ALL YOU NEED TO KNOW ABOUT
CATALOG PROCESSING An introduction to the class
WHAT WE'LL DISCUSS
TOPICS Introduction on Catalog Processing Development of SKUs Product Upload Product Categorization Product Description Writing Product Image Editing
INTRODUCTION CATALOG PROCESSING-AN OVERVIEW
With hundreds of eCommerce stores entering the fray every day, the competition is only getting fierce. In such a scenario it becomes imperative for online stores to provide customers exactly what they are looking for. The struggle doesn’t end there; as an Amazon seller, you have to consistently work towards rendering clear, accurate product data to help your customers make well-informed purchase decisions. Only accurate catalog processing can ensure the deliverance of quality product data.
Let us delve deeper into catalog processing and find out what the process entails
Stock Keeping Unit (or SKU) is used to track products and maintain inventory.
1. DEVELOPMENT OF SKU
Developing custom SKUs not only ensures the correctness of product data, but also helps to determine shortfalls in inventory and oversold products.
2. PRODUCT UPLOAD
The next step is uploading products on your eCommerce store. When uploading products in bulk, you might miss some important information; hence you should double check every entry. Better still, all the product details must be uploaded using an excel or CSV file to avoid omissions of crucial product data. To get the product uploading right, you can take help from the experts wellversed in eCommerce product upload services.
This step involves keying in the relevant product details that your customers might require to make a purchase.
3. PRODUCT CATEGORIZATION
Classify your products in categories and subcategories to simplify the search for your potential customers. For example, incorporating promotional offers, discounts, etc.
4. PRODUCT DESCRIPTION WRITING
Give a clear, detailed overview of what the product has to offer - key features, potential benefits, usage, etc. Incorporate relevant keywords to optimize the product for both buyers and search engines. Craft a product copy that is professional, yet engaging. Still skeptical about how to write a product description? You can simply opt for product description writing services.
A product photo can make or break a sale.
Include high-resolution images clearly depicting the product. Making the product image attractive can help coax the prospect to buy the product.
5. PRODUCT IMAGE EDITING
If you need professionally edited product photos, you can go for product photo editing services.
TAKE PROFESSIONAL HELP
If you want to get your catalog processing right, outsourcing the task to an eCommerce expert is a great idea. Team4eCom is a professional eCommerce catalog processing service provider, offering a complete spectrum of catalog processing services. Get going by dropping a line or two at info@team4ecom.com.