Tristan Dollinger GRAPHIC DESIGN
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Contents Creaters LGBT Center Cooking App Boal And Cody Virgin Queen
06 08 12 14 16
Arm and Hammer Hickory Ridge Hair Cuttery Trojan Condoms
20 22 28 30
Creaters TARGET AUDIENCE female, typically mothers, ages 30-40, conscious about her family’s health and well being, family oriented, honest and authentic. OBJECTIVE The objective of the packages are to encourage customers to buy products for their children that are fun and fresh. The design should look children friendly, organic but still original. BIG PICTURE Creaters are a unique brand that aims to keep children eating healthy and parents happy. They are the same price as other fruit snacks so there is steep competition. SUPPORT Products are all natural, FDA approved, USDA certified
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BENEFIT MESSAGE The main benefit message Creaters conveys is that their products are fun and healthy and it is okay to play with your food. MESSAGE TONE The message tone that Creaters delivers to its customers should be fresh and They aim to satisfying both the parent and the child. DETAILS The fruit that is used is all organic and has not preservatives PROBLEM STATEMENT Creating a package that for a company that is unknown. The products are completely natural and organic but the company does not want the clichĂŠ organic look or children packaging.
The paper that is used for the packaging is %100 reused and recycled. This is used to help promote the organic and Eco-friendly views the company has. This makes each package a little unique.
LGBT Center TARGET AUDIENCE middle class, 18-35 years old, middle America, heterosexual, lives in areas that do not have a large gay community OBJECTIVE to create a ad campaign that will help lower the number of homosexual suicide BIG PICTURE help bring the gay community closer with others, showing that we are the same. SUPPORT campaign will be ran in locations that have a lower number of homosexuals, where it would be more likely for suicide to accrue. The campaign needs to hold off on showing typical homosexual activities to draw in the viewers.
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BENEFIT MESSAGE one out of four homosexuals attempt suicide MESSAGE TONE light until the tag line DETAILS imagery, logo, tone/mood PROBLEM STATEMENT The topic of suicide is a delicate topic and should be handled carefully.
In each ad there is a group of four that is doing some sort of outdoor activity. This was chosen because two main factors. The activities have a high rise in injury and or death. This was a way of bringing up the delicate topic of suicide. The second reason is, even thought the ad about homosexuals, it is directed towards heterosexuals and needed to grab their attention so they would not read the ad as something not related to them. They are the prevention.
The light colours and the mood of the ads was chosen to mirror the moods and actions someone who is suicidal might be going through. Someone who is suicidal had already decided on going forth with the act. He/she will act fine and as if nothing is wrong until the moment of doing the act.
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An interactive ad was added to the campaign to help show just how big the number of suicides amongst homosexuals really is. Four seats on a bus, train or subway, will be in use. Three will be blue for the living and one will be black for the deceased. This puts the users in place of the suicidal rates.
Cooking App TARGET AUDIENCE middle class, typically males, ages 20-35, enjoys camping and other outdoor activities, more likely a extrovert. OBJECTIVE Design a cooking app that is revolved around cast iron cook ware. BIG PICTURE Cast Iron Cooking is a app designed to help people find recipes and cook them using cast iron cook ware. The app would be used for events like camping and similar events. SUPPORT The app will be compatible with the iPhone 3 to the most recent, the iPad3 to the most recent including the iPad mini and most droids.
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BENEFIT MESSAGE The main benefit message Cast Iron Cooking conveys is the app will help you store and find new recipes fro cooking with cast iron cook ware.
CAST IRON
COOKING
MESSAGE TONE The message tone the Cast Iron cooking delivers to its customers should be rugged yet clean look. DETAILS Cast Iron Cooking app requires the ios 6.1.3 update or higher. PROBLEM STATEMENT Cast Iron Cooking is a recipe app for using cast iron cook ware. This app can be used anywhere at anytime, but needs a connecting theme to make the app repeatable
As the app is loading, the flame will flicker.
BACK
RECIPES
COOKING WARE
BACK
RECIPES
DUTCH OVEN
BACK
RECIPES
DUTCH OVEN
BACK
PORK TENDERLOIN
INGREDIENTS
DUTCH OVEN
2 (1- to 1-1/2-pound) pork tenderloins 2 tablespoons dry spicy seasoning blend/rub of your choice 2 tablespoons canola or vegetable oil 他 cup apple cider 1 tablespoon unsalted butter
SKILLET
GRIDDLE
DIRECTIONS
Trim each tenderloin of any silver skin (this can be tough when cooked, just use a small sharp knife and slide the blade under and outward to remove it). Pat pork dry with paper towels. Then, roll in seasoning blend/rub.
CAST IRON
COOKING
CAST IRON
COOKING
Once you tap on the image it will take you to the screen to the right. Or you have the option of viewing all the recipes in their full view.
CAST IRON
COOKING
Heat a tablespoon of oil in a large cast iron skillet or heavy-bottomed oven-safeCfrying over A S Tpan IR O Nmedium
COOKING
The container is a smooth white lacquer with risen braille.
Boal And Cody TARGET AUDIENCE Parents of blind children that are between the ages of 2-5 OBJECTIVE The objective is to create packaging for Boal and Cody, toys for blind. The package should be pleasing for seeing and seeing impaired people. BIG PICTURE Boal and Cody is a unique toy that aims to keep blind children and the seeing impaired at the required skill level they should be at. SUPPORT The toys are a learning tool for learning balancing skills and shapes.
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BENEFIT MESSAGE The main benefit message Boal and Cody convey is that their product will help children who are blind or that are seeing impaired gain the same skills that a non seeing impaired child learns. MESSAGE TONE The packaging should be easily read as a product for blind or the seeing impaired. Functionality is of the utmost importance. DETAILS The container for the toys looks similar to the same material that is being used for the toys. PROBLEM STATEMENT Boal and Cody will be used by people that are seeing impaired but most likely will be purchased by someone who is see. Because of this the design should be used for both seeing and the seeing impaired.
The packaging is done in black and white to help emphasize the usage of for the blind and seeing impaired.
Virgin Queen TARGET AUDIENCE American, British, middle class and upper class, 25-40 years old OBJECTIVE Create the name, logo, branding and website for Virgin Queen English Pub
BENEFIT MESSAGE The main benefit massage that Virgin Queen British Pub is that the pub is up scale and authentic.
BIG PICTURE Virgin Queen is a unique pub that brews all of its British beers on site for that fresh authentic taste.
DETAILS All of the beers are brewed on site for that fresh taste.
SUPPORT Virgin Queen British Pub is located in Texas USA
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MESSAGE TONE Rich, elegant, warm, delicious
PROBLEM STATEMENT Virgin Queen is a British pub that is Texas. The pub needs to stick to its British roots will still being open to Americans.
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BEER
MIXOLOGY
SOUTHERN FLYER LIGHT LAGER Our lightest beer in
CASA LEVER cucumber & rosemary infused gin, celery bitters, campari, rabarbaro zucca, cranberry juice
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SMILLA rosemary infused vodka, celery and peach puree, english breakfast tea flavored sugar, lemon zest
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CYNAR NEGRONI gin, cynar, campari, sandalwood bitters, orange zest, thyme __________________
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LANGHE barolo chinato, scotch whickey, mandarin liquor, orange juice _________________________
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subtle balance.
zest, english breakfast tea flavored sugar, colves ___________________________________________
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SOUTHSIDE PILSNER LAGER A refreshing,golden-hued
MALTESE vodka, martini rosato, minced ginger and red pepper ______________________________
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SMOKED MARTINI talisker scotch whiskey, vodka, slice of smoked salmon, sichuan pepper _________
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DO YOU REMEMBER LAST NIGHT? bourbon whiskey, mandarinetto isolabella, pimm’s N01, lemon
SIGNATURE COCKTAILS
color and body. Crisp and smooth,this low-calorie, low-carb lager is sure to go down easy.Hersbrucker hops provide a
European-style pilsner with a sublime Czech Saaz hopsignature. Silver medal winner in the International Style Pilsner category at the 2007 Great American Beer Festival. TOLL TENDER I.P.A. This classic copper colored ale has a pronounced hop aroma and assertive bitterness. Americn
MAESTRO OLD FASHION maestro dobel tequila, maraschino liquor, grapefruit bitters ___________
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BENTLEY ulltimate vodka, campari, peach liquor, lime, grapefruit, ginger ________________________
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LYCHEEMARTINI vodka, lychee liquor, lime juice _______________________________________
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CUCUMBER GIMLET hendricks gin, fresh cucumber, lime juice _____________________________
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VIVALDI prosecco and fresh berry mix _________________________________________________
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BLOODY COSMO blood orange vodka, cranberry, cointreau, blood orange juice ________________
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VIOLETTA patron silver, saint germain, lime and grapefruit juice _____________________________
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BELLA VITA double cross vodka, st. germain, hibiscus flower, touch of prosecco __________________
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MOSCO WMULE russian standard vodka, ginger ale, fresh ginger, lime juice ____________________
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grown Galena and Cascade hops are the star of this fragrant and citrusy dry-hopped masterpiece. SWEET MAGNOLIA British Crystal and Chocolate malts give this ale a medium body and rich, sweet aroma. Mount Hood hops add a spicy and floral nose. This smooth, malty brew was a Gold Medal winner in the American Brown Ale category at the 1998 Great American Beer Festival. IRON HORSE STOUT A four-time medal winner, this London-style sweet stout is bold, aggressive and deep black in
NON ALCOHOLIC
color with a rich, roasted flavor from a generous addition of UK Chocolate malt and roasted barley.
TEA hot tea, english morning, black, raepberry ____________________________________________
2
COFFEE hot, espresso, girl schout cookie _______________________________________________
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water, orange juice, apple juice, ginger ale, soda ___________________________________________
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BEER OF THE MONTH Virgin Queen is prownd of their award winning beers. We continue for discover new great falvores by creating a new beer of the month depending on what is fresh in season.
STARTERS
MAIN
ARANCINI fried rice filled with veal ragout and cheese ___________________
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CASA LEVER SALAD organic mixed greens, mozzarella, olives, avocado, cherry
CALAMARI&GAMBERETTI crispy fried calamar & shrimp _______________
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tomatoes, radish, carrots ___________________________________________
PATATINE french fries __________________________________________
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POLPO octopus, smoked chorizo, clams, potato, tomato, toasted olive bread
__
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POLPETTINE veal meatballs, tomato sauce, parmesan ___________________
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CAPRESE heirloom tomato, mozzarella di bufala, basil, aged balsamic vinegar
_
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LEVER BURGER sirloin beef mini burgers ____________________________
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CAPESANTE sauteed sea scallops, gazpacho __________________________
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TUNATARTARE ahi tuna tartare, cucumber slices ______________________
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INSALATA DI BARBABIETOLE rainbow beet salad, sheep's milk ricotta _____
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PIADINAEMILIANA warm flatbread with prosciutto, crescenza, arugula ______
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VITELLO TONNATO thinly sliced, slow roasted veal, tuna & caper sauce _____
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SALMONE norwegian salmon crostini _______________________________
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CARPACCIO carpaccio of filet mignon, mushrooms, crispy parmesan _________
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CROSTONI grilled ciabatta with tomato panzanella _____________________
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CARCIOFI thinly sliced artichokes, shaved parmesan, baby arugula ___________
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ANTIPASTO MISTO DI SALUMI E FORMAGGI selection of italian meats and
MELANZANE ALLA PARMIGIANA fried eggplant, tomato, mozzarella di bufala 22
cheeses ______________________________________________________
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PANINIALL’OLIO daily selection of soft, home baked tea rolls _____________
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AFFOGATO vanilla gelato with espresso coffee _________________________
SAN DANIELE aged prosciutto, mozzarella di bufala _____________________
DESSERT
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8
PUMPKIN CHEESECAKE spice gelato, grape foam, pumpkin seed brittle _____
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CHOCOLATE MOUSSE chocolate gelato, dried strawberry _______________
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FRUTTA FRESCA mixed assorted fresh fruits __________________________
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MILLEFOGLIE vanilla chantilly cream, raspberry granita ___________________
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SANT AMBROEUS GELATI four scoops of gelato or sorbet, your choice of flavors 8
GIANDUIA hazelnut wafer, chocolate gianduia mousse and hazelnut cream layers
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FORMAGGI assorted italian cheeses, quince paste ______________________
TIRAMISU classic mascarpone tiramisu _______________________________
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Arm and Hammer TARGET AUDIENCE female, typically mothers, ages 30-40, conscious about her family’s health and well being, family oriented, honest and authentic OBJECTIVE The objective of the ads are to encourage customers to buy the product and show that it has different uses other than baking. BIG PICTURE Arm and Hammer baking powder goes beyond baking effortlessly as if by magic. That acts of the powder will show feelings of being calm. SUPPORT Arm and Hammer baking powder goes beyond baking effortlessly.
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BENEFIT MESSAGE Beyond baking MESSAGE TONE The message tone for Arm and Hammer is whimsical and magical that show a light feeling. DETAILS the adds will show women out in nature with a magical powder that goes beyond baking. PROBLEM STATEMENT Arm and Hammer is a well known company that has been around for a long time and is a trusted brand. But the product needs to be looked in another light and renew the idea of it.
Hickory Ridge TARGET AUDIENCE typically females, ages 20-40, conscious about her beauty health and well being, honest and authentic. Middle or upper class OBJECTIVE Redesign the logo, branding and the website to better portray the quality and marketing of Hickory Ridge Organic’s products. BIG PICTURE To create branding that better shows the quality of the company. SUPPORT Hickory Ridge Organics is a local St. Augustine company that is %100 organic and vegan.
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BENEFIT MESSAGE The products are more high end and are %100 organic and vegan. MESSAGE TONE The message tone that Hickory Ridge delivers to its customers should be fresh, light, and inviting. They aim to satisfying both what they use in the products and that effects of the product DETAILS All of the products are made locally in St Augustine and the packaging needs to have flexibility for that. PROBLEM STATEMENT The company is a local business and is not well known. The marketing of the business needs to be at par with other high end cosmetic lines.
White textured paper is used the help give a organic and expensive feeling. The paper also represents clear skin from the use of the products.
SHOP
INGREDIENTS
HI C K ORY RI D G E
ABOUT US
CONTACT
Shop H A N D C R A F T E D TO BE FRE SH, O R GANIC AND VEGA N WE, AT HICKORY RIDGE BELIEVE IN FRESH, PURE AND ORGANIC INGREDIENTS FOR OUR PRODUCTS. IF YOU CAN NOT EAT IT, WE DO NOT USE IT! IT IS THAT SIMPLE FOR US.
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Healing Clay Our absolute best seller! For this soap we added a very special earth clay called 'Healing Clay.' This green clay is excavated from the mountains bordering France and germany and contains a combination of minerals that are known for their healing abilities working well in releiving those of us with skin ailments such as eczema, psoriasis, dermatitis, acne and various others. This soap also works well removing blemishes and evens out the skin tone at the same time. It is a fantasic bar soap for shaving extremely sensitive skin areas wether it be your scalp, legs or face and leaving your skin silky soft and irritation free. For best results during treatments. Lather directly on the skin, let stand for 2 to 3 min and then rinse off. Repeat these steps twice daily and you will be astonished by the results! This soap is mild enough for babies as well as pets!
INGREDIENTS
HIC K ORY R IDG E
ABOUT US
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HA NDCRA FTED TO B E FRESH, ORGAN I C AN D V EGA N We, at hicko r y r id g e b e l i e v e i n fre s h , p u re a n d o rg a n i c i n g re d i e n ts f o r o u r pro d uct s . I f yo u c a n n o t e a t i t , we d o n o t u s e i t ! It i s t h a t s i m p l e f o r u s .We t r y t o buy as man y o f o u r i n g re d i e n t s fro m l o c a l o rg a n i c fa r m e r s , l i k e o u r f resh f r uit s and v e g e t a b l e s . W i t h d o i n g s o , we re d u c e t h e c a r b o n f o o t p r int o f o ur p ro d u c t s .
A lo t o f o ur ing re d i e n t s c o m e fro m a l l o v e r o u r p l a n e t . L i k e o u r p u re o rg a n i c shea but t er f ro m G h a n a , A fr i c a . i f we h a v e t o i m p o r t a n i n g re d i e n t, w e b u y o nly f ro m small o rg a n i c c o m p a n y ' s t o s u p p o r t l o c a l b u s i n e s s e s a n d f a rm e rs i n t ho se co unt r y' s . A wo rd a b o u t p a l m a n d c o c o n u t o i l s . A l l o u r o i l s c o m e f ro m o rg anic f ar ms w h o p l a n t a n d h a r v e s t i n h a r m o n y wi t h n a t u re . We d o n o t purchase any o ils fro m e n v i ro n m e n t a l d a m a g i n g m o n o c u l t u re plant at io ns.
O UR PRODU C TI ON AN D Q UALI TY STAN D ARDS E ver y s ing le p ro d u c t we s e l l i s h a n d m a d e wi t h l o v e a n d c a re b y o u rs e l v e s , using o nly o ur ve r y o wn re c i p e s i n o u r p ro d u c t i o n fa c i l i t y i n F l o r i d a . We n e v e r t est any o f o ur p ro d u c t s o n a n i m a l s , b u t we d o t e s t t h e m o n o ur selves , f amily a n d fr i e n d s . E a c h n e w p ro d u c t u n d e rg o e s i n t e n s e te s ti n g , bef o re yo u w ill fi n d i t i n o u r s t o re . We u s e o n l y h i g h e s t q u a l i t y i n g re d i e n ts and w e w ill never s a c r i fic e q u a l i t y fo r p ro fit . O u r p a c k a g i n g i s a l w a y s m a d e f ro m recycled o r re c y c l a b l e m a t e r i a l . We p r i n t o u r l a b e l s o n re c y l e d p a p e r w it h t he us e o f so y i n k .
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Hair Cuttery TARGET AUDIENCE female, typically mothers, ages 30-40, conscious about her familyâ&#x20AC;&#x2122;s well being, family oriented, honest and authentic, enjoys humor, shops at Target
BENEFIT MESSAGE The main benefit message of is when people look at clients from Hair Cuttery, they only notice how great their hair looks.
OBJECTIVE The objective of the ads are to encourage customers to get their hair cut at Hair Cuttery
MESSAGE TONE The message tone that Hair Cuttery delivers to its customers should be humors and light.
BIG PICTURE People who get their hair cut by Hair Cuttery are admired by others for their hair.
DETAILS Each ad should focus on a different type of person and their personality.
SUPPORT Creating ads that are light and humors
PROBLEM STATEMENT Creating a fake police document that is simple enough so its not distracting but detailed enough that it looks real is a issue, while still letting people know its a ad for Hair Cuttery and not the police force.
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WHAT IS SWEETER THAN COOKIES?
Trojan Condoms TARGET AUDIENCE both men and women, ages 18-30, has a since of humor, enjoys playing on the Internet. OBJECTIVE The objective of the ads are to encourage viewers to use condoms during intercourse. BIG PICTURE Use condoms to prevent spreading or catching HIV. SUPPORT Products will help prevent the spread of HIV
BENEFIT MESSAGE The main benefit message that Trojan Condoms conveys is that although something may look appealing it may not be. MESSAGE TONE The message tone the Trojan Condoms should be cruel humor DETAILS Show little branding of the company. The message is more about using a condom than buying Trojan condoms. PROBLEM STATEMENT Because of the cruel humor of the ad, viewer may take it the wrong way.
NOT HIV TROJANCONDOMS.COM
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WHAT IS SWEETER THAN COOKIES?
NOT HIV TROJANCONDOMS.COM
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