AMAZON COMPETITOR ANALYSIS A QUICK CHECKLIST
GO THROUGH YOUR COMPETITORS’ PRODUCT LISTINGS
Notice the style and tone of their product descriptions, sift through their product titles, images, and videos (if any). Don’t miss out on their branding, packaging, design, and labeling as they too are a crucial part of a product page.As doing all these things on your own can eat into your productive time, opting for marketplace management services is a great way to ease out the complexities of your selling life cycle and save time.
TAKE NOTE OF THE KEYWORDS USED
Researching the keyword strategies adopted by your competitors is the most critical step in order to know what keywords they are targeting and how they place them in their product titles and descriptions. Free tools such as Sonar can give you access to any competitor’s keyword strategy and make things easier for you. Use most-searched and relevant keywords, and place them in a way that lands you in your potential buyers’ search results.
STEPS IN DEVELOPING YOUR VOICE
While reading the reviews of your competitors, you can take note of the number of reviews posted, quality, strengths, weaknesses, customer ratings and positive responses. By studying this, you might come across something insightful that you can use as a future strategy for selling your products on Amazon. This way you might as well capitalize on the weaknesses of your competitors.
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