FINANCIAL RATIOS
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FINANCIAL RATIOS Why Use Financial Ratio Analysis
?
The use of financial ratios is a time-tested method of analyzing a business. Wall Street investment firms, bank loan officers and knowledgeable business owners all use financial ratio analysis to learn more about a company’s current financial health as well as its potential.
Types of Ratios One of the most useful ways for the owner of a small business to look at the company’s financial statements is by using “common size” ratios.
Common size ratios
can
be
developed from both balance sheet and income statement items. It is just calculated each line item on the statement as a percentage of the total.
Each of the items on the income statement would be calculated as a percentage of total sales. (Divide each line item by total sales, and then multiply each one by 100 to turn it into a percentage.) Similarly, items on the balance sheet would be calculated as percentages of total assets (or total liabilities plus owners’ equity).
Example of Common size ratios from the Balance Sheet