Team11 Summit
Fall 2012
crackpot.cube core marketing strategies for our product Our product distribution philosophy: -BAIT THE HOOK TO SUIT THE FISH- “Personally, I am fond of strawberries and cream, but for some odd reason fish prefer worms. So when I go fishing I don’t think about what I want, I think about what they want.” –Dale Carnegie
What is the future of digital marketing? _______________________ Social media- In an increasingly, globally competitive market, our crackpot team from the ground troops literally going door to door, all the way up to the master distributors and Team11 members both domestic and abroad, will become public relations experts in the social media world. The new age marketer- the new marketer needs to love data and think about marketing as both an art and a science. Statistics, data mining and being able to meaningfully pull together data, formulate data and report on data is and will become more and more crucial. Reaching customers- prospective customers don’t have or won’t take the time to learn all about our great solutions even if it’s in their best interest to do so. Our job is to simplify and personalize their first experience with us by maximizing efficiency in our marketing techniques.
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MARKETING THE CUBE IS 1% INSPIRATION, 9% PERSPERATION and 90% JUSTIFICATION
TARGETED GROWTH STREAM SEP
200 cubes, total revenue: $1700
OCT
500 cubes, total revenue: $7800
NOV
2000 cubes, total revenue: $26,000
DEC
5000 cubes, total revenue: $79,000
JAN
10,000 cubes, total revenue: $677,000