Blueprint ISSUE 3 CURRENT TO 21 NOVEMBER 2017 TEAMHARCOURTS.CO.NZ
THE REGION’S LARGEST AND ONLY HOME-DELIVERED REAL ESTATE MAGAZINE
Simply Stunning! PLIMMERTON, 73 MOANA ROAD MARKETED BY MARTY RITCHIE & MICKY LIMMER SEE PAGE 2 FOR DETAILS
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DELIVERING THE COMPLETE MARKETING PACKAGE. We are delighted with the feedback received on the first issues of our Harcourts BluePrint. At a time when there is considerable debate in many industries about the comparative merits of print media versus online marketing some have seen it as brave move for anyone to be committing to a large distribution print media publication. Marty Scott Director, Team Wellington Limited
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It is fair to say that the opinion lines are often drawn around age, where younger people are more likely to focus online, while those with lesser technology capabilities tend to focus on print media as their main source of information. In real estate marketing we have seen a marked shift towards websites as being a primary source of alerting buyers to the availability of a property. However, our research also shows that many buyers are first attracted to a property by its presence in print media. We also know that this is where the “casual looker” is most likely to be attracted and anyone marketing property should not underestimate this very important pool of buyers.
Harcourts is widely acknowledged as offering the very best of online marketing resources, utilising websites such as Realestate.co.nz, Open2view.co.nz, Trademe.co.nz, as well as Harcourts.co.nz, New Zealand’s largest real estate company owned website. In Harcourts BluePrint we also have the pre-eminent print media publication with the biggest circulation offering the widest selection of properties in the Wellington region. If the fundamental principle in marketing property lies in the fact that it is competition between buyers which is the principle driver in achieving a premium price then no potential buyer should be missed… whether they are looking online or in print! Call us today if you want to put your property in front of the maximum number of buyers. Happy reading.
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For open homes visit teamharcourts.co.nz/our-listings
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