CRACKPOT.CULTURE CRACKPOT.CULTURE Spring, 2013
Quarterly Newsletter
Shrinking the concept of communication.
Volume One Issue Two
Your Voice. Your World
\krak-pät
"one given to eccentric or bizarre notions" Durate, et vosmet rebus servate secundis. “Carry on, and preserve yourselves for better times.” Our crackpot vision is fantastically forward looking. Ours is a manifesto driven by conviction, offered to a world in search of a creed. We are offering both a non-traditional vision of the future and a concrete sense that our technology effectively brings the distant closer to hand, and dreams closer to reality. We espouse a radically simple philosophy based on the possibilities of the human experience, the thirst for knowledge, the capacity to create, the love of family and of friends, and an insatiable hunger for
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accomplishment. Technology alone is not enough, its technology coupled with the liberal arts and humanities, using a type of crackpot craftsmanship with the cube that makes our hearts sing. Crackpot culture incorporates global integration not through mere information but more importantly content rich communication. The traditional corporate culture model disdains disorder, preferring instead an orderly, centralized-top-to-bottom waterfall like system. We reject this model, and instead thrive off the inherent chaos associated with an increasingly interconnected world. We incorporate the geyser like,
bottom-up, decentralized approach to business. Crackpots never waste an error, see change as a robust opportunity, and failure as fuel. Life is a joint venture, why should your business be any different? Crackpot culture is a genuinely collaborative think tank, encompassing a cross-pollination of innovative fields in a revolutionary, rather than evolutionary fashion. Crackpots constantly expand there mental library of what is possible by taking the theoretical and making it practical in an extraordinary and original way. Be yourself, be a mother flippin’ crackpot.