Your 100% Healed Policy?

Submitted by TDMAW Blue-Level Sponsor, Schroeder Group, S. C.

D

o you require employees who have taken leave – whether work-related or not – to have a full release without any sort of work restrictions? We often refer to this as a 100% healed policy. We see a number of clients who want to have employees return to work without any restrictions, or 100% healed. This can be a dangerous policy to enforce.

in mind that they need not provide the specific accommodation the employee requests, but the obligation to provide an accommodation still remains.

What kinds of accommodations might you be required to provide?

The options are limitless, but the EEOC and the courts have indicated that providing a leave of absence can be a form of accommodation. So too is some sort of job restructuring, or allocating nonessential functions to other employees.

Word to the wise – eliminate your 100% healed policy.

What's the problem, you ask?

Many courts take the position that these policies and procedures discriminate against individuals with disabilities. If your employee has a medical condition which interferes with their ability to perform their job, employers are required to consider whether there are any accommodations they can provide which would allow the employee to remain employed.

Providing accommodations to disabled employees is mandatory – unless the employer can meet the high burden of establishing that the business would suffer a hardship by accommodating the employee. Employers should keep

If you find yourself in a situation where you need to consider accommodations, get the necessary medical information from your employee so that you can make an informed decision about whether the accommodation is really necessary and whether the accommodation will help the employee perform his/her job. When in doubt, seek competent legal advice to avoid being on the receiving end of a claim.

Questions?

If you have any questions regarding your employment policies, please contact Attorney Sally Piefer at 262-754-1325 or via e-mail at sap@tsglaw.com

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Legislative Update

Legislative Update Submitted by TDMAW Member and Legislative Committee Chair, Kathy Pfannerstill of Toolcraft Co.

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ellow members, below are three noteworthy topics addressed in a recent WMC Legislative Update:

Unemployment Insurance Reform – 10 member Advisory Board comprised of (5) management and (5) labor representatives – reached final agreement January 14 on key provisions including: From Management side: 1. Defining “Suitable Work� and codifying department practice into law – after 6 weeks “suitable� means ANY job capable of doing regardless of pay.

2. Defining “Good Cause� for when a claimant can turn down a job offer of “Suitable Work� – only applies if: a. it would create an unreasonable commuting distance,

SB449 – Legislation passed by Assembly, to allow experience-based teaching licensure for vocational studies, including technical education.

This would allow individuals without a teaching degree to obtain a teaching license based on experience.

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3. Disallowing collection of UI when also already receiving worker’s compensation Permanent Total Disability wages From Labor side: 1. Establish a system of progressive penalties for employers who knowingly and willfully repeatedly misclassify workers as Independent Contractors (applied mainly to the construction trades).

These changes are expected to be adopted by WI Legislature.

EPA Global Warming Rules Cost Update – The Federal EPA Rule to regulate carbon emissions, when enacted, is estimated to increase electrical costs in Wisconsin by 20%. Manufacturers, who use about one-third of our state’s electrical consumption, would be hit hardest. Wisconsin uses 62% of its power from coal sources. The WI Assembly recently passed a Bill to repeal the moratorium on nuclear power use, thereby mitigating the potential impact of the EPA Rule.

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04.05.16 | 1-3PM

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SAVE THE DATE: Tuesday, April 5, 2016

s -EET 4$-!7 0ARTNERS & Sponsors and learn how they can HELP YOUR BUSINESS! s (EAR WHAT +EYNOTE

Lt. Governor Rebecca Kleefisch has to say about 7ISCONSIN -ANUFACTURING s -EMBER COMPANIES INVITED to host an Expo booth Socializing around a table with Ken Heins

s .ETWORK WITH 4$-!7 -EMBERS s 'ET IN ON THE $//2 PRIZE drawings s %NJOY DELICIOUS FOOD AND beverages at the Country Springs Hotel, in Pewaukee

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tornadoes—22 of which were “killer tornadoes.” From droughts to floods to temperature extremes, it seems that weather systems are upside down all over the country. January 2012 was an unusually violent month for severe weather, with more than 70 tornadoes reported. Unfortunately, extreme weather is becoming more commonplace: Over the past three years, the Federated Insurance United States has averaged more than 1,300 tornadoes.1

Cyber-Crime is Scary and Expensive

Deaths and property damage from tornadoes are not limited to the most severe storms: 109 people were killed in 2011 by storms rated EF3 or lower.2 So what can we do? In a word, PREPARE!

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Tornadoes most technology likely to occur between remain Youarecould mean the difference between the and Internet, computers, and haveskimmers While tornadoes been reported inundiscovered. every state, they most prevalent in the area known as 4:00 p.m.

9:00 p.m. must investigate and provide the business as usual, and no business at all. technology in their everyday operations.

“Tornado Alley,” which includes states located between the Rocky Mountains and Appalachians. required notification to the affected Unfortunately, all that technology can There are many ways to lessen the individuals, which could number in open the door to some very serious cyber TornadoEvery strength is measured on the Enhanced (EF) or Intensity Scale, which correlates speed.

The financial damage impact with thesewind broad, complex theFujita hundreds thousands. threats. business that is “plugged hazards present.

When your insurance scale six wind-damage levels, shown on the accompanying chart. in” is has a target for criminals to steal,as spy, Operational EF Scale • Virus infection – A virus infection professional discusses data compromise and cause major disruption.

EF Number Gust data and causes your and cyber coverages3-Second with you, ask(mph) what How can you prepare for a tornado?corrupts Plan with a PURPOSE

0 65-85 computer system to stop functioning options and limits are covered, excluded, Cyber threats can be a major blow to a 1 for your unique86-110 lose revenue, exposures. company’s and operationalin wellKnow the financial risk for tornadoes the area. properly.

AlthoughYou tornadoes have and beenincur or available 2 111-135 the cost of hiring an information being.

They can also expose businesses reported throughout the United States, some areas are clearly at higher risk than Federated Insurance 136-165 offers data technology firm to remove the virus 3 to non-criminal risks, such as privacy others. compromise and cyber coverages and reinstall your software. requirements, damage to technology 4 166-200to help you recover in the event of a data breach, assets, and liability for damages caused 5 Over 200 Identify a “safe” room where others can gather during a tornado. In the Unfortunately, these are just two and risk management recommendations by inadvertent injury to of others.

Joplin, Missouri, storms 2011, These people survived by taking shelter in a walk-in cyber risks can be just as severe as the examples of constantly evolving cyber- that could help you block the criminals. cooler. Whatever you designate as your safe room, it should be determined before you need it. Examine your property— typical property, liability, business auto, attacks that could affect your business. To find out which coverages are available opportunists. there’s a all inwindows your state,iscontact your local Federated both your home and business—and a plan. Aare basement locationIf away from preferable.

If there is no and workers compensation exposures.createHackers in yourfloor defense against these types Marketing Representative or callyou 1-800basement, an interior hallway or room on hole the lowest is best.

A nearby sturdy building is another option. Once of crimes, they’ll take advantage if given 533-0472.

Could something likeconsider this happen designate a safe room, having it reinforced, if possible, for additional protection. to you?

• System hack – Hackers install card skimmers onto your business’s

payment card system, allowing

.

In 2015, the average cost per compromised record was $217.* *2015 Cost of Data Breach Study – United States; Ponemon Institute® LLC and IBM®; May 2015; complete report can be found at www.ibm.com/security/data-breach

It’s Our Business to Protect Yours® .... ….. ......................

..............................

This publication is intended to provide general recommendations regarding risk prevention. It is not intended to include all steps or processes necessary to adequately protect you, your business, or your customers. You should always consult your personal attorney and insurance advisor for advice unique to you and your business. © 2012 Federated Mutual Insurance Company. All rights reserved.

Federated Mutual Insurance Company Federated Service Insurance Company* Federated Life Insurance Company Home Office: 121 East Park Square • Owatonna, Minnesota 55060 Phone: (507) 455-5200 • www.federatedinsurance.com *Federated Service Insurance Company is not licensed in the states of NH, NJ, RI, and VT.

toolmaker@TDMAW.org | 15

BELL WELL SALES CO S TOC K I N G D I S T R I B U TOR •Socket Screw Products- Featuring Unbrako and Holo Krome •Large inventory of non-standard items •Raymond Die Springs •Precision Ground Flat Stock and Drill Rod •Vlier Engineering Fixture Components •Miscellaneous Fasteners •Unified Screw Caps, Hollow Lock Screws, Eye Bolts, E-Z Lok Inserts, Hex Head Cap Screws, Nuts, Threaded Rod, Machine Screws and Washers

262-781-3670 | Fax 262-781-6077 | sales@bellwellsales.com N54 W 13864 Woodale Drive, Menomonee Falls, WI 53051

www.bellwellsales.com

Industry Expertise, Customized Solutions

Accounting // Advisory // Investment Banking Supply Chain // Technology // Managed Services

Call 262.754.9400 or visit www.sikich.com.

Securities are offered through Sikich Corporate Finance LLC, a registered broker dealer with the Securities Exchange Commission and member of FINRA/SIPC.

Locations across the Upper Midwest:

Milwaukee • Wausau Merrill • Minneapolis

16 | TDMAW HQ 262-532-2440

www.TDMAW.org

Your SEO Checklist: 6 Starter Steps for an SEO-Optimized Website Submitted by TDMAW Red-Level Sponsor, Cultivate Communications

T

he goal of SEO (search engine optimization) is to build up traffic flowing to your website. Great SEO means your site is easy for search engine crawlers to find and categorize, plus, it helps determine where your site will land within search results. Your goal, of course, is the highest possible ranking you can achieve: the first listing on the first page. That’s the listing that’s going to attract the most visitors. Hands down.

SEO isn’t a one-and-done thing. It’s a constant, ongoing process that takes strategy, monitoring, and refinement.

There are far more than six constantly moving parts to building and maintaining your SEO-optimized website, so consider this checklist the bare essentials of SEO. Your starting line…

1. Semantic Content

Just a few years ago, this #1 item on your SEO checklist would’ve been “Keywords and Phrases.” The launch of semantic search changed all that. Today, your website content has to be relevant to your industry or products. Repetitive keywords are out, concepts are in.

That simply means that all of your website content and copy needs to relate to your industry, your products, or your company. Forget random clickbait and keyword-stuffed articles.

Instead, concentrate on providing real value: information your customers are searching for.

valuable real estate you can use to persuade the reader to click.

• Optimized images. To ensure fast loading time (which also influences your search rank), be sure your images are sized and optimized for web viewing.

• Simple, but complete sitemap. With both an HTML and XML sitemap, all your search engine bases are covered. Sitemaps make it much easier to submit your site to search engines for faster indexing.

3. Analysis Tools

Always use the most current site tools to help you analyze your website to find flaws, broken links, and other issues that affect SEO. You can also analyze competitor sites to find out how your site compares and what you might do more successfully.

One critical analysis no self-respecting webmaster can afford to overlook is backlinks. Be sure you don’t have incoming or outgoing links to lowquality sites. SERPs hate that.

4. Regular Monitoring

With your SEO boosted, you’ll want to monitor your campaigns and new content to see what’s most successful (which content or ad earns the most clicks, conversions, likes and reshares).

By adjusting your SEO strategy to make your audience happier, you boost your

traffic organically. It’s all one big circle.

SEO builds traffic, and traffic boosts your search engine rank…which results in more traffic.

5. Testing

To get to that sweet spot where your visitors are coming back on their own and sharing your content with their friends and colleagues, you’ll need to try new things. Depending on your industry, your visitors might be more interested in how-to videos, eyecatching photos, detailed instructions, user-generated content about your product or service in action, lengthy consumer reports, or one-line quips.

Figuring out what works best for your audience means trying new things and doing more of what works.

6. Mobile Friendliness

No SEO-optimized website checklist is complete without a mobile component.

More and more frequently, your potential customers are using mobile devices to find information. If your website isn’t mobile friendly, your SEO is flatlined more than 61% of the time.

Your SEO strategy should be focused on user experience—on delivering the very best answer to the user’s question.

SEO is an ever-changing scenario with a lot of influencing factors, so use this checklist as a bare-bones guide to basic SEO. If you’re not confident in your SEO strategy, let us know in the comments!

2. On-Page SEO

Before you publish, make sure your meta-data is in order: • Keyword-based titles unique to each page. To help search engines categorize your pages, include the site name and the page title.

For example, our Contact Us page title is “Get In Touch – Grow With Cultivate | Cultivate.”

• Clear, succinct description tags.

This is a succinct description of each webpage—and it should contain at least one keyword. Use no more than 145 characters and be sure to hook the reader. This is what appears below the page title, so it’s toolmaker@TDMAW.org | 17

Press Releases Miro Tool & Mfg. Changes Name to Miro Manufacturing Inc., Launches New Website

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aukesha, WI – In order to more accurately represent its expanding manufacturing capabilities, Miro Tool & Mfg. has changed its name to Miro Manufacturing Inc. Miro is a full-service contract manufacturer specializing in metal stamping, fabrication and machining that maintains a fullservice tool room to support its metalworking production. Jeff and Shelley Brown founded Miro in 1988 as a tool and die shop with four employees. Today, Miro employs 44.

“It was time to change our name to be clear about who we are and what we do—manufacturing,” Miro President, Jeff Brown, said. “Production sales now far outweigh tooling sales. We have and plan to continue investing accordingly so we can continue to support customers from design to final assembly, or as we like to say around here, ‘from start to part.’”

The company’s evolution actually began many years ago with the addition of stamping capabilities in the late ‘90s. Since then, fabrication capabilities have expanded with laser and waterjet cutting as well as welding advancements. In 2015 alone, capital expenditures included a 4,500-watt Mitsubishi laser cutting machine and a 600-ton Brown Boggs stamping press. Plans for 2016 include a facility expansion to accommodate additional machinery, capacity and growing business.

Brown added, “A big difference between Miro Manufacturing and many other metalworking contract manufacturers is that we have not turned our back on our tool room; we embrace it.

Our tool room is here to stay in support of all our production services.”

Miro Introduces www.MiroMfg.com In conjunction with the name change, Miro has launched a totally redesigned website, www. miromfg.com. Responsive design makes the site user-friendly on all devices with concise navigation and easy-to-find information. Users can request a quote, contact Miro, learn about and apply for jobs and find the Miro news. The site also features videos and photos that provide further details on the company’s capabilities.

In the newest video, you’ll hear more of Miro’s story directly from founder, Jeff Brown.

For more information about the complete line of services offered by the company, contact Miro Manufacturing Inc., 201 Sentry Drive, Waukesha, WI 53186, Phone: (262) 549-6685 or visit www.miromfg.com.

18 | TDMAW HQ 262-532-2440

Distracted Driving Continues To Be Much More Than Just “A PROBLEM”

N

ot only is distracted driving still a serious problem, it is an epidemic.

With each new mobile device introduced, the potential for behindthe-wheel distractions increase and so does a business’s exposure

to risk.

Federated Insurance is very concerned about the persistence of this issue and how it can adversely affect your business. Worse yet is what you might stand to lose as a result of distracted driving.

Federated Insurance has rejuvenated efforts to help owners address distracted driving. Our new risk management program asks “What Is Important to You?” It provides a sample mobile device policy, reminder posters, and employee training materials including a thought-provoking video and educational handout. It also presents information on technology solutions which can aid in restricting mobile device use in vehicles.

Federated Insurance is ready to help you and your business reduce distracted driving. Federated’s marketing representatives will introduce clients to these resources, which they can use to create a driving policy or refine their company’s distracted driving risk management program.

It’s up to each of us to make it a priority to end distracted driving. The lives of everyone important to us may depend on it. We want you to make it home safely every day.

For more information on this and Federated Insurance’s other risk management programs, or to locate your local representative, visit www. federatedinsurance.com or call 1-800-533-0472.

Busch Precision Expands Operations, Adds Tool Grinding and Sharpening Services

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ovember 30, 2015, Milwaukee, Wis. – Busch Precision, Inc. announces it has acquired the assets and business of Circle Tool Grinding Inc. of West Allis, Wis. Circle Tool has been providing tool grinding and sharpening in the Milwaukee area since 1975. The operations will become a division of Busch Precision under the name Circle Tool Division, and will operate out of Busch Precision’s Milwaukee headquarters, 8200 North Faulkner Road.

“This acquisition adds an important service we can now offer to our customers who are looking to control their tooling costs,” said Michael Mallwitz, president and CEO of Busch Precision. “We have used the services of Circle Tool Grinding for many years, and have always been very pleased with their quality. We plan to continue that quality tradition.”

About Busch Precision, Inc.

Originating as the J.C. Busch Co. in 1907, Busch Precision, Inc. is the Midwest's premier precision machining and manufacturing center for unique specifications, critical-tolerance parts, and large components.

The company also excels in providing a single source solution for the most challenging projects including machine repair, machine tool repair, component repair/replacement, CNC retrofitting, and complete machinery rebuilding. For more information visit: www.buschprecision.com.

About Circle Tool Grinding Inc.

Founded in 1975, Circle Tool Grinding Inc. is a company specializing in the grinding of tools and special tooling and is currently located at 1916 South 73rd Street, Milwaukee.

www.TDMAW.org

Growing and Expanding to serve you better…

W

e have recently named Austin Weber as our General Manager.

Austin has been with DACO since 2002 when he started in our shipping department part time while attending high school. Austin has worked his way through each department of the company while attending college. He is a graduate of The University of Wisconsin – Stout, where he majored in Business Administration with a concentration in Supply Chain Management.

Another long term employee, Jason Kanzenbach, has also moved into a new role at DACO. Jason started at DACO in 1993 where he worked his way up from press operator to shop lead man, then to 1st shift supervisor. In addition to his supervisor role, Jason will now also be overseeing the production stamping tooling department and working with the estimating and scheduling of new projects.

Austin has been working in the office since graduating in January 2010 and now is responsible for overseeing all departments and most day to day operations of the company.

Austin has truly earned this new position through experience, many long days and hard work. He continues to work closely with Randy Weber, President, on current and future business strategies, management, and customer & supplier development. Austin is excited about the new challenges and looks forward to all the positive changes and future growth at DACO.

capabilities, to expand our offerings in Production Machining, many large parts, and many repeat production orders are now produced on this machine.

*Fanuc Robodrill, a high-speed dual pallet drill & tap machining center, used for a variety of different customers, repeat orders, medium, and high volume production parts.

New equipment that has been added to our floor:

*Hurco Machining Center with 4-axis

*(2) Sodick Wire EDM Machines, to help add precision and speed to our tool building process. We also recently started promoting and selling our “Production EDM Services” and now produce a variety of different Production EDM parts for various customers.

*Brother CNC, a high-speed dual pallet drill & tap machining center set up for small to midsized parts, and low to medium volume production orders. *Komatsu 80 Ton CNC Press with Automated Feed-line, another automatic CNC press & feed-line was put in to add additional capacity and volume to our press department.

DACO continues to expand and grow in all areas of the company; they have happy, long term highly experienced people that provide help and support to hundreds of different new and repeat customers. We invite you to come, visit, and take a tour of our modern facility and manufacturing departments.

You can learn more about our company at WWW.DACO-PRECISION.COM toolmaker@TDMAW.org | 19

receive wraparound support services to meet financial aid and application deadlines, enroll in a career pathway, and graduate job-ready.

MATC offers 165 associate degrees and technical diplomas that provide education and training for careers in high-demand and emerging industries that are essential for our region’s economic vitality. Students can also earn the first two years of a bachelor’s degree and seamlessly transfer to a four-year college/university partner.

By 2020, more than 50% of job openings in Wisconsin are projected to be middleskill positions – those that require more than a high school diploma, but less than a four-year degree.

Unfortunately, those who would benefit the most from a college education often don’t enroll simply because they think they can’t afford college. In Milwaukee, less than 40% of low-income public school students enrolled in college directly from high school in 2013-14.

Milwaukee Area Technical College’s new MATC Promise addresses both of these issues by providing free college tuition for area high school seniors who meet program eligibility requirements.

The following features set the MATC Promise apart from traditional scholarship programs:

20 | TDMAW HQ 262-532-2440

• Easy to understand. For students, the MATC Promise offers free tuition and fees at MATC for four semesters (up to 60 credits). For businesses and the community, it promises an educated workforce.

• Targeted approach. The MATC Promise targets low-income high school seniors from the MATC district who have demonstrated the motivation and ability to succeed in a community college setting.

• Cost effective. The MATC Promise helps students access financial aid– then fills any gap with a scholarship for up to 60 credits of tuition and fees.

• Designed for student success.

Starting in high school, students

The MATC Promise leverages federal and state financial aid grants with scholarships that are funded entirely through private donations made to the MATC Foundation.

The MATC Foundation is raising $1 million to fund scholarships for the first three cohorts of 1,000 Promise students. Chris Abele has made a gift of $250,000 and challenged the Foundation to raise an additional $250,000 from gifts of $25,000 or less.

Please consider making a contribution from your company to support this important workforce development initiative. For more information about the MATC Promise or how to make a contribution, please contact the MATC Foundation’s Executive Director, Christine McGee, at (414) 297-7997 or mcgeecm@matc.edu.

www.TDMAW.org

BotsIQ Competition Updates Submitted by Lynn Manuta, TDMAW Promotions Committee Chair

Drum roll please‌.. The results of the November 14, 2015 BotsIQ competition are as follows:

1st Place - Roulette - West Bend

2nd Place - Steve - North Fond du Lac

3rd Place - Trainer - West Bend

Coolest Bot - Titan - West Bend

BotsIQ is a robotics program that is supported by the TDMAW. It was formed to introduce students, teachers and parents to the career opportunities available in high tech manufacturing. TDMAW encourages you to get involved in BotsIQ by volunteering at a competition or by sponsoring a

team. Involvement with BotsIQ is a great way for you to begin developing relationships with your future employees! For more information contact TDMAW Promotions Chair, Lynn Mahuta at lynn@mahutatool.com or visit the BotsIQ Wisconsin website at www.wi-robotics.org.

FOR ALL OF YOUR MACHINE SHOP’S NEEDS MACHINING & MAINTENANCE SERVICES

ALIGNMENT . BALANCING . BORING .

CNC RETROFITTING . MACHINE TOOL REPAIR . MACHINING . MAINTENANCE SERVICES .

PRECISION TOOLING . PREVENTATIVE MAINTENANCE . AND MUCH MORE...

AUTHORIZED CNC EXPERTS:

Before Mori Seiki Slant Bed Lathe Realignment

After Norton Grinder Machine Rebuild

System Integrator

Solution Partner

toolmaker@TDMAW.org | 21

Tools to Succeed Award Program

T

DMAW, along with TDMAW Partner MSC Industrial Supply, have a program that awards six deserving students with Kennedy 11-drawer steel toolboxes. Toolboxes are given to Southeastern Wisconsin area technical colleges Technical Education departments. Instructors at these colleges identify and award the toolboxes to their most deserving students on behalf of MSSC Industrial Supply and the Tool, Die & Machining Association of Wisconsin.

I would like to thank the powers that be for giving me the opportunity to learn a skill such as this, because it has sparked an interest in me to take my learning of metalworking as far as I can! It will help provide stability in my life as well as my children's lives, for many years to come. To be able to show my children how I can take a piece of raw metal an turn it into a work of art will spark interest in them to possibly take up metalworking as well.

Damien Brooks

THE MORRIS ADVANTAGE

World Class Technology and Complete Solutions Morris Midwest brings machine tools, tooling and accessories, and engineering and support services together for you. We source and integrate virtually everything you need to optimize machine tool performance.

Our custom turnkey solutions are found in automotive, medical, small engine, agriculture, recreational products, energy and other industries.

From highly advanced, automated production cells to single unit installations, our goal is to help you achieve greater productivity, higher quality, and improved profitability.

Where Customers Come First

To learn more, contact us: 9300 West Heather Ave. Milwaukee, WI 53224 (414) 586-0450 www.morrismidwest.com

Let us help solve your next manufacturing challenge.

Dear Tool, Die, and Machining Association of Wisconsin & Ken Mahuta, I am writing to thank you for the Kennedy Tool Box. I was very happy and appreciative to learn that I was selected as the recipient of your generosity.

I recently took a job at Tornos (Swiss Screw machine manufacture.) I start January 4th, and I am looking forward to proudly show off this toolbox in the shop.

By awarding me this Kennedy Tool Box, you have lightened my financial burden which will allow me to focus more on buying higher quality tools. I hope one day I will be able to help students achieve their goals just as you have helped me.

Sincerely, Nick Wendt

22 | TDMAW HQ 262-532-2440

www.TDMAW.org

2016

For more information visit tdmaw.org

Partners

Bank—Equipment Loans

Insurance—P&C, Health & Workers Comp

US Bank

Federated Insurance

Charles Starck | (920) 791-9089 www.usbank.com (see ad on page 10)

Computer Services for Business

Jeff Stevenson | 620-515-9414 www.federatedinsurance.com

Supplies/Full Line

(see ad on page 15)

E.L Simeth - Milwaukee

Swick Technologies

Steve Simeth | (414)771-9270 www.elsimeth.com (see ad on page 12)

Gary Swick | (414) 257-9266 www.swicktech.com (see ad on page 6)

Heat Treating

MSC Industrial Supply

Sales | (262) 703-4000 www.metalworking.mscdirect.com

ThermTech of Waukesha, Inc.

(see ad on page 14)

Kirk Springer | (262) 549-1878 www.thermtech.net

Sussex Tool & Supply - Sussex Sales | (262) 251-4020 www.sussextool.com (see ad on page 11)

(see ad on page 16)

Sponsors Red Level Sponsors ApTex Waukesha Industrial Peter Delany | (262) 970-4833 www.aptex.biz (see ad on page 14) Weller Machinery Mike Weller | (262) 251-1500 www.wellerusa.com (see ad on page 5) Progressive Machinery, Inc. Tom Tank | (414) 577-3200 www.progressivemachinerywi.com (see ad on page 6)

Morris Midwest Walter Weigel | (414) 586-0450 www.morrismidwest.com (see ad on page 22) Busch Precision, Inc. Micheal Mallwitz | (414) 362-7305 www.buschprecision.com (see ad on page 21) The Kinetic Co., Inc. Jared or Cash Masters | (414) 425-8221 www.KnifeMaker.com (see ad on page 4) Cultivate Communications Dee Jensen | (262) 373-4000 www.cultivatecommunications.com (see ad on page 12)

White Level Sponsors Midwest Forman Metal Co. Marty Forman | (414) 351-5990 www.midwestformanrecycling.com (see ad on page 17)

Blue Level Sponsors Alro Specialty Metals Inside Sales | (800) 365-4140 www.alro.com

Industrial Fluid Solutions Sales | (920) 783-6600 www.industrialfluidsolutions.com

(see ad on page 5)

(see ad on page 12)

Bell-Well Sales Co. Tom Schoenecker | (262) 781-3670 www.bellwellsales.com

Schroeder Group, S. C., Attorneys at Law, Sally Piefer (262) 798-8220 www.tsglaw.com

(see ad on page 16)

Cincinnati Tool Steel Co. Ronald Cincinnati | (800) 435-0717 www.cintool.com (see ad on page 14)

Citizens Bank John Schmitz I (262) 548-0208 www.citizenbank.com (see ad on page 5)

Foundations Bank Steve Rossmeissel l (262) 746-3969 www.foundationsbank.com (see ad on page 12)

Fox Valley Metrology Kit Krabel | (920) 426-5894 www.foxvalleymetrology.com

Accurate Die Design Inc./Logopress3 Ray Proeber | (262) 938-9316 www.accuratediedesign.com (see ad on page 16)

(see ad on page 12)

ManagePoint LLC David Steger | (414) 456-9837 www.manage-point.com (see ad on page 6)

(see ad on page 14)

Haas Factory Outlet Mark MacVicar | (262) 373-5050 www.hfomilwaukee.com

(see ad on page 10)

Schenck M & A Solutions Corey Vanderpoel | (414) 465-5607 www.schencksc.com/ mergeradvisors (see ad on page 4)

Sikich LLP Cheryl Aschenbrener (262) 754-9400 www.sikich.com (see ad on page 16)

United Milwaukee Scrap Betsy Purcell | (414) 449-4411 www.umswi.com (see ad on page 16)

von Briesen & Roper, S. C. Patrick Cannon | (414) 287-1254 www.vonbriesen.com (see ad on page 4)

toolmaker@TDMAW.org | 23

W175 N11117 Stonewood Drive Suite 204 Germantown, WI 53022

YOU ARE INVITED

Kinetic Company Plant Tour & Breakfast Tuesday, February 23, 2016 The Kinetic Co. – 6775 W. Loomis Road, Greendale About Kinetic The Kinetic Co., Inc. is a 3rd generation manufacturing firm located just south of Milwaukee. Our primary products are industrial knives for many industries. We are also a full service machine shop.

Kinetic manufactures consistent, high quality industrial knives for the paper, nonwovens, steel/metals, wood, food processing and packaging, plastics, and rubber industries.

In addition, Kinetic offers machining, grinding, heat treating, and wire EDM services. Our capabilities include CNC turning and milling, I.D. and O.D. grinding, Blanchard and surface grinding, wire EDM, and vacuum heat treating.

Our state of the art facility is home to skilled machinists, engineers, and technical support professionals, many of whom have decades of manufacturing experience.

Registration information can be found on the TDMAW.org events page.