TIPS TO WRITE ATTRACTIVE PRODUCT DESCRIPTIONS Here are some basics you must know for writing attractive and unique product descriptions.
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Avoid These Words A writer should always avoid gap filing words like “actually, honestly, literally” while writing product descriptions. Using overused words like “stunning, nice, or treat” also brings the quality of description down and should be avoided. Avoid using negative words like “sorry” as they give negative connotations to the description.
2
Remove Buyer's Guilt Every consumer has some inhibitions before buying a product like spending unnecessary money or treating themselves. An attractive product description should be focused on removing this guilt of buyers so that they feel happy after buying the product. The description should highlight the product’s value, exclusivity, qualities, and its usefulness to the customer.
3
Keep Unique Content Avoiding keywords stuffing and keeping the product description unique is also important for an ideal product description. Adhere to the eCommerce platform’s guidelines and try to get inside the customer’s head to understand the utility of the product. Highlighting the utility works best for selling a product on eCommerce stores.
Product Description Writing
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